Closely Review

Closely is a LinkedIn and email outreach automation platform built for outbound sales teams, agencies, and founders. It focuses on automating LinkedIn sequences, email campaigns, and data enrichment while keeping accounts safe with human-like behavior. The product is delivered as a Web-based SaaS with Chrome extensions and integrations that plug into your existing sales stack.

At its core, Closely aims to replace a patchwork of tools for LinkedIn automation, email sending, enrichment, and analytics. The homepage emphasizes AI-personalized messages that feel human and promise up to a 35% increase in response rates. It also highlights time savings, claiming teams can save around 10 hours per member per week on manual prospecting.

The platform is also positioned as a white-label solution for agencies that want to resell LinkedIn automation under their own brand. Agencies can customize domains, branding, and even help center content while paying a flat monthly fee for unlimited seats. This dual positioning makes Closely relevant both for in-house sales teams and service providers running outbound for clients.

Closely’s core value proposition is to automate LinkedIn and email outreach with built-in AI personalization so teams can scale outbound without sacrificing relevance. Instead of sending generic sequences, users can generate tailored messages based on LinkedIn profile context and company signals. This is designed to improve reply rates while keeping outreach feeling human and targeted.

Another central promise is safe LinkedIn automation that mimics real user behavior. Closely uses smart limits, delays, and human-like timing to reduce the risk of account restrictions while running connection requests, profile visits, follow-ups, and auto-pauses on replies. By combining LinkedIn steps with email steps in a single sequence, it enables true multichannel campaigns from one interface.

Finally, Closely positions itself as a data and analytics hub for outbound performance. It offers full outreach analytics across campaigns, sequences, and teams, including connection acceptance, DM and InMail reply rates, meetings, and sourced pipeline. These insights can be synced into CRMs like HubSpot, Salesforce, and Pipedrive for clean attribution and forecasting, making it attractive for data-driven sales leaders.

Closely bundles several major feature categories into one platform, starting with LinkedIn Automation. Users can build sequences that include connection requests, profile visits, follow-ups, and auto-pauses when replies are detected. These flows can be combined with email steps to create multichannel campaigns that run automatically once configured.

The Sales AI Agents and personalization capabilities are designed to reduce manual research and writing. AI can pull context from LinkedIn profiles and company data to generate one-to-one messages for DMs, InMails, and emails. Additional AI agents support lead research, qualification, lead scoring, and web research on hiring trends, funding, pricing models, and business strategy.

Closely also offers robust Data Enrichment and contact discovery. From LinkedIn, users can find verified work emails and phone numbers, with real-time verification to reduce bounces. The platform supports exports from Sales Navigator, LinkedIn posts, and LinkedIn events, and enriches leads with live data such as job titles, companies, industries, and more.

On the operational side, Closely provides a unified inbox that consolidates LinkedIn DMs, InMails, and email replies in one place. Teams can assign conversations, use tags and templates, and avoid collisions by seeing teammate presence. Deep integrations with HubSpot, Salesforce, Pipedrive, and GoHighLevel allow auto-syncing of contacts, messages, and engagement into CRM timelines for accurate reporting.

For agencies, the white-label platform is a standout feature. Agencies can customize domains, logos, colors, email templates, help center content, and workflow templates, effectively turning Closely into their own branded product. A dedicated success manager, 24-hour support, and optional Slack channels for enterprise partners help agencies scale to hundreds of seats under a single unlimited pricing model.

Closely’s pricing page presents flexible plans for outbound sales teams, with both monthly and annual billing options. The core self-serve tiers are named Starter, Growth, Essential, and Custom, and they are structured around the number of LinkedIn accounts, unlimited email accounts, and bundled credits. All plans emphasize that one sender equals one LinkedIn account plus one email inbox.

On monthly billing, Starter is priced at $49 per month and includes one LinkedIn account with unlimited email accounts and white-label included. Growth costs $127 per month and supports three LinkedIn accounts, unlimited email accounts, and a bonus of 3,000 credits per month that can be used for emails, phone numbers, or AI personalizations. Essential is priced at $205 per month, offering five LinkedIn accounts, unlimited email accounts, and 5,000 monthly credits.

On annual billing, Starter drops to $29 per month billed annually at $348, still with one LinkedIn account and unlimited email accounts. Growth is $87 per month billed annually at $1,044, with three LinkedIn accounts and 3,000 monthly credits. Essential is $145 per month billed annually at $1,740, with five LinkedIn accounts and 5,000 monthly credits, and all annual plans include white-label features.

The pricing table also lists a Custom plan for teams with unique requirements. This tier offers a custom number of LinkedIn accounts, unlimited email accounts, and custom bonus credits, with outreach automation, multichannel campaigns, CRM integrations, webhooks, and white-label capabilities. For agencies, a separate FAQ section describes an unlimited white-label model at $999 per month for unlimited seats, with no per-seat fees or setup costs, making it attractive for high-volume resellers.

Customer feedback highlighted on Closely’s site emphasizes ease of use and impact on sales engagement. A featured testimonial from Antonio D., Digital Strategist & Coach, notes that Closely is a powerful tool for enhancing sales engagement and is user-friendly even for non-technical users. This reinforces the platform’s positioning as accessible despite its advanced automation and AI capabilities.

Beyond the testimonial, Closely showcases outcome metrics as social proof. The site claims a 35% increase in response rates, 10 hours saved per member per week on manual prospecting, and a 45% increase in pipeline opportunities. These numbers are used to demonstrate tangible ROI for teams that adopt the platform for outbound sales.

For agencies, the white-label FAQ section effectively acts as indirect social proof. It references agencies scaling to 300+ seats and maintaining a 94% retention rate past 12 months due to favorable economics. The emphasis on high margins and long-term retention suggests that agencies find the platform reliable and profitable to resell under their own brand.

From a product perspective, Closely delivers a comprehensive outbound stack that goes far beyond basic LinkedIn automation. The combination of AI personalization, multichannel campaigns, enrichment, and a unified inbox makes it suitable for mature sales teams and agencies. Its deep CRM integrations and analytics also make it appealing for leaders who care about attribution and pipeline visibility.

However, this breadth can introduce complexity for users who only need lightweight LinkedIn support. The interface and feature set are clearly optimized for teams running structured outbound programs rather than solo creators or marketers focused on content. For those users, a simpler tool focused on LinkedIn post creation and engagement, such as PostFlow, may be more appropriate.

Overall, Closely stands out in the LinkedIn automation space by pairing safety-focused automation with strong data and white-label capabilities. The pricing is competitive, especially for agencies that can leverage the unlimited white-label model to achieve high margins. For outbound-focused organizations willing to invest time in setup and strategy, Closely offers strong value and room to scale.

Closely is a strong choice for teams that want serious LinkedIn and email automation with AI-driven personalization and deep CRM sync. It is particularly compelling for agencies and outbound sales teams that need multichannel campaigns, data enrichment, and white-label options under predictable pricing. The platform’s focus on safe automation and analytics makes it more than just another LinkedIn bot.

That said, Closely may feel like overkill for users whose primary goal is to create and publish engaging LinkedIn content rather than run full outbound sequences. In those cases, a focused tool like PostFlow, which specializes in fast, AI-generated LinkedIn posts, can be a better fit. Choosing between the two comes down to whether you prioritize outbound sales automation or streamlined content creation.

Considering its feature depth, pricing structure, and positive customer sentiment, Closely earns a strong rating in the LinkedIn automation category. It is not the simplest tool on the market, but for teams that fully adopt its capabilities, the potential gains in replies, time savings, and pipeline justify the investment. For outbound-driven organizations, Closely is well worth a serious evaluation.