Brandwatch vs Inlytics
Brandwatch
- Platform: Multi-platform with deep listening
- Best For: Enterprise consumer insights and management
- Strength: AI-driven intelligence from massive data
- Users: Enterprise brands and agencies
Starting at Custom
Inlytics
- Platform: LinkedIn only
- Best For: Professional LinkedIn growth
- Strength: Detailed LinkedIn performance tracking
- Users: LinkedIn creators and B2B teams
Starting at $29/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | Inlytics |
|---|---|---|
| ✓ Supported via integrations for monitoring and management | ✓ Exclusive focus with deep analytics and scheduling | |
| Multi-platform (Twitter, Facebook, Instagram, etc.) | ✓ Comprehensive coverage across major social networks | ✗ LinkedIn-only, no multi-platform support |
| Social Listening Across Platforms | ✓ Access to 1.4+ trillion posts from multiple sources | ✗ Limited to LinkedIn audience insights |
| Influencer Discovery | ✓ 30M+ creator database | ✗ No influencer tools |
Analytics & Insights
| Feature | Brandwatch | Inlytics |
|---|---|---|
| AI-Powered Analytics | ✓ Iris AI for narrative insights, image analysis, custom classifiers | ✗ Standard LinkedIn metrics without AI |
| Historical Data Access | ✓ 1.4+ trillion posts, 496M new daily | ✓ Historical LinkedIn post and profile tracking |
| Custom Dashboards & Reporting | ✓ Fully customizable with alerts and segmentation | ✓ Standard reporting dashboard, exportable reports |
| Audience Engagement Insights | ✓ Cross-platform consumer intelligence | ✓ LinkedIn-specific engagement and follower trends |
| Image & Media Analysis | ✓ Neural networks and deep learning for visuals | ✗ No media analysis |
Content Management & Scheduling
| Feature | Brandwatch | Inlytics |
|---|---|---|
| Content Calendar | ✓ Collaborative calendar for organic/paid posts | ✓ LinkedIn post scheduling and management |
| Unified Inbox | ✓ Centralized for community management across platforms | ✗ No inbox features |
| Brand Monitoring | ✓ Real-time alerts and benchmarking | ✓ Profile performance monitoring |
| AI Content Assistance | ✗ Focus on analysis, not creation | ✗ Basic scheduling without AI generation |
Enterprise & Collaboration
| Feature | Brandwatch | Inlytics |
|---|---|---|
| Team Collaboration | ✓ Workflows, governance for global teams | ✓ Team seats and collaboration for agencies |
| APIs & Integrations | ✓ Major social networks and enterprise tools | ✗ Limited to LinkedIn connections |
| Expert Analyst Support | ✓ Dedicated analysts and consultants | ✗ Self-serve with priority support on higher plans |
| Crisis Monitoring | ✓ Real-time reputation and stakeholder management | ✗ Basic LinkedIn monitoring |
Influencer & Marketing
| Feature | Brandwatch | Inlytics |
|---|---|---|
| Influencer Database | ✓ 30M+ creators with campaign tracking | ✗ No influencer features |
| Campaign Reporting | ✓ Multichannel tracking and ROI analysis | ✗ LinkedIn post performance only |
| B2B Lead Generation Insights | ✓ Consumer intelligence for B2B strategies | ✓ LinkedIn audience insights for leads |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, requiring sales contact, while Inlytics offers accessible plans starting at $29/month focused on LinkedIn. Brandwatch's model suits large-scale implementations, but Inlytics provides better transparency and entry for smaller teams.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and communications teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Inlytics
Starter
$29/month
Individual LinkedIn users
- Core LinkedIn post analytics
- Basic profile performance metrics
- Single LinkedIn account connection
- Standard reporting dashboard
Professional
$59/month
Freelancers and small teams
- All Starter features
- Advanced engagement and follower analytics
- Additional LinkedIn accounts or seats
- Exportable reports for clients or stakeholders
Team
$99/month
Agencies and B2B teams
- All Professional features
- Team collaboration and multiple seats
- Priority support and onboarding
- Enhanced reporting suitable for agencies and B2B teams
Feature Deep Dive
Social Listening & Analytics
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily new posts
- Iris AI assistant for narrative insights and AI-powered search
- Image analysis using neural networks and deep learning
- Custom classifiers with machine learning for data categorization
- Fully customizable dashboards, alerts, and advanced reporting
Workflow
Set up queries → AI analyzes data → Customize dashboards → Generate insights and alerts
Inlytics
Strengths
- LinkedIn-specific post and profile analytics
- Historical performance tracking and trend analysis
- Audience and engagement insights tailored to LinkedIn
- Exportable reports for stakeholders
- Privacy-aware implementation with consent tools
Workflow
Connect LinkedIn → Track posts and profile → Analyze trends → Export reports
Brandwatch dominates with enterprise-scale listening and AI-driven insights across platforms, ideal for broad intelligence. Inlytics provides solid, focused LinkedIn analytics but lacks depth and multi-platform coverage. Choose Brandwatch for comprehensive research; Inlytics for quick LinkedIn optimization.
Content Scheduling & Management
Brandwatch
Strengths
- Unified social media management with collaborative content calendar
- Centralized social inbox for community and customer care
- Support for organic and paid posts across networks
- Brand monitoring integrated into workflows
- APIs for enterprise integrations
Limitations
- Heavier setup for smaller teams
- Focus more on management than simple scheduling
Inlytics
Strengths
- LinkedIn post scheduling and content management
- Performance tracking tied to scheduling
- Simple interface for professional users
- Team collaboration on higher plans
Limitations
- LinkedIn-only, no cross-platform calendar
- No unified inbox or advanced CRM
Brandwatch offers robust, collaborative management for enterprise teams across platforms, while Inlytics keeps it simple and LinkedIn-centric for scheduling and basic management. Brandwatch suits complex workflows; Inlytics is better for streamlined LinkedIn posting.
Influencer Marketing & Campaigns
Brandwatch
Strengths
- Influence product with 30M+ creator database
- Relationship and workflow management for campaigns
- Multichannel tracking and reporting
- Integrated with consumer intelligence
- Expert support for strategy
Workflow
Discover influencers → Manage relationships → Track campaigns → Report ROI
Inlytics
Limitations
- No influencer or campaign tools
- Limited to personal/professional posting
Brandwatch is purpose-built for influencer marketing with extensive tools, while Inlytics has none. For campaigns, Brandwatch is the only choice; Inlytics focuses on individual LinkedIn growth.
Reporting & Insights
Brandwatch
Strengths
- Customizable dashboards and segmentation
- Alerts for real-time monitoring
- Media intelligence with analyst support
- Integration of first-party data
- Crisis and reputation management reports
Limitations
- Requires expertise to fully utilize
Inlytics
Strengths
- LinkedIn trend analysis and engagement metrics
- Exportable reports for clients
- Profile benchmarking
- Priority support for insights on higher plans
Limitations
- No AI or custom classifiers
- LinkedIn scope only
Brandwatch provides advanced, AI-enhanced reporting for enterprise needs, while Inlytics offers straightforward LinkedIn reports. Brandwatch wins for depth and scale; Inlytics for simplicity in LinkedIn contexts.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening, AI alerts, and global support ideal for large-scale reputation management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Inlytics
Poor
Limited to LinkedIn, no crisis tools or multi-platform coverage.
Best Plan: Not suitable
Score: 2/10
LinkedIn Personal Brand Growth
Brandwatch
Fair
Overkill for individuals; basic monitoring possible but not optimized.
Best Plan: Social Media Management (Custom)
Score: 5/10
Inlytics 🏆
Excellent
Tailored analytics and scheduling for optimizing personal LinkedIn presence.
Best Plan: Starter ($29/month)
Score: 9/10
B2B Marketing Team on LinkedIn
Brandwatch
Good
Consumer insights applicable to B2B, but enterprise focus may be heavy.
Best Plan: Consumer Intelligence (Custom)
Score: 7/10
Inlytics 🏆
Excellent
LinkedIn audience insights and reporting perfect for B2B lead gen tracking.
Best Plan: Professional ($59/month)
Score: 9/10
Agency Managing Influencer Campaigns
Brandwatch 🏆
Excellent
30M+ database, workflows, and reporting for multi-client campaigns.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Inlytics
Poor
No influencer tools; limited to LinkedIn scheduling.
Best Plan: Not suitable
Score: 1/10
PR and Crisis Management
Brandwatch 🏆
Excellent
Real-time monitoring, analyst support, and media intelligence for crises.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Inlytics
Fair
Basic LinkedIn monitoring, but no cross-platform or alert systems.
Best Plan: Team ($99/month)
Score: 4/10
Freelancer LinkedIn Analytics
Brandwatch
Poor
Too complex and costly for solo use.
Best Plan: Not suitable
Score: 2/10
Inlytics 🏆
Excellent
Affordable, focused tools for tracking and optimizing freelance LinkedIn activity.
Best Plan: Starter ($29/month)
Score: 10/10
Global Enterprise Social Team
Brandwatch 🏆
Excellent
Governance, multi-region support, and integrations for large organizations.
Best Plan: Full Suite (Custom)
Score: 10/10
Inlytics
Poor
LinkedIn-only, no enterprise-scale features.
Best Plan: Not suitable
Score: 3/10
Market Research and Insights
Brandwatch 🏆
Excellent
Massive data archive and AI for consumer trends and research.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Inlytics
Fair
Useful for LinkedIn-specific B2B research, but limited scope.
Best Plan: Professional ($59/month)
Score: 6/10
Employee Advocacy on LinkedIn
Brandwatch
Good
Monitoring and management tools adaptable for programs.
Best Plan: Social Media Management (Custom)
Score: 7/10
Inlytics 🏆
Excellent
Performance tracking for employee LinkedIn activity.
Best Plan: Team ($99/month)
Score: 8/10
Consultant Lead Generation via LinkedIn
Brandwatch
Fair
Insights possible, but not lead-focused.
Best Plan: Consumer Intelligence (Custom)
Score: 5/10
Inlytics 🏆
Excellent
Engagement analytics to identify and track leads.
Best Plan: Professional ($59/month)
Score: 9/10
Multi-Client Agency Management
Brandwatch 🏆
Excellent
Customizable for clients, with workflows and reporting.
Best Plan: Full Suite (Custom)
Score: 9/10
Inlytics
Good
Team plans support client reporting, but LinkedIn-only.
Best Plan: Team ($99/month)
Score: 7/10
Budget-Conscious LinkedIn Creator
Brandwatch
Poor
Custom pricing too high for individuals.
Best Plan: Not suitable
Score: 1/10
Inlytics 🏆
Excellent
Low starting price with essential LinkedIn tools.
Best Plan: Starter ($29/month)
Score: 10/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite for intelligence, management, and influencer marketing
- Strong enterprise readiness with global offices and analyst support
- Highly customizable dashboards and reporting
- APIs and integrations for major tools
- Expert support for crisis and strategic insights
Cons
- No public pricing, all custom via sales
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple scheduling or single-platform needs
- Heavier implementation and governance requirements
- Not ideal for small teams or budgets
Inlytics
Pros
- Highly focused on LinkedIn analytics and scheduling
- Strong user satisfaction with 5.0 rating from 86 reviews
- Affordable and transparent pricing starting at $29/month
- Privacy-aware with consent tools like Iubenda
- Ideal for B2B and professional LinkedIn growth
- Team collaboration and exportable reports on higher plans
- Simple interface for quick insights and optimization
Cons
- Limited to LinkedIn, no multi-platform support
- No AI-powered features or deep intelligence
- Pricing and features somewhat hidden, requiring contact
- Lacks influencer or crisis management tools
- Not suitable for enterprise-scale needs
- Basic compared to full social suites
Final Verdict
Brandwatch and Inlytics target different scales: Brandwatch is an enterprise suite for intelligence and management across platforms, while Inlytics is a niche tool for LinkedIn analytics and scheduling. Brandwatch excels in depth and breadth, Inlytics in accessibility and focus.
Choose Brandwatch for enterprise needs with broad social intelligence. Opt for Inlytics if LinkedIn growth is your focus and you want straightforward tools. For hybrid use, pair Brandwatch's insights with Inlytics' scheduling.
Overall Scores
Brandwatch
LinkedIn Focus: 7/10
Multi-Platform: 10/10
Inlytics
LinkedIn Focus: 10/10
Multi-Platform: 1/10
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