Last updated: 07.11.2025
Users report: Personal posts perform, B2B/expertise works, substance is important. This is a classic FAQ topic.

The answer: It depends on your target audience and your goals – but the best strategy combines all three elements.

What works:

Personal posts: Authentic stories, real experiences, human moments
Professional expertise: Industry knowledge, insights, practical tips
Storytelling: Narratives that evoke emotions and convey messages

The best strategy: Combine all three.

Personal + Professional: Connect your experiences with professional expertise
Storytelling + Substance: Stories that offer real value
Authentic + Relevant: Your perspective on topics that move your target audience

Important: Substance is more important than format. A personal post without real value performs worse than a professional post with real expertise.

PostFlow helps you transform your expertise into various content formats. We use AI to overcome writer's block and stay consistent – but the content remains your own, with your perspective, your stories, and your expertise.

The best type of content: Authentic, substantial, and relevant to your target audience.

Start with PostFlow and create content that connects your personality with your expertise.

Feel free to try out PostFlow!

Finally, play the content marketing game.
With PostFlow.

Try it out

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