You've been working on "the perfect post" for three days. It's polished, researched, and ready to publish. But here's the harsh truth: that perfect post won't move the needle if it's your only post this month.
The Perfection Trap
Perfectionism is the enemy of consistency. When you obsess over every word, every comma, every detail, you create content so slowly that your audience forgets you exist.
Meanwhile, someone posting "good enough" content three times a week is building momentum, growing their audience, and generating opportunities.
Algorithms favor consistency. Your audience favors consistency. Your business goals favor consistency. Perfection? Not so much.
What Consistency Actually Means
Consistency doesn't mean posting every single day. It means showing up on a schedule your audience can rely on.
Whether that's three times a week, twice a week, or once a week—what matters is that you stick to it. Your audience learns to expect your content, and algorithms learn to prioritize it.
Consistency builds trust. When people see you regularly, they start to recognize you. Recognition leads to engagement. Engagement leads to opportunities.
The 80/20 Rule
Not every post needs to be groundbreaking. Use the 80/20 rule:
80% of your content should be valuable but not revolutionary. Share insights, answer questions, document your process.
20% of your content can be your "best work"—deep dives, original research, breakthrough insights.
This balance keeps you consistent while still allowing room for your best work.
Building the Habit
Consistency is a habit, not a goal. Start small. Commit to posting twice a week for a month. Once that feels natural, increase frequency.
Batch create content. Set aside time each week to create multiple posts. This makes consistency sustainable.
Use tools to help. Content creation tools can help you ideate, refine, and schedule content efficiently. The goal is to make posting frictionless.
What Happens When You're Consistent
After 30 days of consistent posting, you'll notice patterns. You'll see what resonates. You'll find your voice. You'll build momentum.
After 90 days, your audience starts to recognize you. Opportunities start coming in. Your content becomes part of your professional identity.
After 6 months, consistency becomes your competitive advantage. While others post sporadically, you're building a body of work that establishes your expertise.
Start Today
Don't wait for Monday. Don't wait for the perfect idea. Post something today. Then post again in three days. Build the habit, and the results will follow.
Remember: done is better than perfect. Consistency beats perfection every single time.
