Last updated: 07.11.2025
The question of outsourcing comes up very frequently – idea development, ghostwriting, graphics, videos, community management – but always with the wish: "But please stay authentic".

The answer: Outsourcing can work – if you choose the right areas and maintain control.

What you can effectively outsource:

Technical implementation: Graphics, videos, design (as long as the idea comes from you)
Community management: Responding to comments, engagement (as long as the voice remains yours)
Structuring: Content planning, calendar management
Formulation assistance: Overcoming writer's block, structuring ideas

What you shouldn't outsource:

Your perspective: Ideas, opinions, expertise
Your voice: Authenticity and personality
Your stories: Personal experiences and learnings

PostFlow helps you find the right balance. We don't use AI for ghostwriting, but to structure and formulate your expertise – with your voice, your perspective, your soul.

Outsourcing works when you keep the substance and only support the implementation.

Try PostFlow and experience how you work more efficiently without sacrificing your authenticity.

Feel free to try out PostFlow!

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