Planable Review

Planable is a social media collaboration and content planning platform built to streamline how teams create, review, and approve content. Instead of juggling spreadsheets, email threads, and screenshots, teams work together in shared workspaces that mirror the look and feel of native social platforms. The product is clearly aimed at agencies, multi-location brands, and multi-brand companies that need structure around approvals and visibility.

The homepage emphasizes content planning, feedback collection, approvals, and scheduling in one place. Users can plan and publish to nine major platforms, including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, Pinterest, Google Business Profile, and Threads, plus other content types like blogs and newsletters. Visual views such as feed, calendar, grid, and list help teams see campaigns at a glance and keep everyone aligned.

Planable also leans heavily into client-facing collaboration, with shareable links, clear approval states, and a polished interface that is easy to present in meetings. The platform supports AI-assisted content creation, mobile apps, and a unified inbox for engagement when the add-on is enabled. Overall, it is positioned as a central hub for marketing content operations rather than just a basic scheduler.

Planable’s core value proposition is collaboration-first social media management. It focuses less on being an all-in-one marketing suite and more on making the planning, review, and approval process fast and transparent. For teams that struggle with scattered feedback and unclear sign-offs, this is a meaningful differentiator.

The platform structures work around workspaces, each representing a brand, client, or region, with its own social pages, collaborators, and campaigns. Within a workspace, teams can draft posts, leave comments, suggest edits, and move content through tailored approval workflows. This makes it particularly attractive for agencies that must keep clients in the loop without exposing internal chaos.

Planable also promises significant time savings by reducing meetings and email back-and-forth, highlighting metrics like faster time from creation to approval. Its visual previews match native platforms closely, so stakeholders can see exactly how posts will look before publishing. Combined with AI-assisted writing and optional analytics, Planable aims to be the place where strategy, content, and approvals converge.

Planable’s feature set centers on create, plan, collaborate, approve, schedule, analyze, and engage. The Create experience includes an AI-powered post composer that can generate and rewrite copy, and even extract text from images or videos for inspiration. Users can also edit images and videos directly in the built-in media editor, resize assets, and adapt content for different channels in one place.

For planning, Planable offers feed, calendar, grid, and list views depending on the plan. The feed view mirrors native social feeds, the calendar view provides weekly and monthly overviews, the grid view is ideal for Instagram aesthetics, and the list view supports bulk operations. Campaigns group strategy briefs, resources, visual assets, and analytics, giving teams a structured way to manage multi-channel initiatives.

Collaboration features include real-time comments, text annotations, suggest edits, and team-only notes, all stored contextually next to each post. Approval workflows can be configured as None, Optional, Required, or multi-level, supporting everything from solo creators to complex enterprise sign-offs. With the Engage add-on, teams get a unified inbox for comments across channels, AI-generated replies, and sentiment-based sorting, while the Analytics add-on provides cross-channel stats, page-level insights, post-level metrics, and audience insights.

Planable supports publishing to nine major platforms and can handle other content types like blogs, newsletters, and emails within the same marketing calendar. Media storage scales by plan, and previous content can be synced so teams see both scheduled and historically published posts. Mobile apps for iOS and Android enable on-the-go content review, approvals, and notifications, keeping workflows moving even when stakeholders are away from their desks.

Planable’s pricing is structured around workspaces, which are collaboration spaces for a brand, client, or region. Billing can be monthly or yearly, with the yearly option offering two months free. All prices are listed in U.S. dollars and exclude applicable taxes.

There is a Free plan at $0 that includes all core features with a limit of 50 total posts, but it excludes X (Twitter) publishing, analytics, and engagement. The paid tiers are Basic and Pro, priced per workspace per month, plus an Enterprise tier with custom pricing. Optional Analytics and Engagement add-ons can be attached to any paid plan for an additional monthly fee per workspace.

The Basic plan targets smaller teams that need structured planning but simpler approvals, while Pro adds more posts, more pages, and required approvals for brand safety. Enterprise unlocks unlimited posts, multi-level approvals, advanced views, and enterprise-grade support such as SSO and dedicated account management. Planable also promotes a Start Program offering a 60% discount for eligible small and young businesses for one year, which can significantly lower entry costs.

Planable showcases strong customer testimonials from agencies, marketing teams, and multi-brand organizations. A recurring theme is that Planable dramatically simplifies client-facing workflows and makes approvals less painful. Customers frequently mention that having all content and feedback in one place solved their biggest operational headaches.

One testimonial from Aisha M., Co-founder at Creative Label, states that Planable was considered the best client-facing social media tool they had used, despite trying many alternatives. Another from Tal M., Head of Marketing at Arbox, notes that social media management had been a mess before Planable and that the tool freed up time to focus on content rather than logistics. Additional feedback from Eloah P. at SavvySME / Greenhouse praises the platform’s customer service and the way it centralizes content.

Across these stories, Planable is consistently described as intuitive, visually clear, and easy for non-technical stakeholders to understand. Teams appreciate the ability to present work in a polished environment that mirrors live platforms, which helps build trust with clients and internal approvers. The combination of usability and responsive support appears to be a key factor in customer satisfaction.

From a product perspective, Planable excels at making collaboration and approvals feel structured but still user-friendly. The visual interface, native-like previews, and multiple calendar views make it easy for marketers and clients to understand what is happening at a glance. For agencies and multi-brand teams, the workspace model and granular approval options are particularly well thought out.

The main trade-off is that Planable is heavier than a simple AI post generator, especially if you only manage a few LinkedIn profiles. The pricing model based on workspaces and post limits makes perfect sense for agencies but can feel overkill for solo creators or very small teams. In those cases, a focused AI tool like PostFlow can deliver faster value with less configuration.

However, for teams that live inside complex content calendars, Planable’s combination of AI-assisted creation, campaign organization, approvals, analytics, and engagement is compelling. The ability to manage all marketing content types, not just social posts, from a single calendar adds strategic value. Overall, Planable stands out as a collaboration hub rather than just another scheduler, and it is best evaluated against other agency-grade tools rather than lightweight creators.

Planable is a strong choice for agencies, multi-location brands, and multi-brand companies that need reliable collaboration and approval workflows around social media content. Its strengths lie in visual planning, client-friendly previews, and flexible approvals, supported by optional analytics and engagement modules. For these audiences, the pricing structure and feature depth are well aligned with real operational needs.

For solo creators or teams focused primarily on fast LinkedIn content creation, Planable may feel more complex than necessary. In such cases, a streamlined AI-first solution like PostFlow can be a better match, especially when speed and simplicity outweigh the need for multi-level approvals. Still, Planable’s free plan and transparent pricing make it easy to test whether the workflow benefits justify the added structure.

Overall, Planable earns a 4.4 out of 5 in this review. It delivers excellent collaboration capabilities, strong usability, and thoughtful support for agencies and larger teams, with minor drawbacks around complexity for smaller users. If your biggest pain points are approvals, visibility, and client alignment, Planable is absolutely worth a serious trial.