Brandwatch vs Dux-Soup
Brandwatch
- Platform: Multi-platform (social listening across web and social)
- Best For: Consumer intelligence and brand monitoring
- Strength: Deep AI-driven analytics with 1.4T+ posts
- Users: Not specified (enterprise-focused)
Starting at Custom
Dux-Soup
- Platform: LinkedIn only
- Best For: B2B lead generation and sales outreach
- Strength: Automated drip campaigns and CRM integrations
- Users: 300,000 users
Starting at $14.99/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| ✓ Listening and management across multiple platforms including LinkedIn | ✓ Exclusive focus on LinkedIn with deep automation | |
| Multi-Social (Twitter, Facebook, Instagram, etc.) | ✓ Comprehensive coverage for social listening and management | ✗ LinkedIn-only; no support for other platforms |
| Web and News Monitoring | ✓ Access to 1.4T+ posts including web sources | ✗ Limited to LinkedIn activities |
| Influencer Platforms | ✓ 30M+ creator database | ✗ No influencer features |
Social Listening & Intelligence
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| Historical Data Archive | ✓ 1.4T+ posts with 496M daily additions | ✗ No listening capabilities |
| AI-Powered Search and Insights | ✓ Iris AI for narrative insights | ✗ Basic campaign statistics only |
| Image and Sentiment Analysis | ✓ Neural networks for visual data categorization | ✗ No analysis features |
| Custom Classifiers | ✓ Machine learning for data categorization | ✗ Profile tagging only |
Automation & Outreach
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| Drip Campaigns | ✗ No outreach automation | ✓ Up to 12-step campaigns with delays |
| Connection Requests and Messaging | ✗ Community management via inbox | ✓ Automated visits, connects, messages, InMails |
| Cloud-Hosted Automation | ✗ Enterprise integrations but no personal automation | ✓ 24/7 cloud option |
| Response Detection | ✗ Alert-based monitoring | ✓ Auto-pause campaigns for engaged prospects |
Management & Collaboration
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| Unified Social Inbox | ✓ Centralized for multi-platform community management | ✗ No inbox; focuses on outbound |
| Content Calendar | ✓ Collaborative for organic and paid posts | ✗ Campaign queues but no full calendar |
| Team and Agency Collaboration | ✓ Enterprise workflows and governance | ✓ Shared campaigns and multi-seat licensing |
| Influencer Workflow Management | ✓ Discovery, relationships, and reporting | ✗ No influencer tools |
Analytics & Reporting
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| Custom Dashboards | ✓ Fully customizable with alerts | ✓ Funnel-based campaign stats |
| AI Analytics | ✓ Iris AI and machine learning classifiers | ✗ Basic metrics only |
| Benchmarking and Alerts | ✓ Brand monitoring and crisis alerts | ✗ Action history and queue visibility |
| Expert Analyst Support | ✓ Dedicated consultants for insights | ✗ Self-serve only |
Integrations
| Feature | Brandwatch | Dux-Soup |
|---|---|---|
| CRM Integrations | ✓ Enterprise tools like Salesforce | ✓ Pipedrive, HubSpot, etc. |
| APIs and Zapier | ✓ Major social and enterprise APIs | ✓ Zapier and Make support |
| Data Export | ✓ Custom reporting exports | ✓ CSV and native CRM exports |
Pricing Comparison
Brandwatch uses custom, sales-led pricing with no public tiers, ideal for enterprises but opaque for budgeting. Dux-Soup offers transparent, scalable plans starting at $14.99/month, making it accessible for individuals and teams focused on LinkedIn outreach.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Brands managing multi-channel social presence
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Marketing teams running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis management teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Dux-Soup
Pro Dux (Individual Monthly)
$14.99/month
Solo users starting with basic automation
- Automate LinkedIn outreach for a single user
- Send connection invitations and personalized messages
- View and visit profiles to trigger notifications
- Basic lead generation and network growth
- Runs on your own infrastructure via browser extension
Pro Dux (Individual Yearly)
$11.25/month
Committed solo users seeking savings
- All Pro Dux individual features
- Discounted annual pricing with around 20% savings
- Continuous access for one user for a full year
Turbo Dux (Individual Monthly)
$55.00/month
Users needing advanced campaigns
- Multi-touch LinkedIn drip campaigns
- Up to 12 actions including Visit, Follow, Endorse, Connect, Message, InMail
- Response detection and automatic campaign pausing
- Campaign statistics and basic pipeline management
- Integrations with third-party systems for workflow automation
Turbo Dux (Individual Yearly)
$41.25/month
Long-term individual automation
- All Turbo Dux individual features
- Discounted annual pricing for heavy users
- Enhanced value for long-term campaign scaling
Cloud Dux (Individual Monthly)
$99.00/month
Users wanting hands-off 24/7 automation
- Fully automated LinkedIn drip campaigns in the cloud
- 24/7 operation on Dux-Soup infrastructure
- No need to keep your browser or computer running
- Advanced LinkedIn automation and monitoring
Cloud Dux (Individual Yearly)
$74.17/month
Continuous cloud automation
- All Cloud Dux individual features
- Annual discount for long-term users
- Best value for continuous cloud-based automation
Pro Dux (Team Monthly Per Seat)
$14.99/month
Small teams with basic needs
- All Pro Dux features for each team seat
- Tiered pricing with up to 50% reductions at higher seat counts
- Add additional seats as needed with pro-rated billing
- Consolidated billing for the team
- License administration for team owners
Pro Dux (Team Yearly Per Seat)
$11.25/month
Annual team savings
- All Pro Dux team features per seat
- Annual discount with tiered pricing
- High Flyer eligibility with 15+ or 30+ licenses depending on configuration
Turbo Dux (Team Monthly Per Seat)
$55.00/month
Sales teams with drip campaigns
- All Turbo Dux features for each team member
- Team campaigns for shared outreach sequences
- Tiered pricing with up to 50% reductions
- Consolidated billing and license administration
Turbo Dux (Team Yearly Per Seat)
$41.25/month
Team long-term use
- All Turbo Dux team features per seat
- Annual discount and tiered pricing
- High Flyer eligibility with 5+ or 10+ licenses depending on setup
Cloud Dux (Team Monthly Per Seat)
$99.00/month
Teams needing always-on automation
- All Cloud Dux features for each team seat
- Team campaigns and collaborative prospecting
- Tiered pricing with up to 50% reductions
- Consolidated billing and license administration
Cloud Dux (Team Yearly Per Seat)
$74.17/month
Annual team cloud access
- All Cloud Dux team features per seat
- Annual discount and tiered pricing
- High Flyer eligibility with 3+ licenses in some configurations
Pro Dux (Agency Metered)
$337.50/month
Agencies with variable client usage
- Metered billing for multiple client seats
- Only pay for what you use across 30+ client seats
- Monthly consolidated billing
- Discounted monthly rates for agencies
- License administration and automatic High Flyer status
Turbo Dux (Agency Metered)
$412.50/month
Agencies running advanced campaigns
- Metered billing for 10+ client seats
- Advanced drip campaigns for agency-managed accounts
- Monthly consolidated billing and discounted rates
- License administration and automatic High Flyer status
Cloud Dux (Agency Metered)
$371.00/month
Agencies with cloud needs
- Metered billing for 5+ client seats
- Cloud-based, always-on automation for client accounts
- Monthly consolidated billing and discounted rates
- License administration and automatic High Flyer status
Feature Deep Dive
Social Listening and Consumer Intelligence
Brandwatch
Strengths
- Vast archive of 1.4T+ historical posts and 496M daily
- Iris AI for narrative insights and advanced search
- Image analysis via neural networks and deep learning
- Custom ML classifiers for precise data categorization
- Fully customizable dashboards with real-time alerts
Workflow
Set monitoring queries → AI analyzes data → Generate insights with Iris → Customize reports and alerts → Integrate with enterprise systems
Dux-Soup
Strengths
- Profile search and tagging for prospect identification
- Campaign statistics for outreach performance
- Action history for tracking interactions
Workflow
Search prospects → Tag and queue actions → Run campaigns → Review stats
Limitations
- No broad listening; limited to user-initiated searches
- No AI or sentiment analysis
- Focus on outbound, not passive monitoring
Brandwatch dominates social listening with unparalleled data depth, AI insights, and enterprise-scale analysis, making it ideal for brand monitoring and research. Dux-Soup offers basic prospecting search but lacks true listening capabilities, focusing instead on active outreach.
Automation and Outreach
Brandwatch
Strengths
- Unified inbox for community management
- Collaborative content calendar for scheduling
- Workflows for crisis response and engagement
Limitations
- No personal automation like connection requests
- Focused on management, not outbound prospecting
- Enterprise governance over speed
Dux-Soup
Strengths
- Multi-step drip campaigns with 12 actions and delays
- Automated profile visits, connects, messages, InMails
- Response detection to pause and engage prospects
- Cloud-hosted for 24/7 operation without user input
- Browser extension for flexible, safe automation
Limitations
- LinkedIn policy compliance required to avoid bans
- No multi-platform support
- Setup complexity for beginners
Dux-Soup excels in targeted LinkedIn automation for lead gen, with drip campaigns and response handling that Brandwatch doesn't offer. Brandwatch provides robust management tools but prioritizes listening and collaboration over automated outreach. Choose Dux-Soup for sales automation, Brandwatch for strategic management.
Lead Generation and Influencer Marketing
Brandwatch
Strengths
- 30M+ creator database for influencer discovery
- Campaign tracking and relationship management
- Consumer insights to identify trends and audiences
- Integrated with listening for targeted campaigns
Workflow
Search creators via database → Analyze fit with AI insights → Manage workflows and contracts → Track multichannel performance → Report ROI
Dux-Soup
Strengths
- Automated prospecting via visits and connections
- Lead tagging, funnel views, and export to CRM
- Response-based pausing for hot leads
- Integrations with HubSpot, Pipedrive for pipeline building
Workflow
Build prospect lists → Set drip campaign → Automate outreach → Detect responses → Export to CRM → Nurture leads
Limitations
- B2B sales focus; no influencer tools
- Dependent on LinkedIn limits and safety
- No broad audience insights
Dux-Soup is superior for direct B2B lead gen through LinkedIn automation, while Brandwatch shines in influencer marketing and intelligence-driven targeting. For sales prospecting, Dux-Soup wins; for influencer and broad lead insights, Brandwatch is unmatched.
Analytics and Reporting
Brandwatch
Strengths
- Customizable dashboards with segmentation
- AI-powered insights and benchmarking
- Expert analyst support for custom projects
- Alerts for real-time monitoring
- Media intelligence with strategic reporting
Limitations
- Complex for non-enterprise users
- Custom pricing for advanced reporting
Dux-Soup
Strengths
- Campaign statistics and funnel analytics
- Action queue and history tracking
- Lead performance metrics
- Exportable data for CRM analysis
Limitations
- Basic compared to enterprise tools
- No AI or deep insights
- LinkedIn-specific only
Brandwatch provides sophisticated, AI-enhanced analytics for enterprise decision-making, far surpassing Dux-Soup's tactical campaign metrics. Dux-Soup suffices for outreach ROI tracking, but Brandwatch is essential for comprehensive reporting and insights.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening with massive data archive, AI alerts, and crisis management tools perfect for large-scale reputation tracking.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Dux-Soup
Poor
No monitoring features; focused solely on outbound LinkedIn actions.
Best Plan: Not suitable
Score: 1/10
B2B Sales Prospecting
Brandwatch
Fair
Can identify trends but lacks direct outreach automation; better for insights than execution.
Best Plan: Social Media Management (Custom)
Score: 5/10
Dux-Soup 🏆
Excellent
Automated drip campaigns, connection requests, and lead export ideal for scaling LinkedIn prospecting.
Best Plan: Turbo Dux ($55/month)
Score: 10/10
Influencer Campaign Management
Brandwatch 🏆
Excellent
30M+ database, workflow tools, and reporting tailored for enterprise influencer programs.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Dux-Soup
Poor
No influencer discovery or management features.
Best Plan: Not suitable
Score: 1/10
Social Media Team Collaboration
Brandwatch 🏆
Excellent
Collaborative calendars, unified inbox, and governance for enterprise teams.
Best Plan: Social Media Management (Custom)
Score: 9/10
Dux-Soup
Good
Shared campaigns and multi-seat, but limited to LinkedIn outreach.
Best Plan: Turbo Dux Team ($55/month per seat)
Score: 6/10
Market Research Teams
Brandwatch 🏆
Excellent
AI insights, custom classifiers, and expert support for in-depth consumer analysis.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Dux-Soup
Poor
No research tools; only prospect-level data.
Best Plan: Not suitable
Score: 2/10
Sales Development Reps (SDRs)
Brandwatch
Fair
Useful for audience insights but not for daily outreach.
Best Plan: Social Media Management (Custom)
Score: 4/10
Dux-Soup 🏆
Excellent
Cloud automation and response detection streamline SDR workflows on LinkedIn.
Best Plan: Cloud Dux ($99/month)
Score: 10/10
PR and Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and analyst support for rapid response.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Dux-Soup
Poor
No monitoring or alert systems.
Best Plan: Not suitable
Score: 1/10
Agency Managing LinkedIn Outreach
Brandwatch
Good
Multi-client workflows but expensive and broad; better for full-suite needs.
Best Plan: Full Suite (Custom)
Score: 7/10
Dux-Soup 🏆
Excellent
Metered agency plans with consolidated billing for client campaigns.
Best Plan: Turbo Dux Agency Metered ($412.50/month)
Score: 9/10
Global Organization Governance
Brandwatch 🏆
Excellent
Multi-region support, workflows, and integrations for enterprise compliance.
Best Plan: Full Suite (Custom)
Score: 10/10
Dux-Soup
Fair
Team licensing available but lacks enterprise governance features.
Best Plan: Cloud Dux Team ($99/month per seat)
Score: 5/10
Budget-Conscious Sales Teams
Brandwatch
Poor
Custom pricing too high for small teams; overkill for basic needs.
Best Plan: Not suitable
Score: 2/10
Dux-Soup 🏆
Excellent
Affordable tiers starting low, with team discounts.
Best Plan: Pro Dux Team ($14.99/month per seat)
Score: 9/10
Consumer Insights and Research
Brandwatch 🏆
Excellent
Trillion-post archive and AI for trend spotting and segmentation.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Dux-Soup
Poor
No consumer-level insights; prospect-focused only.
Best Plan: Not suitable
Score: 1/10
Lead Nurturing Campaigns
Brandwatch
Good
Insights for personalization but manual nurturing via inbox.
Best Plan: Social Media Management (Custom)
Score: 6/10
Dux-Soup 🏆
Excellent
Drip sequences with response detection for automated nurturing.
Best Plan: Turbo Dux ($55/month)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4T+ historical posts
- Powerful AI like Iris, image analysis, and custom classifiers
- Integrated suite for intelligence, management, and influencers
- Enterprise-ready with global support and integrations
- Highly customizable for advanced reporting and alerts
- Expert analysts for strategic insights
- Strong for crisis monitoring and reputation management
Cons
- No public pricing; custom quotes only
- Sales-led process with no instant trials
- Steep learning curve due to complexity
- Overkill for simple scheduling or outreach
- Heavier implementation for smaller teams
- No personal automation features
Dux-Soup
Pros
- Mature platform with 300K users and proven track record
- Flexible browser and cloud automation options
- Robust drip campaigns with response detection
- Solid lead management and CRM integrations
- Transparent, scalable pricing from $14.99/month
- Team and agency metered plans for collaboration
- Supports LinkedIn, Sales Navigator, Recruiter
Cons
- LinkedIn-only; no multi-platform support
- Risk of account restrictions if limits exceeded
- Interface complex for automation newbies
- No content creation or listening tools
- Cloud tiers expensive for scale
- Dependent on LinkedIn policy changes
Final Verdict
Brandwatch and Dux-Soup target distinct needs in social media: Brandwatch as a comprehensive enterprise suite for intelligence and management, versus Dux-Soup's niche in LinkedIn lead automation. Brandwatch suits large organizations seeking depth, while Dux-Soup empowers sales teams with efficient outreach.
Opt for Brandwatch if you're an enterprise requiring broad social intelligence and integrated tools. Choose Dux-Soup for cost-effective LinkedIn lead generation. For hybrid needs, use Brandwatch for insights and Dux-Soup for execution on LinkedIn.
Overall Scores
Brandwatch
Lead Generation: 6/10
Multi-Platform: 10/10
Value: 5/10
Dux-Soup
Lead Generation: 10/10
Multi-Platform: 2/10
Value: 9/10
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