Crystal vs Expandi
Crystal
- Platform: Personality insights across email, calls, meetings, LinkedIn
- Best For: Personalized B2B communication and hiring
- Strength: DISC profiles for millions of professionals
- Users: Not specified
Starting at $49/month
Expandi
- Platform: LinkedIn and email multichannel
- Best For: Automated outbound prospecting
- Strength: Smart sequences with behavior-based conditions
- Users: Not specified
Starting at $79/month
Table of Contents
At a Glance
Personality & Insights
| Feature | Crystal | Expandi |
|---|---|---|
| DISC personality predictions | ✓ Predicts DISC profiles for millions of professionals | ✗ No personality insights |
| Self-assessments (Enneagram, strengths) | ✓ In-depth self-assessments for teams | ✗ Not supported |
| Communication tips (emails, calls, meetings) | ✓ Personalized tips based on personality | ✗ No personalized communication guidance |
| Behavioral intelligence reports | ✓ Executive, account, and stakeholder intelligence | ✗ Not supported |
Outreach & Automation
| Feature | Crystal | Expandi |
|---|---|---|
| LinkedIn connection requests | ✗ No automation; focuses on insights | ✓ Up to 300+ weekly requests with smart limits |
| Smart sequences with conditions | ✗ No sequences | ✓ Up to 10 actions and 10 behavior-based conditions |
| Multichannel campaigns (LinkedIn + email) | ✗ Insights for multichannel but no automation | ✓ Mixes messages, InMails, events, and emails |
| Video/GIF personalization | ✗ Not supported | ✓ Via paid add-ons like Sendspark |
| Account safety features | ✗ Not applicable | ✓ Dedicated IPs, warm-up, smart limits |
Sales & Prospecting
| Feature | Crystal | Expandi |
|---|---|---|
| Sales playbooks and tips | ✓ Stage-specific tips based on personality | ✗ No playbooks; focuses on execution |
| Pre-meeting playbooks | ✓ Quick tips and group playbooks | ✗ Not supported |
| Campaign metrics and A/B testing | ✗ No campaign tracking | ✓ Detailed stats, SSI tracking, unlimited campaigns |
| Unlimited campaigns | ✗ Playbook builder but limited scale | ✓ With prioritization and A/B testing |
Hiring & Team Tools
| Feature | Crystal | Expandi |
|---|---|---|
| Job fit scoring and benchmarking | ✓ Personality-based hiring assessments | ✗ Recruiting via outreach but no assessments |
| Candidate libraries and comparisons | ✓ Comparative analysis and surveys | ✗ Not supported |
| Team assessments and one-on-ones | ✓ Insights for team dynamics | ✗ No team insight tools |
| Role and permission management | ✗ Group admin in Business plan | ✓ For teams and agencies |
Integrations & Extensions
| Feature | Crystal | Expandi |
|---|---|---|
| Chrome Extension | ✓ Embedded in LinkedIn, Gmail, HubSpot, Salesforce | ✗ Cloud-based, no extension |
| CRM integrations (Salesforce, HubSpot) | ✓ Deep integration for personality data | ✗ Email providers only |
| API and CSV enrichment | ✓ For large-scale data use | ✗ No API mentioned |
| Multiple account management | ✗ Not supported | ✓ From single dashboard |
| White-label capabilities | ✗ Not supported | ✓ For agencies |
Analytics & Reporting
| Feature | Crystal | Expandi |
|---|---|---|
| Personality intelligence reports | ✓ Bespoke behavioral reports | ✗ No personality analytics |
| Campaign performance metrics | ✗ Limited to playbook usage | ✓ Open/reply rates, SSI tracking |
| Dedicated success manager | ✗ Not mentioned | ✓ For Agency plan |
Pricing Comparison
Crystal starts at $49/month for premium personality insights, with custom tiers for teams and data enrichment. Expandi starts at $79/month (annual) for LinkedIn automation, scaling to custom agency plans. Crystal offers better value for insight-driven personalization, while Expandi justifies higher costs with automation scale and safety.
Crystal
Free Trial
$0/month
Testing basic features
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual users needing core insights
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual access
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Teams with hiring and sales needs
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume data enrichment
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Enterprise-level behavioral analysis
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
Expandi
Business (Monthly)
$99/month
Solo users or small teams starting automation
- Cloud-based software with dedicated country-based IP address
- Profile auto warm-up with configurable limits and growth rate
- Smart algorithms for daily outreach limit ranges across actions
- Campaign types that help bypass LinkedIn outreach limits (e.g., Mobile Connector)
- Unlimited number of campaigns with campaign prioritization
- Multichannel outreach combining connection requests, messages, and email follow-ups
- Convenient sequence builder with if/action logic
- Image and GIF personalization available as a paid add-on
- Video personalization via Sendspark integration (paid add-on)
- Detailed step-by-step campaign statistics and centralized dashboard
Business (Annual)
$79/month
Committed users seeking discounts
- All features from Business (Monthly) at a discounted annual rate
- Two months free compared to paying monthly
- Full access to account safety, multichannel outreach, and smart sequences
- Unlimited campaigns and campaign prioritization
- Detailed analytics and centralized reporting dashboard
Agency (10+ Seats, White Label)
Custom
Agencies managing multiple accounts
- Everything included in the Business plan for all seats
- Flexible roles and permission management for teams and clients
- Centralized campaign management across multiple accounts
- Transparent reports for clients with easy sharing
- Easy template sharing across workspaces and accounts
- Dedicated Customer Success Manager for onboarding and strategy
- Specialized customer support tailored to agencies and larger teams
- Option to use Expandi under your own brand (white labeling)
Feature Deep Dive
Personality Insights and Personalization
Crystal
Strengths
- DISC-based predictions for millions of professionals
- Self-assessments covering DISC, Enneagram, strengths, values
- In-depth insights on strengths, blind spots, energizers
- Personalized tips for emails, calls, meetings
- Playbook builder for sales, teams, hiring
Workflow
Search profile → View DISC insights → Get communication tips → Apply in playbook
Expandi
Strengths
- No native personality insights
- Behavior-based conditions in sequences (e.g., reply triggers)
- Personalization via video/GIF add-ons
Workflow
Not applicable
Crystal dominates in personality-driven personalization, offering DISC insights that humanize interactions. Expandi lacks this depth, focusing instead on behavioral triggers in automation. Choose Crystal for insight-led communication; Expandi for action-based outreach.
Outreach and Automation Capabilities
Crystal
Strengths
- Sales tips integrated into workflows
- Chrome extension for real-time insights in LinkedIn/Gmail
- Pre-meeting preparation with playbooks
Limitations
- No automated sending or sequences
- Manual application of insights
Expandi
Strengths
- Smart sequences with 10+ actions/conditions
- Multichannel (LinkedIn + email) automation
- Account warm-up and safety limits
- Unlimited campaigns with A/B testing
- Video/GIF personalization add-ons
Limitations
- Relies on user-crafted messages
- Add-ons increase costs
Expandi is superior for automating outreach at scale with smart, safe sequences. Crystal provides insights to inform manual outreach but doesn't automate. For efficiency in prospecting, Expandi wins; for quality personalization, Crystal.
Hiring and Recruiting Tools
Crystal
Strengths
- Job profiles, fit scoring, benchmarking
- Candidate assessments and comparisons
- Expectation surveys and libraries
- Personality-informed hiring decisions
Workflow
Create job profile → Assess candidates → Score fit → Compare and hire
Expandi
Strengths
- LinkedIn sourcing via outreach sequences
- Recruiter-focused campaigns
- Multiple account management for talent pipelines
Limitations
- No assessment or fit scoring
- Outreach-only, no deep evaluation
Crystal is the clear choice for personality-based hiring with robust assessment tools. Expandi supports recruiting through automation but lacks evaluation depth. Ideal for HR teams: Crystal; for sourcers: Expandi.
Integrations, Analytics, and Reporting
Crystal
Strengths
- Chrome extension in LinkedIn, Gmail, HubSpot, Salesforce
- API/CSV for data enrichment
- Intelligence reports for accounts/stakeholders
- CRM integration for personality data
Limitations
- Analytics focused on insights, not campaign performance
- Custom tiers for advanced reporting
Expandi
Strengths
- Email provider integrations
- Centralized dashboard for metrics
- Campaign stats: opens, replies, SSI
- White-label reports for agencies
- Role-based access
Limitations
- No CRM or API depth
- Limited to outreach analytics
Crystal offers deeper CRM and data integrations for insights, while Expandi provides strong outreach-specific analytics and team reporting. For sales/hiring ecosystems, Crystal; for campaign tracking, Expandi.
Use Case Comparison
B2B Sales Prospecting
Crystal
Excellent
DISC insights and sales playbooks personalize outreach, improving response rates in complex deals.
Best Plan: Premium ($49/month) or Business (Custom)
Score: 9/10
Expandi 🏆
Excellent
Automates high-volume LinkedIn outreach with smart sequences for scalable prospecting.
Best Plan: Business ($79/month annual)
Score: 10/10
Personalized Communication in Sales
Crystal 🏆
Excellent
Tailored tips based on personality data for emails, calls, and meetings.
Best Plan: Premium ($49/month)
Score: 10/10
Expandi
Good
Behavior-based personalization in sequences, but no deep insights.
Best Plan: Business ($79/month)
Score: 7/10
Talent Acquisition and Hiring
Crystal 🏆
Excellent
Job fit scoring, candidate assessments, and personality benchmarking streamline hiring.
Best Plan: Business (Custom)
Score: 10/10
Expandi
Fair
Useful for sourcing candidates via LinkedIn, but no assessment tools.
Best Plan: Business ($79/month)
Score: 6/10
Lead Generation Agency
Crystal
Good
Insights for client personalization, but no automation scale.
Best Plan: Business (Custom)
Score: 7/10
Expandi 🏆
Excellent
White-label, multi-account management, and unlimited campaigns for agencies.
Best Plan: Agency (Custom)
Score: 10/10
Team Dynamics and Management
Crystal 🏆
Excellent
Team assessments and one-on-one insights improve collaboration.
Best Plan: Business (Custom)
Score: 9/10
Expandi
Fair
Role management for teams, but no dynamics insights.
Best Plan: Agency (Custom)
Score: 5/10
Recruiter Outbound Sourcing
Crystal
Good
Personality data aids in candidate outreach, but manual.
Best Plan: Premium ($49/month)
Score: 7/10
Expandi 🏆
Excellent
Automated LinkedIn sequences for sourcing at scale.
Best Plan: Business ($79/month)
Score: 9/10
Enterprise Sales Teams
Crystal 🏆
Excellent
Intelligence reports and API for large-scale personalization.
Best Plan: Intelligence ($999+/month)
Score: 9/10
Expandi
Good
Scalable automation, but less insight depth for complex deals.
Best Plan: Agency (Custom)
Score: 8/10
Solo Sales Professional
Crystal 🏆
Excellent
Affordable insights via Chrome extension for daily use.
Best Plan: Premium ($49/month)
Score: 9/10
Expandi
Good
Automation helps scale, but higher cost and complexity.
Best Plan: Business ($79/month)
Score: 7/10
HR and Talent Acquisition Teams
Crystal 🏆
Excellent
Comprehensive hiring tools with personality focus.
Best Plan: Business (Custom)
Score: 10/10
Expandi
Fair
Sourcing automation, but no hiring evaluation.
Best Plan: Business ($79/month)
Score: 5/10
Startup Founder Outreach
Crystal
Good
Insights for personalized pitches, easy for solos.
Best Plan: Premium ($49/month)
Score: 8/10
Expandi 🏆
Excellent
Automates growth without team, with safety features.
Best Plan: Business ($79/month)
Score: 9/10
Agency Client Management
Crystal
Fair
Group tools in Business, but no white-label.
Best Plan: Business (Custom)
Score: 6/10
Expandi 🏆
Excellent
White-label, permissions, multi-account for clients.
Best Plan: Agency (Custom)
Score: 10/10
Sales in Complex Deals
Crystal 🏆
Excellent
Stakeholder intelligence and playbooks for multi-person deals.
Best Plan: Intelligence ($999+/month)
Score: 10/10
Expandi
Good
Multichannel for initial outreach, but less for ongoing.
Best Plan: Business ($79/month)
Score: 7/10
Pros and Cons
Crystal
Pros
- Deep DISC-based insights for personalized communication
- Strong Chrome extension and CRM integrations
- Comprehensive playbooks for sales, teams, hiring
- Robust hiring features like job fit scoring
- API and CSV for large-scale use
- Affordable starting price with free trial
- Focus on behavioral science for real scenarios
Cons
- Complex for small teams or simple needs
- Custom pricing lacks transparency
- Learning curve for playbooks and workflows
- Value requires consistent usage and buy-in
- DISC focus may not suit other frameworks
- No automation for outreach execution
Expandi
Pros
- Account safety with dedicated IPs and warm-up
- Powerful smart sequences for behavior-based outreach
- Multichannel campaigns combining LinkedIn and email
- Unlimited campaigns with detailed analytics
- Team features including white-labeling
- Scalable for agencies and multiple accounts
- High compliance with LinkedIn limits
Cons
- Complex interface for beginners
- Per-seat pricing for heavy use
- Requires strong messaging strategy
- Paid add-ons for advanced personalization
- No content creation or personality insights
- Higher starting cost than Crystal
Final Verdict
Crystal and Expandi target B2B workflows differently: Crystal uses personality data to enhance communication quality in sales and hiring, while Expandi automates LinkedIn outreach for quantity and efficiency. They complement each other in full-funnel strategies but serve distinct needs.
Choose Crystal for insight-driven personalization in sales and hiring. Opt for Expandi if automation and scale in LinkedIn outreach are priorities. For optimal results, integrate both: use Crystal's insights to inform Expandi's sequences.
Overall Scores
Crystal
Value: 8/10
Expandi
Value: 7/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
