I’ve reviewed dozens of social media scheduling tools, from lightweight schedulers to full enterprise suites. Onlypult sits somewhere in the middle: more powerful than basic schedulers, but still accessible for solo creators and small teams. In this review, I focus on how Onlypult actually feels to use day to day, how transparent its pricing is, and where it now stands in an AI-driven content world.

Emilia Morosini, Chief Content Strategist at PostFlow
social media scheduler content scheduling Instagram tools SaaS marketing analytics link in bio

What is Onlypult?

Onlypult is a social media management and scheduled posting platform designed to help brands, agencies, and creators manage multiple social accounts from one place. It supports Instagram, Facebook, X (Twitter), LinkedIn, Google Business, YouTube, TikTok, Pinterest, Telegram, WordPress, Medium, Threads, and more. The platform combines publishing, analytics, and a visual Builder for micro landing pages and multilinks.

The homepage positions Onlypult as a “social media helper” that centralizes scheduling and analytics for Instagram and other channels. You can plan posts via calendar, tile, feed, or list views and automate posting across networks. A 7‑day free trial is available without requiring a credit card, which lowers the barrier to testing the tool.

Onlypult’s strongest emphasis is on Instagram and Facebook capabilities, including Stories, Reels, galleries, analytics, and direct messaging. It also adds AI-powered helpers for captions and hashtags, plus tools like best-time-to-post suggestions. Around this, the company has built teamwork features, mobile apps, and a link-in-bio builder to cover most daily SMM workflows.

Features section on homepage highlighting social media management capabilities
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Core value: centralizing posting, analytics, and links

Onlypult’s core value is bringing publishing, analytics, and link-in-bio pages into one environment that works for both solo marketers and teams. Instead of juggling separate tools for scheduling, reporting, and bio links, you can manage them from a single login. This is particularly useful for agencies and small businesses that run many profiles across different networks.

The platform focuses heavily on time-saving automation. Features like auto posting, bulk scheduling, multi- and crossposting, and repetitive posts are designed to reduce manual work. Instagram-specific tools such as visual feed planning, first-comment scheduling, and shopping tags help make campaigns more cohesive.

On top of that, Onlypult’s Builder lets you create micro landing pages and multilinks in a few minutes, complete with analytics and custom domains. Combined with its analytics product, which offers dashboards, history up to 10 years on higher plans, and report exports, Onlypult aims to be a mid-range all-in-one SMM hub rather than just a simple scheduler.

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Features and capabilities

Onlypult’s publishing toolkit is comprehensive for a mid-market scheduler. You get auto posting to all supported networks, unlimited scheduled posts, and flexible time selection via planner or quick presets. Multiposting and crossposting let you publish up to 20 posts at once and send content to multiple accounts simultaneously, while multi-crossposting combines both for complex scheduling patterns.

For Instagram and Facebook, Onlypult goes far beyond basic posting. It supports Stories, Reels, galleries, photo and video posts, first comments, visual drag-and-drop feed scheduling, and viewing your feed and comments directly inside the platform. You can tag users, add shopping tags, apply geotags, mention pages, and manage Instagram Direct messages without leaving Onlypult.

The platform also includes media and content tools such as a photo editor, video editor with trimming and cover selection, automatic watermarks, and a stock media library. A hashtag library with preset and saved sets, post templates, repetitive posts, and CSV bulk imports help streamline content creation. AI is integrated to generate hashtags and post captions, and a “best time to post on Instagram” feature guides scheduling decisions.

Team collaboration is handled through role-based access, approvals, and activity tracking. You can invite employees without sharing social passwords, assign roles, require approval before publishing, and comment on posts in context. A team activity journal, post and calendar sharing links, colored labels, account grouping, and notification center features make it easier to coordinate with clients and colleagues.

Beyond publishing, Onlypult offers Analytics and Builder as distinct but integrated products. Analytics provides dashboards, audience and content metrics, top posts, and exportable reports, with longer history and custom reports on higher plans. Builder lets you create multi-page mobile sites and multilinks with premium blocks, SEO settings, custom domains, SSL, favicon support, and retargeting pixels, turning your social bios into measurable traffic hubs.

  • Multi-network scheduled posting with auto posting and unlimited queued posts
  • Instagram-specific tools including Stories, Reels, galleries, first comments, and shopping tags
  • Visual Instagram feed scheduler with drag-and-drop planning
  • Bulk scheduling, multiposting, crossposting, and multi-crossposting
  • Photo and video editors, watermarks, and stock media library
  • AI-powered hashtag and caption generation plus best-time-to-post suggestions
  • Hashtag library, post templates, repetitive posts, and CSV bulk imports
  • Team roles, approvals, comments, and activity logs for collaboration
  • Analytics dashboards with up to 10 years of history and exportable reports
  • Builder for multilinks and micro landing pages with custom domains and white label
Features and capabilities overview of Onlypult
Features section on Onlypult homepage
Analytics features section on Onlypult homepage
Media and content tools section on Onlypult homepage
Team collaboration features section on Onlypult homepage
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Pricing and plans

Onlypult’s pricing is organized into four main paid plans—Start, SMM, Agency, and Pro—plus a custom enterprise option. Plans can be billed monthly, for 6 months with a 15% discount, or annually with a 30% discount, and prices are shown in multiple currencies such as USD, EUR, GBP, and others. All plans include a 7‑day free trial with no credit card required, which gives full access before committing.

The Start plan is positioned for personal use and includes up to 5 profiles, 2 team members, 100 AI credits per month, and basic analytics history for one month. SMM and Agency plans scale up profiles, team size, AI credits, and analytics capabilities, adding custom reports and up to 10 years of history. Pro targets larger businesses with up to 50 profiles, 20 team members, and the most generous limits on tracked users, hashtag sets, and Builder pages.

A Custom tariff line is available for organizations with unique requirements, where pricing and limits are negotiated with a personal manager. Across all plans, Builder is included with at least one website, premium blocks, analytics, and white-label options, while higher tiers unlock more pages and stronger reporting. Additional profiles and team members can be purchased as add-ons, with lower per-unit costs on the Pro plan.

Start

$21.55/month
  • Suitable for personal use
  • Up to 5 social media profiles
  • Team size: 2 members
  • AI assistant with 100 credits per month
  • Publishing files up to 100 MB
  • Tracked users: 10
  • Hashtag library: 3 sets
  • Analytics history: 1 month
  • Dashboards included
  • Report export to XLS and PDF
  • Builder: 1 website with up to 5 pages
  • Premium blocks in Builder
  • Basic and advanced Builder analytics
  • White label options for Builder
  • Custom domain support for Builder

Base monthly price shown on pricing page; 6‑month and 12‑month options offer 15% and 30% discounts respectively.

SMM

$30.17/month
  • Suitable for small projects and micro businesses
  • Up to 10 social media profiles
  • Team size: 3 members
  • AI assistant with 200 credits per month
  • Publishing files up to 300 MB
  • Tracked users: 15
  • Hashtag library: 5 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT
  • Builder: 1 website with up to 10 pages
  • Premium blocks in Builder
  • Basic and advanced Builder analytics
  • White label options for Builder
  • Custom domain support for Builder

Mid-tier plan aimed at small businesses; discounts available for 6‑month and annual billing.

Agency

$56.03/month
  • Suitable for SMM agencies
  • Up to 25 social media profiles
  • Team size: 10 members
  • AI assistant with 500 credits per month
  • Publishing files up to 400 MB
  • Tracked users: 20
  • Hashtag library: 10 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT
  • White label for analytics and reports
  • Builder: 1 website with up to 25 pages
  • Premium blocks in Builder
  • Basic and advanced Builder analytics
  • White label options for Builder
  • Custom domain support for Builder

Designed for agencies managing many profiles; supports white-label reporting and more extensive Builder usage.

Pro

$85.34/month
  • Suitable for large businesses
  • Up to 50 social media profiles
  • Team size: 20 members
  • AI assistant with 1000 credits per month
  • Publishing files up to 500 MB
  • Tracked users: 30
  • Hashtag library: 20 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT
  • Full white label for analytics and reports
  • Builder: 1 website with up to 50 pages
  • Premium blocks in Builder
  • Basic and advanced Builder analytics
  • White label options for Builder
  • Custom domain support for Builder

Highest standard tier with the most generous limits; additional profiles and team members are cheaper per unit than on lower plans.

All plans include a 7‑day free trial with no credit card required. A 15% discount is available for 6‑month billing and a 30% discount for annual billing. Prices include applicable taxes according to the user’s jurisdiction.

Pricing table showing plans
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Customer feedback and social proof

Onlypult highlights several customer testimonials directly on its homepage and About page, emphasizing reliability and ease of use. Long-term users mention that scheduled posts have consistently published without failures over multiple years, which is critical for time-sensitive campaigns. Others praise the interface for being simple enough to schedule and analyze posts without a steep learning curve.

Agencies and app developers note that managing many different accounts at the same time has been made easier by Onlypult’s multi-account support. They describe workflows where Instagram postings are planned and edited in advance to build communities over time. Social media managers also appreciate being able to work with multiple accounts in one place compared to competing tools.

The platform is also featured in third-party media and expert reviews. Outlets like Socialnomics, Business 2 Community, and Social Media Examiner have highlighted Onlypult’s multi-account management, Instagram scheduling, and competitor tracking capabilities. This mix of user testimonials and expert coverage reinforces Onlypult’s positioning as a dependable, mid-range SMM platform rather than a bare-bones scheduler.

  • It was stated that in three years of use, not a single Instagram post failed to publish, and the interface was considered simple for scheduling and data analysis. — Betsy Martinoty, Digital Marketing Officer at Vie & Véranda
  • It was mentioned that many different accounts could be managed at the same time, with Instagram postings planned and edited in advance to build up a community. — Henrik Steiert, Software Developer at Foodguide App UG
  • The post scheduler was described as user-friendly, and the product overall was called a great tool that had been well executed. — Chingis Balbarov, SMM Editor at WWF
  • It was reported that Onlypult had been used for two years to manage multiple accounts and that it was found easier to work with than other products. — Alan Angular, Social Media Manager at Windermere
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Our in-depth review and analysis

From a usability standpoint, Onlypult offers a clean, structured interface with logical separation between publishing, analytics, and Builder. The multiple calendar and feed views make it easy to visualize upcoming content, especially for Instagram-heavy strategies. Team features such as approvals, comments, and activity logs are well thought out for agencies and internal marketing teams.

Functionally, the platform covers most core SMM needs: multi-network scheduling, analytics, link-in-bio pages, and collaboration. Its Instagram-specific capabilities are a standout, particularly visual scheduling, shopping tags, and Direct messaging. The addition of AI for captions and hashtags is helpful, though it feels more like an add-on than the central engine of the product.

Where Onlypult feels weaker is in deep AI-native workflows and ultra-modern UX compared with newer tools. Content ideation, multi-variant testing, and AI-assisted strategy are not as central as they are in AI-first platforms like PostFlow. Some pages, such as dedicated feature URLs, currently return 404s, which suggests that parts of the marketing site are still being reorganized.

Overall, Onlypult is best suited to users who prioritize reliability, multi-account support, and integrated Builder pages over cutting-edge AI automation. If your workflow is calendar-driven and you manage many profiles, Onlypult will likely feel robust and dependable. If you are primarily looking to generate high-quality posts quickly with AI and iterate on messaging, you may find more value pairing or replacing it with an AI-focused solution.

Pros

  • Reliable scheduled posting with strong track record reported by long-term users
  • Wide support for social networks, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and more
  • Rich Instagram feature set including Stories, Reels, shopping tags, and Direct messaging
  • Integrated Builder for multilinks and micro landing pages with analytics and custom domains
  • Team collaboration features with roles, approvals, comments, and activity logs
  • Analytics with long history (up to 10 years) and exportable reports in multiple formats
  • AI helpers for captions and hashtags plus best-time-to-post recommendations
  • 7‑day free trial with no credit card and clear discounts for longer billing cycles

Cons

  • AI features are relatively lightweight compared with AI-first content platforms
  • Some marketing-site feature URLs currently return 404 errors, which can be confusing
  • Interface, while functional, feels more traditional than newer, highly polished SaaS tools
  • Advanced capabilities like deep strategy recommendations or multi-variant AI testing are limited
  • Pricing can become significant for very small teams if many additional profiles or members are added
Features page showcasing Onlypult's core functionalities
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Final verdict: Is Onlypult worth it?

Onlypult is a solid, mid-range social media management platform that shines in multi-account scheduling, Instagram tooling, and integrated link-in-bio pages. Its pricing is transparent, the free trial is genuinely risk-free, and the feature set is more than enough for most small businesses, agencies, and in-house teams. Reliability, as echoed by long-term customers, is one of its strongest selling points.

However, the platform is not the most advanced option for AI-driven content creation or experimentation. While it includes AI helpers, they are not as central or powerful as in newer AI-native tools. If your priority is speed of content generation and constant iteration, you may feel constrained by Onlypult’s more traditional scheduler-first approach.

Taking everything into account—features, pricing, reliability, and the current competitive landscape—Onlypult earns a 4.2 out of 5. It is easy to recommend for teams that need dependable scheduling, analytics, and Builder pages across many profiles. For creators and marketers who want AI to handle more of the writing and ideation, pairing Onlypult with a dedicated AI tool like PostFlow, or switching entirely, may deliver better long-term leverage.

Pricing table showing plans
4.2 / 5.0

Alternatives

If Onlypult isn't the right fit, consider these similar tools:

Last updated: 17.11.2025

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