AuthoredUp vs TikTok
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creation and analytics
- Strength: Deep LinkedIn insights and reuse
- Users: 20,000+ professionals
Starting at $12.46/month
TikTok
- Platform: TikTok only
- Best For: Short-form video marketing and ads
- Strength: Viral reach via For You feed
- Users: Over 1 billion users
Starting at Auction-based media spend (no fixed monthly tiers published)
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | TikTok |
|---|---|---|
| ✓ Specialized for LinkedIn posts and company pages | ✗ No LinkedIn integration | |
| TikTok | ✗ No video platform support | ✓ Native short-form video platform |
| Multi-platform Scheduling | ✗ LinkedIn-only | ✗ TikTok-only; no cross-platform tools |
| Chrome Extension | ✓ In-app editing and preview in LinkedIn | ✗ Mobile app-focused |
| Mobile App Creation | ✗ Web and extension-based | ✓ iOS/Android app for video editing |
Content Creation
| Feature | AuthoredUp | TikTok |
|---|---|---|
| Text Editor with Formatting | ✓ Rich editor with bold, italics, bullets, emojis, preview | ✗ Video-focused; no text editor |
| Video Editing Tools | ✗ No video support | ✓ Music, filters, effects, transitions for short videos |
| Templates and Snippets | ✓ 300+ hooks, endings, CTAs; unlimited drafts and snippets | ✗ Creative Center for ad templates |
| AI Content Generation | ✗ No native AI; relies on templates | ✗ No AI generation; user-driven creation |
| Content Reuse Suggestions | ✓ Historical posts analysis and 1-click reuse | ✗ Spark Ads for boosting existing content |
Scheduling & Automation
| Feature | AuthoredUp | TikTok |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for LinkedIn posts | ✗ No built-in scheduling; manual posting or Promote tool |
| Best Time Recommendations | ✓ Based on analytics for LinkedIn | ✗ Analytics suggest optimal posting via Business Account |
| Ad Scheduling | ✗ No ads | ✓ Ads Manager for campaign scheduling |
| Bulk Posting | ✗ Unlimited drafts but manual scheduling | ✗ Promote for quick boosts; no bulk organic |
Analytics & Insights
| Feature | AuthoredUp | TikTok |
|---|---|---|
| Post Performance Analytics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Views, likes, shares via Business Account |
| Audience Demographics | ✓ Follower growth and patterns | ✓ Detailed audience insights in analytics |
| Export Options | ✓ CSV export for saved posts | ✗ Basic reporting; no CSV |
| Ad Measurement | ✗ No ads | ✓ Conversion Lift, Attribution Analytics |
| Saved Content Analysis | ✓ Keyword and author filters | ✗ No equivalent |
Business & Collaboration
| Feature | AuthoredUp | TikTok |
|---|---|---|
| Multi-Account Management | ✓ Multiple LinkedIn profiles and company pages | ✓ Business Accounts for brands |
| Team Collaboration | ✓ Sub-accounts, draft collaboration (Business plan) | ✗ No built-in team tools |
| Commerce Integration | ✗ No e-commerce | ✓ TikTok Shop and shopping ads |
| Creator Marketplace | ✗ No | ✓ For brand collaborations |
Integrations & Resources
| Feature | AuthoredUp | TikTok |
|---|---|---|
| Educational Resources | ✗ No dedicated academy | ✓ TikTok Academy, Creative Center, Insights |
| Ad Formats Variety | ✗ No ads | ✓ In-Feed, TopView, Spark Ads, etc. |
| Privacy & Safety Tools | ✓ EU hosting, strong privacy | ✓ Safety Center, Privacy Center |
Pricing Comparison
AuthoredUp offers fixed monthly pricing starting at $12.46/month (yearly Business) for LinkedIn tools, while TikTok is free for organic use with auction-based ad spend for business features. AuthoredUp suits budgeted LinkedIn users; TikTok's costs vary with ad budgets.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn users
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
TikTok
Consumer Usage
Free
Individual creators
- Download and use TikTok app on iOS and Android
- Create and publish short-form videos with music, filters, and effects
- Access For You and Following feeds for content discovery
- Use basic features like likes, comments, shares, and follows
TikTok Business Account
Free
Small brands starting out
- Upgrade any eligible TikTok account to a Business Account at no cost
- Access analytics on content performance, audience demographics, and account growth
- Add an email contact button so followers can reach the business directly
- Add a website link on the profile (subject to eligibility rules)
- Switch between Business and Personal account types at any time
TikTok Ads Manager (Auction-Based)
Auction-based media spend
Brands running campaigns
- Run campaigns with objectives like reach, traffic, app installs, video views, leads, and conversions
- Use ad formats including In-Feed Ads, TopView, Spark Ads, Branded Mission, and Promote
- Set daily or lifetime budgets and control bids within an auction-based system
- Access reporting and optimization tools within Ads Manager
TikTok Promote (In-App Boosting)
Auction-based media spend
Quick organic boosts
- Boost existing organic videos, photo posts, and LIVE sessions directly in the app
- Select simple goals like more views, website visits, or followers
- Set budget and duration for quick promotion without full Ads Manager setup
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich text editor with advanced formatting, live preview in LinkedIn
- Unlimited drafts, snippets, and 300+ templates for hooks/CTAs
- Historical content collection with reuse suggestions
- Chrome extension for seamless in-platform editing
- Focus on readability and LinkedIn-specific nuances
Workflow
Save ideas as snippets → Use templates for drafting → Edit with formatting → Preview and post
TikTok
Strengths
- Intuitive mobile video editor with music library, effects, filters
- Short-form vertical format optimized for engagement
- Creative Center for trending sounds, hashtags, ad templates
- LIVE streaming and duet features for interactive content
- Spark Ads to repurpose organic videos
Workflow
Record or upload video → Add effects/music → Edit timeline → Publish to For You feed
AuthoredUp is ideal for professional text-based LinkedIn posts with deep editing and reuse, while TikTok shines in quick, visual video creation for viral potential. AuthoredUp suits B2B content; TikTok is better for consumer-facing, entertaining videos.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for planning and scheduling
- Posts table with filters for organization
- Best time to post recommendations from analytics
- 1-click reuse from historical top performers
Limitations
- Manual scheduling; no auto-posting beyond basic
- LinkedIn-only; no cross-platform
TikTok
Strengths
- Promote tool for quick in-app boosting of content
- Ads Manager for scheduled campaigns with budgets
- Business Account for timing posts based on insights
- Automated For You feed distribution
Limitations
- No organic scheduling calendar
- Automation limited to ads; organic is manual
AuthoredUp provides structured scheduling for LinkedIn content planning, while TikTok focuses on ad automation and instant promotion. AuthoredUp wins for organized content workflows; TikTok for rapid, algorithm-driven distribution.
Analytics & Insights
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, timelines
- Follower growth tracking and patterns via filters
- Saved-post analysis with keywords, CSV export
- Team analytics for multiple profiles
Workflow
Post content → Track metrics in dashboard → Analyze patterns → Export for reports
TikTok
Strengths
- Business Account analytics: views, demographics, growth
- Ad measurement: Conversion Lift, Attribution, split tests
- TikTok Insights for trends and audience behavior
- Creator Marketplace analytics for collaborations
Limitations
- Organic analytics basic compared to ad tools
- No historical content deep-dive
AuthoredUp offers deeper, exportable analytics for LinkedIn content performance, ideal for iterative improvement. TikTok provides broad reach insights and ad ROI tracking, better for video campaigns and audience discovery.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and analytics help individuals build consistent LinkedIn presence.
Best Plan: Individual (Yearly) $16.63/month
Score: 10/10
TikTok
Poor
Video-focused; no LinkedIn tools for text content.
Best Plan: Not suitable
Score: 1/10
TikTok Video Marketer
AuthoredUp
Poor
No video or TikTok support; text-only focus.
Best Plan: Not suitable
Score: 1/10
TikTok 🏆
Excellent
Native tools for video creation, For You feed reach, and ad formats drive engagement.
Best Plan: Business Account (Free) + Ads Manager
Score: 10/10
B2B Personal Branding
AuthoredUp 🏆
Excellent
LinkedIn-specific features like hooks, reuse, and growth tracking build professional brands.
Best Plan: Individual (Monthly) $19.95/month
Score: 9/10
TikTok
Fair
Possible for creative B2B videos, but lacks professional networking depth.
Best Plan: Business Account (Free)
Score: 4/10
Gen Z Consumer Brand
AuthoredUp
Poor
LinkedIn not ideal for Gen Z; no video tools.
Best Plan: Not suitable
Score: 2/10
TikTok 🏆
Excellent
For You feed and short videos perfect for young audiences and product demos.
Best Plan: Ads Manager (Auction-based)
Score: 10/10
Agency Managing LinkedIn Clients
AuthoredUp 🏆
Excellent
Multi-profile support, sub-accounts, and team analytics for client management.
Best Plan: Business (Yearly) $12.46/month per profile
Score: 9/10
TikTok
Fair
Good for video campaigns, but no agency collaboration tools.
Best Plan: Ads Manager (Auction-based)
Score: 5/10
E-commerce Driving Video Sales
AuthoredUp
Poor
No commerce or video features.
Best Plan: Not suitable
Score: 1/10
TikTok 🏆
Excellent
TikTok Shop, shopping ads, and viral videos boost direct sales.
Best Plan: Business Account + Promote
Score: 10/10
Sales Team Using LinkedIn
AuthoredUp 🏆
Excellent
Analytics for best times, content reuse for social selling.
Best Plan: Business (Monthly) $14.95/month per profile
Score: 8/10
TikTok
Poor
Not suited for B2B sales networking.
Best Plan: Not suitable
Score: 2/10
Influencer and Brand Collaborations
AuthoredUp
Fair
Limited to LinkedIn; no marketplace.
Best Plan: Individual $16.63/month
Score: 4/10
TikTok 🏆
Excellent
Creator Marketplace and Branded Missions for easy partnerships.
Best Plan: Business Account (Free)
Score: 9/10
Budget-Conscious Starter
AuthoredUp
Good
Affordable yearly plans, but requires payment upfront.
Best Plan: Business (Yearly) $12.46/month
Score: 7/10
TikTok 🏆
Excellent
Free to start with organic reach; ads optional.
Best Plan: Consumer/Business (Free)
Score: 10/10
Multi-Channel Agency
AuthoredUp
Poor
LinkedIn-only; no video or multi-platform.
Best Plan: Not suitable
Score: 3/10
TikTok 🏆
Good
Strong for video channel, but lacks integrated multi-platform management.
Best Plan: Ads Manager
Score: 6/10
LinkedIn Thought Leader
AuthoredUp 🏆
Excellent
Templates, analysis, and reuse for consistent thought leadership.
Best Plan: Individual $19.95/month
Score: 10/10
TikTok
Fair
Video thought leadership possible, but not professional format.
Best Plan: Business Account
Score: 5/10
Mobile App Marketer Seeking Installs
AuthoredUp
Poor
No app promo or video ads.
Best Plan: Not suitable
Score: 1/10
TikTok 🏆
Excellent
App install objectives in Ads Manager with video creatives.
Best Plan: Ads Manager (Auction-based)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored formatting and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and historical reuse
- Supports multiple profiles and team collaboration
- Secure with EU hosting and strong privacy
- Chrome extension integrates directly into LinkedIn
- Best time recommendations and pattern analysis
Cons
- Interface complex for basic users
- No native AI generation; template-dependent
- Chrome-only extension limits browser options
- Per-profile pricing for teams adds costs
- LinkedIn-exclusive; no multi-platform or video support
TikTok
Pros
- Powerful For You feed for massive organic reach
- Engaging short-form video format with easy editing tools
- Free Business Account with solid analytics
- Diverse ad formats and measurement options
- TikTok Shop for direct commerce integration
- Creator Marketplace for collaborations
- Extensive resources like Academy and Creative Center
Cons
- Auction-based ad pricing unpredictable
- High demand for frequent, native video content
- Privacy and regulatory issues for some brands
- Brand safety concerns require monitoring
- Business tools fragmented; steep learning curve
- No organic scheduling or deep content reuse
Final Verdict
AuthoredUp and TikTok cater to distinct social media needs: AuthoredUp is a niche tool for optimizing LinkedIn content and insights, while TikTok is a dynamic platform for video-driven engagement and advertising. They don't overlap much but can complement in multi-channel strategies.
Choose AuthoredUp for LinkedIn-centric workflows needing structure and insights. Opt for TikTok if video virality and ads are central. For broader strategies, use AuthoredUp for professional networking and TikTok for consumer engagement.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 8/10
TikTok
Content Creation: 8/10
Value: 9/10
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