Whatagraph vs SocialOomph
Whatagraph
- Platform: Marketing analytics across 50+ platforms
- Best For: Reporting and data visualization
- Strength: AI insights and automated reports
- Users: Not specified
Starting at 199€/month
SocialOomph
- Platform: Social and blog platforms including Bluesky
- Best For: Scheduling and content automation
- Strength: Evergreen queues and RSS integration
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Reporting & Analytics
| Feature | Whatagraph | SocialOomph |
|---|---|---|
| AI-powered report generation | ✓ Whatagraph IQ for instant reports, summaries, and chat-based insights | ✗ No dedicated reporting; focuses on scheduling metrics |
| Cross-channel data aggregation | ✓ Source groups and blends for multi-channel views | ✗ Platform-specific posting but no aggregated analytics |
| Performance dashboards | ✓ Customizable dashboards with goals and alerts | ✗ Basic post statistics, no advanced dashboards |
| White-label reports | ✓ Branded PDFs and custom domains for agencies | ✗ No white-label options |
| Automated report delivery | ✓ Email delivery with attachments | ✗ No automated reporting |
Scheduling & Automation
| Feature | Whatagraph | SocialOomph |
|---|---|---|
| Post scheduling | ✗ No direct scheduling; focuses on reporting | ✓ Precise scheduling in user time zones across platforms |
| Evergreen queues | ✗ Not applicable | ✓ Fixed or variable schedules with seasonal windows |
| RSS feed integration | ✗ Data integrations but no RSS for posting | ✓ Automatic posts from RSS to social and blogs |
| Bulk uploading | ✗ Data bulk but not for content | ✓ Bulk post upload from computer (text only) |
| Self-destructing posts | ✗ Not applicable | ✓ Posts expire after set period |
AI & Content Features
| Feature | Whatagraph | SocialOomph |
|---|---|---|
| AI content generation | ✗ AI for reports and insights, not content | ✓ AI-generated posts via ChatGPT API |
| AI insights and summaries | ✓ Whatagraph IQ for Q&A and performance summaries | ✗ No AI analytics |
| Data transformations | ✓ Pre-made and custom metrics/dimensions | ✗ No data transformation tools |
| Post tagging and collaboration | ✗ Unlimited users but for reporting | ✓ Tagging for organization and team workflows |
Integrations & Platforms
| Feature | Whatagraph | SocialOomph |
|---|---|---|
| Marketing platform integrations | ✓ 50+ platforms with Essential, Advanced, Premium tiers | ✗ Social-specific (Bluesky, Twitter, LinkedIn, etc.) |
| Social media platforms | ✗ Data pulls from social but no direct posting | ✓ Bluesky, Discord, Facebook, LinkedIn, Mastodon, Twitter, Tumblr, WordPress |
| Webhook automation | ✗ API access on Max plan | ✓ Webhook for IFTTT and custom services |
| Blog/CMS support | ✗ Data integration possible | ✓ WordPress.com and .org support |
| Enterprise integrations | ✓ BigQuery, Looker Studio, SSO on Max | ✗ Limited to social and basic webhooks |
Team & Agency Features
| Feature | Whatagraph | SocialOomph |
|---|---|---|
| Unlimited users | ✓ All plans include unlimited users and reports | ✗ Team areas on paid plans, but profile limits |
| Review/approval workflows | ✗ Collaboration on reports | ✓ Team collaboration with tagging |
| Source credit management | ✓ Credit system for connected accounts | ✗ Queue and profile limits |
| Dedicated support | ✓ Customer Success Manager on Boost+ | ✓ Free support on all plans |
Pricing Comparison
Whatagraph starts at 199€/month with a free limited plan, focusing on reporting tiers with source credits. SocialOomph offers a free personal plan and starts at $15/month, emphasizing affordable scaling for profiles and queues. Whatagraph suits data-heavy teams willing to invest, while SocialOomph provides better entry-level value for scheduling.
Whatagraph
Free
Free
Basic testing of reporting
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Small teams starting with reporting
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Growing agencies needing advanced features
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Large organizations with complex needs
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
SocialOomph
Personal Suite
Free
Solo users testing basic scheduling
- One social profile
- Access to personal area only
- Access to basic posting features
- Unlimited scheduled posts
- Maximum three posts per hour
- Free support
Advanced Suite (Annual)
$162/year
Individuals needing AI and basic expansion
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- One social profile
- One blog
- One RSS feed for post sourcing
- One queue
- Access to all Bluesky features
- Access to all posting features
- Unlimited scheduled posts
Professional Suite (Annual)
$270/year
Freelancers managing multiple profiles
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- Ten social profiles
- Five blogs
- Five RSS feeds for post sourcing
- Five queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Business Suite (Annual)
$594/year
Small teams and agencies scaling up
- Access to personal and team areas
- Access to AI social post generation
- One team with self as associate
- Twenty social profiles
- Ten blogs
- Ten RSS feeds for post sourcing
- Ten queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Feature Deep Dive
Reporting & Analytics Capabilities
Whatagraph
Strengths
- Whatagraph IQ for AI-generated reports, summaries, and chat Q&A
- Centralized data from 50+ platforms with transformations
- Custom dashboards, goals, alerts, and cross-channel blends
- White-label PDFs, themes, and automated email delivery
- Performance overviews across brands, regions, and segments
Workflow
Connect sources → Transform data → Generate AI report → Customize and deliver
SocialOomph
Strengths
- Basic post statistics and Bluesky profile metrics
- Queue performance tracking
- No advanced AI or cross-channel analytics
Workflow
Schedule posts → Monitor basic stats → Manual review
Whatagraph dominates in reporting with AI-driven insights and visualizations for complex data needs. SocialOomph offers minimal analytics focused on scheduling outcomes. Choose Whatagraph for in-depth marketing intelligence; SocialOomph for simple post tracking.
Scheduling & Automation
Whatagraph
Strengths
- Automated report scheduling and delivery
- Data automation via integrations and blends
Limitations
- No social post scheduling
- Focused on reporting automation only
SocialOomph
Strengths
- Precise time-zone scheduling with evergreen queues
- RSS and webhook automation for content flow
- Self-destructing posts and bulk uploads
- Bluesky-specific automations like follow-back and DMs
Limitations
- No visual calendar or drag-and-drop
- Text-only bulk; learning curve for queues
SocialOomph excels in social content automation with queues and integrations, ideal for consistent posting. Whatagraph automates reporting but not content scheduling. For social management, SocialOomph wins; for data reporting, Whatagraph.
AI for Content and Insights
Whatagraph
Strengths
- Whatagraph IQ for report creation, summaries, and insights
- Custom prompts and advanced dimensions on higher tiers
- Plain-language Q&A on marketing data
Workflow
Query data via chat → Get AI summaries → Build reports
SocialOomph
Strengths
- AI-generated social posts using ChatGPT API
- Integrated into posting workflow for quick creation
Limitations
- No AI for analytics or deep insights
- Basic generation without customization depth
Whatagraph's AI focuses on analytical insights and reporting efficiency. SocialOomph's AI aids content creation for social posts. Whatagraph is better for data-driven decisions; SocialOomph for generating post ideas quickly.
Integrations & Collaboration
Whatagraph
Strengths
- 50+ marketing integrations with tiered access
- Unlimited users, source credits for accounts
- White-label and enterprise options like SSO
Limitations
- Credit limits on connections
- Reporting-focused, not social posting
SocialOomph
Strengths
- Direct support for 8+ social/blog platforms
- RSS, webhooks, and Bluesky tools
- Team areas with tagging on paid plans
Limitations
- Profile/queue limits scale with price
- No broad marketing integrations
Whatagraph offers deeper marketing ecosystem integrations for data aggregation. SocialOomph integrates directly with social platforms for automation. Agencies needing reporting integrations prefer Whatagraph; social managers choose SocialOomph for platform connectivity.
Use Case Comparison
Digital Agency Needing Client Reporting
Whatagraph 🏆
Excellent
White-label reports, unlimited users, and AI insights perfect for client deliverables across channels.
Best Plan: Boost (499€/month)
Score: 10/10
SocialOomph
Poor
Lacks reporting; only basic scheduling for agencies.
Best Plan: Not suitable
Score: 2/10
Solo Creator Scheduling Social Posts
Whatagraph
Poor
No scheduling; overkill for individual posting.
Best Plan: Not suitable
Score: 1/10
SocialOomph 🏆
Excellent
Free plan for one profile, AI content, and queues ideal for solos.
Best Plan: Personal Suite (Free)
Score: 9/10
Performance Marketing Team Tracking ROI
Whatagraph 🏆
Excellent
Cross-channel aggregation, transformations, and dashboards for ROI analysis.
Best Plan: Start (199€/month)
Score: 9/10
SocialOomph
Fair
Basic post stats but no ROI or multi-channel tracking.
Best Plan: Professional Suite ($270/year)
Score: 4/10
Freelance Social Media Manager
Whatagraph
Fair
Useful for reports but no client scheduling or content tools.
Best Plan: Start (199€/month)
Score: 5/10
SocialOomph 🏆
Excellent
Multiple profiles, queues, and AI for client management at low cost.
Best Plan: Professional Suite ($270/year)
Score: 9/10
E-commerce Brand Tracking Multi-Channel ROI
Whatagraph 🏆
Excellent
Integrations for paid/organic/email, ROI dashboards, and alerts.
Best Plan: Boost (499€/month)
Score: 10/10
SocialOomph
Good
Scheduling for channels but limited analytics for ROI.
Best Plan: Business Suite ($594/year)
Score: 6/10
Small Business Managing Social and Blogs
Whatagraph
Poor
High cost for reporting without scheduling needs.
Best Plan: Not suitable
Score: 3/10
SocialOomph 🏆
Excellent
Affordable multi-profile support, RSS for blogs, automation.
Best Plan: Professional Suite ($270/year)
Score: 9/10
Global Business Monitoring Performance
Whatagraph 🏆
Excellent
Cross-region/brand aggregation, enterprise security.
Best Plan: Max (Custom)
Score: 10/10
SocialOomph
Fair
Time-zone scheduling but no global analytics.
Best Plan: Business Suite ($594/year)
Score: 5/10
In-House Marketing Team Without Analysts
Whatagraph 🏆
Excellent
Intuitive interface, AI insights reduce need for data experts.
Best Plan: Start (199€/month)
Score: 9/10
SocialOomph
Good
Easy scheduling but no analytical depth.
Best Plan: Advanced Suite ($162/year)
Score: 7/10
Agency Using RSS for Content Automation
Whatagraph
Poor
Data integrations but no RSS posting.
Best Plan: Not suitable
Score: 2/10
SocialOomph 🏆
Excellent
RSS feeds, queues, and webhooks for automated workflows.
Best Plan: Business Suite ($594/year)
Score: 10/10
Budget-Conscious Marketing Team
Whatagraph
Fair
Free plan limited; paid starts high for basics.
Best Plan: Free
Score: 4/10
SocialOomph 🏆
Excellent
Free plan viable, low-cost upgrades for features.
Best Plan: Advanced Suite ($162/year)
Score: 9/10
Power User Focused on Bluesky
Whatagraph
Poor
Possible data integration but no platform-specific tools.
Best Plan: Not suitable
Score: 1/10
SocialOomph 🏆
Excellent
Dedicated Bluesky features like automations and stats.
Best Plan: Professional Suite ($270/year)
Score: 10/10
Enterprise with Data Security Needs
Whatagraph 🏆
Excellent
SSO, API, governance on Max plan.
Best Plan: Max (Custom)
Score: 10/10
SocialOomph
Fair
Basic support but no enterprise security.
Best Plan: Business Suite ($594/year)
Score: 5/10
Pros and Cons
Whatagraph
Pros
- Purpose-built for marketers with intuitive interface
- Powerful AI (Whatagraph IQ) for instant reports and insights
- Strong 50+ integrations for cross-channel data
- Unlimited users and reports on all plans for teams
- Advanced transformations and aggregations for custom needs
- White-label and enterprise features for agencies
- Automated delivery and performance monitoring
Cons
- High entry price (199€/month) for small teams
- Credit-based pricing needs careful management
- Advanced features locked to higher tiers
- Potential overlap with existing BI tools
- No direct social scheduling or content creation
- Limited public details on credit thresholds
SocialOomph
Pros
- Strong automation with RSS, webhooks, and queues
- Supports social and blogging in one tool
- AI-generated posts via ChatGPT integration
- Evergreen scheduling with flexible options
- Self-destructing posts for fresh content
- Affordable scaling from free plan
- Bluesky-specific productivity tools
- Unlimited scheduled posts on all plans
Cons
- Utilitarian interface lacks modern polish
- Learning curve for configuration depth
- Free plan limited to one profile and low post rate
- No visual calendar or drag-and-drop
- Bulk upload excludes images/videos
- No advanced reporting or analytics
- Limited team features on lower plans
Final Verdict
Whatagraph and SocialOomph target different aspects of social media management. Whatagraph is an AI-powered reporting platform excelling in data intelligence, visualizations, and agency-ready insights. SocialOomph is a scheduling tool focused on automation, content queuing, and platform-specific features like Bluesky support.
Select Whatagraph for robust marketing intelligence and reporting needs, especially in agencies or data-focused teams. Opt for SocialOomph if your focus is on efficient social scheduling and automation at a lower cost. For comprehensive workflows, integrate both: SocialOomph for posting and Whatagraph for performance analysis.
Overall Scores
Whatagraph
Agency Features: 9/10
Value: 6/10
SocialOomph
Agency Features: 6/10
Value: 9/10
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