AuthoredUp vs Reply.io
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics
- Strength: Tailored LinkedIn editor and deep insights
- Users: 2,011 professionals
Starting at $12.46/month
Reply.io
- Platform: Email, LinkedIn, SMS, WhatsApp, calls
- Best For: Outbound sales and lead generation
- Strength: AI-driven multichannel sequences
- Users: Not specified
Starting at $49/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| ✓ Deep focus on content posting and analytics | ✓ Automation for connections, messages, InMails, and engagement | |
| ✗ Not supported | ✓ Core feature with sequences, warm-up, and deliverability tools | |
| SMS & WhatsApp | ✗ Not supported | ✓ Multichannel sequences including SMS and WhatsApp |
| Phone Calls | ✗ Not supported | ✓ Integrated call automation in sequences |
| Multi-Profile Management | ✓ Supports multiple LinkedIn company pages | ✓ Unlimited users and mailboxes for teams |
Content Creation & Editing
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| Rich Post Editor | ✓ Bold, italics, bullets, emojis, live preview in LinkedIn | ✗ Not focused on content creation |
| Drafts & Snippets | ✓ Unlimited drafts and reusable snippets | ✗ No equivalent |
| Templates & Hooks | ✓ 300+ hooks, endings, CTA templates for LinkedIn posts | ✓ AI-generated sequences and content for outreach |
| AI Content Generation | ✗ No native AI generator | ✓ AI for personalization, sequences, and replies |
| Historical Content Reuse | ✓ 1-click reuse from top-performing posts | ✗ No content reuse focus |
Scheduling & Automation
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for published and scheduled posts | ✗ No content scheduling |
| Multichannel Sequences | ✗ Not supported | ✓ Conditional sequences across email, LinkedIn, SMS, etc. |
| Best Time Recommendations | ✓ Based on analytics for LinkedIn posting | ✗ No equivalent |
| LinkedIn Automation | ✗ Manual posting via extension | ✓ Connection requests, messages, InMails, post engagement |
| Team Collaboration | ✓ Draft collaboration in Business plan | ✓ Unlimited users and shared workflows |
Lead Generation & Outreach
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| B2B Contact Database | ✗ Not supported | ✓ 1+ billion contacts, 60+ million accounts |
| Email & Phone Validation | ✗ Not supported | ✓ Reduces bounces and invalid data |
| AI SDR Automation | ✗ Not supported | ✓ Jason AI for audience selection, sequences, replies |
| Personalization Variables | ✗ Not supported | ✓ AI variables for deep multichannel personalization |
| Unified Inbox | ✗ Not supported | ✓ For email, SMS, social conversations |
Analytics & Reporting
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| Post Performance Analytics | ✓ Impressions, engagement, growth timelines | ✗ No post analytics |
| Follower Growth Tracking | ✓ With best times to post | ✗ No equivalent |
| Saved Post Analysis | ✓ Keyword/author filters, CSV export | ✗ No equivalent |
| Sales Performance Reports | ✗ Not supported | ✓ Channel efficiency, team analytics, CSV export |
| Chrome Extension Insights | ✓ For post editing and preview in LinkedIn | ✓ Findy and Name2Email for lead data |
Integrations & Data
| Feature | AuthoredUp | Reply.io |
|---|---|---|
| Contact Enrichment | ✗ Not supported | ✓ Phone, LinkedIn URLs, additional data |
| Email Deliverability Tools | ✗ Not supported | ✓ Gmail API, warm-up, Postmaster integration |
| CSV Export | ✓ For analytics and saved posts | ✓ For stats and reports |
| Team Sub-Accounts | ✓ For clients and team members | ✓ Unlimited users in higher tiers |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business per profile) for LinkedIn content tools, offering value for solo creators. Reply.io begins at $49/month for sales outreach, scaling up significantly for AI SDR and high-volume use, making it more expensive for sales teams but feature-rich for outbound.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with styling and preview
- Unlimited drafts, snippets, company pages
- 300+ hooks and templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams and agencies
- Minimum 3 profiles
- Multi-profile management
- Sub-accounts for teams/clients
- Team analytics and draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All Individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50 per profile/year
- All Business features
- Organization management
Custom Growth Plan
Custom
Large agencies
- Personalized onboarding
- Dedicated training
- Flexible invoicing
Reply.io
Sales Outreach – Email Volume 1,000
$49/month
Small sales teams
- 1,000 active contacts
- Unlimited emails and warm-up
- Email sequences
- 50 live data credits
Sales Outreach – Multichannel
$89/month
Multichannel starters
- Unlimited contacts
- Email, LinkedIn, SMS, phone
- 10 mailboxes
- Performance reports
Jason AI SDR Starter – 1,000 contacts
$500/month
AI-assisted sales
- Jason AI agent
- 1,000 contacts
- AI personalization
- Multichannel automation
- Unlimited users
Sales Outreach – Email Volume 100,000
$899/month
High-volume outreach
- 100,000 contacts
- Unlimited emails
- Anti-spam suite
Jason AI SDR Enterprise – 25,000+ contacts
Custom
Large sales orgs
- 25,000+ contacts
- Full AI SDR
- Multiple LinkedIn accounts
Agency AI SDR Growth – 10,000 contacts
$5,000/month
Sales agencies
- 10,000 contacts
- Agency-specific AI SDR
- Unlimited users
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with formatting, readability checks, and LinkedIn preview
- Unlimited drafts, snippets, and 300+ templates for ideation
- Historical post collection with reuse suggestions for top content
- Chrome extension integrates directly into LinkedIn
- Focused on LinkedIn nuances for professional posts
Workflow
Save ideas as snippets → Build post with editor and templates → Preview and refine → Draft or schedule
Reply.io
Strengths
- AI-generated outreach content and sequences
- Personalization variables for tailored messages
- Templates for emails, LinkedIn messages, and calls
- Focus on sales copy rather than long-form content
Workflow
Select leads → AI generates personalized sequence → Customize variables → Launch multichannel
AuthoredUp is superior for LinkedIn content creation with its specialized editor and reuse tools, ideal for creators building brands. Reply.io's AI focuses on short-form sales outreach, not post publishing, making it less suitable for content studios but powerful for personalized prospecting.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for posts
- Posts table with filters for patterns
- Best time to post based on analytics
- Manual scheduling via extension
Limitations
- No multichannel or AI automation
- LinkedIn-only, no sequences
Reply.io
Strengths
- Multichannel conditional sequences
- AI SDR for full automation (autopilot/copilot)
- Unlimited follow-ups and warm-up
- LinkedIn automation for connections and engagement
Limitations
- No content publishing calendar
- Focused on outbound, not inbound content
Reply.io dominates in sales automation with multichannel sequences and AI SDR, perfect for outbound efficiency. AuthoredUp offers basic LinkedIn scheduling and calendar for content management but lacks advanced automation. Choose Reply.io for sales workflows, AuthoredUp for content planning.
Lead Generation & Outreach
AuthoredUp
Strengths
- Analytics-driven insights to optimize content for engagement
- Historical analysis to repurpose winning posts that attract leads
- Follower growth tracking to build audience organically
Workflow
Analyze past posts → Create optimized content → Schedule at best times → Track engagement growth
Reply.io
Strengths
- Real-time B2B data search with 1B+ contacts
- Contact enrichment and validation
- AI personalization and multichannel outreach
- Unified inbox for conversation management
- Jason AI for automated replies and booking
Workflow
Search/enrich leads → Build sequence with AI → Automate outreach → Manage responses in inbox
Reply.io is the clear leader in direct lead generation with vast data, enrichment, and automation for outbound sales. AuthoredUp supports indirect lead gen through better content performance but lacks prospecting tools. For active outreach, Reply.io wins; for content-driven attraction, AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, timelines
- Follower growth and best post times
- Saved-post analysis with filters and CSV export
- Posts table for pattern discovery
Limitations
- LinkedIn-only, no multichannel reports
- No team-level sales metrics
Reply.io
Strengths
- Team performance and channel efficiency reports
- CSV export of stats
- Onboarding with CSM for insights
- AI-driven sequence optimization
Limitations
- Focused on sales metrics, not content engagement
- Less depth in social analytics
AuthoredUp provides deeper LinkedIn content analytics for creators to refine strategies. Reply.io excels in sales reporting for outreach ROI and team performance. Select AuthoredUp for post insights, Reply.io for sales funnel tracking.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and analytics help individuals craft and optimize posts efficiently.
Best Plan: Individual ($19.95/month)
Score: 10/10
Reply.io
Poor
Overkill for content creation; focused on sales outreach without publishing tools.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team
AuthoredUp
Fair
Useful for personal branding posts to attract leads, but no direct outreach.
Best Plan: Business ($14.95/month per profile)
Score: 5/10
Reply.io 🏆
Excellent
AI SDR, multichannel sequences, and lead data perfect for outbound prospecting.
Best Plan: Multichannel ($89/month)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Deep analytics and reuse tools aid in building and analyzing brand growth on LinkedIn.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Reply.io
Poor
Sales-focused; lacks content studio for branding.
Best Plan: Not suitable
Score: 3/10
Sales Development Reps (SDRs)
AuthoredUp
Poor
No automation for connections or messages; content-only.
Best Plan: Not suitable
Score: 2/10
Reply.io 🏆
Excellent
Jason AI handles prospecting, sequences, and replies autonomously.
Best Plan: Jason AI SDR Starter ($500/month)
Score: 10/10
Marketing Agency Managing LinkedIn
AuthoredUp 🏆
Good
Multi-profile support and sub-accounts for clients, with collaboration.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Reply.io
Fair
Agency plans for sales outreach, but not content management.
Best Plan: Agency AI SDR ($800+/month)
Score: 6/10
Growth-Stage SaaS Company
AuthoredUp
Good
Helps with LinkedIn thought leadership to build pipeline indirectly.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
Reply.io 🏆
Excellent
Scalable outbound for predictable pipelines with data and AI.
Best Plan: Sales Outreach Multichannel ($89/month)
Score: 9/10
Solo Founder Building LinkedIn Presence
AuthoredUp 🏆
Excellent
Affordable, unlimited features for regular posting and insights.
Best Plan: Individual ($19.95/month)
Score: 10/10
Reply.io
Fair
Useful for outreach but expensive and complex for solo use.
Best Plan: Sales Outreach 1,000 ($49/month)
Score: 4/10
Revenue Operations Team
AuthoredUp
Poor
Limited to content analytics, no sales tracking.
Best Plan: Not suitable
Score: 3/10
Reply.io 🏆
Excellent
Centralized reporting, deliverability, and multichannel control.
Best Plan: Jason AI SDR Growth ($1,500+/month)
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Purpose-built for LinkedIn content and patterns analysis.
Best Plan: Business ($14.95/month per profile)
Score: 9/10
Reply.io
Good
Strong for LinkedIn outreach but not content.
Best Plan: Multichannel ($89/month)
Score: 7/10
Sales Agency Managing Clients
AuthoredUp
Fair
Sub-accounts help, but no sales automation.
Best Plan: Custom Growth
Score: 5/10
Reply.io 🏆
Excellent
Agency AI SDR plans with unlimited users for client management.
Best Plan: Agency AI SDR ($800+/month)
Score: 9/10
In-House Evangelist or Expert
AuthoredUp 🏆
Excellent
Tools for personal branding and content reuse.
Best Plan: Individual ($19.95/month)
Score: 10/10
Reply.io
Poor
Sales-oriented, not for thought leadership content.
Best Plan: Not suitable
Score: 2/10
Social Selling Team
AuthoredUp
Good
Content to generate pipeline via engagement.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
Reply.io 🏆
Excellent
Direct LinkedIn automation for selling.
Best Plan: Multichannel ($89/month)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including CSV export and pattern discovery
- Saved-post analysis helps repurpose winning content
- Supports multiple company pages under one profile
- Chrome extension for seamless workflow
- Affordable pricing for solo and small teams
- Strong privacy with EU hosting
Cons
- Interface can be complex for basic users
- No native AI post generator
- Chrome-only extension limits browser options
- Per-profile pricing for business scales costs
- LinkedIn-exclusive, no multi-platform support
- Lacks direct outreach or lead prospecting tools
Reply.io
Pros
- Vast B2B data (1B+ contacts) for lead discovery
- Multichannel sequences across email, LinkedIn, SMS, WhatsApp, calls
- Jason AI SDR for automated prospecting and replies
- Strong deliverability with warm-up and validation
- AI personalization enhances outreach effectiveness
- Unified inbox for all conversations
- Scalable for teams with unlimited users
- Flexible human-AI hybrid workflows
Cons
- Steep learning curve and platform complexity
- Pricing escalates quickly for volume and AI features
- Overkill for non-sales or low-volume needs
- Custom pricing for enterprise/agency requires sales
- No focus on content creation or publishing
- Limited to outbound; weak on inbound analytics
Final Verdict
AuthoredUp and Reply.io target different LinkedIn use cases: AuthoredUp as a content creation and analytics studio for creators and marketers, Reply.io as a sales engagement platform for outbound automation and lead gen. They complement rather than compete directly.
Choose AuthoredUp for LinkedIn content strategy and analytics to drive organic engagement. Opt for Reply.io if outbound sales automation is core to your workflow. For hybrid needs, use AuthoredUp for posting and Reply.io for direct outreach to maximize LinkedIn ROI.
Overall Scores
AuthoredUp
Content Creation: 10/10
Value: 9/10
Reply.io
Content Creation: 3/10
Value: 7/10
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