As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Linked Helper and Anyword extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Linked Helper

  • Platform: LinkedIn only
  • Best For: Outbound prospecting and lead generation
  • Strength: Automation mimicking human behavior
  • Users: 300,000 users

Starting at $8.25/month

Anyword

  • Platform: Multi-channel (ads, email, social, web)
  • Best For: Data-driven content optimization
  • Strength: Performance prediction and brand voice
  • Users: Thousands of brands

Starting at $39/month

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At a Glance

Platform Support

Feature Linked Helper Anyword
LinkedIn Automation Deep integration with LinkedIn Basic, Premium, Sales Navigator, Recruiter Supports LinkedIn content but no automation
Multi-Channel Content (Email, Ads, Social, Web) LinkedIn-focused only Full support for demand gen, SEO, social, email
Desktop App vs Cloud Standalone desktop app for safer automation Cloud-based platform
Chrome Extension No extension; desktop app only Extension for in-tool use across websites

Automation & Outreach

Feature Linked Helper Anyword
Connection Requests & Messaging Automated requests with notes, drip campaigns, reply detection No outreach automation
Bulk Engagement (Likes, Comments, Follows) Bulk actions for engagement and invites Not available
Drip Campaigns Multi-step with smart filtering No campaign automation
Email Finder & Data Scraping Built-in email finder and profile export to CSV/CRM No data scraping

Content Creation & Optimization

Feature Linked Helper Anyword
AI Content Generation Message templates but no full AI generation Unlimited copy for headlines, ads, emails; Blog Wizard
Performance Prediction No predictions Real-time scores based on A/B data (82% accuracy claim)
Brand Voice Management No brand voice features Centralized tone, vocabulary, rules
A/B Testing Insights Not available Content Intelligence from industry A/B datasets
SEO-Friendly Long-Form Content No SEO tools Blog Wizard with plagiarism checker

CRM & Lead Management

Feature Linked Helper Anyword
Built-in CRM Tags, notes, interaction history No CRM
Lead Enrichment Email finder for 2nd/3rd-degree connections No enrichment
Data Export to CRMs CSV and webhook exports API for custom integrations (Enterprise)

Analytics & Reporting

Feature Linked Helper Anyword
Interaction History Tracking Full history in CRM Performance benchmarks against historical data
Content Performance Analytics No content analytics Compare against A/B winners, identify high-performing points
API Access Limited webhooks Gen-AI Content Performance API (Enterprise)

Security & Compliance

Feature Linked Helper Anyword
Enterprise Security (SOC 2, GDPR) Desktop app reduces risks but no formal compliance listed SOC 2, ISO 27001, GDPR, HIPAA alignment
Private LLM Options Not applicable Enterprise private language models
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Pricing Comparison

Linked Helper starts at $8.25/month with a focus on LinkedIn automation tiers scaling by volume, offering excellent value for outreach-heavy users. Anyword begins at $39/month, emphasizing performance predictions and enterprise features, with higher costs reflecting its AI depth and compliance.

Linked Helper

Trial

Free

Testing core automation

  • 14-day free trial
  • Access to essential LinkedIn automation
  • Test connection workflows and messaging
  • Basic CRM use

Standard (12 months)

$8.25/month

Individual users or small teams starting out

  • Automated connections and messaging
  • Campaign builder with unlimited campaigns
  • Linked Helper CRM with tagging
  • Email Finder (620 profiles/month)
  • Profile export to CSV

Pro (12 months)

$24.75/month

Agencies and high-volume users

  • All Standard features plus higher limits
  • Unlimited group/event messaging
  • Expanded bulk engagement
  • Email Finder (3,100 profiles/month)
  • Ideal for multiple campaigns

Anyword

Starter (Yearly)

$39/month

Solo creators or small teams

  • Unlimited copy generation
  • 1 seat, 1 brand voice
  • 100 performance predictions/month
  • Blog Wizard, Chrome Extension
  • 100+ templates

Data-Driven (Yearly)

$79/month

Growing teams needing predictions

  • Unlimited generation
  • 3 seats
  • 175 predictions/month
  • Real-time editing predictions
  • All Starter features

Business (Yearly, Custom)

Custom

Mid-sized teams with channel integration

  • Unlimited generation
  • 250 predictions/month
  • 5,000 data rows
  • Custom AI models, website automation
  • Benchmarking and A/B insights

Enterprise (Yearly, Custom)

Custom

Large organizations

  • 500+ predictions/month
  • 10,000+ data rows
  • Private LLM, full API
  • SSO, custom integrations
  • Dedicated support
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Feature Deep Dive

Automation & Outreach Capabilities

Linked Helper

Strengths
  • Standalone desktop app mimics human behavior for safer automation
  • Automated connections, messaging to groups/events, drip campaigns
  • Bulk engagement and data scraping for leads
  • Support for all LinkedIn account types
Workflow

Set targeting (searches, groups) → Build campaigns → Automate actions → Monitor in CRM

Anyword

Strengths
  • No direct automation; focuses on content for outreach
  • Website automation for personalized messaging
  • API for embedding into custom outreach apps
Limitations
  • Lacks LinkedIn-specific outreach tools
  • Relies on external automation

Linked Helper dominates LinkedIn outreach with end-to-end automation and CRM. Anyword supports content for outreach but requires integration with tools like Linked Helper for full automation. Choose Linked Helper for direct prospecting; Anyword for optimizing messages used in campaigns.

Linked Helper automation dashboard

Content Creation & Optimization

Linked Helper

Strengths
  • Advanced message templates with variables and images
  • Personalized notes for connections
  • Focus on outreach copy rather than broad content
Workflow

Create templates → Personalize with variables → Deploy in campaigns

Limitations
  • No AI generation or predictions
  • Limited to LinkedIn messaging

Anyword

Strengths
  • Data-driven editor with real-time performance scores
  • Unlimited AI generation for multi-channel copy
  • Brand Voice for consistent messaging, Blog Wizard for SEO
  • Content Intelligence from A/B datasets
Workflow

Define brand voice → Generate copy → Predict performance → Optimize and deploy

Anyword is superior for AI-powered, performance-optimized content across channels, ideal for marketers. Linked Helper offers basic templating for LinkedIn outreach but lacks depth in creation. For content strategy, Anyword wins; for automated messaging, Linked Helper.

Linked Helper message template editor

Lead Generation & Management

Linked Helper

Strengths
  • Automated targeting from LinkedIn sources (groups, events, searches)
  • Built-in CRM with full history, tags, notes
  • Email finder and profile scraping for enrichment
  • Export to external CRMs
Workflow

Target prospects → Automate outreach → Track interactions in CRM → Export leads

Anyword

Strengths
  • Optimizes content to drive conversions and leads
  • Performance benchmarks help refine lead-gen copy
  • API for integrating predictions into lead workflows
Limitations
  • No direct lead capture or CRM
  • Focuses on upstream content, not management

Linked Helper provides comprehensive LinkedIn lead gen with automation and CRM. Anyword enhances lead quality through better content but doesn't handle capture or management. Linked Helper is essential for outbound sales; Anyword complements inbound content strategies.

Linked Helper CRM interface

Analytics & Reporting

Linked Helper

Strengths
  • Interaction history and campaign tracking in CRM
  • Reply detection and filtering insights
  • Exportable data for custom reporting
Limitations
  • No predictive analytics or benchmarks
  • LinkedIn-specific only

Anyword

Strengths
  • Performance predictions and historical benchmarks
  • Content Intelligence across channels
  • Identify winning talking points and ROI insights
Limitations
  • Tied to content performance, not outreach metrics

Anyword offers advanced predictive analytics for content ROI, while Linked Helper tracks outreach effectiveness via CRM. For content-driven insights, Anyword excels; for lead interaction tracking, Linked Helper is better.

Linked Helper campaign tracking
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Use Case Comparison

B2B Sales Rep Prospecting on LinkedIn

Linked Helper 🏆

Excellent

Automates connections, messaging, and CRM for scalable outreach without risking account bans.

Best Plan: Standard ($8.25/month annually)

Score: 10/10

Anyword

Fair

Optimizes sales copy but lacks automation for prospecting.

Best Plan: Starter ($39/month)

Score: 5/10

Content Marketing Team

Linked Helper

Poor

No content creation or multi-channel support; focused on outreach.

Best Plan: Not suitable

Score: 2/10

Anyword 🏆

Excellent

AI generation, predictions, and brand voice for high-volume, optimized content.

Best Plan: Data-Driven ($79/month)

Score: 10/10

Recruiter Sourcing on LinkedIn

Linked Helper 🏆

Excellent

Targets candidates via groups/events, automates messaging, CRM for tracking.

Best Plan: Pro ($24.75/month annually)

Score: 10/10

Anyword

Poor

No sourcing or automation; content tools not relevant for recruiting.

Best Plan: Not suitable

Score: 1/10

Marketing Agency Managing Clients

Linked Helper

Good

Pro tier supports multiple accounts, but desktop-only limits collaboration.

Best Plan: Pro ($24.75/month)

Score: 7/10

Anyword 🏆

Excellent

Brand voices per client, team seats, API for custom workflows.

Best Plan: Business (Custom)

Score: 9/10

Solo Marketer on a Budget

Linked Helper 🏆

Excellent

Low-cost automation for LinkedIn leads; quick ROI from outreach.

Best Plan: Standard ($8.25/month)

Score: 9/10

Anyword

Fair

Useful for copy but higher price may not justify for solo use.

Best Plan: Starter ($39/month)

Score: 6/10

Enterprise Marketing Operations Team

Linked Helper

Fair

Good for LinkedIn but lacks enterprise security and multi-channel.

Best Plan: Pro ($24.75/month)

Score: 5/10

Anyword 🏆

Excellent

Compliance, private LLMs, API, and governance for large-scale ops.

Best Plan: Enterprise (Custom)

Score: 10/10

B2B Agency Running Lead Gen Campaigns

Linked Helper 🏆

Excellent

Scalable automation, CRM, and data export for client campaigns.

Best Plan: Pro ($24.75/month)

Score: 9/10

Anyword

Good

Optimizes campaign copy but needs pairing with automation tools.

Best Plan: Data-Driven ($79/month)

Score: 7/10

Social Media Manager Optimizing Posts

Linked Helper

Poor

Limited to LinkedIn outreach, no post optimization.

Best Plan: Not suitable

Score: 3/10

Anyword 🏆

Excellent

Predictions for social copy, multi-platform support.

Best Plan: Data-Driven ($79/month)

Score: 9/10

Consultant Managing Multiple LinkedIn Accounts

Linked Helper 🏆

Excellent

Desktop app handles multi-accounts; CRM for organization.

Best Plan: Pro ($24.75/month)

Score: 10/10

Anyword

Good

Brand voices for clients, but no account management.

Best Plan: Business (Custom)

Score: 6/10

Performance Marketer Focused on ROAS

Linked Helper

Fair

Drives leads via automation, but no ROAS predictions.

Best Plan: Standard ($8.25/month)

Score: 6/10

Anyword 🏆

Excellent

82% accurate predictions for ads/emails to boost conversions.

Best Plan: Business (Custom)

Score: 10/10

Talent Acquisition Specialist

Linked Helper 🏆

Excellent

Recruiter support, candidate sourcing automation.

Best Plan: Pro ($24.75/month)

Score: 10/10

Anyword

Poor

Content tools not tailored for recruiting.

Best Plan: Not suitable

Score: 2/10

CMO Seeking Measurable Content Impact

Linked Helper

Fair

Measures outreach success, but no content metrics.

Best Plan: Standard ($8.25/month)

Score: 5/10

Anyword 🏆

Excellent

Data-driven insights, up to 30% lift in outcomes.

Best Plan: Enterprise (Custom)

Score: 10/10

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Pros and Cons

Linked Helper

Pros

  • Standalone desktop app mimics human behavior, reducing ban risks
  • Rich features: automation, drip campaigns, CRM, email finder, scraping
  • Affordable pricing starting at $8.25/month annually
  • Supports all LinkedIn account types for versatile use
  • Powerful targeting from multiple LinkedIn sources
  • Built-in CRM with full interaction history
  • Scalable for agencies with Pro tier

Cons

  • Steep learning curve for LinkedIn limits and setup
  • Desktop-only; less convenient for remote teams
  • No content creation or optimization tools
  • Risk of account issues if misconfigured
  • Interface overwhelming for simple needs
  • Limited to LinkedIn; no multi-channel support
  • No enterprise compliance certifications

Anyword

Pros

  • Strong performance predictions (82% accuracy) for better ROI
  • Unlimited copy generation with focus on quality over quantity
  • Robust Brand Voice for consistent messaging
  • Content Intelligence leverages A/B data for insights
  • Enterprise security: SOC 2, GDPR, HIPAA
  • Multi-channel support including social, email, ads, web
  • API and private LLMs for custom integrations
  • Blog Wizard and plagiarism checker for SEO content

Cons

  • Higher pricing ($39/month start) than basic tools
  • Complexity overkill for small teams or simple writing
  • Prediction limits require upgrades for high volume
  • Advanced features (API, private LLMs) in custom tiers
  • Learning curve for performance workflows
  • No automation or CRM; content-focused only
  • Less suitable for direct outreach or lead capture
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Linked Helper and Anyword target different aspects of marketing: Linked Helper automates LinkedIn for direct lead generation and outreach, while Anyword uses AI to create and optimize content for broader performance gains. They complement each other in full-funnel strategies but serve distinct needs.

Select Linked Helper for LinkedIn-centric lead generation and automation on a budget. Opt for Anyword if data-driven content creation and predictions are core to your workflow. For integrated use, leverage Anyword to craft messages and Linked Helper to automate delivery.

Overall Scores

Linked Helper

4.6 / 5.0

Lead Generation: 10/10

Content Creation: 3/10

Value: 9/10

Anyword

4.5 / 5.0

Lead Generation: 4/10

Content Creation: 10/10

Value: 7/10

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