Getting tons of views on social media feels great, but is it actually helping your business grow? Having worked with numerous clients at PostFlow, I've noticed a fascinating pattern that challenges common personal branding assumptions.
10x your LinkedIn posting now! Try it out

The Visibility Paradox in Personal Branding

• B2C Products (like chewing gum): High visibility = Direct impact on sales • Consulting Services: Quality connections > Quantity of views • Professional Services: Targeted reach > Mass appeal

When Mass Visibility Makes Sense

Consumer Products

  • Direct correlation between views and sales potential
  • Brand awareness drives purchasing decisions
  • Volume-based business model benefits from maximum exposure

Mass Market Services

  • Broad market appeal requires wide reach
  • Consumer decision-making is often quick and price-driven
  • Brand recognition plays a crucial role

When Targeted Visibility Matters More

As Head of Sales at PostFlow, I've seen firsthand how consulting businesses thrive on different metrics. Here's what really counts:

Professional Services

  • Engagement from decision-makers
  • Quality of network connections
  • Demonstration of expertise
  • Trust-building content

Consulting Services

  • Focused audience targeting
  • Deep industry insights
  • Problem-solving capabilities
  • Relationship development

Finding Your Sweet Spot

Your personal branding strategy should align with your business model. While working with clients through PostFlow's content creation platform, I help them identify their ideal visibility strategy based on: • Target audience characteristics • Sales cycle length • Service complexity • Purchase decision factors Remember, successful personal branding isn't about chasing vanity metrics - it's about connecting with the right audience in meaningful ways that drive business growth. Need help crafting content that resonates with your target audience? PostFlow's AI-powered platform helps professionals create authentic content that builds genuine connections, whether you're targeting thousands or just the right few decision-makers. Emilia Morosini is Head of Sales at PostFlow, where she helps professionals develop effective content strategies. Growing up in Padua and studying Business Administration across Europe gave her a unique perspective on international business communication.