Last updated: 07.11.2025
The question of optimal posting frequency concerns many LinkedIn users – and rightfully so. The confusion between "regularly", "2–3 times per week", "once a month", or "irregularly" is understandable.

The truth: There is no universal answer that works for everyone. What really matters is consistency over quantity. LinkedIn rewards regular, high-quality content more than sporadic mass postings.

For most B2B professionals, 2–3 posts per week works very well. This is frequent enough to stay present, but not so much that quality suffers. The key is: Better less, but better than daily mediocre content.

The algorithm favors accounts that are consistently active. This means: Better to post reliably twice a week than five posts at once once a month. PostFlow helps you achieve this consistency – not through blind posting, but through structured content planning and support in idea generation.

Try PostFlow and find your own rhythm that fits your time budget and authenticity.

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