Creating content that truly resonates isn't about following the same old boring formulas. As Lead Content Strategist at PostFlow, I've worked with countless entrepreneurs who's spent countless hours helping others with their content strategy (hey, As Lead Content Strategist at PostFlow, Lead Content Strategist at PostFlow), I've learned that authenticity often means embracing the weird and wonderful sides of your personality.
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1. Embrace Your Inner Meme Lord

  • Post that random shower thought
  • Share that industry-related joke that made you snort coffee through your nose

  • Don't wait for perfection - sometimes the best engagement comes from imperfect content

2. Get Comfortably Uncomfortable

  • Share your "ugly" first drafts
  • Document your failures (they're more relatable than successes)
  • Break traditional LinkedIn formatting rules

3. Make Your Personal Brand Actually Personal

  • Stop trying to sound like every other "thought leader"
  • Include your quirky interests
  • Mix professional insights with personality

4. Turn Authenticity Into Your Superpower

  • Share behind-the-scenes content
  • Use voice notes or quick videos instead of just text
  • Write like you talk (typos included - they're human!)

5. Think Long-term Brand Building, Not Just Leads

  • Not every post needs to sell something
  • Focus on building genuine connections

  • Share content that makes you laugh (even if it doesn't generate immediate business)

The Secret Sauce: Consistency Over Perfection

Creating content consistently is way more important than making each piece perfect. That's actually why PostFlow was built - to help busy professionals share their stories without getting stuck in the content creation hamster wheel.

Pro Tips for Standing Out

  • Mix up your content formats
  • Test different posting times
  • Don't be afraid to show personality in your professional content
Remember: The "shitpost" you're hesitating to share today might not bring immediate leads, but it could make your brand more memorable and relatable. It's about playing the long game and building authentic connections. Fun fact: Speaking of authenticity, I once shared a horribly drawn sketch explaining a complex business concept on LinkedIn. It looked like a 5-year-old's artwork, but it got more engagement than my "professional" posts because it was real and relatable. Want to save time while staying authentic in your content? Try PostFlow free for your first 30 posts - it helps you maintain your unique voice while handling the heavy lifting of content creation and distribution. Your stories, your voice, less hassle.