Crystal vs Inlytics
Crystal
- Platform: Personality insights across B2B tools
- Best For: Sales, communication, and hiring personalization
- Strength: DISC profiles for millions of professionals
- Users: Not specified
Starting at $49/month
Inlytics
- Platform: LinkedIn only
- Best For: LinkedIn performance tracking and scheduling
- Strength: Deep analytics for professional presence
- Users: Not specified
Starting at Contact Inlytics for current lowest paid plan pricing
Table of Contents
At a Glance
Core Focus
| Feature | Crystal | Inlytics |
|---|---|---|
| Personality Profiling (DISC) | ✓ DISC-based predictions for millions of professionals | ✗ No personality features |
| LinkedIn Analytics | ✗ Limited to Chrome extension insights | ✓ Deep post and profile analytics |
| Communication Personalization | ✓ Tips for emails, calls, meetings | ✗ No communication tools |
| Post Scheduling | ✗ Not supported | ✓ LinkedIn-specific scheduling |
Sales & Prospecting
| Feature | Crystal | Inlytics |
|---|---|---|
| Sales Playbooks | ✓ Stage-specific sales tips and playbooks | ✗ No sales tools |
| Pre-meeting Insights | ✓ Playbooks and quick tips | ✗ Basic profile metrics |
| CRM Integration | ✓ HubSpot, Salesforce integration | ✗ LinkedIn-focused only |
| Audience Insights | ✗ Personality-based | ✓ Engagement and follower analytics |
Hiring & Team
| Feature | Crystal | Inlytics |
|---|---|---|
| Job Fit Scoring | ✓ Benchmarking and candidate analysis | ✗ No hiring features |
| Candidate Assessments | ✓ DISC, Enneagram, strengths assessments | ✗ Not supported |
| Team Dynamics Insights | ✓ Group playbooks and one-on-ones | ✗ No team features |
| Trend Analysis | ✗ Not supported | ✓ Historical performance tracking |
Integrations & Tools
| Feature | Crystal | Inlytics |
|---|---|---|
| Chrome Extension | ✓ Embedded in LinkedIn, Gmail, HubSpot, Salesforce | ✗ No extension mentioned |
| API Access | ✓ For high-volume data enrichment | ✗ Not specified |
| Privacy Compliance | ✗ Standard compliance | ✓ Iubenda consent-aware implementation |
| Reporting Dashboard | ✗ Intelligence reports (custom) | ✓ Standard and exportable reports |
Pricing Comparison
Crystal starts at $49/month with a free trial, offering tiered plans for individuals to enterprises focused on personality insights. Inlytics requires contacting sales for pricing, with example tiers starting around $29/month, emphasizing LinkedIn analytics value without transparent entry pricing.
Crystal
Free Trial
$0/month
Testing basic features
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual users needing core insights
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual access
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Teams and hiring needs
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume data users
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Advanced research and reports
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
Inlytics
Starter (Example)
$29/month
Individuals starting with analytics
- Core LinkedIn post analytics
- Basic profile performance metrics
- Single LinkedIn account connection
- Standard reporting dashboard
Professional (Example)
$59/month
Power users needing deeper insights
- All Starter features
- Advanced engagement and follower analytics
- Additional LinkedIn accounts or seats
- Exportable reports for clients or stakeholders
Team (Example)
$99/month
Teams and agencies
- All Professional features
- Team collaboration and multiple seats
- Priority support and onboarding
- Enhanced reporting suitable for agencies and B2B teams
Feature Deep Dive
Personality Insights and Assessments
Crystal
Strengths
- DISC-based predictions for millions of professionals
- Self-assessments for DISC, Enneagram, strengths, values
- In-depth insights on strengths, energizers, blind spots
- Personalized communication tips for various scenarios
- Group and team playbooks for dynamics
Workflow
Search profile → View DISC prediction → Get communication tips → Apply in playbook
Inlytics
Workflow
N/A
Limitations
- No personality assessment or insights features
- Focuses solely on performance data, not behavioral
Crystal dominates in personality insights with comprehensive DISC and behavioral tools tailored for sales and teams. Inlytics lacks any such features, making Crystal the choice for humanizing communication while Inlytics suits data-driven LinkedIn optimization.
Sales and Communication Tools
Crystal
Strengths
- Sales tips for every deal stage
- Pre-meeting playbooks and quick tips
- Chrome extension for real-time insights in LinkedIn/Gmail
- CRM integrations for personalized outreach at scale
- API and CSV for large-scale enrichment
Limitations
- Learning curve for playbook configuration
Inlytics
Strengths
- Indirect support via audience insights for targeting
Limitations
- No direct sales or communication personalization
- Focus on post performance, not prospecting
Crystal provides robust, personality-driven sales tools for B2B personalization, outperforming Inlytics which offers no dedicated sales features. Inlytics is better for analyzing LinkedIn content impact on engagement but not for tailoring messages.
Analytics and Scheduling
Crystal
Strengths
- Intelligence reports for accounts and stakeholders
- Calendar integration for meeting prep
Limitations
- No post scheduling or deep social analytics
- Analytics focused on personality, not engagement
Inlytics
Strengths
- LinkedIn-specific post and profile analytics
- Scheduling and content management
- Historical tracking, trend analysis, audience insights
- Exportable reports and dashboards
- Privacy-aware implementation
Limitations
- Limited to LinkedIn; no broader integrations
Inlytics excels in LinkedIn analytics and scheduling with detailed performance tracking, while Crystal's analytics are personality-centric without scheduling. Choose Inlytics for content optimization on LinkedIn; Crystal for behavioral insights in sales contexts.
Hiring and Team Management
Crystal
Strengths
- Job profiles, fit scoring, benchmarking
- Candidate assessments and libraries
- Expectation surveys and comparative analysis
- Team and hiring playbooks with builder
Workflow
Create job profile → Assess candidates → Score fit → Build team playbook
Inlytics
Limitations
- No hiring or team management features
- Analytics not applicable to recruitment
Crystal is purpose-built for personality-informed hiring and team dynamics, with no equivalent in Inlytics. For HR and talent teams, Crystal is indispensable; Inlytics remains irrelevant in this area.
Use Case Comparison
B2B Sales Prospecting
Crystal 🏆
Excellent
DISC insights and communication tips personalize outbound efforts, with playbooks for complex deals.
Best Plan: Premium ($49/month)
Score: 10/10
Inlytics
Fair
Audience insights help target posts, but no personalization for direct sales communication.
Best Plan: Starter ($29/month)
Score: 5/10
HR Talent Acquisition
Crystal 🏆
Excellent
Job fit scoring, candidate assessments, and benchmarking streamline personality-based hiring.
Best Plan: Business (Custom)
Score: 10/10
Inlytics
Poor
No hiring tools; LinkedIn analytics could indirectly aid sourcing but lack depth.
Best Plan: Not suitable
Score: 2/10
LinkedIn Content Creator
Crystal
Good
Chrome extension provides profile insights for networking, but no scheduling or analytics.
Best Plan: Premium ($49/month)
Score: 6/10
Inlytics 🏆
Excellent
Deep analytics and scheduling optimize posts for growth and engagement.
Best Plan: Professional ($59/month)
Score: 10/10
Revenue/Account Management Team
Crystal 🏆
Excellent
Personalized communication at scale via API and CRM for account nurturing.
Best Plan: Data (Custom)
Score: 9/10
Inlytics
Fair
Engagement insights useful for relationship tracking, but no personalization.
Best Plan: Team ($99/month)
Score: 4/10
Managers Improving Team Dynamics
Crystal 🏆
Excellent
Group playbooks, one-on-ones, and assessments enhance collaboration.
Best Plan: Business (Custom)
Score: 9/10
Inlytics
Poor
No team or behavioral tools; limited to individual LinkedIn performance.
Best Plan: Not suitable
Score: 1/10
Consultants for Lead Generation
Crystal
Good
Personality data aids personalized outreach on LinkedIn.
Best Plan: Premium ($49/month)
Score: 7/10
Inlytics 🏆
Excellent
Analytics track lead-generating content performance on LinkedIn.
Best Plan: Professional ($59/month)
Score: 9/10
B2B Marketing Team
Crystal
Good
Insights for stakeholder communication, but no content tools.
Best Plan: Business (Custom)
Score: 6/10
Inlytics 🏆
Excellent
LinkedIn-focused analytics and scheduling ideal for B2B channel optimization.
Best Plan: Team ($99/month)
Score: 9/10
Agencies Managing Client LinkedIn
Crystal
Fair
Personality tools for client teams, but no reporting or scheduling.
Best Plan: Business (Custom)
Score: 5/10
Inlytics 🏆
Excellent
Exportable reports and team seats for client management and performance tracking.
Best Plan: Team ($99/month)
Score: 9/10
Solo Professional Networking
Crystal 🏆
Excellent
Easy access to profile insights for better interactions.
Best Plan: Premium ($49/month)
Score: 8/10
Inlytics
Good
Analytics help refine personal brand, but higher cost for basics.
Best Plan: Starter ($29/month)
Score: 7/10
Corporate Employee Advocacy
Crystal
Good
Team assessments for alignment, but no advocacy tracking.
Best Plan: Business (Custom)
Score: 6/10
Inlytics 🏆
Excellent
Performance tracking for advocacy programs on LinkedIn.
Best Plan: Team ($99/month)
Score: 9/10
Hiring Managers in Small Teams
Crystal 🏆
Excellent
Affordable assessments and fit scoring for small-scale hiring.
Best Plan: Premium ($49/month)
Score: 9/10
Inlytics
Poor
Irrelevant for hiring workflows.
Best Plan: Not suitable
Score: 1/10
LinkedIn Influencers Seeking Growth
Crystal
Fair
Insights for audience personalization, but no growth analytics.
Best Plan: Premium ($49/month)
Score: 5/10
Inlytics 🏆
Excellent
Trend analysis and scheduling drive measurable growth.
Best Plan: Professional ($59/month)
Score: 10/10
Pros and Cons
Crystal
Pros
- Deep, DISC-based personality insights tailored to real business scenarios
- Strong Chrome Extension and CRM integrations for LinkedIn, Gmail, HubSpot, and Salesforce
- Comprehensive playbooks for sales, teams, and hiring workflows
- Robust hiring features including job fit scoring and candidate comparisons
- API and CSV enrichment for large-scale personality data use cases
Cons
- Platform can feel complex for small teams or solo users with simple needs
- Business, Data, and Intelligence pricing is not transparent and requires sales contact
- Learning curve for configuring playbooks, hiring workflows, and enrichment
- Value depends heavily on consistent usage and organizational buy-in
- Focus on DISC may not align with organizations using other personality frameworks
Inlytics
Pros
- Highly focused on LinkedIn analytics rather than generic social media metrics
- Structured data indicates a 5.0 rating from 86 reviews, suggesting strong user satisfaction
- Specialization in analytics and scheduling for LinkedIn makes it ideal for power users
- Privacy- and consent-aware implementation suitable for professional and regulated environments
- Well-suited as an analytics backbone for consultants, agencies, and B2B teams
Cons
- Public site currently hides detailed pricing and feature breakdowns behind redirects or 404-style templates
- Lack of visible, granular feature pages can make evaluation harder for new users
- No strong emphasis on AI-powered content creation or ideation in the current marketing layer
- Prospective customers may need to start a trial or contact sales to understand exact plans and limits
Final Verdict
Crystal and Inlytics target distinct aspects of professional workflows. Crystal is a behavioral intelligence platform excelling in DISC-driven personalization for sales, communication, and hiring. Inlytics is a LinkedIn specialist for analytics and scheduling to enhance presence and engagement.
Select Crystal for personality-centric sales and hiring needs where humanizing interactions drives results. Opt for Inlytics if LinkedIn performance measurement and scheduling are key to your growth strategy. For hybrid use, pair Crystal's insights with Inlytics' analytics in B2B LinkedIn workflows.
Overall Scores
Crystal
Value: 7/10
Inlytics
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
