Crystal vs Onlypult
Crystal (CrystalKnows)
- Platform: B2B sales and communication
- Best For: Personalized outreach and hiring
- Strength: DISC personality predictions
- Users: Millions of business professionals
Starting at $49/month
Onlypult
- Platform: Multi-social networks
- Best For: Content scheduling and team collaboration
- Strength: Instagram-specific tools and analytics
- Users: Brands, agencies, and small businesses
Starting at $21.55/month
Table of Contents
At a Glance
Core Functionality
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Personality Insights (DISC/Enneagram) | ✓ Predicts profiles for millions of professionals with self-assessments | ✗ Not applicable; focuses on social media |
| Social Media Scheduling | ✗ No social posting features | ✓ Multi-network auto-posting with unlimited queues |
| Communication Personalization | ✓ Tips for emails, calls, meetings based on personality | ✗ AI caption generation but not personality-based |
| Content Creation Tools | ✗ No content tools | ✓ AI hashtags, captions, photo/video editors |
Sales & Outreach
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Sales Playbooks and Tips | ✓ Stage-specific tips and pre-meeting playbooks | ✗ Not applicable |
| Prospect Enrichment | ✓ API/CSV for personality data at scale | ✗ No enrichment features |
| Bulk Outreach Automation | ✗ Personalization but manual | ✓ Bulk scheduling and crossposting |
Social Media Management
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Instagram Stories/Reels Support | ✗ Not supported | ✓ Visual scheduler with drag-and-drop for Stories, Reels, galleries |
| Multi-Platform Posting | ✗ No posting | ✓ Supports Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest |
| Hashtag and Caption AI | ✗ Not applicable | ✓ AI generation with library and best-time suggestions |
Hiring & Team Features
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Job Fit Scoring and Candidate Assessments | ✓ Personality-based benchmarking and comparisons | ✗ No hiring tools |
| Team Collaboration and Approvals | ✓ Group playbooks and admin tools | ✓ Roles, approvals, comments, activity logs |
| Link-in-Bio and Landing Pages | ✗ Not supported | ✓ Multilinks builder with custom domains and analytics |
Integrations & Extensions
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Chrome Extension | ✓ Embedded in LinkedIn, Gmail, HubSpot, Salesforce | ✗ No extension mentioned |
| CRM Integration | ✓ HubSpot, Salesforce, Outreach | ✗ No CRM integrations |
| Analytics Export | ✗ No social analytics | ✓ XLS, PDF, PPT exports with 10-year history |
| API Access | ✓ For high-volume data | ✗ No API mentioned |
Analytics & Reporting
| Feature | Crystal (CrystalKnows) | Onlypult |
|---|---|---|
| Personality Intelligence Reports | ✓ Executive, account, stakeholder reports | ✗ Not applicable |
| Social Media Analytics | ✗ No social features | ✓ Dashboards with history, custom reports |
| Best-Time-to-Post Suggestions | ✗ Not applicable | ✓ AI-powered recommendations |
Pricing Comparison
Crystal starts at $49/month for personality insights, with custom tiers for teams and data needs, while Onlypult begins at $21.55/month for basic scheduling, scaling affordably for agencies. Crystal's pricing suits B2B personalization, but lacks transparency in higher tiers; Onlypult offers better value for social media teams with clear, feature-rich plans.
Crystal (CrystalKnows)
Free Trial
$0/month
Testing basic features
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual users needing core insights
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual access
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Teams with hiring and sales needs
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume enrichment
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Advanced research and reports
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
Onlypult
Start
$21.55/month
Personal use or solo managers
- Up to 5 social media profiles
- Team size: 2 members
- AI assistant with 100 credits per month
- Publishing files up to 100 MB
- Tracked users: 10
- Hashtag library: 3 sets
- Analytics history: 1 month
- Dashboards included
- Report export to XLS and PDF
SMM
$30.17/month
Small projects and micro businesses
- Up to 10 social media profiles
- Team size: 3 members
- AI assistant with 200 credits per month
- Publishing files up to 300 MB
- Tracked users: 15
- Hashtag library: 5 sets
- Analytics history up to 10 years
- Dashboards and custom reports
- Report export to XLS, PDF, and PPT
Agency
$56.03/month
SMM agencies with multiple clients
- Up to 25 social media profiles
- Team size: 10 members
- AI assistant with 500 credits per month
- Publishing files up to 400 MB
- Tracked users: 20
- Hashtag library: 10 sets
- Analytics history up to 10 years
- Dashboards and custom reports
- Report export to XLS, PDF, and PPT
Pro
$85.34/month
Large businesses scaling social efforts
- Up to 50 social media profiles
- Team size: 20 members
- AI assistant with 1000 credits per month
- Publishing files up to 500 MB
- Tracked users: 30
- Hashtag library: 20 sets
- Analytics history up to 10 years
- Dashboards and custom reports
- Report export to XLS, PDF, and PPT
Custom
Custom
Enterprise with tailored needs
- Custom number of profiles and team members
- Team size on demand up to 100
- Tailored limits for tracked users and hashtag sets
- Custom analytics and reporting setup
- Advanced white-label and branding options
- Custom Builder configuration with higher page limits
- Dedicated personal manager
Feature Deep Dive
Personality Insights & Communication Personalization
Crystal (CrystalKnows)
Strengths
- DISC-based predictions for millions of professionals
- Self-assessments for DISC, Enneagram, strengths, values
- In-depth insights on strengths, blind spots, energizers
- Personalized tips for emails, calls, meetings
- Sales tips across deal stages with playbooks
Workflow
Search profile → View DISC insights → Generate personalized message → Use playbook for meeting → Follow up with tips
Onlypult
Strengths
- AI caption and hashtag generation for posts
- Basic personalization via templates and libraries
- No deep personality analysis
Workflow
Not applicable; focuses on social content rather than personal communication
Crystal dominates in personality-driven communication, offering behavioral science for B2B personalization. Onlypult provides lightweight AI for social captions but lacks depth in individual insights. Choose Crystal for sales outreach; Onlypult for quick social content.
Scheduling & Automation
Crystal (CrystalKnows)
Strengths
- Pre-meeting playbooks and calendar integration
- No social scheduling
Limitations
- Limited to communication prep, not posting
- Manual personalization application
Onlypult
Strengths
- Multi-network scheduled posting with auto and unlimited queues
- Visual drag-and-drop planner for Instagram feeds
- Bulk scheduling, crossposting, repetitive posts
- Best-time-to-post AI suggestions
- Photo/video editors and stock library
Limitations
- Traditional interface may feel dated
- No personality-based automation
Onlypult is far superior for social media scheduling with comprehensive automation across platforms. Crystal offers workflow aids for sales meetings but no posting features. For content automation, Onlypult wins; for sales prep, Crystal.
Hiring & Team Collaboration
Crystal (CrystalKnows)
Strengths
- Job profiles, fit scoring, benchmarking, candidate comparisons
- Candidate assessments, expectation surveys, libraries
- Group/team playbooks with builder
- Team assessments and admin tools
Workflow
Create job profile → Assess candidates via DISC → Score fit → Compare and build library → Use playbooks for onboarding
Onlypult
Strengths
- Team roles, approvals, comments, activity logs
- Collaboration for content workflows
- No hiring-specific features
Limitations
- Focused on social team management, not talent acquisition
- Limited to 20 members in Pro tier
Crystal is unmatched for personality-informed hiring and team dynamics. Onlypult supports social media team collaboration but lacks HR tools. Ideal for HR: Crystal; for marketing teams: Onlypult.
Analytics & Reporting
Crystal (CrystalKnows)
Strengths
- Intelligence reports: executive, account, competitive, behavioral
- Stakeholder and personality analytics
- Bespoke research options
Limitations
- No social media metrics
- Custom and high-cost for advanced reports
Onlypult
Strengths
- Dashboards with 10-year history
- Custom reports, export to XLS/PDF/PPT
- Tracked users, performance analytics
- Link-in-bio analytics
Limitations
- Social-focused; no behavioral insights
- Basic AI interpretation
Onlypult provides robust social analytics with long-term tracking. Crystal offers specialized behavioral reports for sales/hiring. For social performance, Onlypult; for personality intelligence, Crystal.
Use Case Comparison
B2B Sales Team
Crystal (CrystalKnows) 🏆
Excellent
DISC insights and playbooks personalize outreach at scale, integrating with CRMs for complex deals.
Best Plan: Business (Custom)
Score: 10/10
Onlypult
Poor
No sales personalization; limited to social posting which may not align with B2B focus.
Best Plan: Not suitable
Score: 2/10
Social Media Manager Handling Multiple Accounts
Crystal (CrystalKnows)
Poor
No scheduling or social tools; personality features irrelevant for content management.
Best Plan: Not suitable
Score: 1/10
Onlypult 🏆
Excellent
Strong Instagram/Facebook tools, bulk scheduling, and analytics for multi-account efficiency.
Best Plan: Agency ($56.03/month)
Score: 10/10
HR and Talent Acquisition Team
Crystal (CrystalKnows) 🏆
Excellent
Job fit scoring, assessments, and candidate libraries streamline personality-based hiring.
Best Plan: Business (Custom)
Score: 10/10
Onlypult
Poor
No HR features; collaboration limited to social teams.
Best Plan: Not suitable
Score: 1/10
Small Business Marketing
Crystal (CrystalKnows)
Fair
Useful for personalized emails but complex for simple social needs.
Best Plan: Premium ($49/month)
Score: 5/10
Onlypult 🏆
Excellent
Affordable scheduling, AI tools, and link-in-bio for basic multi-platform management.
Best Plan: SMM ($30.17/month)
Score: 9/10
Marketing Agency Managing Clients
Crystal (CrystalKnows)
Fair
Team playbooks help but no client workspaces or social tools.
Best Plan: Business (Custom)
Score: 4/10
Onlypult 🏆
Excellent
Approval workflows, roles, and white-label options for client management.
Best Plan: Agency ($56.03/month)
Score: 10/10
Revenue and Account Management Team
Crystal (CrystalKnows) 🏆
Excellent
Account intelligence and stakeholder insights personalize ongoing communication.
Best Plan: Intelligence (Starting $999/month)
Score: 9/10
Onlypult
Poor
Social analytics don't support account management personalization.
Best Plan: Not suitable
Score: 2/10
Brand Needing Link-in-Bio and Landing Pages
Crystal (CrystalKnows)
Poor
No web tools; focused on internal communication.
Best Plan: Not suitable
Score: 1/10
Onlypult 🏆
Excellent
Integrated builder for multilinks and micro-landing pages with analytics.
Best Plan: Start ($21.55/month)
Score: 9/10
Manager Improving Team Dynamics
Crystal (CrystalKnows) 🏆
Excellent
One-on-one insights, team playbooks, and assessments enhance collaboration.
Best Plan: Business (Custom)
Score: 9/10
Onlypult
Fair
Activity logs and approvals help social teams but not general dynamics.
Best Plan: SMM ($30.17/month)
Score: 5/10
Instagram-Focused Brand
Crystal (CrystalKnows)
Poor
No Instagram integration or tools.
Best Plan: Not suitable
Score: 1/10
Onlypult 🏆
Excellent
Rich features for Stories, Reels, shopping tags, and visual planning.
Best Plan: Pro ($85.34/month)
Score: 10/10
Outbound Prospecting Team
Crystal (CrystalKnows) 🏆
Excellent
Chrome extension in LinkedIn/Gmail for real-time personalization.
Best Plan: Premium ($49/month)
Score: 10/10
Onlypult
Fair
Useful for social prospecting but lacks personalization depth.
Best Plan: Agency ($56.03/month)
Score: 4/10
Micro Business Social Media
Crystal (CrystalKnows)
Fair
Basic insights for communication but overkill for social.
Best Plan: Premium ($49/month)
Score: 4/10
Onlypult 🏆
Excellent
Low-cost entry with essential scheduling and AI for small-scale.
Best Plan: Start ($21.55/month)
Score: 9/10
Team Integrating Sales and Hiring
Crystal (CrystalKnows) 🏆
Excellent
Unified platform for sales playbooks and hiring assessments.
Best Plan: Business (Custom)
Score: 10/10
Onlypult
Poor
No integration between sales/hiring and social.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
Crystal (CrystalKnows)
Pros
- Deep, DISC-based personality insights tailored to business scenarios
- Strong Chrome Extension and CRM integrations for seamless use
- Comprehensive playbooks for sales, teams, and hiring
- Robust hiring features like job fit scoring and comparisons
- API and CSV enrichment for scalable data use
- Turns behavioral science into practical guidance
- Supports complex B2B deals and team dynamics
Cons
- Platform complex for small teams or simple needs
- Business, Data, Intelligence pricing not transparent
- Learning curve for playbooks and workflows
- Value depends on consistent usage and buy-in
- DISC focus may not fit other frameworks
- No social media management features
- Higher starting price without free tier beyond trial
Onlypult
Pros
- Reliable scheduled posting with strong multi-network support
- Rich Instagram tools including Stories, Reels, and shopping
- Integrated link-in-bio builder with custom domains
- Team collaboration with roles, approvals, and logs
- Analytics with 10-year history and export options
- AI for hashtags, captions, and best-time posting
- Affordable scaling for small businesses and agencies
- Bulk imports and crossposting for efficiency
Cons
- AI features lightweight compared to specialized tools
- Some site links return 404 errors, causing confusion
- Interface feels traditional and less polished
- Limited advanced strategy or AI testing
- Pricing adds up with extra profiles/members
- No personality or sales personalization
- Focus on scheduling over deep content creation
Final Verdict
Crystal and Onlypult target different domains: Crystal is a behavioral intelligence platform for personalizing B2B interactions and hiring, while Onlypult is a versatile social media scheduler emphasizing automation and collaboration. They don't overlap much, making the choice clear based on use case.
Choose Crystal if your focus is sales personalization, hiring, or team insights via personality data. Opt for Onlypult for social media management, scheduling, and basic AI content tools. For hybrid needs like social-enabled sales, consider both: Crystal for insights, Onlypult for posting.
Overall Scores
Crystal (CrystalKnows)
Value: 6/10
Onlypult
Multi-Platform: 10/10
Value: 9/10
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