The question "What is success?" comes up constantly – and rightfully so. The confusion between impressions and real leads is real.
Success on LinkedIn is not synonymous with reach. While many stare at impression numbers, the truly important metrics are often invisible: Quality comments, genuine conversations, DM requests, and ultimately: leads and orders.
Define your success based on your goals:
• Brand Awareness: Reach and impressions are relevant
• Networking: Comments, DMs, and new connections
• Lead Generation: Inquiries, conversations, conversions
• Thought Leadership: Quality of discussions and reputation
The most common mistake: Confusing vanity metrics (likes, views) with real business results. A post with 10,000 views but zero leads is less successful than one with 500 views that generates three qualified inquiries.
PostFlow helps you create consistent, authentic content that truly resonates with your target audience – not algorithm tricks, but real substance that leads to real results.
Start with PostFlow and focus on content that achieves your goals – not just numbers.
Success on LinkedIn is not synonymous with reach. While many stare at impression numbers, the truly important metrics are often invisible: Quality comments, genuine conversations, DM requests, and ultimately: leads and orders.
Define your success based on your goals:
• Brand Awareness: Reach and impressions are relevant
• Networking: Comments, DMs, and new connections
• Lead Generation: Inquiries, conversations, conversions
• Thought Leadership: Quality of discussions and reputation
The most common mistake: Confusing vanity metrics (likes, views) with real business results. A post with 10,000 views but zero leads is less successful than one with 500 views that generates three qualified inquiries.
PostFlow helps you create consistent, authentic content that truly resonates with your target audience – not algorithm tricks, but real substance that leads to real results.
Start with PostFlow and focus on content that achieves your goals – not just numbers.
