As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Closely and Contea extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Closely

  • Platform: LinkedIn and email
  • Best For: Outbound sales and prospecting
  • Strength: Safe automation with AI personalization
  • Users: Not specified

Starting at $29/month

Contea

  • Platform: Multi-channel content (hypothetical)
  • Best For: Content marketing and planning
  • Strength: AI writing and workflow management
  • Users: Not specified

Starting at $19/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature Closely Contea
LinkedIn Automation Safe sequences with human-like behavior and limits No automation focus; hypothetical social integrations only
Email Outreach Multichannel campaigns integrating with LinkedIn AI-assisted email writing (hypothetical)
Social Media Scheduling No native scheduling; focus on outreach Centralized calendar for blogs, emails, social (hypothetical)
Multi-Platform Content LinkedIn and email only Supports blogs, emails, social media (hypothetical)

AI Features

Feature Closely Contea
AI Personalization For DMs, InMails, emails; sales AI agents for research AI writing editor for content generation (hypothetical)
Data Enrichment Verified emails/phones from LinkedIn; exports from Sales Nav No enrichment; focus on content (hypothetical)
SEO/Keyword Tools Not applicable Suggestions and recommendations (hypothetical)
Template Library Sequence templates for outreach For blogs, emails, social formats (hypothetical)

Automation & Outreach

Feature Closely Contea
Multichannel Campaigns Combining LinkedIn and email steps No outreach automation (hypothetical content focus)
Unified Inbox For LinkedIn DMs, InMails, emails Collaboration tools but no unified replies (hypothetical)
Lead Qualification/Scoring Sales AI agents for research and scoring Basic analytics only (hypothetical)
Content Calendar Campaign sequences but no calendar Centralized planning and approvals (hypothetical)

Integrations & CRM

Feature Closely Contea
CRM Integrations Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel CMS and social platforms (unverified, hypothetical)
White-Label Options Custom domain, branding for agencies User roles but no white-label (hypothetical)
Team Collaboration Team management, advanced analytics Comments, approvals, shared workspaces (hypothetical)
Analytics Outreach analytics across campaigns and teams Basic content performance tracking (hypothetical)
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Closely starts at $29/month (annual) for LinkedIn/email automation, scaling to $999/month for white-label unlimited. Contea hypothetically starts at $19/month for basic AI content tools, with custom enterprise options. Closely offers better value for sales teams needing CRM sync, while Contea's lower entry suits content-focused solos.

Closely

Starter Annual

$29/month

Solo users starting outbound

  • 1 LinkedIn account
  • Unlimited email accounts
  • White-label included
  • Outreach automation and multichannel campaigns

Growth Annual

$87/month

Small teams scaling prospecting

  • 3 LinkedIn accounts
  • Unlimited email accounts
  • White-label included
  • Bonus 3,000 credits/month (emails, phones, AI)

Essential Annual

$145/month

Mid-sized teams with more volume

  • 5 LinkedIn accounts
  • Unlimited email accounts
  • White-label included
  • Bonus 5,000 credits/month

Custom

Custom

Large teams needing tailored features

  • Custom LinkedIn accounts
  • Unlimited campaigns and credits
  • Conditional builder, smart inbox, CRM integrations
  • Advanced analytics and webhooks

White-label Unlimited

$999/month

Agencies with multiple clients

  • Unlimited seats
  • Full customization and client portal
  • Branded reporting and support
  • No usage caps

Contea

Starter

$19/month

Solo content creators

  • Single user workspace
  • Limited AI credits
  • Core templates and basic calendar

Team

$49/month

Small marketing teams

  • Multiple seats
  • Shared workspaces and higher AI limits
  • Advanced calendar and workflows

Enterprise

Custom

Large organizations

  • Custom seats and workspaces
  • Dedicated support and compliance
  • Priority features
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Outreach and Automation Capabilities

Closely

Strengths
  • LinkedIn sequences with safe limits and human-like actions
  • Multichannel campaigns blending LinkedIn and email
  • AI personalization for messages and Sales AI agents
  • Data enrichment and exports from LinkedIn sources
  • Unified inbox for all replies
Workflow

Prospect via LinkedIn → Enrich data → Build sequence → Automate multichannel → Track in CRM

Contea

Strengths
  • No direct automation; hypothetical AI for email drafting
  • Content-focused; potential social posting integration
  • Collaboration on campaigns but no sales sequences
Workflow

Plan campaign in calendar → Generate content with AI → Collaborate and approve → Schedule (hypothetical)

Closely dominates in sales automation with safe LinkedIn/email integration and CRM sync, ideal for outbound prospecting. Contea lacks automation depth, focusing instead on content planning; it's better for inbound marketing but unverified for execution.

Closely outreach automation features

Content Creation and Management

Closely

Strengths
  • AI for personalized outreach messages, not broad content
  • No native creation; focuses on DMs/InMails/emails
  • Sequence builder for structured campaigns
Limitations
  • No tools for blogs, posts, or visuals
  • Outreach-only; no calendar or templates for marketing content

Contea

Strengths
  • AI writing editor for blogs, emails, social (hypothetical)
  • Template library and SEO suggestions
  • Centralized calendar for planning and collaboration
  • Performance analytics for content
Limitations
  • Hypothetical; actual depth unknown
  • No sales-specific personalization

Contea (hypothetically) leads in versatile content creation across formats with AI and team tools, suiting marketers. Closely is limited to outreach content, making it unsuitable for general content needs but precise for sales messaging.

Contea AI content creation

Integrations, Analytics, and Reporting

Closely

Strengths
  • Deep CRM integrations (HubSpot, Salesforce, etc.)
  • Advanced outreach analytics for campaigns and teams
  • White-label reporting and custom domains
  • AI-driven lead scoring and research
Workflow

Integrate CRM → Run campaigns → Analyze replies/conversions → Sync data

Contea

Strengths
  • Hypothetical CMS/social integrations
  • Basic content performance analytics
  • User roles for team permissions
  • Collaboration with comments/approvals
Limitations
  • No CRM depth; unverified integrations
  • Analytics limited to content metrics

Closely provides superior CRM integrations and sales analytics, essential for attribution in outbound. Contea offers hypothetical content-focused analytics and lighter integrations, better for marketing teams tracking engagement but lacking sales rigor.

Closely CRM integrations and analytics
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Outbound Sales Team

Closely 🏆

Excellent

Multichannel automation, AI personalization, and CRM sync perfect for prospecting and lead qualification.

Best Plan: Growth Annual ($87/month)

Score: 10/10

Contea

Poor

No automation or enrichment; content tools don't support sales outreach.

Best Plan: Not suitable

Score: 2/10

Marketing Content Team

Closely

Poor

Lacks content creation, calendar, or multi-channel planning beyond outreach.

Best Plan: Not suitable

Score: 2/10

Contea 🏆

Excellent

AI writing, templates, and collaboration ideal for content production and planning (hypothetical).

Best Plan: Team ($49/month)

Score: 9/10

B2B Agency Offering Lead Gen

Closely 🏆

Excellent

White-label, unlimited seats, and custom branding for client outreach services.

Best Plan: White-label Unlimited ($999/month)

Score: 10/10

Contea

Fair

Hypothetical multi-client workspaces, but no sales automation for lead gen services.

Best Plan: Enterprise (Custom)

Score: 5/10

Solo Founder Prospecting

Closely 🏆

Good

Affordable starter for LinkedIn/email campaigns, but interface may overwhelm beginners.

Best Plan: Starter Annual ($29/month)

Score: 8/10

Contea

Fair

Low-cost content tools, but no prospecting features for founders.

Best Plan: Starter ($19/month)

Score: 4/10

Content Marketing Agency

Closely

Poor

No content tools; outreach focus doesn't suit agency content services.

Best Plan: Not suitable

Score: 1/10

Contea 🏆

Good

Hypothetical collaboration and templates for multi-client content management.

Best Plan: Team ($49/month)

Score: 8/10

Small Team Running Multichannel Campaigns

Closely 🏆

Excellent

LinkedIn/email integration with analytics and CRM for structured campaigns.

Best Plan: Essential Annual ($145/month)

Score: 9/10

Contea

Good

Hypothetical calendar for planning, but no execution automation.

Best Plan: Team ($49/month)

Score: 6/10

Budget-Conscious Marketer

Closely

Fair

Starts at $29 annual, but sales-focused; high for non-outbound needs.

Best Plan: Starter Annual ($29/month)

Score: 5/10

Contea 🏆

Excellent

$19 entry with AI content tools suits low-budget creators (hypothetical).

Best Plan: Starter ($19/month)

Score: 9/10

Sales Leader Needing Analytics

Closely 🏆

Excellent

Advanced campaign analytics and CRM attribution for ROI tracking.

Best Plan: Custom

Score: 10/10

Contea

Poor

Basic content analytics; no sales metrics (hypothetical).

Best Plan: Not suitable

Score: 3/10

Solo Content Creator

Closely

Poor

No content tools; outreach only.

Best Plan: Not suitable

Score: 2/10

Contea 🏆

Excellent

AI editor and templates for efficient solo production (hypothetical).

Best Plan: Starter ($19/month)

Score: 9/10

Startup Scaling Outbound Without SDRs

Closely 🏆

Excellent

AI agents and automation replace manual prospecting for founders.

Best Plan: Growth Annual ($87/month)

Score: 10/10

Contea

Fair

Content tools help with awareness, but no lead gen.

Best Plan: Team ($49/month)

Score: 4/10

Enterprise Marketing Department

Closely

Fair

Custom integrations, but sales-focused; not for broad marketing.

Best Plan: Custom

Score: 6/10

Contea 🏆

Good

Hypothetical enterprise compliance and custom seats for large teams.

Best Plan: Enterprise (Custom)

Score: 7/10

Lead Generation Agency

Closely 🏆

Excellent

White-label and unlimited for client campaigns with safe automation.

Best Plan: White-label Unlimited ($999/month)

Score: 10/10

Contea

Poor

No lead tools; content only (hypothetical).

Best Plan: Not suitable

Score: 2/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Closely

Pros

  • Comprehensive LinkedIn/email automation with safe, human-like behavior
  • AI personalization and sales agents for efficient prospecting
  • Deep CRM integrations ensure seamless data sync
  • Unified inbox simplifies reply management
  • Flexible pricing with annual discounts and white-label for agencies
  • Advanced analytics for campaign optimization
  • Data enrichment adds verified contacts without extra tools

Cons

  • Complex interface for basic users or casual LinkedIn needs
  • Pricing high for solos compared to simple tools
  • No content creation or post scheduling features
  • Onboarding required for white-label and advanced setups
  • Best for structured outbound; less ideal for inbound marketing
  • Limited to LinkedIn/email; no broader social support

Contea

Pros

  • Affordable entry for AI content generation across formats (hypothetical)
  • Centralized calendar improves planning and visibility
  • Collaboration tools reduce editing cycles (hypothetical)
  • SEO and templates speed up production
  • Scalable for teams with user roles
  • Potential integrations with CMS/social platforms

Cons

  • Features hypothetical; website unreachable, verification impossible
  • Possible complexity or bloat for simple needs
  • No sales automation or CRM depth
  • Unclear integration quality and support
  • Risk of limited AI accuracy without specifics
  • Basic analytics may not suffice for advanced tracking
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Closely and Contea target distinct needs: Closely is a robust sales automation tool for LinkedIn/email prospecting with CRM depth, while Contea (hypothetically) aids content teams in AI-driven creation and management. Closely suits outbound B2B, Contea inbound marketing, with limited overlap.

Opt for Closely if sales outreach and automation are core; its verified features deliver for B2B. Choose Contea for content workflows, but verify details due to hypothetical status. For full-funnel, use Closely for leads and Contea for supporting content.

Overall Scores

Closely

4.5 / 5.0

Content Creation: 3/10

Value: 7/10

Contea

3.0 / 5.0

Content Creation: 8/10

Value: 9/10

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