Buffer vs Missinglettr
Buffer
- Platform: 10+ platforms including emerging ones
- Best For: Multi-channel management and collaboration
- Strength: Intuitive workspace with AI assistance
- Users: 70,000+ customers
Starting at $5/month per channel
Missinglettr
- Platform: 5 major platforms
- Best For: Automating promotion of blogs and videos
- Strength: Drip campaigns and content curation
- Users: 10,000+ users
Starting at $12/month
Table of Contents
At a Glance
Platform Support
| Feature | Buffer | Missinglettr |
|---|---|---|
| ✓ Full support with threaded posts and first comments | ✓ Standard support via drip campaigns | |
| ✓ Supports posts, stories, reels with visual calendar | ✓ Integrated with automation for promotions | |
| X (Twitter) | ✓ Full support including threads | ✓ Supports tweets with hashtag extraction |
| ✓ Company and personal pages with analytics | ✓ Focused on content promotion | |
| TikTok | ✓ Full support for videos and scheduling | ✗ Not supported |
| Emerging platforms (Threads, Bluesky, Mastodon) | ✓ Supports Threads, Bluesky, Mastodon | ✗ Limited to major platforms |
| YouTube Shorts, Pinterest, Google Business Profile | ✓ Comprehensive support across these channels | ✗ Google My Business only |
Content Creation
| Feature | Buffer | Missinglettr |
|---|---|---|
| AI-powered content generation | ✓ Unlimited AI Assistant credits on paid plans for ideas and drafts | ✓ AI extraction of quotes, images, hashtags from long-form content; 100-500 generations per tier |
| Content templates and libraries | ✓ Drafts, templates, board view for organization | ✗ No built-in templates; focuses on curation |
| Content curation marketplace | ✗ Integrations with Unsplash, Canva for visuals | ✓ Curate marketplace for discovering and sharing content |
| Stock images and visuals | ✓ Integrations with Canva, Unsplash, Dropbox | ✓ Built-in stock library with GIFs and animations |
| Brand customization | ✗ Basic via integrations | ✓ Quote bubbles, fonts, visual templates |
Scheduling & Automation
| Feature | Buffer | Missinglettr |
|---|---|---|
| Visual content calendar | ✓ Visual calendar with queue and drag-and-drop | ✓ Unified calendar for campaigns and posts |
| Drip campaigns and automation | ✗ Queue and scheduled posts, but no drip from content | ✓ Automated year-long campaigns from blogs/videos |
| Queue and recurring posts | ✓ Publishing queue with reminders | ✗ Automation focused on drip, not queues |
| Hashtag manager and first comment | ✓ Built-in hashtag manager and first comment scheduling | ✓ AI hashtag extraction |
| Channel groups | ✓ Group channels for targeted posting | ✗ No grouping; platform-specific automation |
Engagement & Community
| Feature | Buffer | Missinglettr |
|---|---|---|
| Unified inbox | ✓ Community inbox for replies across platforms with AI replies | ✗ No dedicated inbox |
| Saved replies and insights | ✓ Saved replies, comment insights | ✗ Basic engagement via analytics |
| Link-in-bio builder | ✓ Start Page for personalized bios | ✗ Custom URL shortener for tracking |
Analytics & Reporting
| Feature | Buffer | Missinglettr |
|---|---|---|
| Basic analytics | ✓ Included on free plan | ✓ Cross-platform dashboard on all plans |
| Advanced analytics | ✓ Best time to post, demographics, custom reports on paid plans | ✓ Posting times, channels, locations; advanced on Pro+ |
| Branded reports | ✓ Branded reports with UTM parameters | ✗ Standard reports; no branding mentioned |
| Custom URL tracking | ✓ Via Bitly integration | ✓ Built-in custom shortener |
Collaboration & Agency Features
| Feature | Buffer | Missinglettr |
|---|---|---|
| Team accounts and permissions | ✓ Unlimited users on Team plan with approvals | ✓ Multiple users on Pro and Agency |
| Approval workflows | ✓ Notes and approval workflows on Team | ✗ Basic collaboration; no workflows |
| Multiple workspaces | ✗ Single workspace per account | ✓ Up to 3 on Pro, unlimited on Agency+ |
| White-label options | ✗ No white-label | ✓ Custom domain and reports on Agency+ |
Integrations & Mobile
| Feature | Buffer | Missinglettr |
|---|---|---|
| Integrations (Canva, Zapier, etc.) | ✓ Extensive: Canva, Zapier, IFTTT, WordPress, etc. | ✗ Limited; focuses on internal tools |
| Mobile apps | ✓ iOS and Android apps | ✗ Web-based only |
| Browser extension | ✓ For quick management | ✗ No extension |
Pricing Comparison
Buffer offers a generous free plan and per-channel pricing starting at $5/month, making it scalable for multi-channel users. Missinglettr starts at $12/month (yearly) with flat tiers focused on automation limits, better for content-heavy teams but potentially costlier for agencies.
Buffer
Free
$0/month
Solo creators testing core features
- Connect up to 3 channels
- 10 scheduled posts per channel
- 100 ideas storage
- 1 user account
- AI Assistant included
- Basic analytics
- Community inbox
- World-class customer support
- Start Page included
- Reply to comments
Essentials
$5/month per channel
Small teams needing unlimited posting
- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Team
$10/month per channel
Agencies and teams with collaboration
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited user accounts
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
- Approval workflows and permissions
Missinglettr
Solo (Yearly)
$12/month (billed $150/year)
Individual content creators
- 1 Workspace
- 1 Extra User
- 3 Social Profiles
- 100 AI Posts Generations
- 100 AI Articles Generations
- 100 AI Image Generations
- Access to Drip Campaigns, Curate, Calendar, and Analytics
- Free trial with no credit card required
Pro (Yearly)
$32/month (billed $390/year)
Small teams with multiple profiles
- 3 Workspaces
- 10 Social Profiles
- 500 AI Posts Generations
- 500 AI Articles Generations
- 500 AI Image Generations
- Advanced analytics and scheduling features
- Suitable for small teams and growing brands
Agency (Yearly)
$117/month (billed $1415/year)
Agencies managing clients
- 25 Social Profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts per month
- Discounted add-on profiles
- Custom Domain, Dashboard, Reports
Enterprise
Custom
Large teams needing scalability
- Increased capacity for profiles and posts
- Deeper integrations
- Dedicated Account Manager
- Customizable features and onboarding
Feature Deep Dive
Content Creation Capabilities
Buffer
Strengths
- Unified workspace with ideas, drafts, templates, and board view
- Unlimited AI Assistant credits on paid plans for generation and editing
- Hashtag manager and first comment scheduling for optimized posts
- Integrations with Canva and Unsplash for visuals
- Support for threaded posts and channel groups
Workflow
Brainstorm ideas with AI → Create drafts/templates → Customize with visuals → Schedule via queue
Missinglettr
Strengths
- AI-powered extraction of quotes, images, hashtags from blogs/videos
- Curate marketplace for discovering and sharing high-quality content
- Built-in stock image library with GIFs and brand customization (fonts, templates)
- AI generations for posts, articles, images (100-500 per tier)
- Focus on turning long-form content into social snippets
Workflow
Upload blog/video → AI extracts elements → Customize with brand tools → Add to drip campaign
Buffer provides a flexible, creative workspace for original content across channels with strong AI assistance. Missinglettr is superior for repurposing existing content via AI extraction and curation, ideal for bloggers. Buffer wins for broad creation; Missinglettr for automated repurposing.
Scheduling & Automation
Buffer
Strengths
- Visual content calendar with queue, reminders, and drag-and-drop
- Scheduled posts, threaded support, and channel groups
- Best time to post insights on paid plans
- Unlimited posts on paid tiers with mobile scheduling
Limitations
- No automated drip from content sources
- Manual queue management required
Missinglettr
Strengths
- Automated drip campaigns turning posts/videos into year-long schedules
- Unified calendar for reviewing/editing campaigns
- AI-optimized posting times and cross-platform automation
- High post limits (up to 10,000 on Agency)
Limitations
- Less emphasis on manual queue or one-off posts
- Limited to supported platforms
Buffer offers intuitive, manual scheduling across more platforms with visual tools. Missinglettr excels in hands-off automation via drip campaigns for evergreen promotion. Choose Buffer for flexible multi-channel scheduling; Missinglettr for set-it-and-forget-it content automation.
Engagement & Analytics
Buffer
Strengths
- Community inbox for centralized replies with AI suggestions and saved replies
- Advanced analytics: best time, demographics, custom reports, branded exports
- Comment insights and performance overview
- Start Page for bio links and traffic tracking
Workflow
Monitor inbox → Reply with AI/saved → Analyze engagement → Adjust strategy
Missinglettr
Strengths
- Cross-platform analytics dashboard for performance, times, channels, locations
- Custom URL shortener for click tracking
- Insights from drip campaigns on engagement
- Advanced analytics on Pro+ with location data
Limitations
- No unified inbox or AI replies
- Focus on promotion metrics over interaction
Buffer dominates engagement with its inbox and AI replies, plus robust analytics for optimization. Missinglettr provides solid promotion-focused analytics but lacks engagement tools. Buffer is better for interactive management; Missinglettr for tracking automated campaigns.
Use Case Comparison
Solo Creator Managing Multiple Channels
Buffer 🏆
Excellent
Generous free plan, intuitive interface, and broad platform support make it ideal for individuals scheduling across channels.
Best Plan: Free or Essentials ($5/channel)
Score: 9/10
Missinglettr
Fair
Limited platforms and higher starting price; better for content repurposing than broad management.
Best Plan: Solo ($12/month yearly)
Score: 5/10
Small Business Relying on Content Marketing
Buffer
Good
Strong analytics and scheduling, but lacks drip automation for promoting blogs.
Best Plan: Essentials ($5/channel)
Score: 7/10
Missinglettr 🏆
Excellent
Drip campaigns automate blog/video promotion, saving time for small teams.
Best Plan: Pro ($32/month yearly)
Score: 9/10
Agency Managing Multiple Clients
Buffer
Good
Team plan with approvals and unlimited users, but single workspace limits multi-client separation.
Best Plan: Team ($10/channel)
Score: 7/10
Missinglettr 🏆
Excellent
Multiple workspaces, white-label options, and Curate for client content promotion.
Best Plan: Agency ($117/month yearly)
Score: 9/10
Blogger Promoting Evergreen Content
Buffer
Fair
Queue for recycling, but no automated drip from blogs.
Best Plan: Essentials ($5/channel)
Score: 6/10
Missinglettr 🏆
Excellent
Core strength in turning posts into long-running campaigns with AI extraction.
Best Plan: Solo ($12/month yearly)
Score: 10/10
Marketing Team Focused on Engagement
Buffer 🏆
Excellent
Community inbox with AI replies centralizes interactions across platforms.
Best Plan: Team ($10/channel)
Score: 9/10
Missinglettr
Poor
No inbox; analytics focus on promotion, not real-time engagement.
Best Plan: Not ideal
Score: 3/10
Budget-Conscious Freelancer
Buffer 🏆
Excellent
Free plan with 3 channels and core features; low per-channel cost.
Best Plan: Free
Score: 10/10
Missinglettr
Good
Yearly discount helps, but no free plan and limited profiles.
Best Plan: Solo ($12/month yearly)
Score: 7/10
YouTube Creator Automating Promotion
Buffer
Good
Supports YouTube Shorts scheduling and analytics, but no video-to-social drip.
Best Plan: Essentials ($5/channel)
Score: 7/10
Missinglettr 🏆
Excellent
Drip campaigns specifically for YouTube videos into social posts.
Best Plan: Pro ($32/month yearly)
Score: 9/10
Small Agency Needing Collaboration
Buffer 🏆
Excellent
Unlimited users, approvals, and permissions on Team plan.
Best Plan: Team ($10/channel)
Score: 8/10
Missinglettr
Good
Multiple users and workspaces, but no approval workflows.
Best Plan: Pro ($32/month yearly)
Score: 6/10
Creator with Library of Existing Content
Buffer
Fair
Ideas storage and queue, but manual repurposing.
Best Plan: Essentials ($5/channel)
Score: 5/10
Missinglettr 🏆
Excellent
AI extraction and drip automation perfect for repurposing libraries.
Best Plan: Solo ($12/month yearly)
Score: 10/10
Team Requiring Detailed Analytics
Buffer 🏆
Good
Advanced analytics with demographics and branded reports.
Best Plan: Team ($10/channel)
Score: 8/10
Missinglettr
Good
Cross-platform insights and location data, but no branding.
Best Plan: Agency ($117/month yearly)
Score: 7/10
User of Emerging Platforms
Buffer 🏆
Excellent
Supports Threads, Bluesky, Mastodon, etc.
Best Plan: Essentials ($5/channel)
Score: 9/10
Missinglettr
Poor
Limited to major platforms only.
Best Plan: Not suitable
Score: 2/10
Content Team Needing Drip Campaigns
Buffer
Poor
No drip automation; focuses on manual scheduling.
Best Plan: Not ideal
Score: 3/10
Missinglettr 🏆
Excellent
Core feature for automated, long-term content promotion.
Best Plan: Pro ($32/month yearly)
Score: 10/10
Pros and Cons
Buffer
Pros
- Clean, intuitive interface approachable for non-technical users
- Generous free plan with up to 3 channels and core features
- Strong multi-channel publishing with visual calendar, queue, and threaded posts
- Robust analytics on paid plans, including best time to post and demographics
- Community inbox centralizes engagement with AI-assisted replies
- Extensive integrations (Canva, Zapier, etc.) and mobile apps
- Transparent per-channel pricing and human support
Cons
- Not optimized for ultra-fast AI-only content generation
- Per-channel pricing expensive for many profiles
- Advanced collaboration locked behind Team plan
- Learning curve for full management features
- Analytics may overwhelm casual users
- No drip campaign automation for content promotion
Missinglettr
Pros
- Excellent drip campaign automation for long-running social promotions
- Strong Curate marketplace for content discovery and sharing
- Unified calendar for easy campaign oversight
- Robust cross-platform analytics with posting insights
- AI extraction of content elements saves repurposing time
- Multiple workspaces and white-label for agencies
- Built-in stock library and brand customization
Cons
- Best for promoting existing content; heavy for one-off posts
- Advanced features and limits locked behind Pro/Agency tiers
- Agency pricing high for small teams
- Interface more complex than lighter tools
- Limited platform support (no TikTok, emerging networks)
- No unified inbox or engagement tools
- Support via email only, no dedicated contact page
Final Verdict
Buffer and Missinglettr cater to different social media needs. Buffer is a versatile, user-friendly platform for multi-channel planning, publishing, and engagement. Missinglettr specializes in automating the promotion of existing content through intelligent drip campaigns and curation.
Choose Buffer for comprehensive multi-channel management and engagement. Opt for Missinglettr if automating promotions from blogs/videos is your focus. They can complement: use Buffer for daily operations and Missinglettr for content-specific automation.
Overall Scores
Buffer
Content Creation: 8/10
Value: 9/10
Missinglettr
Content Creation: 9/10
Value: 7/10
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