You know you should post consistently on LinkedIn, but between client work, meetings, and actually running your business, content creation falls to the bottom of your priority list.
Here's a content calendar framework designed for busy professionals who don't have hours to spend on content creation.
The Weekly Content Mix
Instead of trying to create something new every day, use this weekly framework:
Monday: Value Post
Share an insight, tip, or lesson learned. This is your "how-to" or educational content.
Wednesday: Story Post
Share a personal experience, mistake, or win. People connect with stories.
Friday: Question Post
Ask your audience something . This drives engagement and gives you insights into what they care about.
This three-post-per-week schedule is sustainable and effective. You can always add more, but start here.
Instead of trying to create something new every day, use this weekly framework:
Monday: Value Post
Share an insight, tip, or lesson learned. This is your "how-to" or educational content.
Wednesday: Story Post
Share a personal experience, mistake, or win. People connect with stories.
Friday: Question Post
Ask your audience something. This drives engagement and gives you insights into what they care about.
This three-post-per-week schedule is sustainable and effective. You can always add more, but start here.
Monthly Themes
Plan your month around themes. Week 1 might focus on your core service. Week 2 on industry insights. Week 3 on behind-the-scenes. Week 4 on client success stories.
Themes help you stay focused and ensure you're covering all aspects of your expertise without feeling scattered.
Content Batching
Set aside 2 hours every Sunday to batch create your week's content. This is more efficient than trying to create posts daily.
During this time, write all three posts, create any visuals needed, and schedule them. Then you're done for the week.
The Idea Bank
Keep a running list of content ideas. When inspiration strikes, add it to the list. When it's time to create content, you'll have ideas ready.
Your idea bank should include: client questions, industry news, personal learnings, mistakes made, wins celebrated, and questions you want to ask your audience.
Repurposing Content
Don't create everything from scratch. Turn a long-form post into multiple shorter posts. Expand a comment into a full post. Repurpose your best-performing content.
One piece of content can become three posts with different angles. This makes content creation much more efficient.
Using Tools
Content creation tools can help you ideate, refine, and schedule content efficiently. The goal isn't to automate everything—it's to make the process frictionless.
Find tools that fit your workflow. Whether it's AI assistance, scheduling platforms, or simple templates, use what helps you stay consistent.
Making It Sustainable
The best content calendar is one you'll actually use. Start simple. You can always add complexity later.
Remember: three good posts per week beats seven mediocre posts. Quality and consistency matter more than frequency.
Build the habit first. Once posting becomes routine, you can optimize and expand. But start with what's sustainable for your schedule.
