You're posting on LinkedIn regularly, but your engagement is flatlining. Sound familiar? You're probably making one of these common mistakes that kill your content's performance.
1. Posting Without a Clear Purpose
Every post should have a goal. Are you educating? Entertaining? Inspiring action? If you can't articulate why you're posting, your audience won't know either.
Before hitting publish, ask yourself: What do I want my reader to do after reading this? If the answer is unclear, rewrite until it's not.
2. Ignoring Your Hook
The first line of your LinkedIn post determines whether someone reads the rest. Yet most people waste it on generic greetings or context-setting.
Your hook should create curiosity, promise value, or address a pain point immediately. "I learned something important this week" is weak. "I wasted 3 months on LinkedIn before discovering this" is strong.
3. Being Too Salesy
LinkedIn users can smell a sales pitch from a mile away. If every post ends with "DM me for more info" or "Book a call," you're doing it wrong.
Follow the 80/20 rule: 80% valuable content, 20% promotional. Build trust first, sell second.
4. Posting at Random Times
Consistency matters, but timing does too. Posting at 2 AM on Sunday might feel convenient for you, but your audience isn't there.
Use LinkedIn analytics to find when your audience is most active, then schedule accordingly. Most professionals engage during weekday mornings and lunch hours.
5. Not Engaging With Your Own Content
Posting and ghosting is a recipe for low engagement. When people comment, respond. When they share, thank them. Show up in your own comments section.
LinkedIn's algorithm rewards engagement. The more comments and reactions your post gets, the more it shows your content to others. Be the first to engage with your own posts.
The Bottom Line
Great LinkedIn content isn't about being clever—it's about being consistent, valuable, and authentic. Fix these mistakes, and watch your engagement grow.
