Closely vs Social Aider
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and lead generation
- Strength: AI personalization and CRM integrations
- Users: Not specified
Starting at $29/month
Social Aider
- Platform: Multiple social platforms
- Best For: Social media scheduling for small teams
- Strength: Affordable bulk and recurring posting
- Users: 2011 users
Starting at $10/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Social Aider |
|---|---|---|
| ✓ Deep automation with safe limits and human-like behavior | ✓ Basic scheduling support | |
| Email Outreach | ✓ Multichannel campaigns integrating LinkedIn and email | ✗ Not supported |
| X (Twitter) | ✗ LinkedIn and email focus only | ✓ Full scheduling support |
| Facebook & Instagram | ✗ Not supported | ✓ Multi-platform scheduling including these |
| Other Platforms (YouTube, Pinterest, etc.) | ✗ Not supported | ✓ Supports multiple social networks |
Automation & Outreach
| Feature | Closely | Social Aider |
|---|---|---|
| LinkedIn Automation Sequences | ✓ Safe limits, human-like behavior for connections and messages | ✗ Not available |
| Multichannel Campaigns | ✓ Combines LinkedIn steps with email | ✗ Not available |
| Recurring Posts | ✗ Focus on outreach, not content posting | ✓ Evergreen content recycling |
| Bulk Upload | ✗ Data enrichment exports, but not for content | ✓ CSV/spreadsheet for posts |
| Queue-Based Scheduling | ✗ Sequence-based for outreach | ✓ For consistent posting cadence |
AI & Personalization
| Feature | Closely | Social Aider |
|---|---|---|
| AI Personalization for Messages | ✓ For DMs, InMails, and emails | ✗ No AI features |
| Sales AI Agents | ✓ Lead research, qualification, scoring, web research | ✗ Not available |
| Data Enrichment | ✓ Verified emails and phones from LinkedIn | ✗ Not available |
| AI Content Generation | ✗ AI for outreach, not content creation | ✗ Lacks built-in AI |
Integrations & CRM
| Feature | Closely | Social Aider |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Not specified |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ Basic team collaboration only |
| White-Label Platform | ✓ Custom domain and branding for agencies | ✗ Not available |
| Team Collaboration | ✓ Team management and advanced analytics | ✓ Basic for small groups |
Analytics & Reporting
| Feature | Closely | Social Aider |
|---|---|---|
| Outreach Analytics | ✓ Across campaigns, sequences, and teams | ✗ Not available |
| Performance Indicators | ✗ Sales-focused analytics | ✓ Simple reporting for posts |
| CRM Attribution | ✓ Tracks outreach to CRM data | ✗ Not available |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn and email automation, emphasizing sales features and CRM integrations. Social Aider begins at $10/month with a free tier, prioritizing affordable multi-platform scheduling for small users.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month
- White-label included
Essential Annual
$145/month
Larger teams needing more scale
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
White-label Unlimited
$999/month
Agencies with unlimited needs
- Unlimited seats
- Complete customization
- No usage caps
Custom
Custom
Tailored enterprise solutions
- Custom accounts and credits
- Advanced integrations
Social Aider
Free
Free
Beginners testing basic features
- Limited social accounts
- Basic post scheduling
Starter
$10/month
Individuals or small users
- Increased social accounts
- Recurring posts
- Standard scheduling
Professional
$19/month
Power users needing bulk tools
- Higher limits on accounts and posts
- Bulk CSV upload
- Basic team collaboration
Agency
$29/month
Small agencies managing clients
- Maximum accounts and posts
- Multi-client management
- Full bulk and recurring features
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe, human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and InMails
- Sales AI agents for lead qualification and research
- Data enrichment from LinkedIn exports
Workflow
Build prospect list → Create AI-personalized sequence → Automate multichannel outreach → Monitor unified inbox
Social Aider
Strengths
- Queue-based scheduling for consistent posting
- Recurring posts for evergreen content
- Bulk upload via CSV for efficiency
- Multi-account management from one dashboard
Workflow
Upload content in bulk → Set queue or recurring schedule → Post across platforms → Review basic performance
Closely dominates in sales-focused automation with LinkedIn and email integration, ideal for outbound prospecting. Social Aider excels at simple, automated content scheduling across social platforms but lacks outreach depth. Choose Closely for lead generation; Social Aider for routine posting.
AI Features & Data Enrichment
Closely
Strengths
- AI for personalization in DMs, emails, and InMails
- Sales AI agents handling research and scoring
- Enrichment with verified contacts from LinkedIn
- Credit-based AI usage for scalability
Limitations
- No content creation AI
- Credits required for heavy use
Social Aider
Strengths
- Basic automation without AI complexity
Limitations
- No AI personalization or enrichment
- Lacks advanced lead tools
Closely's AI suite is purpose-built for sales personalization and lead enhancement, setting it apart for B2B outreach. Social Aider offers no AI, focusing on straightforward scheduling, making it less suitable for data-driven prospecting.
Integrations & Team Features
Closely
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Unified inbox for all replies
- White-label for agencies with custom branding
- Team management and advanced analytics
Workflow
Integrate with CRM → Run team campaigns → Sync leads automatically → Generate branded reports
Social Aider
Strengths
- Basic team collaboration for small groups
- Multi-client dashboard for agencies
Limitations
- No CRM or deep integrations
- Limited to basic sharing
Closely provides robust CRM sync and white-label options for sales teams and agencies, ensuring seamless data flow. Social Aider's collaboration is basic and sufficient for small scheduling teams but falls short in integration depth.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM attribution for lead tracking
- Performance across sequences
Limitations
- Sales-focused, not social engagement metrics
Social Aider
Strengths
- Simple performance indicators for posts
- Basic reporting on scheduling
Limitations
- No advanced or customizable analytics
- Lacks depth for sales or teams
Closely offers comprehensive sales analytics with CRM ties, perfect for measuring outreach ROI. Social Aider provides minimal reporting adequate for basic post performance but not for strategic insights.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI automation, multichannel campaigns, and CRM integrations streamline LinkedIn and email prospecting.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Social Aider
Poor
Lacks sales tools; only basic scheduling without outreach features.
Best Plan: Not suitable
Score: 2/10
Small Business Social Media Scheduler
Closely
Fair
Useful for LinkedIn but no multi-platform support or content focus.
Best Plan: Starter Annual ($29/month)
Score: 5/10
Social Aider 🏆
Excellent
Affordable multi-platform scheduling with recurring posts fits tight budgets.
Best Plan: Starter ($10/month)
Score: 9/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label platform, unlimited seats, and AI tools enable client outreach at scale.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Social Aider
Fair
Basic agency features for scheduling, but no lead gen or white-label depth.
Best Plan: Agency ($29/month)
Score: 6/10
Freelance Social Media Manager
Closely
Poor
Overkill for content scheduling; focused on sales automation.
Best Plan: Not suitable
Score: 3/10
Social Aider 🏆
Excellent
Low-cost bulk upload and recurring posts ideal for managing client socials.
Best Plan: Professional ($19/month)
Score: 9/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Combines automation, enrichment, and CRM sync without needing an SDR team.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Social Aider
Poor
No prospecting tools; only social posting.
Best Plan: Not suitable
Score: 2/10
Marketing Team Running Multichannel Campaigns
Closely 🏆
Good
Strong for LinkedIn/email touchpoints with analytics.
Best Plan: Growth Annual ($87/month)
Score: 8/10
Social Aider
Fair
Multi-platform but no email or deep multichannel integration.
Best Plan: Agency ($29/month)
Score: 5/10
Budget-Conscious Small Agency
Closely
Fair
Powerful but pricing may strain small budgets without sales focus.
Best Plan: Starter Annual ($29/month)
Score: 6/10
Social Aider 🏆
Excellent
Affordable tiers with multi-client support for basic scheduling.
Best Plan: Agency ($29/month)
Score: 10/10
Sales Leader Needing Outreach Analytics
Closely 🏆
Excellent
Advanced analytics and CRM attribution track campaign ROI.
Best Plan: Essential Annual ($145/month)
Score: 10/10
Social Aider
Poor
Basic reporting insufficient for sales metrics.
Best Plan: Not suitable
Score: 3/10
User Managing Evergreen Content
Closely
Poor
No content scheduling or recycling; outreach only.
Best Plan: Not suitable
Score: 2/10
Social Aider 🏆
Excellent
Recurring posts and queues perfect for evergreen recycling.
Best Plan: Professional ($19/month)
Score: 9/10
Solo User Prospecting on LinkedIn
Closely 🏆
Good
Starter plan covers basics, but may be complex for casual use.
Best Plan: Starter Annual ($29/month)
Score: 7/10
Social Aider
Fair
Cheap scheduling but no prospecting.
Best Plan: Starter ($10/month)
Score: 4/10
Team Posting Content Across Platforms
Closely
Poor
Limited to LinkedIn/email, no broad content tools.
Best Plan: Not suitable
Score: 3/10
Social Aider 🏆
Good
Basic collaboration for small teams on multiple platforms.
Best Plan: Agency ($29/month)
Score: 8/10
Enterprise Sales Team Running Outbound
Closely 🏆
Excellent
Custom plans with unlimited features and integrations.
Best Plan: Custom
Score: 9/10
Social Aider
Poor
Not scaled for enterprise sales needs.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn and email automation with safe practices
- AI personalization and sales agents for efficient outreach
- Deep CRM integrations ensure data sync
- Unified inbox simplifies reply management
- White-label options for agencies
- Advanced analytics for campaign optimization
- Flexible annual pricing with discounts
Cons
- Complex interface for basic users
- Higher pricing not ideal for solo casual use
- No content creation or broad social scheduling
- Onboarding needed for advanced features
- Credit system for AI and enrichment
- Limited to LinkedIn/email, no other platforms
Social Aider
Pros
- Very affordable with free tier and low starting price
- Supports multi-platform scheduling and recurring posts
- Bulk upload saves time for agencies
- Simple interface for core scheduling needs
- Basic team collaboration for small groups
- Queue management for consistent posting
Cons
- Expired SSL certificate raises reliability issues
- Limited features and no recent innovations
- No AI, integrations, or advanced analytics
- Inconsistent support reported
- Unclear roadmap and basic reporting only
- Not suited for sales or outreach
Final Verdict
Closely and Social Aider target different ends of social media management. Closely is a robust sales automation tool for LinkedIn and email, with AI and CRM depth for outbound teams. Social Aider is a lean scheduler for multi-platform content, emphasizing affordability but lacking advanced features.
Select Closely for sales-driven LinkedIn and email campaigns requiring AI and integrations. Opt for Social Aider if budget-friendly social scheduling across platforms is your need. For hybrid use, combine Closely for outreach and Social Aider for content posting.
Overall Scores
Closely
Lead Generation: 10/10
Multi-Platform: 2/10
Social Aider
Lead Generation: 1/10
Multi-Platform: 8/10
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