Closely vs Contea
Closely
- Platform: LinkedIn + Email
- Best For: Outbound sales and lead generation
- Strength: Multichannel automation with CRM sync
- Users: Not specified
Starting at $29/month
contea
- Platform: LinkedIn only
- Best For: Voice-driven content ideation and posting
- Strength: Authentic, quick post generation from spoken thoughts
- Users: Not specified
Table of Contents
At a Glance
Platform Support
| Feature | Closely | contea |
|---|---|---|
| LinkedIn Automation | ✓ Safe automation sequences with human-like behavior and limits | ✗ Content-focused only, no automation or outreach |
| Email Outreach | ✓ Multichannel campaigns integrating LinkedIn and email | ✗ Not supported |
| Multi-Platform Publishing | ✗ LinkedIn and email focus only | ✗ LinkedIn-only content creation |
| Voice Input for Content | ✗ Not supported | ✓ Voicemail-style answers converted to post drafts |
Content Creation
| Feature | Closely | contea |
|---|---|---|
| AI-Powered Post Generation | ✗ Limited to personalization for outreach messages | ✓ Question-based ideation and AI drafts from voice input |
| Content Repurposing | ✗ Not supported | ✓ From blogs, notes, transcripts into LinkedIn posts |
| Post Rewriting for Engagement | ✗ Not supported | ✓ Rewrite previous posts to improve performance |
| AI Suggestions for Hooks/CTAs | ✓ For DMs, InMails, and emails in outreach | ✓ 20+ to 50+ suggestions for LinkedIn posts |
Automation & Outreach
| Feature | Closely | contea |
|---|---|---|
| Multichannel Sequences | ✓ Combining LinkedIn steps and email steps | ✗ No automation features |
| Safe LinkedIn Limits | ✓ Human-like behavior to avoid restrictions | ✗ Not applicable |
| Sales AI Agents | ✓ For lead research, qualification, scoring, and web research | ✗ Not supported |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and email replies | ✗ Not supported |
Lead Generation & Enrichment
| Feature | Closely | contea |
|---|---|---|
| Data Enrichment | ✓ Verified emails and phones from LinkedIn, Sales Navigator, posts, events | ✗ Not supported |
| Lead Qualification & Scoring | ✓ AI-powered for outbound sales | ✗ Not supported |
| CRM Integrations | ✓ Deep integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Not supported |
| Engagement Capture | ✓ Via unified inbox and analytics | ✗ Not supported |
Analytics & Reporting
| Feature | Closely | contea |
|---|---|---|
| Outreach Analytics | ✓ Advanced across campaigns, sequences, and teams | ✗ Not supported |
| Content Performance Tracking | ✗ Focus on outreach metrics | ✓ Learning system refines based on post creation |
| CRM Attribution | ✓ Tracks outreach to CRM outcomes | ✗ Not supported |
| White-Label Reporting | ✓ For agencies with custom branding | ✗ Not supported |
Collaboration & Agency Features
| Feature | Closely | contea |
|---|---|---|
| Team Management | ✓ Advanced analytics and team outreach | ✓ Contea Pro for clients or employees |
| White-Label Platform | ✓ Custom domain, branding for agencies | ✗ Not supported |
| Client Portals | ✓ In White-label Unlimited plan | ✗ Not supported |
| Conditional Sequence Builder | ✓ For advanced campaigns | ✗ Not applicable |
Integrations & Extras
| Feature | Closely | contea |
|---|---|---|
| CRM Deep Integrations | ✓ HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Not supported |
| Webhooks | ✓ For custom integrations | ✗ Not supported |
| Content Frameworks | ✗ Not supported | ✓ Three frameworks from concise to detailed |
| Dynamic Pricing Tools | ✗ Fixed tiers | ✓ Coupon and referral tracking via script |
Pricing Comparison
Closely offers structured pricing starting at $29/month (annual) for sales automation, with tiers scaling by LinkedIn accounts and credits. Contea uses dynamic pricing without a public tier table, making direct comparisons challenging but potentially more flexible for content creators.
Closely
Starter Monthly
$49/month
Solo users starting with basic automation
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Monthly
$127/month
Small teams expanding outreach
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 3,000 credits per month
- Credits usable for approximately 750 emails, 150 phones, or 1,500 AI personalizations
Essential Monthly
$205/month
Growing teams needing more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 5,000 credits per month
- Credits usable for approximately 1,250 emails, 250 phones, or 2,500 AI personalizations
Starter Annual
$29/month
Cost-conscious solo users
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams on annual commitment
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 3,000 credits per month
- Credits usable for approximately 750 emails, 150 phones, or 1,500 AI personalizations
Essential Annual
$145/month
Teams scaling outreach
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 5,000 credits per month
- Credits usable for approximately 1,250 emails, 250 phones, or 2,500 AI personalizations
Custom
Custom
Large teams or enterprises
- Custom number of LinkedIn accounts
- Unlimited email accounts
- Custom monthly bonus credits
- Unlimited campaigns across LinkedIn and email
- Conditional sequence builder and multichannel campaigns
- Smart Inbox, team management, and advanced analytics
- CRM integrations and webhooks
- White-label with custom domain, colors, and logo
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats for agency clients
- Complete platform customization with logo, colors, and custom domain
- Client portal access and branded reporting
- Admin dashboard and team management
- White-label support under your brand
- No per-seat fees, no usage caps, no setup costs
contea
Feature Deep Dive
Content Creation Capabilities
Closely
Strengths
- AI personalization for outreach messages (DMs, InMails, emails)
- Limited to sales-focused content, not general posting
Workflow
Define campaign → AI generates personalized messages → Integrate into sequences
contea
Strengths
- Question-based ideation tailored to expertise and audience
- Voice input via voicemail-style for authentic drafts
- 20+ to 50+ AI suggestions for hooks, metaphors, CTAs
- Three post frameworks (concise to detailed)
- Repurposing from blogs, notes, transcripts; post rewriting
- Learning system refines questions over time
Workflow
Answer questions via voice → AI generates draft → Add suggestions/edit → Finalize and publish
Contea is purpose-built for efficient, voice-driven LinkedIn content creation, ideal for creators seeking authenticity and speed. Closely supports content only in the context of sales outreach personalization, lacking tools for general post ideation or repurposing. Choose Contea for branding and engagement content; Closely for sales messaging.
Outreach & Automation
Closely
Strengths
- LinkedIn automation sequences with safe limits and human-like behavior
- Multichannel campaigns (LinkedIn + email)
- Sales AI Agents for research, qualification, scoring
- Conditional sequence builder (Custom plan)
- Unified inbox for replies
Limitations
- No content scheduling or posting automation
- Focused on outbound, not inbound engagement
contea
Strengths
- Streamlined workflow for post generation, but no scheduling
- Pro workflow for client/employee posts
Limitations
- No automation for outreach, sequences, or multichannel
- Manual publishing to LinkedIn
Closely dominates in sales automation with robust LinkedIn and email sequences, AI agents, and safety features, making it essential for outbound teams. Contea offers no automation beyond content generation, focusing on creation rather than execution. For automated prospecting, Closely is superior; for quick content prep, Contea suffices.
Lead Generation & Enrichment
Closely
Strengths
- Data enrichment with verified emails/phones from LinkedIn sources
- Exports from Sales Navigator, posts, events
- AI-powered lead research, qualification, scoring
- Deep CRM integrations for attribution
- Advanced outreach analytics
Workflow
Enrich prospects → Build sequences → Automate outreach → Track in CRM → Analyze results
contea
Strengths
- Indirect support via engaging content to attract leads organically
Limitations
- No direct lead gen, enrichment, or CRM tools
- Focus on content, not prospecting
Closely provides comprehensive lead generation tools including enrichment, AI qualification, and CRM sync, tailored for B2B sales. Contea supports lead attraction through better content but lacks any direct prospecting features. Closely is the clear choice for sales-driven lead gen; Contea aids inbound via branding.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics across campaigns, sequences, teams
- CRM attribution for pipeline impact
- White-label branded reporting for agencies
- Unified inbox insights
Limitations
- Focused on outreach metrics, not content engagement
contea
Strengths
- Learning system that refines content ideation based on usage
- Post rewriting informed by engagement (manual)
Limitations
- No dedicated analytics dashboard or reporting
- Relies on LinkedIn native metrics
Closely offers deep, sales-oriented analytics with CRM integration and white-label options, perfect for measuring ROI on outreach. Contea provides basic, iterative learning for content improvement but no robust reporting. For sales tracking, Closely excels; for content iteration, Contea's system is sufficient but limited.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, enrichment, and CRM integrations streamline prospecting and follow-up.
Best Plan: Growth Annual ($87/month)
Score: 10/10
contea
Poor
No outreach or lead gen features; content focus doesn't support sales sequences.
Best Plan: Not suitable
Score: 2/10
LinkedIn Content Creator
Closely
Fair
Limited to outreach content; lacks ideation, voice input, or post frameworks.
Best Plan: Starter Annual ($29/month)
Score: 4/10
contea 🏆
Excellent
Voice-first ideation, AI drafts, and repurposing enable quick, authentic posts.
Best Plan: Standard (dynamic pricing)
Score: 10/10
Building Personal Brand on LinkedIn
Closely
Poor
Sales-focused; no tools for engaging, non-sales content creation.
Best Plan: Not suitable
Score: 3/10
contea 🏆
Excellent
Question-based ideas, voice input, and frameworks help consistent, voice-authentic posting.
Best Plan: Pro for advanced workflows
Score: 9/10
Agency Offering Sales Outreach Services
Closely 🏆
Excellent
White-label platform, unlimited seats, custom branding, and team management for client campaigns.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
contea
Fair
Pro workflow for client posts, but no white-label or outreach automation.
Best Plan: Pro (dynamic)
Score: 5/10
Solo Founder Scaling Prospecting
Closely 🏆
Excellent
Affordable starter plan with automation, enrichment, and AI to replace SDR hiring.
Best Plan: Starter Annual ($29/month)
Score: 9/10
contea
Good
Content creation aids visibility, but no direct prospecting tools.
Best Plan: Standard
Score: 6/10
Consultant Repurposing Content for LinkedIn
Closely
Poor
No repurposing or general content tools; outreach only.
Best Plan: Not suitable
Score: 2/10
contea 🏆
Excellent
Repurposing from blogs/transcripts, voice input for quick adaptation.
Best Plan: Pro
Score: 10/10
B2B Marketer Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email sequences, AI personalization, and analytics for integrated campaigns.
Best Plan: Essential Annual ($145/month)
Score: 10/10
contea
Poor
LinkedIn content only, no email or multichannel support.
Best Plan: Not suitable
Score: 3/10
Expert Who Dislikes Typing/Writing
Closely
Fair
AI personalization helps with messages, but no voice or ideation for broader content.
Best Plan: Starter
Score: 5/10
contea 🏆
Excellent
Voice-first workflow turns spoken thoughts into posts, avoiding typing.
Best Plan: Standard
Score: 10/10
Small Team Needing CRM Integration
Closely 🏆
Excellent
Deep integrations with major CRMs ensure seamless data flow and attribution.
Best Plan: Growth
Score: 10/10
contea
Poor
No CRM or integration features.
Best Plan: Not suitable
Score: 1/10
Agency Creating LinkedIn Content for Clients
Closely
Fair
White-label for outreach, but limited content tools.
Best Plan: Custom
Score: 6/10
contea 🏆
Good
Pro workflow for client posts, voice input for efficiency, but no full agency management.
Best Plan: Pro
Score: 8/10
Founder with Limited Time for Outreach
Closely 🏆
Excellent
Automation and AI agents handle prospecting, freeing time for core business.
Best Plan: Starter Annual
Score: 9/10
contea
Good
Quick 5-minute posts via voice, but manual publishing.
Best Plan: Standard
Score: 7/10
Thought Leader Needing Consistent Posting
Closely
Poor
No posting or content consistency tools.
Best Plan: Not suitable
Score: 2/10
contea 🏆
Excellent
Ideation questions and learning system promote regular, relevant posting.
Best Plan: Pro
Score: 10/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation for LinkedIn and email
- Safe LinkedIn practices with human-like behavior and limits
- Powerful AI for personalization, lead research, and scoring
- Deep CRM integrations ensure seamless sales pipeline sync
- Unified inbox simplifies reply management
- Flexible tiers with annual discounts for value
- White-label options ideal for agencies
Cons
- Complex interface for basic users
- High pricing for solo or casual use
- No focus on content creation or posting
- Requires time to configure advanced features
- Limited to outbound sales, not inbound or branding
contea
Pros
- Voice-first workflow for fast, authentic content creation
- Question-based ideation keeps ideas flowing
- AI suggestions enhance engagement with hooks and CTAs
- Repurposing tools save time on existing content
- Multiple post frameworks suit different styles
- Pro mode supports client work efficiently
Cons
- LinkedIn-only, no multichannel or automation
- Opaque dynamic pricing complicates decisions
- Voice input may not suit all users
- Limited info on Pro features and limits
- No analytics, integrations, or lead gen
Final Verdict
Closely and Contea target different LinkedIn use cases: Closely for automated sales outreach with AI and CRM depth, Contea for voice-driven content to build engagement and brands. Closely suits outbound teams; Contea fits creators seeking efficiency in posting.
Select Closely for sales automation and lead generation on LinkedIn/email. Opt for Contea if your goal is fast, voice-based content creation for branding. For a hybrid approach, use both: Contea for posts to attract leads, Closely for outreach conversion.
Overall Scores
Closely
Lead Generation: 10/10
Content Creation: 4/10
Agency Features: 9/10
Value: 8/10
contea
Lead Generation: 3/10
Content Creation: 10/10
Agency Features: 5/10
Value: 7/10
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