Crystal vs Kennected
Crystal (CrystalKnows)
- Platform: Personality insights across B2B tools
- Best For: Personalizing communication and hiring
- Strength: DISC profiles for millions of professionals
- Users: Not specified
Starting at $49/month
Kennected
- Platform: LinkedIn only
- Best For: Outbound lead generation via automation
- Strength: Campaign-based outreach sequences
- Users: Not specified
Starting at $79/month
Table of Contents
At a Glance
Core Functionality
| Feature | Crystal (CrystalKnows) | Kennected |
|---|---|---|
| Personality Insights (DISC/Enneagram) | ✓ Predicts DISC profiles for millions of professionals with self-assessments | ✗ No personality data features |
| LinkedIn Outreach Automation | ✗ No direct automation for connections | ✓ Automates connection requests and messaging sequences |
| Personalized Communication Tips | ✓ Tailored tips for emails, calls, meetings based on personality | ✗ Basic messaging templates only |
| Campaign Workflows | ✗ Playbooks for sales and teams, but not campaign automation | ✓ Targeted outreach campaigns with sequences |
Sales & Lead Generation
| Feature | Crystal (CrystalKnows) | Kennected |
|---|---|---|
| Sales Playbooks and Tips | ✓ Stage-specific sales tips based on DISC profiles | ✗ No playbook features |
| Connection Request Automation | ✗ Not supported | ✓ Personalized connection requests with throttling |
| Lead Analytics | ✗ Indirect via CRM integrations | ✓ Connection rates, reply rates, campaign performance |
| Pre-Meeting Preparation | ✓ Playbooks and quick tips for meetings | ✗ No preparation tools |
Hiring & Team Features
| Feature | Crystal (CrystalKnows) | Kennected |
|---|---|---|
| Job Fit Scoring and Candidate Assessments | ✓ Personality-based hiring tools including benchmarking | ✗ No hiring features |
| Team Assessments and Playbooks | ✓ Group and team dynamics insights | ✗ No team or hiring tools |
| Candidate Libraries | ✓ Potential candidate libraries and surveys | ✗ Not supported |
| Onboarding and Training Templates | ✗ Indirect via playbooks | ✓ Messaging and outreach training templates |
Integrations & Accessibility
| Feature | Crystal (CrystalKnows) | Kennected |
|---|---|---|
| Chrome Extension | ✓ Embedded in LinkedIn, Gmail, HubSpot, Salesforce | ✓ For LinkedIn outreach management |
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep integrations for personality data enrichment | ✗ No CRM integrations mentioned |
| API and CSV Enrichment | ✓ For high-volume data use | ✗ Not supported |
| Safety Controls for LinkedIn Limits | ✗ Not applicable | ✓ Throttles activity to avoid restrictions |
Analytics & Reporting
| Feature | Crystal (CrystalKnows) | Kennected |
|---|---|---|
| Personality and Behavioral Intelligence Reports | ✓ Executive, account, and stakeholder intelligence | ✗ No advanced reporting |
| Campaign Performance Analytics | ✗ Not supported | ✓ Basic analytics for outreach metrics |
| Group and Team Insights | ✓ Team dynamics and one-on-one insights | ✗ No team analytics |
Pricing Comparison
Crystal starts at $49/month with a free trial offering basic profile credits, emphasizing scalable personality insights. Kennected begins at $79/month, focusing on LinkedIn automation, but lacks transparent trial details due to website issues. Crystal provides better value for teams needing deep insights, while Kennected suits simple automation needs.
Crystal (CrystalKnows)
Free Trial
$0/month
Testing basic features
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual users needing core insights
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual access
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Teams with hiring needs
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume enrichment
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Advanced research needs
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
Kennected
Solo
$79/month
Individual prospectors
- Single user license for LinkedIn outreach
- Basic campaign and sequence management
- Standard activity throttling and safety controls
- Email support during business hours
Team
$149/month
Small sales teams
- Multiple user seats for small sales teams
- Shared templates and campaign libraries
- Enhanced reporting across users
- Priority email support
Agency
Custom
Agencies handling multiple accounts
- Higher-volume outreach for multiple client accounts
- Advanced onboarding and strategy support
- Dedicated customer success contact
- Custom reporting and integrations
Feature Deep Dive
Personality Insights and Personalization
Crystal (CrystalKnows)
Strengths
- DISC-based predictions for millions of professionals
- Self-assessments for DISC, Enneagram, strengths, values
- In-depth insights on strengths, blind spots, energizers
- Personalized tips for communication in emails, calls, meetings
Workflow
Search profile → View DISC insights → Generate tailored messaging → Apply in CRM or email
Kennected
Strengths
- Basic personalization via messaging templates
- No deep personality analysis
Workflow
Not applicable
Crystal dominates in personality-driven personalization, offering behavioral science-backed insights for nuanced communication. Kennected provides only surface-level templating, making Crystal ideal for complex B2B deals where understanding prospects is key, while Kennected suits volume-based outreach without depth.
Outreach and Lead Generation Automation
Crystal (CrystalKnows)
Strengths
- Sales tips and playbooks for outbound prospecting
- Chrome extension for in-context insights on LinkedIn
- No direct automation; focuses on guidance
Limitations
- Manual application of insights
- No connection or follow-up automation
Kennected
Strengths
- Automated connection requests with sequences
- Campaign workflows targeting LinkedIn audiences
- Safety throttling to respect LinkedIn limits
- Analytics for connection and reply rates
Limitations
- Risk of spammy outreach if not monitored
- No personality integration for messaging
Kennected excels at automating high-volume LinkedIn outreach, saving manual effort in prospecting. Crystal enhances quality through insights but requires manual execution. For speed and scale, choose Kennected; for personalized, high-conversion outreach, Crystal is superior.
Hiring and Team Management Features
Crystal (CrystalKnows)
Strengths
- Job profiles, fit scoring, benchmarking
- Candidate assessments and libraries
- Expectation surveys and comparative analysis
- Team playbooks for dynamics and one-on-ones
Workflow
Create job profile → Assess candidates via DISC → Score fit → Build team insights
Kennected
Strengths
- No hiring features
Limitations
- Entirely sales-focused
Crystal is uniquely positioned for personality-informed hiring and team building, with robust tools absent in Kennected. If hiring is a priority, Crystal wins decisively; Kennected offers no value here.
Integrations, Analytics, and Reporting
Crystal (CrystalKnows)
Strengths
- Chrome extension for LinkedIn, Gmail, HubSpot, Salesforce
- API and CSV for data enrichment
- Intelligence reports: account, stakeholder, behavioral
- Group admin tools in Business tier
Limitations
- Complex setup for advanced integrations
Kennected
Strengths
- Basic LinkedIn-focused analytics
- Shared templates in Team tier
- Custom reporting in Agency
Limitations
- No CRM or API integrations
- Limited depth due to website verification issues
Crystal offers superior integrations with CRMs and advanced reporting for behavioral intelligence, ideal for data-driven teams. Kennected's analytics are basic and LinkedIn-specific, sufficient for outreach tracking but lacking breadth. Crystal is better for enterprise workflows.
Use Case Comparison
B2B Sales Prospecting with Personalization
Crystal (CrystalKnows) 🏆
Excellent
DISC insights and communication tips enable tailored outbound efforts, improving conversion in complex deals.
Best Plan: Premium ($49/month)
Score: 9/10
Kennected
Good
Automates volume but lacks personalization, risking generic outreach.
Best Plan: Solo ($79/month)
Score: 7/10
High-Volume LinkedIn Outbound
Crystal (CrystalKnows)
Fair
Provides insights via extension but no automation for connections.
Best Plan: Premium ($49/month)
Score: 5/10
Kennected 🏆
Excellent
Campaign automation and throttling optimize LinkedIn prospecting efficiency.
Best Plan: Team ($149/month)
Score: 9/10
HR and Talent Acquisition
Crystal (CrystalKnows) 🏆
Excellent
Job fit scoring, assessments, and candidate libraries streamline personality-based hiring.
Best Plan: Business (Custom)
Score: 10/10
Kennected
Poor
No hiring tools; sales-only focus.
Best Plan: Not suitable
Score: 1/10
Sales Team Collaboration and Training
Crystal (CrystalKnows) 🏆
Good
Team playbooks and group insights support better dynamics, but manual.
Best Plan: Business (Custom)
Score: 8/10
Kennected
Good
Shared templates and reporting aid team outreach, with onboarding support.
Best Plan: Team ($149/month)
Score: 7/10
Agency Managing LinkedIn for Clients
Crystal (CrystalKnows)
Fair
Insights useful but no multi-client workspaces or custom reporting.
Best Plan: Business (Custom)
Score: 6/10
Kennected 🏆
Good
Agency tier supports multiple accounts with custom support.
Best Plan: Agency (Custom)
Score: 8/10
Managers Improving Team Dynamics
Crystal (CrystalKnows) 🏆
Excellent
One-on-one insights and team assessments enhance collaboration.
Best Plan: Business (Custom)
Score: 9/10
Kennected
Poor
No team management features.
Best Plan: Not suitable
Score: 2/10
Solo Founder or Consultant Prospecting
Crystal (CrystalKnows)
Good
Affordable Premium tier for insights, but learning curve for playbooks.
Best Plan: Premium ($49/month)
Score: 7/10
Kennected
Good
Solo tier automates outreach, saving time for individuals.
Best Plan: Solo ($79/month)
Score: 7/10
Enterprise Account-Based Sales
Crystal (CrystalKnows) 🏆
Excellent
Intelligence reports and API for stakeholder mapping at scale.
Best Plan: Intelligence ($999+/month)
Score: 10/10
Kennected
Fair
Agency tier for volume, but no account intelligence.
Best Plan: Agency (Custom)
Score: 5/10
SDR Teams Running Outbound Sequences
Crystal (CrystalKnows)
Good
Personalization tips improve sequences, integrated with CRMs.
Best Plan: Business (Custom)
Score: 8/10
Kennected 🏆
Excellent
Built for sequence automation and performance tracking.
Best Plan: Team ($149/month)
Score: 9/10
Startups Scaling Hiring
Crystal (CrystalKnows) 🏆
Excellent
Candidate assessments and fit scoring accelerate informed hires.
Best Plan: Business (Custom)
Score: 9/10
Kennected
Poor
Irrelevant for hiring.
Best Plan: Not suitable
Score: 1/10
Budget-Conscious Sales Teams
Crystal (CrystalKnows) 🏆
Good
Starts lower at $49/month with free trial; value in insights.
Best Plan: Premium ($49/month)
Score: 8/10
Kennected
Fair
Higher starting price at $79/month; basic features.
Best Plan: Solo ($79/month)
Score: 5/10
Navigating Complex B2B Deals
Crystal (CrystalKnows) 🏆
Excellent
Stakeholder intelligence and playbooks guide multi-person decisions.
Best Plan: Intelligence ($999+/month)
Score: 10/10
Kennected
Fair
Good for initial outreach but no deal-stage support.
Best Plan: Team ($149/month)
Score: 4/10
Pros and Cons
Crystal (CrystalKnows)
Pros
- Deep, DISC-based personality insights tailored to business scenarios
- Strong Chrome Extension and CRM integrations for seamless use
- Comprehensive playbooks for sales, teams, and hiring
- Robust hiring features like job fit scoring and comparisons
- API and CSV enrichment for scalable data use
- Free trial with credits to test value
- Supports multiple frameworks beyond DISC
Cons
- Complex platform for small teams or simple needs
- Custom pricing tiers lack transparency
- Learning curve for playbooks and workflows
- Value requires consistent usage and buy-in
- DISC focus may not suit all personality models
- No direct automation for outreach volume
Kennected
Pros
- Focused LinkedIn automation saves manual prospecting time
- Campaign structure with analytics for iteration
- Safety controls prevent LinkedIn restrictions
- Onboarding and templates support new teams
- Scalable from solo to agency use
- Straightforward for LinkedIn-heavy sales
Cons
- Website 403 error limits verification and transparency
- Over-reliance on automation risks spammy perception
- Potential account bans if limits exceeded
- No personality or CRM integrations
- Lacks depth in sales guidance or hiring
- Higher starting price without trial details
Final Verdict
Crystal and Kennected target B2B sales but differ fundamentally: Crystal uses personality data to enhance communication quality across sales, hiring, and teams, while Kennected automates LinkedIn outreach for quantity-focused lead gen. Crystal suits insight-driven workflows; Kennected fits automation-heavy prospecting.
Choose Crystal for depth in personalization and hiring, especially in CRM-integrated environments. Opt for Kennected if LinkedIn automation is your core need. For best results, use Crystal to inform Kennected's automated messages, combining volume with relevance.
Overall Scores
Crystal (CrystalKnows)
Value: 8/10
Kennected
Value: 5/10
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