What it does

Buffer is a mature social media management platform that helps creators, small businesses, and agencies plan, create, schedule, and analyze content across major social networks. With a generous free plan, AI-assisted content creation, community engagement tools, and transparent pricing, Buffer focuses on simplicity and reliability rather than bloated enterprise complexity.

Social media management Scheduling Analytics Creator tools Small business Agency AI assistant
Ideal for: Solo creators who want to schedule and manage content across multiple social channels, Small businesses that need consistent posting, basic analytics, and simple collaboration, Agencies managing multiple client accounts with approval workflows and access controls, Marketing teams that value transparent pricing, open metrics, and human customer support, Users who want a balance between AI-assisted content creation and structured social media operations