Databox vs Kennected
Databox
- Platform: Multi-source data analytics
- Best For: Business intelligence and reporting
- Strength: No-code dashboards and AI insights
- Users: Not specified
Starting at $159/month
Kennected
- Platform: LinkedIn only
- Best For: B2B sales outreach
- Strength: Automated connection requests and campaigns
- Users: Not specified
Starting at $79/month
Table of Contents
At a Glance
Core Functionality
| Feature | Databox | Kennected |
|---|---|---|
| No-code dashboard building | ✓ Drag-and-drop designer with 20+ visualization types and 200+ templates | ✗ Not applicable; focused on outreach automation |
| LinkedIn automation | ✗ No social media automation | ✓ Connection requests, messaging sequences, and campaign workflows |
| Data integrations | ✓ 130+ one-click integrations with marketing, sales, finance tools | ✗ Limited to LinkedIn API |
| AI-powered insights | ✓ Performance summaries, smart alerts, anomaly detection | ✗ Basic analytics only |
Analytics & Reporting
| Feature | Databox | Kennected |
|---|---|---|
| Custom metrics and calculations | ✓ No-code metric builder for custom and calculated metrics | ✗ Not applicable |
| Campaign performance tracking | ✓ Broad KPI tracking across sources | ✓ Connection rates, reply rates for LinkedIn campaigns |
| Automated reports | ✓ Email, Slack, mobile delivery in various formats | ✗ No reporting automation |
| Goals and forecasting | ✓ OKRs, benchmarks, forecasts for performance management | ✗ No goal tracking |
Automation & Workflows
| Feature | Databox | Kennected |
|---|---|---|
| Data processing | ✓ Datasets for cleaning, merging raw data without SQL | ✗ Not applicable |
| Outreach sequences | ✗ No outreach features | ✓ Personalized messaging and follow-up automation |
| Alert systems | ✓ Smart alerts for anomalies | ✗ Safety controls for LinkedIn limits only |
| Safety throttling | ✗ Not applicable | ✓ Throttles activity to avoid LinkedIn restrictions |
Collaboration & Users
| Feature | Databox | Kennected |
|---|---|---|
| Unlimited users | ✓ Unlimited users on every plan with granular permissions | ✗ User seats limited by plan (e.g., single in Solo) |
| Team workspaces | ✓ Spaces to group metrics, dashboards, reports | ✓ Shared templates and campaigns in Team plan |
| Agency support | ✓ White-label options, dedicated analyst in Enterprise | ✓ Custom for multiple client accounts in Agency plan |
Integrations & Extensibility
| Feature | Databox | Kennected |
|---|---|---|
| Marketing/sales tools | ✓ Integrations with HubSpot, GA4, Facebook Ads, etc. | ✗ LinkedIn-focused only |
| Database connections | ✓ Cloud warehouse connections without SQL | ✗ No database support |
| API/SDK support | ✓ Custom data via APIs, SDKs, Zapier, Make | ✗ Limited extensibility |
| Onboarding templates | ✗ 200+ dashboard templates | ✓ Messaging templates and training for outreach |
Pricing Comparison
Databox starts at $159/month for BI features with pricing scaled by data sources, while Kennected starts at $79/month focused on LinkedIn outreach. Databox offers more comprehensive analytics value for data-heavy teams, but Kennected provides affordable entry for sales automation.
Databox
Professional
$159/month
Small teams starting with unified dashboards
- 3 data sources included by default
- Unlimited users on the account
- Unlimited custom and calculated metrics
- Unlimited dashboards for teams or clients
- Reports and performance notifications
- Goal setting and real-time goal tracking
- Spaces to group metrics, dashboards, and reports
- 130+ cloud integrations (e.g., HubSpot, GA4, Facebook Ads)
- Spreadsheet connections via Google Sheets and Excel
- API and SDK access for custom data
Growth
$399/month
Growing teams needing advanced analytics
- Everything in Professional plan
- 3 data sources included by default
- AI performance summaries explaining trends and suggesting next steps
- Datasets for preparing custom tables of raw data
- Advanced filtering on dashboards by dimension
- Row-level drilldowns for dataset-based metrics
- Benchmarks to compare metrics against similar companies
- Smart alerts for unusual spikes or dips in performance
- Database and cloud warehouse connections without SQL
- Dataset integrations with expanded properties and segments
Enterprise
Custom
Large organizations with advanced needs
- All Growth features plus enterprise-level options
- Higher or custom limits on data sources and storage
- Advanced security management and single sign-on (SSO)
- Custom governance and permissions configurations
- Priority support and faster response SLAs
- Guided onboarding packages (e.g., 6 hours of onboarding support)
- Dedicated analyst time (e.g., 2 hours per month) for strategy and setup
- White-label options for agencies and partners
- Scalable infrastructure for large datasets and complex environments
Kennected
Solo
$79/month
Individual sales pros
- Single user license for LinkedIn outreach
- Basic campaign and sequence management
- Standard activity throttling and safety controls
- Email support during business hours
Team
$149/month
Small sales teams
- Multiple user seats for small sales teams
- Shared templates and campaign libraries
- Enhanced reporting across users
- Priority email support
Agency
Custom
Agencies and high-volume users
- Higher-volume outreach for multiple client accounts
- Advanced onboarding and strategy support
- Dedicated customer success contact
- Custom reporting and integrations
Feature Deep Dive
Data Integration & Analytics Capabilities
Databox
Strengths
- 130+ one-click integrations for seamless data centralization
- No-code metric builder and datasets for custom analytics without SQL
- AI-powered summaries, alerts, and anomaly detection for actionable insights
- Goals, benchmarks, forecasts, and OKRs for strategic planning
- Support for spreadsheets, APIs, databases, and automation tools like Zapier
Workflow
Connect sources → Build custom metrics → Design dashboards → Set alerts and goals → Automate reports
Kennected
Strengths
- Basic analytics for outreach metrics like connection and reply rates
- Campaign-based tracking to iterate on targeting and messaging
- Safety controls integrated with analytics to monitor activity limits
Workflow
Set up LinkedIn connection → Launch campaign → Track rates → Adjust sequences
Databox dominates in broad, no-code analytics across multiple data sources, ideal for business-wide insights. Kennected offers narrow, LinkedIn-specific metrics for sales campaigns but lacks depth in general BI. Choose Databox for comprehensive reporting; Kennected for outreach optimization.
Dashboard Building & Outreach Automation
Databox
Strengths
- Drag-and-drop dashboard designer with 20+ visualizations and 200+ templates
- Unlimited dashboards and users with granular permissions
- Advanced filtering, drilldowns, and spaces for organized views
- Automated delivery via email, Slack, and mobile
Limitations
- No direct sales outreach tools
- Pricing scales with data sources
Kennected
Strengths
- Automated connection requests with personalized sequences
- Campaign workflows for targeted LinkedIn audiences
- Onboarding templates and training for effective prospecting
- Activity throttling to stay within LinkedIn limits
Limitations
- No dashboard or visualization tools
- Over-reliance on automation risks account flags
Databox provides robust, visual dashboards for data storytelling, while Kennected automates prospecting workflows on LinkedIn. Databox suits analytics teams; Kennected fits sales reps needing efficiency in outreach. They serve orthogonal purposes with minimal overlap.
Collaboration & Security Features
Databox
Strengths
- Unlimited users and granular permissions across all plans
- Spaces for team/client organization
- Enterprise SSO, custom governance, and white-labeling
- Dedicated support and analyst time in higher tiers
Workflow
Invite users → Assign spaces/permissions → Share dashboards → Collaborate on reports
Kennected
Strengths
- Shared templates and libraries in Team/Agency plans
- Multiple seats for collaborative outreach
- Dedicated success contact in Agency tier
- Custom reporting for client management
Limitations
- Limited user scaling in lower plans
- No advanced security like SSO
Databox offers superior collaboration for analytics teams with unlimited users and enterprise security. Kennected provides basic team sharing for sales but lacks depth. Databox wins for cross-functional BI; Kennected for small sales groups.
Use Case Comparison
Scaling SaaS Company Needing Product/Marketing Metrics
Databox 🏆
Excellent
Unified visibility into product, marketing, and revenue metrics with no-code dashboards empowers data-driven decisions.
Best Plan: Growth ($399/month) for AI insights and datasets
Score: 10/10
Kennected
Poor
Limited to LinkedIn leads; no broad analytics for SaaS metrics.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Relying on LinkedIn Prospecting
Databox
Fair
Can track sales KPIs but no direct outreach automation.
Best Plan: Professional ($159/month) for basic integrations
Score: 5/10
Kennected 🏆
Excellent
Automates connections and sequences, saving time on outbound prospecting.
Best Plan: Team ($149/month) for shared campaigns
Score: 9/10
Digital Marketing Agency Managing Client Reporting
Databox 🏆
Excellent
Unlimited users, white-labeling, and 130+ integrations ideal for multi-client dashboards.
Best Plan: Enterprise (Custom) for dedicated support
Score: 10/10
Kennected
Good
Agency plan supports multiple clients but limited to LinkedIn outreach.
Best Plan: Agency (Custom)
Score: 6/10
Ecommerce Brand Optimizing Campaigns and LTV
Databox 🏆
Excellent
Cross-channel metrics, forecasts, and alerts for conversion and lifetime value tracking.
Best Plan: Growth ($399/month) for advanced filtering
Score: 9/10
Kennected
Poor
No ecommerce-specific analytics or multi-channel support.
Best Plan: Not suitable
Score: 1/10
Business Analyst Empowering Non-Technical Teams
Databox 🏆
Excellent
No-code tools and self-service dashboards reduce reliance on engineers.
Best Plan: Professional ($159/month) for unlimited dashboards
Score: 10/10
Kennected
Poor
Not designed for analytics or team empowerment beyond sales.
Best Plan: Not suitable
Score: 2/10
Executives Needing High-Level KPI Updates
Databox 🏆
Excellent
Automated reports, AI summaries, and mobile access for quick insights.
Best Plan: Growth ($399/month) for AI features
Score: 9/10
Kennected
Fair
Basic campaign reports but no executive-level BI.
Best Plan: Team ($149/month)
Score: 4/10
Founder Seeking Systematic LinkedIn Lead Generation
Databox
Poor
Analytics possible but no outreach automation.
Best Plan: Not suitable
Score: 3/10
Kennected 🏆
Excellent
Structured sequences and templates streamline prospecting for founders.
Best Plan: Solo ($79/month)
Score: 8/10
SDR Team Wanting Outreach Sequences
Databox
Poor
No sales automation features.
Best Plan: Not suitable
Score: 1/10
Kennected 🏆
Excellent
Campaign management and throttling support high-volume SDR workflows.
Best Plan: Team ($149/month)
Score: 9/10
Agency Managing LinkedIn for Multiple Clients
Databox
Good
Can track client metrics but no outreach.
Best Plan: Enterprise (Custom)
Score: 6/10
Kennected 🏆
Excellent
Agency plan handles multi-client outreach with custom support.
Best Plan: Agency (Custom)
Score: 8/10
Finance Team Needing Unified Reporting
Databox 🏆
Excellent
Integrations with finance tools and custom metrics for accurate reporting.
Best Plan: Professional ($159/month)
Score: 10/10
Kennected
Poor
No finance or reporting capabilities.
Best Plan: Not suitable
Score: 1/10
Consultant Tracking Client Performance
Databox 🏆
Excellent
Unlimited users and spaces for multi-client dashboards.
Best Plan: Growth ($399/month)
Score: 9/10
Kennected
Fair
Useful for LinkedIn clients but limited scope.
Best Plan: Agency (Custom)
Score: 5/10
Support Team Monitoring Ticket and Satisfaction Metrics
Databox 🏆
Excellent
Integrations with support tools and real-time alerts.
Best Plan: Professional ($159/month)
Score: 9/10
Kennected
Poor
No support analytics.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Databox
Pros
- Unlimited users on every plan, ideal for team rollout
- Extensive 130+ integrations for major tools across functions
- No-code metric builder and datasets minimize engineering needs
- Drag-and-drop dashboards with templates speed up implementation
- AI summaries and alerts enable faster decision-making
- Strong agency support with white-labeling and dedicated resources
- Automated reporting reduces manual effort
Cons
- Pricing scales with data sources, costly for complex setups
- Advanced features like OKRs and security are tier-locked
- May require traditional BI for highly custom analytics
- Some legacy URL issues (e.g., 404s) confuse navigation
- Learning curve for datasets and filtering for beginners
- No direct sales or outreach automation
Kennected
Pros
- Specialized LinkedIn automation saves manual prospecting time
- Campaign workflows and analytics aid messaging iteration
- Safety throttling respects LinkedIn limits
- Onboarding templates and training support new users
- Affordable for B2B sales focus
- Agency plan enables multi-client management
Cons
- Website 403 errors limit feature/pricing verification
- Automation risks spammy outreach and account restrictions
- Narrow focus on LinkedIn; no multi-channel or BI capabilities
- Basic analytics lack depth for broader insights
- User seats limited in lower plans
- Potential over-reliance on one platform
Final Verdict
Databox and Kennected target different challenges: Databox is a versatile no-code BI tool for data centralization, dashboards, and insights across business areas, while Kennected is a niche LinkedIn automation platform for B2B sales outreach and lead gen. They complement rather than compete, with Databox suiting analytics needs and Kennected addressing prospecting efficiency.
Select Databox if your priority is business intelligence and data visualization for informed decisions. Opt for Kennected if LinkedIn lead generation is core to your sales process. For sales teams integrating leads into analytics, use both: Kennected for acquisition and Databox for tracking performance.
Overall Scores
Databox
LinkedIn Focus: 3/10
Lead Generation: 4/10
Kennected
LinkedIn Focus: 10/10
Lead Generation: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
