AuthoredUp vs Viralpep
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B content
- Strength: Tailored LinkedIn editor and historical analysis
- Users: 2,011 professionals
Starting at $12.46/month
Viralpep
- Platform: Facebook, Instagram, LinkedIn, Twitter (X), Pinterest
- Best For: Multi-platform team management and reporting
- Strength: Affordable collaboration and branded analytics
- Users: 15,000+ users
Starting at $29/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| ✓ LinkedIn-only with deep editor and company page support | ✓ Multi-platform including LinkedIn scheduling | |
| ✗ Not supported | ✓ Full publishing and analytics support | |
| ✗ Not supported | ✓ Stories, Reels, first comments, and location tags | |
| Twitter (X) | ✗ Not supported | ✓ Scheduling and performance tracking |
| ✗ Not supported | ✓ Multi-platform scheduling included |
Content Creation
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live LinkedIn preview | ✗ Basic drafting without advanced formatting |
| Drafts and snippets management | ✓ Unlimited drafts and reusable snippets for LinkedIn | ✓ Draft management and campaign organization |
| Templates and hooks library | ✓ 300+ hooks, endings, and CTA templates | ✗ No built-in inspiration library |
| AI post generation | ✗ No native AI, relies on user input and templates | ✗ No built-in AI content generation |
| Media upload support | ✓ LinkedIn-specific media in editor | ✓ Up to 400MB videos and multiple formats |
Scheduling & Automation
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| Visual content calendar | ✓ Centralized calendar for LinkedIn posts | ✓ Daily, weekly, monthly views with drag-and-drop |
| Post scheduling | ✓ LinkedIn scheduling with best times recommendations | ✓ Multi-platform scheduling with unlimited posts |
| Historical post reuse | ✓ 1-click reuse from top-performing content | ✗ No specific historical reuse tools |
| Bulk upload/scheduling | ✗ Manual drafting focus | ✓ Campaign organization for bulk management |
| Best time to post | ✓ LinkedIn-specific recommendations | ✗ No automated best-time features |
Analytics & Reporting
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| Post performance metrics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Per-post metrics across platforms |
| Follower growth tracking | ✓ LinkedIn profile growth | ✓ Audience demographics and historical data |
| Branded PDF reports | ✗ CSV export only | ✓ Customizable PDF reports for agencies |
| Saved/historical post analysis | ✓ Keyword/author filters and CSV export | ✗ No dedicated saved post analysis |
| Multi-platform analytics | ✗ LinkedIn-only | ✓ Cross-network reporting |
Collaboration & Agency Features
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| Team collaboration | ✓ Draft collaboration in Business plan | ✓ Role-based permissions and approval workflows |
| Multi-account management | ✓ Multiple LinkedIn profiles under one organization | ✓ Up to 100 social accounts in Enterprise |
| Approval workflows | ✗ Basic draft sharing | ✓ Account-level permissions and workflows |
| Sub-accounts for clients | ✓ For teams and clients in Business plan | ✓ Up to 25 users in Enterprise |
| Organization management | ✓ Centralized control for LinkedIn profiles | ✓ Team management across platforms |
Integrations & Extensions
| Feature | AuthoredUp | Viralpep |
|---|---|---|
| Chrome extension | ✓ Directly in LinkedIn for editing and preview | ✗ No extension mentioned |
| URL shortener integration | ✗ Not available | ✓ vpep.ai with tracking |
| CSV export | ✓ For saved-post analysis | ✗ PDF reports, no CSV specified |
| Knowledge base/support | ✗ Not detailed | ✓ Learning center and email support |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused features, offering strong value for solo users and scaling per profile. Viralpep begins at $29/month for multi-platform access, with generous limits on accounts and users, making it cost-effective for teams but higher entry for individuals.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with styling and preview
- Unlimited drafts, snippets, templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams managing multiple LinkedIn profiles
- Minimum 3 profiles
- Team sub-accounts and collaboration
- Organization management
- Team analytics
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All Individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Agencies with multiple profiles
- Billed $149.50/profile/year
- Multi-profile management
- Draft collaboration
Custom Growth Plan
Custom
Large teams needing onboarding
- Personalized setup and training
- Flexible invoicing
Viralpep
Professional (Monthly)
$29/month
Solo users or small teams
- 1 user, 10 social accounts
- Unlimited posts
- Core features: Create, Schedule, Collaborate, Analytics
- 15-day trial
Business (Monthly)
$59/month
Growing teams
- 10 users, 50 accounts
- Approval workflows
- Branded PDF reports
Enterprise (Monthly)
$100/month
Large agencies
- 25 users, 100 accounts
- Advanced reporting
- Priority support
Professional (Annual)
$300/year
Budget-conscious individuals
- All Professional features
- Branded reports
Business (Annual)
$588/year
Teams committing long-term
- All Business features
- Full collaboration
Enterprise (Annual)
$960/year
Enterprise teams
- All Enterprise features
- Priority roadmap input
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn editor with bold, italics, bullets, emojis, and live preview
- Unlimited drafts and snippets for idea saving and reuse
- Library of 300+ hooks, endings, and CTA templates
- Historical posts collection with 1-click reuse suggestions
- Chrome extension for in-platform editing
Workflow
Save ideas in snippets → Use templates for drafting → Edit with rich formatting → Preview in LinkedIn → Save as draft or schedule
Viralpep
Strengths
- Draft management and post previews for multi-platform
- Support for large media uploads (400MB videos)
- Campaign organization tools
- Instagram-specific features like Stories and Reels
- Integrated URL shortener for links
Workflow
Create drafts → Add media and tags → Organize into campaigns → Preview per platform → Schedule
AuthoredUp provides superior LinkedIn-specific creation with advanced formatting, templates, and reuse tools, ideal for crafting high-quality posts. Viralpep offers solid multi-platform drafting but lacks depth in inspiration and formatting, better for basic content across networks.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for LinkedIn
- Posts table with filters by type, account, tags
- Best times to post recommendations
- Scheduling for multiple company pages
Limitations
- LinkedIn-only, no multi-platform
- No bulk automation or recurring schedules
Viralpep
Strengths
- Visual calendar with daily/weekly/monthly views
- Unlimited scheduling across 5+ platforms
- Role-based permissions for team scheduling
- Instagram-specific scheduling (Stories, Reels)
Limitations
- No LinkedIn-specific best-time tools
- Lacks advanced automation like evergreen recycling
Viralpep dominates in multi-platform scheduling with visual tools and unlimited posts, suitable for broad management. AuthoredUp focuses on LinkedIn efficiency with calendars and recommendations but can't handle other networks. Choose Viralpep for scale, AuthoredUp for LinkedIn precision.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth
- Follower tracking and performance timelines
- Saved-post analysis with filters and CSV export
- Patterns uncovering via posts table
Limitations
- LinkedIn-only, no cross-platform views
- No branded PDF reports
Viralpep
Strengths
- Comprehensive multi-platform analytics
- Audience demographics and per-post metrics
- Branded PDF reports
- Historical data and URL tracking via vpep.ai
Limitations
- Less depth in LinkedIn-specific insights
- No CSV export for advanced analysis
AuthoredUp offers deeper, LinkedIn-tailored analytics for content optimization and reuse. Viralpep provides broader, report-ready insights across platforms, ideal for agencies. AuthoredUp wins for LinkedIn depth, Viralpep for multi-network reporting.
Collaboration & Team Features
AuthoredUp
Strengths
- Draft collaboration between team members
- Sub-accounts for clients and teams
- Organization management for admins
- Team analytics across profiles
Limitations
- Limited to LinkedIn profiles
- No approval workflows or role-based permissions
Viralpep
Strengths
- Role-based collaboration with approvals
- Account-level permissions
- Up to 25 users in Enterprise
- Multi-client management via user seats
Limitations
- Collaboration scales with pricing tiers
- Less focus on content-specific sharing like drafts
Viralpep excels in structured team workflows with approvals and permissions for multi-platform teams. AuthoredUp supports basic LinkedIn collaboration but lacks advanced controls. Viralpep is better for agencies, AuthoredUp for small LinkedIn-focused teams.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics perfect for individual content creation and optimization.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Viralpep
Fair
Basic scheduling works, but lacks LinkedIn-specific tools like rich editing and hooks.
Best Plan: Professional ($29/month)
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
LinkedIn-only limits client management across networks; no multi-platform support.
Best Plan: Not suitable
Score: 2/10
Viralpep 🏆
Excellent
Workspaces, approvals, branded reports, and 100+ accounts handle diverse clients efficiently.
Best Plan: Enterprise ($100/month)
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep analytics, historical reuse, and editor support B2B content for personal branding and sales.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Viralpep
Good
LinkedIn scheduling available, but shallower insights and no specialized editor.
Best Plan: Business ($59/month)
Score: 6/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
No support for Facebook, Instagram, etc.; strictly LinkedIn.
Best Plan: Not suitable
Score: 1/10
Viralpep 🏆
Excellent
Affordable multi-platform scheduling with unlimited posts and basic collaboration.
Best Plan: Professional ($29/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Snippets, templates, and performance analysis help craft and refine brand-building posts.
Best Plan: Individual ($19.95/month)
Score: 10/10
Viralpep
Fair
Scheduling helps consistency, but no LinkedIn-specific creation tools.
Best Plan: Professional ($29/month)
Score: 4/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and reuse of top content aid social selling, though no direct lead gen.
Best Plan: Business ($14.95/month per profile)
Score: 8/10
Viralpep
Fair
Multi-platform but limited LinkedIn depth for sales-focused posting.
Best Plan: Business ($59/month)
Score: 5/10
Startup Marketing Team with Limited Budget
AuthoredUp
Good
Low-cost LinkedIn focus fits if primary channel, but no multi-platform.
Best Plan: Individual (Yearly, $16.63/month)
Score: 7/10
Viralpep 🏆
Excellent
Value-packed entry tier with trial and multi-platform for growing startups.
Best Plan: Professional (Annual, $300/year)
Score: 8/10
Consultant Repurposing Evergreen Content
AuthoredUp 🏆
Excellent
Historical analysis and 1-click reuse ideal for repurposing winning LinkedIn posts.
Best Plan: Individual ($19.95/month)
Score: 9/10
Viralpep
Good
Draft management helps, but no reuse analytics or templates.
Best Plan: Professional ($29/month)
Score: 6/10
Nonprofit Social Media Manager
AuthoredUp
Fair
Useful for LinkedIn if focused there, but misses other platforms.
Best Plan: Individual (Yearly, $16.63/month)
Score: 5/10
Viralpep 🏆
Excellent
Budget-friendly multi-platform with collaboration for limited teams.
Best Plan: Professional ($29/month)
Score: 9/10
Influencer Managing Multiple Networks
AuthoredUp
Poor
LinkedIn-only restricts broader influence building.
Best Plan: Not suitable
Score: 2/10
Viralpep 🏆
Excellent
Instagram Reels/Stories and multi-scheduling suit creators.
Best Plan: Business ($59/month)
Score: 9/10
In-House Evangelist Building Brand on LinkedIn
AuthoredUp 🏆
Excellent
Company page support, analytics, and editor for thought leadership.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 10/10
Viralpep
Good
LinkedIn included, but less specialized for branding.
Best Plan: Business ($59/month)
Score: 6/10
Agency Managing LinkedIn for Clients
AuthoredUp
Good
Sub-accounts and team analytics for client profiles.
Best Plan: Business ($14.95/month per profile)
Score: 8/10
Viralpep 🏆
Excellent
Full agency tools with approvals and reports, plus multi-platform if needed.
Best Plan: Enterprise ($100/month)
Score: 9/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including historical analysis and CSV export
- Supports multiple company pages and team sub-accounts
- Chrome extension enhances in-platform workflow
- Affordable per-profile pricing for focused use
- Strong privacy with EU hosting
Cons
- Interface can be complex for basic needs
- No native AI generation, relies on manual input
- Chrome-only extension limits browser options
- Pricing scales per profile for teams
- LinkedIn-exclusive, no multi-platform
- No free trial or money-back guarantee specified
Viralpep
Pros
- Clear structure: Create, Schedule, Collaborate, Analytics
- Affordable with high limits on accounts/users/posts
- Strong collaboration: roles, approvals, permissions
- Comprehensive multi-platform analytics with PDF reports
- Integrated URL shortener and large media support
- 15-day free trial for testing
- Instagram-specific tools like Reels and Stories
Cons
- No built-in AI for content generation
- Some site maintenance issues (404 errors)
- Mobile app not emphasized, potential on-the-go limits
- Interface feels less modern than AI tools
- No advanced automation like rules or evergreen
- Higher starting price for solo users
Final Verdict
AuthoredUp and Viralpep target different social media needs. AuthoredUp is a LinkedIn powerhouse for content crafting, drafting, and analytics, ideal for creators focused on one platform. Viralpep delivers versatile multi-platform management with strong collaboration and reporting for teams handling diverse networks.
Opt for AuthoredUp if LinkedIn is your core channel and you prioritize creation depth. Choose Viralpep for multi-platform breadth and team efficiency. For hybrid needs, combine them: AuthoredUp for LinkedIn excellence, Viralpep for everything else.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 9/10
Viralpep
LinkedIn Focus: 6/10
Content Creation: 5/10
Multi-Platform: 10/10
Value: 8/10
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