AuthoredUp vs SocialBu
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content and personal branding
- Strength: Tailored LinkedIn editor and insights
- Users: 2011 professionals
Starting at $12.46/month
SocialBu
- Platform: Multi-platform (10+ including Threads, Bluesky)
- Best For: Automation and team management
- Strength: AI tools and broad integrations
- Users: 2 teams
Starting at $19/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| ✓ Deep LinkedIn specialization with company page support | ✓ Full support as part of multi-platform suite | |
| X (Twitter) | ✗ LinkedIn-only focus | ✓ Supported with AI caption generation |
| Facebook & Instagram | ✗ Not supported | ✓ Full publishing and inbox management |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Multi-platform scheduling and automation |
| Emerging platforms (Bluesky, Threads) | ✗ Not supported | ✓ Includes newer networks like Threads and Bluesky |
Content Creation
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| Rich text editor with formatting | ✓ LinkedIn-specific with bold, italics, bullets, emojis, live preview | ✓ Platform-optimized editor with AI assistance |
| AI-powered post generation | ✗ No native AI; relies on templates and user input | ✓ AI for posts, captions, hooks, scripts across platforms |
| Templates and libraries | ✓ 300+ hooks, endings, CTAs for LinkedIn | ✓ Free AI tools for inspiration and generation |
| Drafts and snippets | ✓ Unlimited drafts, snippets, historical reuse | ✓ Unlimited posts with recycling queues |
| Bulk content upload | ✗ Manual drafting focus | ✓ Bulk import and CSV support |
Scheduling & Automation
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| Visual content calendar | ✓ Centralized for LinkedIn posts with filters | ✓ Visual calendar with bulk preview across platforms |
| Post recycling/evergreen | ✓ Historical reuse suggestions for top content | ✓ Custom queues and recycling for evergreen |
| Automation workflows | ✗ Basic scheduling only | ✓ RSS-to-post, auto-replies, webhooks |
| Best-time recommendations | ✓ LinkedIn-specific timing insights | ✓ Automated across platforms |
Analytics & Reporting
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Content and account performance across networks |
| Follower growth tracking | ✓ LinkedIn profile growth | ✓ Network-wide analytics |
| Saved/historical post analysis | ✓ Keyword/author filters, CSV export for LinkedIn | ✓ Performance reports with AI insights |
| Team analytics | ✓ Across multiple profiles in Business plan | ✓ Comprehensive team and network reports |
Collaboration & Agency Features
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| Multi-profile management | ✓ Multiple LinkedIn pages under one profile | ✓ Up to 150 accounts in Supreme plan |
| Team workspaces/sub-accounts | ✓ Sub-accounts for teams/clients in Business | ✓ Multiple teams with approvals |
| Draft collaboration | ✓ Shared drafts between team members | ✓ Collaboration with approvals |
| Unified inbox | ✗ No engagement inbox | ✓ Messages, comments, reviews across platforms |
Integrations & Extensions
| Feature | AuthoredUp | SocialBu |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for direct editing | ✗ Web-based, no extension |
| Webhook integrations | ✗ No advanced integrations | ✓ Webhooks and dynamic placeholders |
| RSS feed support | ✗ Not supported | ✓ RSS-to-post automation |
| Free AI tools | ✗ Template library only | ✓ Free tools for posts, hooks, usernames |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused tools, offering value for solo users. SocialBu begins at $19/month with a free plan, providing broader multi-platform features but higher costs for advanced automation.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple LinkedIn profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams and agencies
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
SocialBu
Basic Free
Free
Beginners testing the platform
- 2 social accounts
- 40 monthly posts
- Access to core publishing tools
- Support for major social platforms (limited volume)
- Basic scheduling and calendar
- Access to some AI and free tools (with limits)
Standard
$19/month
Small teams or creators
- Up to 12 social accounts
- 2 teams
- 800 monthly posts
- 16 automations
- 100 monthly AI credits
- 5 feeds
- 5 custom queues
- Post recycling and custom queues
- Social calendar and bulk import
- Basic analytics and performance insights
Super
$59/month
Growing businesses
- Up to 30 social accounts
- 6 teams
- Unlimited monthly posts
- 60 automations
- 250 monthly AI credits
- 15 feeds
- 15 custom queues
- Advanced scheduling and recycling
- Expanded analytics and performance reports
- Team collaboration with more members
Supreme
$199/month
Agencies and large teams
- Up to 150 social accounts
- 25 teams
- Unlimited monthly posts
- 400 automations
- 600 monthly AI credits
- 50 feeds
- 50 custom queues
- Full automation suite with advanced rules
- Comprehensive analytics including team performance
- Extensive collaboration and approvals
Custom Plan
Custom
Enterprise-level customization
- Flexible number of social accounts
- Custom limits for posts, automations, and AI credits
- Tailored onboarding and support options
- Potential feature customization based on needs
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn editor with formatting, readability scores, and live preview
- Unlimited drafts, snippets, and 300+ templates for hooks/endings/CTAs
- Historical post collection with reuse suggestions for top performers
- Chrome extension integrates directly into LinkedIn feed
- Focus on personal branding and B2B content nuances
Workflow
Save ideas as snippets → Use templates for structure → Edit with preview → Reuse from history → Publish via extension
SocialBu
Strengths
- AI-powered generation for posts, captions, hooks across platforms
- Free AI tools for ideation, scripts, usernames, and visuals
- Post recycling queues for evergreen content
- Bulk import and platform-specific optimization
- Unified tools for multi-network content
Workflow
Generate with AI → Customize for platform → Add to queue/calendar → Recycle automatically → Analyze performance
AuthoredUp provides superior LinkedIn-specific editing and reuse for creators focused on quality posts, without AI automation. SocialBu's AI generation and multi-platform support make it ideal for quick, varied content across networks. Choose AuthoredUp for polished LinkedIn writing; SocialBu for AI-assisted volume production.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for scheduled and published posts
- Posts table with filters for patterns and best times
- 1-click reuse from historical content
- Support for multiple company pages
Limitations
- No advanced automation like RSS or auto-replies
- LinkedIn-only scheduling
- Manual bulk operations limited
SocialBu
Strengths
- Visual calendar with bulk import, preview, and drag-and-drop
- Custom queues for evergreen recycling
- Automation workflows: RSS-to-post, auto-replies, webhooks
- Best-time scheduling across platforms
- Unlimited posts from mid-tier
Limitations
- Learning curve for complex automations
- Limits on feeds/queues in lower tiers
SocialBu dominates in automation with RSS, webhooks, and multi-platform queues, perfect for hands-off management. AuthoredUp offers solid LinkedIn scheduling with insightful calendars but lacks broader automation. For automated multi-channel posting, SocialBu wins; for LinkedIn-focused planning, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth timelines
- Follower tracking and best-time recommendations
- Saved-post analysis with filters and CSV export
- Patterns from posts table for content optimization
- Team analytics across profiles
Limitations
- LinkedIn-only data
- No AI-driven insights
SocialBu
Strengths
- Content, account, and network performance analytics
- Team reports and AI interpretations
- Post recycling insights
- Comprehensive across all connected platforms
- Automated reporting in higher tiers
Limitations
- Less depth in LinkedIn-specific nuances
- Basic analytics in free/lower plans
AuthoredUp delivers deeper, LinkedIn-tailored analytics for post patterns and growth, ideal for platform specialists. SocialBu provides broader, multi-platform reporting with AI help, better for teams tracking diverse channels. AuthoredUp for LinkedIn insights; SocialBu for holistic overviews.
Collaboration & Team Features
AuthoredUp
Strengths
- Sub-accounts for team members and clients
- Draft collaboration in Business plan
- Organization management for admins
- Multi-profile analytics and workflows
Limitations
- Limited to LinkedIn profiles
- No approval workflows or unified inbox
SocialBu
Strengths
- Multiple teams (up to 25), members, and approvals
- Unified inbox for engagement collaboration
- Shared calendars and workflows
- Custom queues and automations for teams
- Scalable to 150 accounts
Limitations
- Higher tiers needed for extensive teams
- Interface complexity for small groups
SocialBu offers more robust multi-platform collaboration with inboxes and approvals, suiting agencies. AuthoredUp's features are effective for LinkedIn teams but narrower in scope. SocialBu for diverse team needs; AuthoredUp for focused LinkedIn collaboration.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and deep analytics streamline solo LinkedIn publishing and optimization.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
SocialBu
Fair
AI generation helps, but multi-platform focus and learning curve may overwhelm solo LinkedIn users.
Best Plan: Standard ($19/month)
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
LinkedIn-only limits agency needs; no broad automation or inbox.
Best Plan: Not suitable
Score: 2/10
SocialBu 🏆
Excellent
Supports 150+ accounts, teams, approvals, and automations for client management across platforms.
Best Plan: Supreme ($199/month)
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
B2B-tailored features like editor, reuse, and analytics boost LinkedIn strategy.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
SocialBu
Good
AI and scheduling work for LinkedIn, but lacks platform depth.
Best Plan: Super ($59/month)
Score: 6/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
No support for other networks; unsuitable for diverse channels.
Best Plan: Not suitable
Score: 1/10
SocialBu 🏆
Excellent
Affordable multi-platform scheduling, AI, and analytics for small teams.
Best Plan: Standard ($19/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Snippets, templates, and historical analysis aid consistent, high-quality branding.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
SocialBu
Good
AI helps content, but less focused on LinkedIn branding nuances.
Best Plan: Standard ($19/month)
Score: 7/10
Budget-Conscious Content Creator
AuthoredUp
Good
Low starting price with unlimited features for LinkedIn.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
SocialBu 🏆
Excellent
Free plan and $19 entry with AI value multi-platform creators.
Best Plan: Basic Free or Standard ($19/month)
Score: 9/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and reuse help optimize social selling content.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
SocialBu
Fair
Automation aids posting, but no LinkedIn-specific sales insights.
Best Plan: Super ($59/month)
Score: 4/10
Startup Needing Social Automation
AuthoredUp
Fair
Basic scheduling for LinkedIn, but no broad automation.
Best Plan: Individual ($16.63/month yearly)
Score: 4/10
SocialBu 🏆
Excellent
AI, queues, and workflows automate multi-channel efforts affordably.
Best Plan: Standard ($19/month)
Score: 9/10
Agency Managing LinkedIn Clients
AuthoredUp
Good
Sub-accounts and team analytics for LinkedIn-focused clients.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
SocialBu 🏆
Excellent
Scalable teams and approvals handle diverse client platforms.
Best Plan: Supreme ($199/month)
Score: 10/10
Influencer with Evergreen Content
AuthoredUp
Good
Reuse suggestions for LinkedIn evergreen, but manual.
Best Plan: Individual ($19.95/month)
Score: 6/10
SocialBu 🏆
Excellent
Recycling queues automate evergreen across platforms.
Best Plan: Super ($59/month)
Score: 9/10
In-House Evangelist Building Brand
AuthoredUp 🏆
Excellent
Deep LinkedIn tools for thought leadership and analytics.
Best Plan: Business ($14.95/month per profile)
Score: 9/10
SocialBu
Good
AI and scheduling support, but broader than needed.
Best Plan: Standard ($19/month)
Score: 6/10
Freelancer Handling Multi-Channel Clients
AuthoredUp
Poor
LinkedIn limit restricts freelance versatility.
Best Plan: Not suitable
Score: 3/10
SocialBu 🏆
Excellent
AI, automation, and team features scale for clients.
Best Plan: Super ($59/month)
Score: 9/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editor and preview
- Unlimited drafts, snippets, and templates simplify ideation and reuse
- Deep analytics with CSV export and pattern discovery
- Chrome extension for seamless in-platform experience
- Strong privacy and EU hosting for B2B users
- Affordable per-profile pricing for teams
- Historical and saved-post analysis for content optimization
Cons
- Interface may overwhelm basic users
- No native AI generation, relying on manual/templates
- Chrome-only extension limits browser flexibility
- Pricing per profile adds up for large teams
- LinkedIn-exclusive, no multi-platform support
- No automation workflows or unified inbox
- Lacks free trial or money-back guarantee details
SocialBu
Pros
- Broad multi-platform support including emerging networks
- AI-powered generation and free tools for efficient content
- Advanced automation like RSS, webhooks, and recycling
- Generous free plan and scalable pricing
- Unified inbox for engagement management
- Team collaboration with approvals and sub-teams
- Comprehensive analytics across networks
- Competitive for agencies with custom plans
Cons
- Steep learning curve due to feature breadth
- Free plan limits serious use (40 posts/month)
- AI may be unnecessary for simple LinkedIn needs
- Phone support only in higher tiers
- Advanced automations locked behind expensive plans
- Less specialized for LinkedIn compared to focused tools
- Potential overkill for single-platform users
Final Verdict
AuthoredUp and SocialBu cater to different social media needs. AuthoredUp is a specialized LinkedIn studio for content quality and insights, ideal for creators and B2B pros. SocialBu is a versatile all-in-one for multi-platform automation, AI, and teams, suiting broader management.
Opt for AuthoredUp if LinkedIn is your core platform and you prioritize creation depth over automation. Choose SocialBu for multi-platform efficiency, AI assistance, and team scalability. They can integrate: AuthoredUp for LinkedIn crafting, SocialBu for distribution and monitoring.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 8/10
SocialBu
LinkedIn Focus: 6/10
Content Creation: 8/10
Multi-Platform: 10/10
Value: 8/10
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