Wiza Review

Wiza is positioned as “the most accurate B2B prospecting tool”, giving teams access to over 850M+ contacts with real-time verified emails and mobile numbers. The platform focuses on solving a common problem in sales: legacy databases are stale, and exporting fresh data is often expensive or restricted. Wiza’s core promise is that it checks live data sources as you request contact information, so you are not relying on outdated records.

The product is built around a Chrome extension and web app that let you find and export contact data from across the web and sync it directly to your CRM. It is used by 500k+ GTM professionals and is rated 4.6/5 on G2 and 4.8/5 on the Chrome Web Store, signaling strong adoption and satisfaction. Wiza describes itself as a sales prospecting & engagement platform, with capabilities spanning prospect discovery, enrichment, and ongoing contact monitoring.

Beyond raw data, Wiza emphasizes workflow efficiency. You can bulk export prospects to CSV, sync to tools like Salesforce, HubSpot, and Outreach, and keep your CRM updated automatically when contacts change jobs. This makes it particularly attractive for teams that care about both data quality and operational scale, from individual reps to large enterprise sales organizations.

Wiza’s core value proposition is real-time prospecting with highly accurate contact data. Unlike traditional B2B databases that periodically refresh static records, Wiza claims to actively check live data sources when you request an email or phone number. This approach is designed to reduce bounce rates, improve title and company accuracy, and keep your CRM from filling up with stale records.

The platform also differentiates itself with Wiza Monitor, a feature that tracks job changes for your key contacts. When a decision-maker changes roles or companies, Wiza updates their record and alerts the contact owner via Slack and email, helping you engage at the perfect time and prevent churn. This continuous monitoring turns what is usually a manual research task into an automated pipeline of timely opportunities.

Another pillar of Wiza’s value is coverage and deliverability. The enterprise page highlights that Wiza offers 300% more contacts than Apollo and 150% more than ZoomInfo, while providing 99%+ deliverability through built-in email verification. Combined with the policy of not charging for risky emails, the platform positions itself as both more comprehensive and more cost-effective than many legacy data vendors.

Wiza’s feature set is centered around prospect discovery, enrichment, and monitoring. The flagship capability, Wiza Prospect, lets you search and filter through 850M+ prospects with real-time verified information such as email addresses, phone numbers, current employer, and job title. You can save searches into lists, export them to CSV, or sync them directly to your CRM for outreach.

The Chrome extension is a major usability highlight. It allows you to find anyone’s email and phone number across the web, including LinkedIn and other sites, and then bulk export prospects. This makes it easy for sales reps to work from their existing browsing workflows rather than jumping between multiple tools. Wiza also supports multiple contact points, including work emails, personal emails, direct dials, and cell numbers.

A standout feature is Wiza Monitor, which turns job changes into pipeline opportunities. You can sync high-value contacts from your CRM or prospect lists, receive job change alerts in Slack and email, and automatically update titles, companies, and contact info in your CRM. This ensures your team is always working with accurate, current data and can act quickly when key stakeholders move.

On the data quality side, Wiza includes built-in email verification to achieve 99%+ deliverability rates, and you only pay for valid emails. The platform enriches each contact with 40+ data points, including revenue, funding, headcount, and more, which is valuable for segmentation and account-based marketing. Finally, one-click integrations with tools like Salesforce, HubSpot, Pipedrive, Outreach, and Zapier make it easy to embed Wiza into existing GTM stacks and automate downstream workflows.

Wiza offers a transparent pricing structure with options for individuals, teams, and enterprises. The pricing page distinguishes between yearly plans with unlimited credits and monthly plans with fixed quotas, giving flexibility depending on how heavily you prospect. All prices are listed per month, per user, with annual billing for the unlimited tiers.

For individuals paying annually, there is a Free plan for occasional prospecting, an Email plan for unlimited emails, and an Email + Phone plan for teams that rely heavily on calling. The free plan includes a small monthly allowance of emails and phone numbers, making it a low-friction way to test the platform. The Email and Email + Phone plans include 30,000 exports per year, which is substantial for most individual users.

For monthly billing, Wiza provides Free, Starter, Email, and Email + Phone tiers. These plans scale quotas for emails and phone numbers and introduce team analytics starting from the Starter tier. For larger organizations, there is a Team Plan starting at $399/month billed annually for 3+ users, which unlocks unlimited emails and phone numbers, CRM integrations, API access, and a dedicated success manager.

Enterprise customers can work with Wiza’s sales team to design a custom package that includes enterprise-grade security, advanced fields, API access, and deep CRM integrations. This is particularly relevant for companies that need global coverage, strict compliance, and large-scale enrichment projects. Overall, Wiza’s pricing is competitive in the B2B data space, especially given its real-time verification and policy of charging only for valid emails.

Wiza showcases strong social proof across its site, including ratings and detailed customer stories. The homepage highlights a 4.6/5 rating on G2 and 4.8/5 on the Chrome Web Store, indicating that users find the product reliable and easy to use. These ratings are particularly important in the crowded B2B data market, where trust and accuracy are critical.

The “Wall of love” section features testimonials from customers in recruiting, ABM, and sales operations roles. These quotes emphasize that Wiza has “changed the prospecting game”, paid for itself many times over, and significantly reduced manual work when setting up campaigns. The recurring themes are time savings, higher connect rates, and better data quality compared to previous workflows.

The dedicated Customers page goes deeper with case studies from companies like LevelUp Leads, RapidScale, Memo, Growth Rhino, and Magnifi2. These stories describe outcomes such as 500 more connects per month, a $735,000 enterprise deal, and 64% more closed-won deals powered by Wiza’s data and API. For buyers evaluating Wiza, these case studies provide concrete evidence that the platform can scale across different industries and GTM motions.

Enterprise testimonials, such as from UserTesting’s Head of Enterprise ABM, reinforce Wiza’s ability to support complex account-based programs. Customers highlight the ease of enriching contact data at target accounts and the ability to run high-accuracy outbound engines. Overall, the feedback paints Wiza as a dependable, ROI-positive tool for teams serious about outbound prospecting.

From a product perspective, Wiza’s biggest strength is its focus on real-time, verified data rather than static databases. The combination of Wiza Prospect, Wiza Monitor, and deep CRM integrations creates a cohesive workflow for discovery, enrichment, and ongoing maintenance. For teams that have struggled with high bounce rates and outdated titles, this is a meaningful upgrade over many legacy tools.

We also appreciate Wiza’s flexible pricing and generous free tier, which lower the barrier to entry for smaller teams and individual reps. The ability to choose between monthly quotas and annual unlimited plans is practical, and the Team Plan with unlimited emails and phones is compelling for growing organizations. Integrations with Salesforce, HubSpot, Pipedrive, Outreach, and Zapier further strengthen its position as a central data hub.

However, Wiza is primarily a data and enrichment platform, not a full engagement or content engine. While it calls itself a prospecting and engagement platform, you will still need tools for sequencing, copywriting, and content creation to fully operationalize outreach. The reliance on a Chrome extension may also be a limitation for teams with strict IT policies or reps who prefer working entirely inside their CRM.

In our view, Wiza is best used as the data backbone of your outbound motion, paired with complementary tools for messaging and automation. For example, you might use Wiza to build highly targeted, accurate lists and then rely on a tool like PostFlow to generate personalized LinkedIn posts and email copy. This combination lets you maximize both who you reach and what you say to them.

Wiza is a strong choice for teams that prioritize data accuracy, coverage, and CRM hygiene in their prospecting workflows. Its real-time verification, job-change monitoring, and broad integrations make it especially valuable for outbound sales and ABM programs that depend on up-to-date contact information. The platform’s pricing is competitive, and the free tier provides a low-risk way to validate its value in your environment.

That said, Wiza should be viewed as a data infrastructure layer rather than a complete GTM stack. You will still need complementary tools for sequencing, content creation, and campaign orchestration to fully capitalize on the high-quality data Wiza provides. When paired with tools like PostFlow for messaging and content, Wiza can anchor a powerful, modern outbound engine.

Overall, we rate Wiza 4.6 out of 5. It excels at what it sets out to do—providing accurate, real-time B2B contact data and keeping your CRM clean—while leaving room for specialized tools to handle messaging and engagement. If your team is currently battling stale data, high bounce rates, or manual enrichment, Wiza is well worth a serious evaluation.