Scompler vs Supergrow
Scompler
- Platform: Omnichannel (social, CMS, major networks)
- Best For: Enterprise communications and marketing teams
- Strength: Strategic planning and collaboration
- Users: 450 customers
Starting at €19/month
Supergrow
- Platform: LinkedIn only
- Best For: Personal branding and LinkedIn agencies
- Strength: AI content creation and engagement
- Users: 1,200+ professionals
Starting at $19/month
Table of Contents
At a Glance
Platform Support
| Feature | Scompler | Supergrow |
|---|---|---|
| ✓ Direct publishing to major social networks including LinkedIn | ✓ LinkedIn-only platform with deep specialization | |
| Multi-social (X, Facebook, Instagram) | ✓ Omnichannel support for major social networks | ✗ LinkedIn-focused only, no multi-platform |
| CMS Export | ✓ Export to CMS platforms | ✗ Not supported |
| Community Management | ✓ Handles social interactions within platform | ✓ Custom engagement lists and feeds for LinkedIn |
Content Creation
| Feature | Scompler | Supergrow |
|---|---|---|
| AI-powered writing | ✓ Scompler AI for strategy-aligned content creation and optimization | ✓ AI post generator tailored to audience and style |
| Topic/Strategy Planning | ✓ Strategic topic architecture with goals, personas, topic scoring | ✗ No strategic planning tools |
| Viral/Inspiration Library | ✗ Not available | ✓ Viral Posts Library and Swipe Files |
| Content Repurposing | ✗ Media asset management but no repurposing from PDFs/videos | ✓ Repurposing from PDFs, YouTube, articles; Voice to Post |
| Carousel Creation | ✗ Integrations to Canva but no built-in maker | ✓ Carousel Maker with templates |
Planning & Scheduling
| Feature | Scompler | Supergrow |
|---|---|---|
| Editorial Calendar | ✓ Real-time editorial calendars with omnichannel campaign planning | ✓ Content calendar for posts, videos, carousels |
| Workflows & Approvals | ✓ Configurable workflows, roles, approval processes | ✗ No advanced workflows |
| Task Management | ✓ Integrated task management, comments, chat | ✗ Drafts and tags only |
| Direct Publishing | ✓ To major social networks and CMS | ✓ LinkedIn scheduling only |
Engagement & Community
| Feature | Scompler | Supergrow |
|---|---|---|
| AI-assisted Comments | ✗ Community management but no AI comments | ✓ AI-assisted comment generation |
| Custom Engagement Feeds | ✗ Not available | ✓ Custom lists and feeds for interactions |
| Social Inbox | ✓ Community management for interactions | ✗ LinkedIn engagement but no unified inbox |
Analytics & Reporting
| Feature | Scompler | Supergrow |
|---|---|---|
| Performance Analytics | ✓ Per-topic and per-post analysis, integrations to Google Analytics, Tableau | ✓ Profile analytics: follower, connection, engagement growth |
| Integrations | ✓ Deep integrations with analytics tools like Talkwalker | ✗ No external integrations mentioned |
| Post-wise Insights | ✓ In higher tiers | ✓ Post performance analytics in Pro |
Collaboration & Agency
| Feature | Scompler | Supergrow |
|---|---|---|
| Team Workspaces | ✓ Roles, approvals for teams | ✓ Multiple client workspaces and access control |
| Asset Management | ✓ Media and asset management with DAM integrations | ✗ Not available |
| Client Management | ✓ For agencies managing multiple clients | ✓ Ideal for ghostwriters and agencies |
Integrations
| Feature | Scompler | Supergrow |
|---|---|---|
| DAM/Canva/DeepL | ✓ Integrations to DAM, Canva, DeepL | ✗ No integrations |
| Analytics Tools | ✓ Google Analytics, Tableau, Talkwalker | ✗ Internal analytics only |
Pricing Comparison
Scompler starts at €19/month with a free tier for basic planning, scaling to enterprise levels, while Supergrow starts at $19/month focused on LinkedIn users. Scompler's per-user pricing suits teams, but can be costly; Supergrow offers better value for solo LinkedIn creators.
Scompler
ONE
Free
Individuals testing basic planning
- Single user access
- Basic editorial planning and overview
- Simple alternative to Excel editorial plans
- Self-service support via Facebook group
- Access to tutorials and knowledge base
- No invoicing required
ONE+
€19/month
Small teams starting strategic planning
- Includes 2 users
- Strategic content planning for small teams
- Basic collaboration features
- Self-service support via Facebook group
- Access to tutorials and knowledge base
Team
€99/user/month
Teams and agencies needing workflows
- Strategic content marketing for teams and agencies
- Enhanced collaboration and workflows
- Support for more social networks
- Access to performance data
- Email support in English
- German-language training sessions
PRO
€199/user/month
Large teams with complex needs
- Professional content operations for large teams
- Support for complex organizations and high content volumes
- Advanced strategy mapping and analytics
- German server option available
- Strategic consulting, training, and coaching in German
Supergrow
Starter
$19/month
Solo creators starting LinkedIn content
- Save and tag content ideas
- Content inspiration via swipe files and viral posts
- AI-powered content creation for LinkedIn posts
- Post repurposing and formatting from existing content
- Mimic your unique content style with on-brand posts
- AI chat assistant similar to ChatGPT for content help
- LinkedIn carousel maker with templates
- Drafts and tags for content management
- Calendar view for scheduling posts and carousels
- Auto-comment on your own posts
Pro
$39/month
Agencies and active engagers
- Everything included in Starter
- Custom engagement feeds and lists
- AI-assisted comment generation for faster replies
- See and engage with your top commenters
- Profile analytics to track follower growth
- Connections and engagement growth analytics
- Post-wise performance analytics
- Unlimited engagement actions within custom feeds
- Advanced tools for consistent posting and engagement
Feature Deep Dive
Content Creation Capabilities
Scompler
Strengths
- Scompler AI for strategy-aligned creation, optimization, publishing
- Strategic topic architecture with goals, personas, scoring
- Media asset management with Canva/DeepL integrations
- End-to-end from planning to production
Workflow
Define topics and goals → AI-generate aligned content → Optimize with integrations → Plan in calendar
Supergrow
Strengths
- AI post generator tailored to style and audience
- Viral library, swipe files, idea generator
- Repurposing from PDFs/videos, voice-to-post
- Carousel maker with templates
Workflow
Inspire from library → AI-generate or repurpose → Create carousel/voice post → Schedule
Scompler emphasizes strategic, team-aligned content creation for enterprises, integrating with broader ops. Supergrow shines in quick, AI-driven LinkedIn-specific creation with inspiration tools. Choose Scompler for structured strategy; Supergrow for fast personal/LinkedIn content.
Scheduling & Automation
Scompler
Strengths
- Real-time omnichannel calendars
- Direct publishing to social/CMS
- Integrated with workflows and tasks
Limitations
- No voice-to-post or carousel-specific automation
- Focused on team planning over individual scheduling
Supergrow
Strengths
- Calendar for posts, videos, carousels
- Auto-comment on posts
- Custom feeds for engagement scheduling
Limitations
- LinkedIn-only, no omnichannel
- No advanced approval workflows
Scompler offers robust omnichannel scheduling with team integration, ideal for enterprises. Supergrow provides streamlined LinkedIn scheduling with engagement automation. Scompler wins for multi-channel teams; Supergrow for solo LinkedIn users.
Collaboration & Workflows
Scompler
Strengths
- Configurable workflows, roles, approvals
- Task management, comments, chat
- Supports complex orgs and high volumes
Workflow
Assign roles → Create tasks in calendar → Approve via workflow → Publish collaboratively
Supergrow
Strengths
- Multiple client workspaces
- Team access control for agencies
- Drafts and tags for basic collab
Limitations
- No formal workflows or approvals
- Limited to LinkedIn management
Scompler is superior for enterprise team collaboration with full workflows. Supergrow supports basic agency multi-client setups but lacks depth. For large teams, Scompler; for small LinkedIn agencies, Supergrow.
Analytics & Reporting
Scompler
Strengths
- Per-topic/post analysis
- Integrations to Google Analytics, Tableau, Talkwalker
- Strategic measurement tied to goals
Limitations
- Advanced in higher tiers
- Complex for simple needs
Supergrow
Strengths
- Profile, connection, engagement growth
- Post-wise performance
- Top commenters insights
Limitations
- LinkedIn-only, no external integrations
- Less strategic depth
Scompler provides deeper, integrable analytics for enterprise strategy. Supergrow offers solid LinkedIn-specific metrics for personal growth. Scompler for teams needing reporting; Supergrow for individual tracking.
Use Case Comparison
Enterprise Communications Team
Scompler 🏆
Excellent
Strategic planning, omnichannel workflows, and team collaboration perfect for large orgs coordinating content.
Best Plan: PRO (€199/user/month)
Score: 10/10
Supergrow
Poor
LinkedIn-only, lacks enterprise workflows and multi-channel support.
Best Plan: Not suitable
Score: 2/10
Solo LinkedIn Creator
Scompler
Fair
Free tier works for basics, but overkill without team needs.
Best Plan: ONE (Free)
Score: 5/10
Supergrow 🏆
Excellent
AI tools, inspiration library, and easy scheduling streamline personal branding.
Best Plan: Starter ($19/month)
Score: 10/10
Agency Managing LinkedIn Clients
Scompler
Good
Supports agencies but broader focus may add unnecessary complexity.
Best Plan: Team (€99/user/month)
Score: 7/10
Supergrow 🏆
Excellent
Client workspaces, AI content for multiple profiles, engagement tools.
Best Plan: Pro ($39/month)
Score: 9/10
Marketing Department Running Omnichannel Campaigns
Scompler 🏆
Excellent
Omnichannel planning, workflows, analytics for integrated campaigns.
Best Plan: Team (€99/user/month)
Score: 10/10
Supergrow
Poor
Limited to LinkedIn, no omnichannel capabilities.
Best Plan: Not suitable
Score: 1/10
Ghostwriter Managing Multiple LinkedIn Clients
Scompler
Fair
Collaboration features help, but not LinkedIn-optimized.
Best Plan: Team (€99/user/month)
Score: 6/10
Supergrow 🏆
Excellent
Workspaces, repurposing, AI for efficient client content.
Best Plan: Pro ($39/month)
Score: 10/10
PR and Media Relations Team
Scompler 🏆
Excellent
Topic-centric planning, newsroom features, integrations for coordination.
Best Plan: PRO (€199/user/month)
Score: 9/10
Supergrow
Poor
Too narrow for PR needs beyond LinkedIn.
Best Plan: Not suitable
Score: 3/10
B2B Founder Building LinkedIn Presence
Scompler
Good
Strategic tools useful, but complex for solo founder.
Best Plan: ONE+ (€19/month)
Score: 6/10
Supergrow 🏆
Excellent
AI content, analytics, engagement for inbound leads.
Best Plan: Starter ($19/month)
Score: 9/10
Internal Communications Team
Scompler 🏆
Excellent
Topic planning, measurement for internal alignment.
Best Plan: Team (€99/user/month)
Score: 8/10
Supergrow
Poor
Not designed for internal or multi-channel comms.
Best Plan: Not suitable
Score: 2/10
Content Agency with Multiple Clients
Scompler 🏆
Excellent
Workflows, approvals, omnichannel for client campaigns.
Best Plan: Team (€99/user/month)
Score: 9/10
Supergrow
Good
If clients are LinkedIn-only, workspaces help.
Best Plan: Pro ($39/month)
Score: 7/10
Budget-Conscious Content Creator
Scompler
Good
Free tier for basics, but scales expensively.
Best Plan: ONE (Free)
Score: 7/10
Supergrow 🏆
Excellent
$19 entry with core LinkedIn tools.
Best Plan: Starter ($19/month)
Score: 8/10
Executive Building Personal Brand on LinkedIn
Scompler
Fair
Strategic but too team-oriented for personal use.
Best Plan: ONE+ (€19/month)
Score: 4/10
Supergrow 🏆
Excellent
Tailored AI, analytics for professional growth.
Best Plan: Pro ($39/month)
Score: 10/10
Large Org with Implementation Needs
Scompler 🏆
Excellent
Consulting, training for significant implementation.
Best Plan: PRO (€199/user/month)
Score: 9/10
Supergrow
Poor
Simple setup but not for enterprise change.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Scompler
Pros
- Strong strategic focus with topic architecture, goals, personas, scoring
- End-to-end coverage from planning to analytics
- Robust collaboration: workflows, roles, approvals, tasks
- Direct publishing to social/CMS, omnichannel
- Deep analytics with integrations to Google Analytics, Tableau
- Scompler AI for aligned content
- Free tier for entry
Cons
- Complex interface for small teams/simple cases
- High per-user pricing (€99-199) for teams
- DACH-optimized documentation
- Overkill for basic scheduling
- Significant implementation effort in large orgs
- No LinkedIn-specific inspiration tools
Supergrow
Pros
- All-in-one for LinkedIn: creation, scheduling, engagement, analytics
- Strong AI for posts, repurposing, comments
- Carousel/voice features tailored to LinkedIn
- Custom feeds streamline engagement
- Client workspaces for agencies/ghostwriters
- Affordable for solo users ($19/month)
Cons
- LinkedIn-only, no multi-platform
- Complex for simple post needs
- No agency pricing transparency
- Learning curve for full features
- Lacks strategic planning/workflows
- No external integrations
Final Verdict
Scompler and Supergrow target different ends of social media management: Scompler for enterprise strategic operations across channels, Supergrow for efficient LinkedIn personal and agency branding. Scompler suits teams needing structure; Supergrow excels for individuals maximizing LinkedIn.
Choose Scompler for team-based, strategic, multi-channel needs in enterprises. Opt for Supergrow if LinkedIn personal growth or agency services are your focus. For hybrid, use Scompler for planning and Supergrow for LinkedIn execution.
Overall Scores
Scompler
Supergrow
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