Ever felt like you're spinning your wheels trying to manage multiple content channels? Trust me, I get it. After years of helping consultants grow their businesses (and building PostFlow from scratch), I've seen firsthand how overwhelming content marketing can be. Let's cut through the BS and talk about what actually works for consultants who want to make real money through content marketing.
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Why You Need a Complete Content Package

Here's the thing - money flows where attention goes. And in the consulting world, attention comes from being everywhere your potential clients are looking. That means:
  • Your own professional blog
  • A killer newsletter
  • A strong LinkedIn presence

The Three Pillars of Consultant Content Success

1. Your Professional Blog

Your blog is your home base. It's where you can really flex those expert muscles and dive deep into topics that matter to your audience. But let me tell you a secret - you don't have to write everything yourself. As someone who's built AI tools for content creation (hey, that's what I do at PostFlow), I've learned that working smarter beats working harder every damn time.

2. Newsletter Magic

Newsletters are like little nuggets of gold delivered straight to your client's inbox. But here's where most consultants fuck up - they treat newsletters like an afterthought. Don't be that person.

3. LinkedIn Presence

LinkedIn is where the money's at for consultants. Period. As I always tell my podcast listeners on #buildinpublic (shameless plug, I know), LinkedIn is basically a money printer if you know how to use it right.

Making It All Work Together

The secret sauce? Integration. Your blog feeds your newsletter, your newsletter drives LinkedIn engagement, and LinkedIn brings people back to your blog. It's a beautiful circle of content life. And here's a little insider tip - you don't have to create unique content for each platform. That's what smart repurposing is for. Hell, I've been doing this for years with clients at Reruption, and it works like a charm.

Time-Saving Tips for Implementation

  1. Batch create your content (seriously, it's a game-changer)
  2. Use AI tools to help with ideation
  3. Schedule everything in advance
  4. Rinse and repeat
When I'm not sailing around Mallorca or mountain biking (yeah, that's how I clear my head), I'm helping consultants like you figure this stuff out. And let me tell you - the ones who implement a complete content package are the ones who win.

Getting Started

Ready to stop half-assing your content marketing? Start with one platform and gradually expand. And if you're feeling overwhelmed by content creation and scheduling (who isn't?), check out PostFlow - your first 30 scheduled pieces are on the house. Remember, content marketing isn't about being everywhere at once. It's about being consistently valuable where it matters most. Now go make some damn good content!