Alright, let's get your business set up on LinkedIn. Before you can create a Company Page, you'll need a personal LinkedIn profile. Once you have that, just head to the "Work" menu, click "Create a Company Page," pick your business size, and start filling in the details. It’s that simple to get the ball rolling on building a real professional brand.
Why Your Company Needs a LinkedIn Page
Before we jump into the setup, let's talk about why this is worth your time. A LinkedIn Company Page isn't just another social media profile to check off your list; it’s a strategic asset for growth. Think of it as your digital headquarters on the world's biggest professional network—a place where credibility is built with every single post and connection.
A well-run page becomes the central hub for your brand’s story. It lets you connect directly with potential customers, partners, and future employees. For B2B companies, it's pretty much a non-negotiable marketing channel that gives you a direct line to key decision-makers in a professional setting.
Building Credibility and Trust
We live in a world where prospects research you online long before they ever reach out. A polished LinkedIn presence immediately signals that you're a legitimate, professional player in your industry. It shows you're active and credible.
When someone searches for your company, a complete LinkedIn page often pops up high in the search results, reinforcing your brand’s authority. That first impression can be the difference between a prospect getting in touch or clicking over to a competitor.
The sheer scale of the platform is a massive advantage. As of early 2025, LinkedIn has blown past 1.2 billion members across more than 200 countries—a huge jump from 644 million back in 2019. This incredible growth cements its place as the top network for B2B marketing and professional networking. You can dig into more of the data on this from Sprout Social's latest statistics.
A Hub for Growth Opportunities
Looking professional is great, but your page is also a powerful engine for real business results. It’s the perfect place to announce new partnerships, share valuable industry insights, and show off your company culture to attract top talent. A key reason your company needs a LinkedIn page is its massive potential to help you effectively generate leads online.
Your LinkedIn Company Page is more than a profile—it's your 24/7 digital representative, working to build relationships and generate opportunities even when you're focused on running your business.
Ultimately, every piece of content you share contributes to a larger story about your brand. By understanding how to create a business profile on LinkedIn the right way, you set the stage for measurable growth and success.
Gathering Your Assets Before You Start
Before you dive headfirst into creating your LinkedIn Company Page, let’s talk prep work. I've seen countless people get stuck mid-setup, scrambling to find a logo file or trying to write a company description on the fly. It’s frustrating and wastes time.
A little prep goes a long way. Think of it like a chef’s mise en place—get all your ingredients ready before you start cooking. This ensures a smooth process and a professional-looking page from the second you hit publish.
Before you can even think about the fun branding stuff, it's a good idea to create a quick checklist of everything you'll need. This simple step can turn a frustrating hour of searching for files into a quick, 15-minute setup.
Here's a table summarizing the essentials you should have ready to go.
Company Page Creation Checklist
| Asset / Requirement | Specification | Why It's Important |
|---|---|---|
| Personal LinkedIn Profile | At least 7 days old, "intermediate" strength | LinkedIn requires a real, established person to create and manage the page. |
| Company Role | Listed as a "current" employee in your Experience | This verifies you're an authorized representative of the company. |
| Company Logo | 400x400 pixels (high-res PNG is best) | This is your brand's face across the platform—it needs to be crisp and clear. |
| Cover Image | 1128x191 pixels | Your digital billboard. Use it to grab attention and communicate your value prop. |
| Company Tagline | Up to 120 characters | Your elevator pitch. It needs to be short, punchy, and instantly understandable. |
| "About" Section Copy | Up to 2,000 characters | Your chance to tell your story, explain what you do, and include relevant keywords. |
Having these items organized in a folder on your desktop makes the whole process feel less like a chore and more like an exciting launch.
Understanding LinkedIn’s Core Requirements
LinkedIn has a few rules in place to stop spam and make sure pages are run by actual people from the company. It’s not just about clicking a button; your personal profile has to meet a few criteria first.
Here’s the breakdown:
- Your Personal Profile: It needs to be at least seven days old. This is a basic check to prevent brand-new, potentially fake accounts from creating pages.
- Profile Strength & Connections: LinkedIn wants to see an "intermediate" strength profile, which is their way of saying you need a reasonably established network. Aim for at least 50+ connections to be safe.
- You Must Work There: You have to list the company as your current employer in your profile's "Experience" section. This connects you directly to the business you’re representing.
These aren't just arbitrary hoops to jump through. They're in place to build a layer of trust and accountability on the platform.
Your Pre-Launch Asset Checklist
Once your personal profile is good to go, it's time to gather your brand assets. This is where you bring your company's identity to life.
Think of your LinkedIn page as your digital storefront. A complete, well-branded page builds immediate trust and signals professionalism to potential clients, partners, and future hires.
Here's a closer look at what you’ll need:
- Company Logo (400x400 pixels): This is the small square icon that shows up next to every post, comment, and in search results. A high-resolution PNG file usually looks best, especially if your logo has a transparent background.
- Cover Image (1128x191 pixels): This is your main visual real estate. It’s the first thing people see. Use it to showcase your brand's personality, a key product, a team photo, or a powerful tagline. If you need help with sizing, check out our guide on LinkedIn post image sizes for the latest specs.
- Company Tagline: You have 120 characters to quickly explain what you do. Don't overthink it. Make it clear and compelling. Who are you, and what problem do you solve?
- "About" Section Draft: With 2,000 characters, you have room to tell your story. I highly recommend writing this in a separate doc first. Focus on who you help, the value you provide, and what makes you different. Most importantly, sprinkle in keywords that your ideal customers would actually use to find a company like yours.
Alright, you've got your branding assets lined up and your personal profile is ready to go. Now for the fun part: actually building your company's home on LinkedIn.
Getting started is surprisingly painless, but don't rush through it. The choices you make in the next few minutes lay the groundwork for how your page will perform down the line.
First things first, log into your personal LinkedIn account. Look for the "For Business" icon in the top right—it's the little grid of nine dots. Give that a click, and from the menu that drops down, hit "Create a Company Page +." This is the launchpad.
What Kind of Page Are You Building?
LinkedIn will immediately ask you to pick a page type. This isn't just a formality; it helps the platform serve up the right features and categorize you correctly.
- Company: This is the one you’ll probably need. It’s the standard choice for most businesses. If you have fewer than 200 employees, you'll fall into the "Small business" category.
- Showcase Page: Think of this as a sub-page. You’d create one of these later to spotlight a specific product, a big initiative, or a distinct brand under your main company umbrella.
- Educational Institution: Pretty self-explanatory—this one’s reserved for schools, colleges, and universities.
For pretty much everyone reading this, "Company" is the way to go. Don't overthink it. The core setup is nearly identical whether you're a small startup or a larger enterprise.
Nailing Your Core Identity
Once you've picked your page type, you'll land on the main setup form. This is where all that prep work pays off. Each field here is a signal to LinkedIn and your future followers about who you are.
Company Name & Public URL
Start by typing in your official company name. Get this right—it should match your website and legal docs perfectly for brand consistency. As you type, you'll see LinkedIn generate a public URL for you.
My advice? Never accept the default URL. Customize it to be clean and memorable, like
linkedin.com/company/your-brand-name. It just looks more professional and is far easier to share on business cards or in email signatures. If your ideal name is taken, a simple, logical variation is your next best bet.
Website, Industry, and Company Size
Next up, pop in your company's website URL. I can't tell you how many times I've seen a typo here. Double-check it—this link is a critical pathway for anyone wanting to learn more about you.
Then comes the Industry dropdown. This is a big one for LinkedIn's algorithm. It helps them categorize your page and suggest it to the right people. Try to think like a customer: what industry would they say you're in?
Finally, select your company size and type (e.g., Public Company, Partnership). Being straight up about your company's scale helps set the right expectations for potential clients, partners, and new hires. Once you’ve uploaded your logo and tagline, you're ready to hit create
Getting Your Page Dialed in for Maximum Impact
Hitting "create" is just the starting line. A bare-bones page is a huge missed opportunity, but a fully fleshed-out profile? That's a marketing machine that works for you 24/7. It's time to turn that digital placeholder into an asset that actually brings in leads.
The difference between a complete profile and an empty one is staggering. With over 69 million companies vying for attention on LinkedIn, you have to do more than just show up. Companies that take the time to fill out every single section see 30% more weekly views on average. That directly translates to more eyes on your content and a bigger, more engaged audience. This isn't just a hunch; it's backed by data from Buffer's latest LinkedIn report.
Nailing Your Company Description
Think of your "About" section as your most valuable piece of digital real estate. LinkedIn gives you a generous 2,000 characters to play with, so use them wisely. This is your chance to tell your story, explain your value, and connect with the right people. It's your digital elevator pitch.
Your goal here is to quickly answer three critical questions for anyone who lands on your page:
- Who do you help? Get specific about your target audience.
- What problem do you solve? State your value prop loud and clear.
- What makes you different? This is where you highlight your secret sauce.
And here's a pro tip: Weave in the keywords your ideal customers would actually use to find a business like yours. This is non-negotiable for getting found in LinkedIn's internal search and for showing up in Google results.
Your company description isn't just a summary; it's a strategic SEO tool. A well-written "About" section makes it easier for the right people to discover you and understand why they should follow your page.
Perfecting Your Visuals
First impressions are almost always visual. Your logo and cover image are the very first things people see, so they need to be sharp, professional, and on-brand. A blurry or awkwardly cropped image just screams that you don't pay attention to detail.
Here are the dimensions you need to get right:
- Company Logo: 400 x 400 pixels. This little square shows up next to every post and comment, so it has to be crisp and recognizable even when it's tiny.
- Cover Image: 1128 x 191 pixels. Treat this space like your personal billboard. Use it to showcase your tagline, feature a new product, or even a team photo that captures your company culture.
My advice? Avoid cluttering your cover photo with too much text. A clean, impactful visual with a short, punchy tagline almost always works best.
Driving Action with a Custom Button
At the top of your page, LinkedIn gives you a prime spot for a call-to-action (CTA) button. Leaving this on the default setting is a rookie mistake. Customizing it is a simple but incredibly effective way to steer visitors toward your most important business goals.
You’ve got a few solid options to choose from:
- Visit website: The go-to for driving traffic to your main site.
- Contact us: Perfect for service businesses that thrive on consultations.
- Learn more: A great choice for linking to a deep-dive resource or case study.
- Register: Use this for upcoming webinars or events.
- Sign up: The best option for newsletter subscriptions or lead magnets.
Make sure the CTA aligns with what you're currently focused on. If you’re pushing a new ebook, use "Sign up." If your sales team needs more demos, "Contact us" is the way to go. This tiny tweak can make a massive difference in the conversions you get from your page traffic.
Your First Moves After Hitting Publish
Alright, you hit publish and your page is live. Congratulations! Now the real work begins. An empty page is like a brand-new shop with nothing on the shelves—it's time to stock it with great content and invite people inside.
Your first moves are all about building that initial momentum and getting into a sustainable groove for managing your new digital HQ.
The fastest way to get your first followers is to tap into the network you already have. LinkedIn lets you invite your personal connections to follow your page, and you should absolutely use this feature. But don't just send a generic blast to everyone. Be strategic. Start with current and former colleagues, industry peers, and clients who already know and trust your brand. This gives your page an instant dose of credibility right from day one.
Crafting Your First Posts
Those first few posts you make are critical. They set the tone and tell people what they can expect from you. Don't waste this opportunity on a generic "Welcome to our new page!" post. Seriously, skip it. Jump right in with something that shows off your expertise or gives a peek into your company culture.
Here are a few ideas to get you started:
- Share Your "Why": Post a short story about why your company exists. What problem are you passionate about solving? People connect with purpose.
- Drop a Knowledge Bomb: Share a genuinely useful tip or a surprising insight related to your industry. This immediately positions you as a valuable resource worth following.
- Show Your Human Side: A behind-the-scenes photo of your team in action or a snapshot of your workspace can do wonders to humanize your brand.
The goal is to provide value from the very first interaction. If you're staring at a blank screen, our detailed guide on how to write a great LinkedIn post has some great formulas that just plain work.
Managing Your Page and Tracking Success
You don't have to go it alone. LinkedIn makes it easy to add team members as page admins. Just head to your "Admin tools" and add teammates as Super Admins or Content Admins to help share the load of posting and engaging with comments.
Once you start publishing, it's time to peek at your analytics. Don't skip this. Your LinkedIn page isn't just for show; it's a powerful marketing tool. The native analytics let you see your content reach, follower demographics, and engagement rates. A good benchmark to aim for is an engagement rate above 2%, though top-performing pages in some industries can see over 5%. This is how you prove your efforts are actually paying off.
Think of your analytics as a direct feedback loop from your audience. It tells you exactly what content resonates, so you can stop guessing and start creating posts that truly connect and drive results for your business.
To keep your new page and other social channels humming along, it’s worth exploring some of the best social media management tools out there. They can help you schedule content in advance and maintain a consistent presence without it feeling like a second full-time job.
Answering Your Top Questions About LinkedIn Company Pages
Even though setting up a Company Page is pretty straightforward, a few questions always seem to come up. I've heard them from countless business owners, and getting the answers straight from the start will save you a ton of headaches down the road.
Let's dive into the most common ones.
Can I Create a LinkedIn Page Without a Personal Account?
This is probably the number one question I get, and the short answer is no, you can't. LinkedIn is really firm on this. Every single Company Page must be linked to an active, personal profile. The person who creates the page automatically becomes the first "super admin."
It's a deliberate policy on LinkedIn's part to make sure there's a real, accountable human behind every brand. To even get started, your personal profile needs to meet a few conditions:
- It has to be at least seven days old.
- Your profile strength should be "Intermediate" or, ideally, "All-Star."
- You need to have some connections—I'd aim for at least 50 just to be safe.
This setup helps keep the platform professional and cuts down on spammy, anonymous pages.
How Often Should My Company Post on LinkedIn?
Here’s the thing: consistency trumps frequency every single time. Don't burn yourself out trying to post multiple times a day.
A great starting point is to aim for 3-5 high-quality posts per week. That's enough to stay on your followers' radar and show that you're an active business, but it won't flood their feeds.
The real secret isn't just posting, it's providing actual value. Shift your focus to sharing industry insights, meaningful company news, employee spotlights, or genuinely helpful resources. That’s how you build an audience that follows you for your expertise, not just for the sake of it.
What Is a Showcase Page and Do I Need One?
Think of your main Company Page as your corporate HQ. A Showcase Page is more like a specialized boutique store for a specific product line or initiative. It's an extension of your main page, designed to put a spotlight on a particular brand, a big business unit, or a long-term campaign.
For instance, a tech giant like Microsoft uses its main page for corporate-level news, but they have separate Showcase Pages for things like Microsoft Surface and their AI initiatives. You almost certainly don't need one right out of the gate. But as your company grows and your offerings get more diverse, it's a fantastic tool to keep in your back pocket.
How Long Until My New Page Appears in Search Results?
You'll need a little patience here, but not too much. Your new page should pop up in LinkedIn’s own internal search pretty quickly—usually within a few hours, but sometimes it can take a day or two.
For external search engines like Google, it's a different story. It can take anywhere from a few days to a couple of weeks for their crawlers to find, index, and start showing your page in search results. To give it a nudge in the right direction, make sure you've completely filled out your "About" section with keywords that people would actually use to find a business like yours.
Feeling the pressure to keep your new page active with great content? PostFlow can take that right off your plate. Our AI content strategist, Emilia, helps you turn simple spoken ideas into polished, professional LinkedIn posts. You'll never stare at a blank content calendar again. Stop missing opportunities and start growing your presence with PostFlow.
