Brandwatch vs Linked Helper
Brandwatch
- Platform: Multi-platform social intelligence
- Best For: Consumer insights and brand monitoring
- Strength: Deep AI-driven analytics on 1.4T+ posts
- Users: Enterprise brands and agencies
Starting at Custom (no public pricing; all plans via sales)
Linked Helper
- Platform: LinkedIn only
- Best For: B2B outreach and recruiting
- Strength: Human-like automation with built-in CRM
- Users: 300,000+ users
Starting at $8.25/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| ✓ Full monitoring and management across social networks including LinkedIn | ✓ Exclusive focus on LinkedIn with deep automation | |
| Multi-platform (Twitter, Facebook, Instagram, etc.) | ✓ Comprehensive coverage of major social networks and online sources | ✗ LinkedIn-only |
| News and Blog Monitoring | ✓ Includes media intelligence beyond social | ✗ Not supported |
Social Listening & Intelligence
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| Historical Data Archive | ✓ 1.4+ trillion posts with 496M daily | ✗ No listening capabilities |
| AI-Powered Insights | ✓ Iris AI for narratives, image analysis, custom classifiers | ✗ Basic automation without AI insights |
| Brand Monitoring & Alerts | ✓ Custom dashboards and real-time alerts | ✗ No monitoring |
| Crisis Detection | ✓ Advanced sentiment and trend analysis | ✗ Not applicable |
Automation & Outreach
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| Connection Requests | ✗ Not focused on personal outreach | ✓ Automated with personalized notes |
| Drip Campaigns | ✗ No automation for messaging | ✓ Multi-step with reply detection |
| Bulk Engagement (Likes, Comments) | ✗ Community management via inbox | ✓ Automated actions mimicking human behavior |
| Email Finder | ✗ No email tools | ✓ Built-in for LinkedIn contacts |
Management & CRM
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| Content Calendar | ✓ Collaborative for organic/paid posts | ✗ No content scheduling |
| Unified Inbox | ✓ Centralized for community management | ✗ Conversation filtering but LinkedIn-specific |
| Built-in CRM | ✗ Integrates with enterprise CRMs | ✓ Tags, notes, interaction history |
| Data Scraping & Export | ✓ APIs for large-scale data | ✓ Profiles to CSV/CRMs |
Influencer & Marketing
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| Influencer Discovery | ✓ 30M+ creator database | ✗ No influencer tools |
| Campaign Reporting | ✓ Multichannel tracking | ✗ Basic campaign builder |
| Media Intelligence | ✓ Expert analyst support | ✗ Not applicable |
Analytics & Reporting
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| Custom Dashboards | ✓ Fully customizable with alerts | ✗ Basic interaction tracking |
| AI Analytics | ✓ Neural networks and machine learning | ✗ No advanced analytics |
| Benchmarking | ✓ Competitor and industry benchmarks | ✗ Profile-based only |
Integrations & Deployment
| Feature | Brandwatch | Linked Helper |
|---|---|---|
| APIs & Enterprise Integrations | ✓ Major social networks and enterprise tools | ✓ Webhooks and CRM exports |
| Desktop App | ✗ Cloud-based platform | ✓ Standalone app for safety |
| Global Support | ✓ Global offices and analyst services | ✗ Self-serve with community support |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, requiring sales contact, while Linked Helper offers affordable, transparent plans starting at $8.25/month with a free trial. Brandwatch suits large budgets for deep intelligence, while Linked Helper provides high value for LinkedIn automation.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and communications teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Linked Helper
Trial
Free
Testing automation basics
- 14-day free trial period
- Access to all essential LinkedIn automation features needed to get started
- Ability to test connection workflows and message sequences
- Access to Linked Helper desktop application
- Basic use of Linked Helper CRM during the trial
Standard (1 month)
$15/month
Individual users starting outreach
- Standard suite of the most used LinkedIn automation features
- Automated connection requests and follow-up message sequences
- Reply detection and advanced conversation filtering
- Campaign builder with unlimited campaigns
- Smart custom settings for limits and timeouts
- Flexible working hours for automated actions
- Export of people profiles to CSV and via webhooks (limited daily volume)
- Export of messaging history to CSV and via webhooks
- Linked Helper CRM with notes, tagging, and full-profile data scraping
- Email enrichment with Linked Helper Email Finder (around 620 profiles per month)
Standard (3 months)
$13.33/month
Short-term commitments
- All Standard features from the 1-month plan
- Discounted effective monthly rate for a 3-month commitment
- Access to Linked Helper CRM and Email Finder credits
- Automation for lead generation, messaging, and data scraping
Standard (6 months)
$10/month
Mid-term users
- All Standard features with extended subscription period
- Lower effective monthly price for long-term users
- Continued access to automation, CRM, and Email Finder credits
Standard (12 months)
$8.25/month
Long-term individual automation
- All Standard features for a full year
- Maximum discount on effective monthly price
- Ideal for users committed to long-term LinkedIn automation
Pro (1 month)
$45/month
Power users and small teams
- All Standard features plus maximum advanced automation capabilities
- Higher or unlimited daily limits for many actions
- Unlimited messages to LinkedIn group members and event attendees
- Higher limits for messages with attached images and personalized media
- Larger quota for Linked Helper Email Finder (around 3,100 profiles per month)
- Expanded bulk engagement actions (invites, likes, tags, etc.)
- Best suited for agencies and power users running multiple campaigns
Pro (3 months)
$40/month
Team commitments
- All Pro features from the 1-month plan
- Discounted effective monthly rate for a 3-month commitment
- High-volume automation and data scraping for teams and agencies
Pro (6 months)
$30/month
Heavy mid-term use
- All Pro features with extended subscription period
- Lower effective monthly price for heavy users
- Ideal for agencies standardizing on Linked Helper for multiple clients
Pro (12 months)
$24.75/month
Long-term high-volume automation
- All Pro features for a full year
- Maximum discount on effective monthly price
- Best value for long-term, high-volume LinkedIn automation
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily
- Iris AI for narrative insights and AI-powered search
- Image analysis via neural networks and deep learning
- Custom classifiers with machine learning for data categorization
- Fully customizable dashboards, alerts, and reporting
Workflow
Set monitoring queries → AI analyzes trends → Generate insights with Iris → Customize reports → Alert on anomalies
Linked Helper
Strengths
- No social listening; focuses on personal outreach data
- Interaction history tracking in CRM
- Basic reply detection in campaigns
Workflow
Not applicable; tool lacks listening features
Brandwatch dominates in social intelligence with vast data and AI depth, ideal for enterprise monitoring. Linked Helper has no equivalent, making it unsuitable for broad listening needs. Choose Brandwatch for insights, Linked Helper for tactical LinkedIn actions.
Automation & Outreach Capabilities
Brandwatch
Strengths
- Unified social inbox for community management
- Collaborative content calendar
- No personal automation; enterprise workflows
Limitations
- Lacks individual outreach automation
- Focused on team collaboration, not personal scaling
Linked Helper
Strengths
- Standalone desktop app mimicking human behavior
- Automated connection requests with notes
- Multi-step drip campaigns with reply detection
- Bulk engagement: likes, comments, follows
- Email finder and data scraping
Workflow
Target contacts → Build campaign → Set limits/timeouts → Automate actions → Review CRM history
Linked Helper excels in LinkedIn-specific automation for outreach, offering scalable personal actions safely. Brandwatch provides management tools but no automation for connections or messaging. For lead gen automation, Linked Helper wins; for team management, Brandwatch.
Lead Generation & CRM
Brandwatch
Strengths
- Consumer research informs lead strategies
- Integrations with CRMs for data flow
- Influencer discovery for partnership leads
- No direct lead capture; intelligence-focused
Workflow
Monitor conversations → Identify trends → Integrate data to CRM → Target via campaigns
Linked Helper
Strengths
- Built-in CRM with tags, notes, history
- Auto-connection and messaging to prospects
- Email finder for 2nd/3rd-degree contacts
- Data export to external CRMs
- Campaigns target groups, events, alumni
Limitations
- LinkedIn-only; no broad intelligence
Linked Helper is superior for direct LinkedIn lead gen with automation and CRM. Brandwatch supports indirect leads via insights but lacks hands-on tools. B2B sales/recruiters should choose Linked Helper; enterprises needing data-driven leads, Brandwatch.
Analytics & Reporting
Brandwatch
Strengths
- Customizable dashboards with AI insights
- Benchmarking against competitors
- Expert analyst support for custom reports
- Media intelligence and crisis reporting
- APIs for advanced integrations
Limitations
- Complex for non-enterprise users
Linked Helper
Strengths
- Campaign performance tracking
- Interaction history and reply rates
- Exportable data for external analysis
- Basic benchmarking via CRM
Limitations
- No advanced AI or multi-source analytics
Brandwatch offers enterprise-level analytics with AI and vast data, far surpassing Linked Helper's basic tracking. For deep insights and reporting, Brandwatch is unmatched; for simple outreach metrics, Linked Helper suffices.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening with 1.4T+ posts, AI alerts, and crisis detection perfect for large-scale reputation management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Linked Helper
Poor
No monitoring; focused on personal outreach, not brand-wide intelligence.
Best Plan: Not suitable
Score: 1/10
B2B Sales Outreach on LinkedIn
Brandwatch
Fair
Provides market insights to inform outreach but no automation tools.
Best Plan: Social Media Management (Custom)
Score: 5/10
Linked Helper 🏆
Excellent
Automated connections, drips, and CRM ideal for scaling prospecting.
Best Plan: Pro ($24.75/month annual)
Score: 10/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ database, workflow management, and reporting tailored for enterprise campaigns.
Best Plan: Influence (Custom)
Score: 10/10
Linked Helper
Poor
No influencer discovery or campaign tools; outreach-focused only.
Best Plan: Not suitable
Score: 2/10
Recruiting on LinkedIn
Brandwatch
Good
Market insights for employer branding but no direct sourcing automation.
Best Plan: Consumer Intelligence (Custom)
Score: 6/10
Linked Helper 🏆
Excellent
Targeted messaging to candidates in groups/events, with CRM for tracking.
Best Plan: Standard ($8.25/month annual)
Score: 9/10
Agency Managing Multiple Clients
Brandwatch 🏆
Excellent
Customizable for clients, with governance and analyst support for agencies.
Best Plan: Full Suite (Custom)
Score: 9/10
Linked Helper
Good
Multi-account support in Pro, but LinkedIn-only limits versatility.
Best Plan: Pro ($24.75/month annual)
Score: 7/10
PR and Crisis Management
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and media intelligence for rapid response.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Linked Helper
Poor
No crisis tools; personal automation irrelevant.
Best Plan: Not suitable
Score: 1/10
Market Research and Insights
Brandwatch 🏆
Excellent
Vast data archive and AI for consumer trends and segmentation.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Linked Helper
Fair
Profile scraping for B2B research but limited scope.
Best Plan: Pro ($24.75/month annual)
Score: 4/10
Small Business Lead Generation
Brandwatch
Poor
Too complex and costly for small-scale needs.
Best Plan: Not suitable
Score: 2/10
Linked Helper 🏆
Excellent
Affordable automation for LinkedIn leads without enterprise overhead.
Best Plan: Standard ($8.25/month annual)
Score: 9/10
Global Enterprise Governance
Brandwatch 🏆
Excellent
Multi-region support, workflows, and integrations for large orgs.
Best Plan: Full Suite (Custom)
Score: 10/10
Linked Helper
Fair
Multi-account but no governance features.
Best Plan: Pro ($24.75/month annual)
Score: 5/10
Individual Sales Prospecting
Brandwatch
Poor
Enterprise tool not suited for solo use.
Best Plan: Not suitable
Score: 1/10
Linked Helper 🏆
Excellent
Personalized automation and CRM for daily prospecting.
Best Plan: Standard ($15/month)
Score: 10/10
Influencer Agency Operations
Brandwatch 🏆
Excellent
Creator database and campaign tools for agency-scale management.
Best Plan: Influence (Custom)
Score: 9/10
Linked Helper
Poor
No influencer focus.
Best Plan: Not suitable
Score: 2/10
Budget-Conscious Marketer
Brandwatch
Poor
Custom pricing likely exceeds small budgets.
Best Plan: Not suitable
Score: 3/10
Linked Helper 🏆
Excellent
Low-cost entry with powerful features for LinkedIn.
Best Plan: Standard ($8.25/month annual)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts and hundreds of millions of new posts daily
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- APIs and integrations with major social networks and enterprise tools
- Expert support for custom research and crisis management
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No focus on personal automation or direct outreach
Linked Helper
Pros
- Standalone desktop app that mimics human behavior and reduces reliance on risky browser extensions
- Extremely rich feature set covering invitations, messaging, email finding, scraping, and CRM
- Built-in Linked Helper CRM with tags, notes, and full interaction history for each contact
- Powerful campaign builder for multi-step funnels with reply detection and smart filtering
- Robust targeting from many LinkedIn sources, including groups, alumni pages, and post engagers
- Affordable pricing with free trial and scalable tiers
- Supports all LinkedIn account types including Sales Navigator
Cons
- Learning curve can be steep for new users unfamiliar with LinkedIn limits and automation best practices
- Desktop app requirement may be less convenient than purely cloud-based tools for some teams
- Focuses on automation rather than content creation, copywriting, or post optimization
- Misconfigured campaigns can still risk account issues if users ignore LinkedIn’s evolving policies
- Interface and feature density may feel overwhelming for users who only need simple messaging
- Limited to LinkedIn; no multi-platform or intelligence features
Final Verdict
Brandwatch and Linked Helper target different ends of social tools: Brandwatch is an enterprise powerhouse for intelligence and management across platforms, while Linked Helper is a nimble LinkedIn automation specialist for leads and outreach. They complement rather than compete directly.
Choose Brandwatch for comprehensive social intelligence in enterprise settings. Opt for Linked Helper if LinkedIn lead gen is your core need with budget constraints. For hybrid needs, integrate Brandwatch insights with Linked Helper actions.
Overall Scores
Brandwatch
Lead Generation: 6/10
Value: 4/10
Linked Helper
Lead Generation: 10/10
Value: 9/10
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