Getting your first organic sign-up through SEO efforts feels like striking gold. Trust me, I know - as the Lead Content Strategist at PostFlow, I just experienced this exciting milestone firsthand. But what exactl...
Looking to boost your social media presence but feeling stuck? As Lead Content Strategist at PostFlow, I've worked with countless entrepreneurs who's helped countless businesses transform their content marketing game, I've discovered a powerful approach to getting mo...
Getting your content marketing right starts with a fundamental question that many overlook: Who are you for whom? As Lead Content Strategist at PostFlow, I've worked with countless entrepreneurs who's helped countless businesses nail their digital presence, I've lear...
Ready to take your LinkedIn game to the next level? As Lead Content Strategist at PostFlow, I've worked with countless entrepreneurs who's spent countless hours optimizing profiles and helping others boost their professional presence, I'm stoked to share a tool that'...
Starting a podcast can feel overwhelming, especially when diving into content marketing without much experience. Trust me, I've been there - as the host of "#buildinpublic mit Pippo und Paul," my f...
Picture this: you've been creating content for months, maybe years. Your newsletter archive is sitting there like a digital goldmine, and your past customers are probably missing those brilliant in...
You know that feeling when someone mentions they're getting direct brand searches on Google? That little spark of "damn, they're actually doing something right"? That's exactly what happened when I...
Look, I get it. You're drowning in your business, barely keeping your head above water, and some slick agency just pitched you their "revolutionary social media strategy." They've got fancy slides,...
You know that awkward moment when someone asks what you do, and you launch into your elevator pitch, only to watch their eyes glaze over? Yeah, that's basically what happens with most people's onli...
The biggest lie in content marketing? "Just be authentic and you'll succeed." Sorry, but that's complete nonsense. I've worked with countless entrepreneurs who've seen plenty of authentic people who are also complete jerks, and guess what? ...
You know that feeling when you've got a mountain of content sitting on your hard drive, taunting you? You've created all these amazing video clips, but the thought of manually posting them across L...
You know that annoying "puh" sound that ruins your podcast recordings? The one that makes you sound like you're spitting at your audience every time you say "professional" or "podcast"? Yeah, that'...
Look, I've worked with countless entrepreneurs who've seen it happen a thousand times. Someone discovers an AI content tool, thinks they've found the magic bullet for their content marketing woes, and then... crickets. The posts fall flat, ...
Picture this: you're checking your podcast stats and discover you've hit triple-digit followers. Your first thought isn't "time to celebrate" – it's "oh god, what if this gets too big?" If that res...
Ever caught yourself hesitating to send that follow-up message? As someone who's usually on the sending end of reminders, I totally get that nagging feeling of uncertainty. But here's the thing - w...