Mention Review

Mention is a social listening and media monitoring platform that helps brands track conversations across social media, news, blogs, forums, and review sites. Positioned as an all-in-one solution for monitoring the web and managing social media intelligence, it focuses on turning raw mentions into actionable insights. The tool is designed for marketers, agencies, and founders who need to understand how their brand, competitors, and industry are being discussed online.

On its homepage, Mention highlights the ability to monitor the web, analyze online conversations, and manage social media from a single interface. It emphasizes real-time tracking from over 1 billion sources, sentiment analysis, and reporting capabilities that support strategic decision-making. The platform is now part of Agorapulse, which has acquired Mention and is gradually taking over publishing and responding features while Mention doubles down on monitoring and analytics.

Mention’s core promise is to remove the guesswork from brand and PR decisions by providing timely, structured data about what audiences are saying. It supports use cases such as brand management, PR measurement, competitive analysis, crisis management, market research, and social media management. This makes it particularly attractive for teams that need to detect issues early, benchmark performance, and prove the impact of their communication efforts.

Mention’s core value proposition centers on delivering enterprise-grade social intelligence without requiring a data science team. It promises to help brands listen to their audience, measure impact, and react strategically by consolidating mentions from social networks, web sources, and review platforms. By combining monitoring, analytics, and collaboration, it aims to become the central hub for online reputation and market awareness.

The platform differentiates itself through real-time monitoring at scale, with coverage of over 1 billion sources and access to up to two years of historical data. Its use of sentiment analysis, share of voice, and influence scoring helps teams move beyond vanity metrics and understand the quality and context of conversations. For agencies and larger organizations, Mention also offers collaboration features, multi-user access, and white-label reporting to streamline client work.

Another important part of Mention’s value proposition is its ability to support multiple strategic use cases from a single tool. Whether a team is tracking a brand crisis, measuring PR coverage, or identifying new market opportunities, Mention provides dashboards, templates, and alerts tailored to each scenario. This breadth of use cases makes it a versatile choice for marketing, communications, and research teams that need a unified monitoring solution.

Mention structures its product around three main pillars: Monitor, Analyze, and Engage. The Monitor module lets users track any topic, brand, or person across social media and the wider web, with real-time alerts and intuitive query building. Users can leverage keyword-based and page-based monitoring to capture relevant mentions and filter out noise.

Under the Monitor pillar, Mention supports real-time tracking from over 1 billion sources, including social networks, news sites, blogs, forums, and more. It offers data access going back up to two years, which is valuable for trend analysis and historical benchmarking. Advanced Boolean search capabilities allow power users to build precise queries using operators like AND, OR, and NOT, especially within its Advanced Alerts.

The Analyze module focuses on turning raw mentions into insights through ready-to-use templates and customizable dashboards. Users can view metrics such as reach, volume, sentiment, location, source, emotion, and share of voice, all visualized through charts, maps, and key numbers. This helps teams quickly understand how conversations evolve and where to focus their efforts.

Mention’s Engage pillar historically allowed users to curate, create, and schedule social media content, and respond to customers from a unified inbox. The site notes that publishing and responding features are being progressively deprecated as these capabilities move into Agorapulse. However, Mention still emphasizes content creation assistance, AI tools, collaborative workflows, and content libraries as part of its social media management heritage.

Beyond the core pillars, Mention supports team collaboration, multi-user access, and integrations. Teams can assign mentions, share access to alerts, and define roles to manage workflows efficiently. Integrations with tools like Slack, Zapier, and an API enable custom workflows and embedding Mention data into internal systems or dashboards.

Mention currently positions itself as an enterprise-grade social intelligence solution, and its public pricing reflects this focus. On the pricing page, the primary plan highlighted is the Company plan, described as a complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence. The plan is tailored to an organization’s specific monitoring needs and scale, with a clear emphasis on larger teams and enterprise use cases.

The Company plan is listed as starting at $599 per month, with a discount when billed yearly. The pricing page notes that paying annually provides the equivalent of two months free, effectively reducing the average monthly cost over a year. While only one main plan is detailed, the language suggests that pricing can be customized based on volume, data needs, and services such as dedicated account management.

Within the Company plan, Mention includes a broad set of features spanning social media and review monitoring, analytics and insights, collaboration tools, integrations, and support services. The plan covers real-time tracking across major social platforms, comprehensive web monitoring, review monitoring on more than 75 sites, and advanced Boolean search. It also includes sentiment analysis, competitor benchmarking, custom reporting, team collaboration, API access, and dedicated onboarding and support.

Mention showcases several customer testimonials on its homepage that highlight trust, value, and strategic impact. Juliette Hervé, Content Marketing Manager at Spendesk, is quoted as saying that Mention was chosen because it was known as an expert in media monitoring and could be trusted 100 percent. This underscores Mention’s reputation and reliability among marketing teams.

Another testimonial from Nathanael Rosidi, CEO at StrataScratch, states that Mention is considered indispensable for running the business and shaping offerings and pricing. This suggests that the platform’s insights go beyond brand monitoring and influence product and revenue decisions. Similarly, Damien Haudrechy, Social Media Manager at K•LINE, notes that Mention delivered comparable results to competitors but at a significantly better price, reinforcing its value-for-money positioning.

Additional quotes emphasize Mention’s role in crisis anticipation and market discovery. Lex Bearden, Digital Content Manager at Calvert Street Group, explains that Mention’s reporting tools help them anticipate threats and bring information to clients before they see it themselves. Darby Wong, CEO at Clerky, mentions that automating media monitoring and receiving real-time alerts saves hours every week, while Schöneck Shoaf, Cofounder at 1 Second Everyday, credits Mention’s analytics with revealing a spike in popularity among South Korean Instagram users, enabling a successful localized campaign.

From a product perspective, Mention stands out as a robust, mature solution for social listening and media monitoring. Its strengths lie in real-time coverage, advanced search capabilities, and comprehensive analytics that support strategic decisions. The platform is particularly well-suited for brands and agencies that need to monitor multiple markets, languages, and channels at scale.

However, Mention’s current positioning is clearly moving toward enterprise and upper mid-market customers, as reflected by the starting price of $599 per month. Smaller businesses or solo marketers may find this cost prohibitive, especially since publishing and responding features are being deprecated in favor of integration with Agorapulse. This shift means that teams looking for an all-in-one social media management suite will likely need to combine Mention with other tools.

In terms of usability, Mention’s interface and templates appear designed to make complex data more accessible, but there is still a learning curve for mastering Boolean queries and advanced reporting. Teams without prior experience in social listening may need onboarding and training to fully leverage the platform. That said, the availability of dedicated account managers, custom onboarding, and priority support helps mitigate this challenge for larger customers.

Overall, Mention is a strong choice for organizations that prioritize deep monitoring, reputation management, and competitive intelligence over day-to-day content scheduling. It excels when used as a strategic intelligence layer feeding insights into PR, marketing, and product decisions. For teams that primarily need fast content creation and lightweight social workflows, a simpler, more content-focused tool may be a better fit.

Mention is best suited for brands, agencies, and organizations that treat social listening as a strategic function rather than a nice-to-have. Its combination of real-time monitoring, advanced search, and rich analytics makes it a powerful engine for understanding brand reputation, tracking competitors, and detecting crises early. The customer stories on the site reinforce its credibility and impact across different industries.

The main trade-offs are its enterprise-level pricing and the gradual deprecation of publishing and responding features, which may disappoint users seeking an all-in-one social media management platform. Teams comfortable with pairing Mention for monitoring and another tool for publishing will find this less of an issue. For those primarily focused on content creation and lightweight engagement, the platform may feel more complex and expensive than necessary.

Taking all factors into account—feature depth, reliability, customer feedback, and cost—Mention earns a strong rating as a specialized social intelligence solution. It is not the cheapest or simplest tool on the market, but it delivers substantial value for organizations that can fully exploit its capabilities. For serious monitoring and analytics needs, it is a compelling option that justifies its premium positioning.