Crystal vs B2Brain
Crystal (CrystalKnows)
- Platform: Personality insights and CRM integration
- Best For: B2B sales communication and hiring
- Strength: DISC profiles for millions of professionals
- Users: Not specified
Starting at $49/month
B2Brain
- Platform: Trade shows and events
- Best For: Offline to online lead conversion
- Strength: Mobile-first scanning and CRM sync
- Users: Not specified
Starting at $1,000/show
Table of Contents
At a Glance
Core Functionality
| Feature | Crystal (CrystalKnows) | B2Brain |
|---|---|---|
| Personality Profiling | ✓ DISC-based predictions for millions of professionals | ✗ No personality insights |
| Lead Capture at Events | ✗ Not event-focused | ✓ Mobile badge, booth, and card scanning |
| Communication Personalization | ✓ Email, call, and meeting tips based on DISC | ✓ Contextual pitch angles and talking points |
| Hiring and Team Assessments | ✓ Job fit scoring, candidate libraries | ✗ No hiring features |
| Post-Event Analytics | ✗ No event analytics | ✓ Prioritization and ROI tracking |
Integrations
| Feature | Crystal (CrystalKnows) | B2Brain |
|---|---|---|
| CRM Integration (HubSpot, Salesforce) | ✓ Chrome extension and API enrichment | ✓ Deep sync with enriched leads |
| LinkedIn and Gmail | ✓ Embedded Chrome extension | ✗ No social media integrations |
| Slack and Microsoft Teams | ✗ No collaboration tools | ✓ Internal team notifications |
| API and CSV Support | ✓ For large-scale data use | ✗ No API mentioned |
| Salesloft and Outreach | ✓ Business tier | ✓ SEP integrations |
Sales and Pipeline Tools
| Feature | Crystal (CrystalKnows) | B2Brain |
|---|---|---|
| Pre-Meeting Playbooks | ✓ Personalized tips and agendas | ✗ No pre-meeting tools |
| Voice-to-Text Notes | ✗ No note capture | ✓ For busy event booths |
| Sales Process Tips | ✓ Stage-specific DISC advice | ✓ Event-specific signals |
| Unlimited Users at Events | ✗ Team assessments but not event-based | ✓ For large booth teams |
| Account Intelligence | ✓ Personality and behavioral | ✓ Contextual event intel |
Analytics and Reporting
| Feature | Crystal (CrystalKnows) | B2Brain |
|---|---|---|
| Personality Analytics | ✓ Strengths, blind spots, group insights | ✗ No personality analytics |
| Event ROI Tracking | ✗ No event focus | ✓ Post-event prioritization |
| Central Dashboard | ✓ For profiles and playbooks | ✓ For accounts and leads |
| Executive Reports | ✓ Intelligence tier reports | ✗ No executive intel |
| Team Usage Monitoring | ✗ Group admin tools but limited | ✓ Dashboard for team activity |
Deployment and Accessibility
| Feature | Crystal (CrystalKnows) | B2Brain |
|---|---|---|
| Chrome Extension | ✓ For LinkedIn, Gmail, etc. | ✗ Browser-based but no extension |
| Mobile-First App | ✗ Web and extension only | ✓ For event scanning |
| No Desktop Install | ✓ Cloud-based | ✓ Browser access |
| Calendar Integration | ✓ For pre-meeting prep | ✗ No calendar |
Pricing Comparison
Crystal starts at $49/month for personality insights, scaling to custom enterprise tiers, while B2Brain begins at $1,000 per show for event lead capture, with annual platform access at $5,000/year. Crystal offers better value for ongoing sales personalization, while B2Brain is event-specific and higher cost for occasional use.
Crystal (CrystalKnows)
Free Trial
$0/month
Testing basic profiles
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual sales pros
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual use
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Teams with hiring needs
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume enrichment
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Executive-level insights
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Feature Deep Dive
Personalization and Content Creation Capabilities
Crystal (CrystalKnows)
Strengths
- DISC-based personality predictions for tailored emails and calls
- Self-assessments for Enneagram, strengths, and values
- In-depth insights on strengths, energizers, and blind spots
- Personalized communication tips for various scenarios
- Playbook builder for sales, teams, and hiring
Workflow
Assess personality → Generate tips → Customize outreach → Track in CRM
B2Brain
Strengths
- Contextual account intelligence with pitch angles and talking points
- Voice-to-text for quick note capture during events
- Enriched lead data with signals for follow-up
- Mobile scanning for badges and cards
- Central dashboard for content and lead management
Workflow
Scan at event → Capture notes → Enrich with intel → Sync to CRM
Crystal focuses on personality-driven content personalization for sales and communication, ideal for outbound prospecting. B2Brain emphasizes event-specific intel creation for immediate pipeline impact. Crystal suits ongoing personalization; B2Brain excels in real-time event content.
Workflow Automation and Scheduling
Crystal (CrystalKnows)
Strengths
- Pre-meeting playbooks and quick tips integration
- Calendar sync for automated prep
- Group and team playbooks for structured workflows
- API for automated enrichment in CRMs
Limitations
- No real-time event automation
- Learning curve for playbook configuration
B2Brain
Strengths
- Unlimited scanning and note capture during events
- Automatic CRM sync with enriched leads
- Post-event analytics for prioritization
- Slack/Teams notifications for team workflows
- Browser-based for quick deployment
Limitations
- Event-focused; no general scheduling
- Manual add for non-event leads
Crystal provides automation for sales and meeting prep through playbooks and integrations, better for daily workflows. B2Brain automates event-to-pipeline conversion with scanning and sync. For sales automation, Crystal wins; for events, B2Brain is superior.
Lead Generation & Enrichment
Crystal (CrystalKnows)
Strengths
- Personality enrichment for prospects via LinkedIn/Gmail
- Unlimited profiles in higher tiers for scale
- Hiring candidate libraries and fit scoring
- CSV/API for bulk lead personalization
- Sales tips integrated with lead data
Workflow
Search prospect → Enrich personality → Personalize outreach → Follow up with playbooks
B2Brain
Strengths
- Unlimited event scans for high-volume leads
- Contextual enrichment with account signals
- Voice notes for detailed lead qualification
- CRM sync turns scans into pipeline
- Post-event prioritization of hot leads
Limitations
- Limited to event-sourced leads
- No outbound prospecting tools
Crystal generates leads through personality-enriched outbound efforts, ideal for B2B prospecting. B2Brain captures and qualifies event leads efficiently. Crystal is better for broad lead gen; B2Brain for event-specific conversion.
Analytics & Reporting
Crystal (CrystalKnows)
Strengths
- In-depth personality analytics for teams and hires
- Executive intelligence reports on stakeholders
- Group insights for team dynamics
- Benchmarking and comparative analysis
- Usage tracking in admin tools
Limitations
- No event-specific ROI
- Focused on behavioral data
B2Brain
Strengths
- Post-event analytics for lead value and ROI
- Central dashboard for account tracking
- Team usage monitoring
- Prioritization based on signals
- Integration with CRM for full pipeline views
Limitations
- No personality or hiring analytics
- Event-centric reporting
Crystal delivers deep behavioral and personality analytics for sales and HR. B2Brain provides event-focused ROI and lead prioritization. Choose Crystal for insight-driven decisions; B2Brain for proving event impact.
Use Case Comparison
B2B Outbound Sales Team
Crystal (CrystalKnows) 🏆
Excellent
DISC insights personalize outreach at scale, with CRM integrations for prospecting.
Best Plan: Premium ($49/month) or Business (Custom)
Score: 10/10
B2Brain
Poor
Event-focused; lacks outbound tools.
Best Plan: Not suitable
Score: 2/10
Trade Show Marketing Team
Crystal (CrystalKnows)
Fair
Personality tips useful post-event, but no capture tools.
Best Plan: Business (Custom)
Score: 5/10
B2Brain 🏆
Excellent
Mobile scanning and intel turn events into pipeline.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
HR and Talent Acquisition
Crystal (CrystalKnows) 🏆
Excellent
Job fit scoring, assessments, and candidate libraries streamline hiring.
Best Plan: Business (Custom)
Score: 10/10
B2Brain
Poor
No hiring features.
Best Plan: Not suitable
Score: 1/10
Account-Based Sales Strategy
Crystal (CrystalKnows) 🏆
Excellent
Stakeholder intelligence and group playbooks for complex deals.
Best Plan: Intelligence ($999+/month)
Score: 9/10
B2Brain
Good
Account intel at events supports ABM follow-up.
Best Plan: Platform ($5,000/year)
Score: 7/10
Small Sales Team with Simple Needs
Crystal (CrystalKnows) 🏆
Good
Premium tier affordable, but complexity may overwhelm.
Best Plan: Premium ($49/month)
Score: 7/10
B2Brain
Fair
High per-show cost for small/infrequent events.
Best Plan: Trade Show ($1,000/show)
Score: 4/10
Company Investing in Multiple Events
Crystal (CrystalKnows)
Fair
Useful for post-event personalization, but not core.
Best Plan: Business (Custom)
Score: 5/10
B2Brain 🏆
Excellent
Scales with unlimited users and year-round tracking.
Best Plan: Platform ($5,000/year)
Score: 10/10
Revenue Team Personalization at Scale
Crystal (CrystalKnows) 🏆
Excellent
Data tier API for enriching large lead lists.
Best Plan: Data (Custom)
Score: 9/10
B2Brain
Good
Team dashboard for event leads, but limited scope.
Best Plan: Platform ($5,000/year)
Score: 6/10
Managers Improving Team Dynamics
Crystal (CrystalKnows) 🏆
Excellent
Team assessments and one-on-one insights.
Best Plan: Business (Custom)
Score: 10/10
B2Brain
Poor
No team insight tools.
Best Plan: Not suitable
Score: 2/10
Field Marketing Proving Event ROI
Crystal (CrystalKnows)
Fair
Personality data aids follow-up, but no direct ROI.
Best Plan: Premium ($49/month)
Score: 4/10
B2Brain 🏆
Excellent
Analytics track leads to pipeline value.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
Solo B2B Sales Professional
Crystal (CrystalKnows) 🏆
Excellent
Affordable premium tier with Chrome extension for daily use.
Best Plan: Premium ($49/month)
Score: 9/10
B2Brain
Poor
Event pricing too high for individuals.
Best Plan: Not suitable
Score: 3/10
Large Booth Teams at Conferences
Crystal (CrystalKnows)
Good
Group playbooks for coordination, but no scanning.
Best Plan: Business (Custom)
Score: 6/10
B2Brain 🏆
Excellent
Unlimited users and mobile access for big teams.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
Organization with Heavy CRM Usage
Crystal (CrystalKnows)
Excellent
Deep Salesforce/HubSpot integrations and enrichment.
Best Plan: Data (Custom)
Score: 9/10
B2Brain
Excellent
Seamless lead sync to CRMs.
Best Plan: Platform ($5,000/year)
Score: 9/10
Pros and Cons
Crystal (CrystalKnows)
Pros
- Deep DISC-based insights for sales and communication
- Strong integrations with LinkedIn, Gmail, HubSpot, Salesforce
- Comprehensive playbooks for sales, teams, and hiring
- Robust hiring tools like job fit scoring and comparisons
- API and CSV for scalable personality data
- Chrome extension for seamless workflow embedding
- Free trial with basic assessments
Cons
- Complex for small teams or simple needs
- Custom pricing lacks transparency
- Learning curve for playbooks and enrichment
- Value requires organizational buy-in
- DISC focus may not fit all frameworks
B2Brain
Pros
- Focused on event lead conversion to pipeline
- Unlimited users and scans per show
- Contextual intel differentiates from basic scanners
- Strong CRM and collaboration integrations
- Mobile-first, easy deployment
- Post-event analytics prove ROI
- Free trial for evaluation
Cons
- High pricing for small or occasional users
- No public self-serve tiers
- Best with CRM; limited standalone
- Event-only, not full sales suite
- Limited documentation available
Final Verdict
Crystal and B2Brain target different B2B challenges: Crystal uses personality data for personalized sales and hiring, while B2Brain converts event interactions into pipeline. Crystal is versatile for daily workflows; B2Brain is specialized for events.
Choose Crystal for personality-driven sales and hiring needs. Opt for B2Brain if events are central to your strategy. Use both for event leads enhanced by personalization.
Overall Scores
Crystal (CrystalKnows)
Lead Generation: 8/10
Value: 8/10
B2Brain
Lead Generation: 9/10
Value: 7/10
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