Ever felt stuck staring at that blank LinkedIn post creator, wondering what the hell to write about? Been there, done that. After years of helping companies innovate and grow (and making plenty of content mistakes myself), I've discovered a game-changing approach to creating authentic content that actually resonates with your audience.
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Why Traditional Content Creation Sucks

Let's be real - sitting down to "brainstorm content ideas" is about as fun as watching paint dry. You end up either:
  • Recycling the same old boring advice everyone else is sharing
  • Getting lost in perfectionism hell
  • Procrastinating until you give up entirely

The Interview Method: Your Secret Weapon

Here's the thing: humans have been telling stories since we figured out how to grunt at each other around a campfire. It's literally in our DNA. So why not use that natural storytelling ability to create killer content?

How It Works

  1. Start with Conversations
Instead of trying to force ideas out of your brain, have a conversation about your expertise. Record it. Let it flow naturally.
  1. Extract the Gold
Pick out the moments where you shared something:
  • Unique to your experience
  • Actually helpful to your audience
  • Not just regurgitating common knowledge
  1. Add Your Special Sauce
Enhance those key points with:
  • Real-world examples
  • Data to back up your claims

  • Personal experiences that make it authentic

Transform It Into LinkedIn Gold

Once you've got your raw material, shape it into content that:
  • Matches your audience's needs
  • Uses language they understand
  • Feels authentic to your voice

The Secret Sauce to Making This Work

Speaking of authenticity (and here's a little behind-the-scenes), As Lead Content Strategist at PostFlow, the founder of Reruption and co-Lead Content Strategist. When I'm not helping enterprise companies build kick-ass new business models or recording podcast episodes about growth hacks, I'm probably mountain biking somewhere between Mallorca and Stuttgart. And let me tell you - this interview method? It's fucking brilliant for busy entrepreneurs who can't spend hours crafting perfect posts.

Time-Saving Pro Tip

Here's something I discovered while building PostFlow (shameless plug alert 🚨): the biggest time-suck isn't just coming up with ideas - it's the whole damn process of getting from idea to published post. That's why I'm obsessed with tools that automate the boring stuff. You want to focus on sharing your expertise, not wrestling with content calendars and posting schedules.

Making It Work for You

Start small:
  1. Record yourself talking about your expertise for 5 minutes
  2. Pick out ONE valuable insight
  3. Turn it into a LinkedIn post
  4. Rinse and repeat

Common Pitfalls to Avoid

  • Don't try to sound "professional" - sound like yourself
  • Avoid creating generic content just to post something
  • Don't overthink it (seriously, done is better than perfect)

The Bottom Line

Creating authentic content doesn't have to be a pain in the ass. Use interviews to tap into your natural storytelling abilities, focus on sharing genuine insights, and let technology handle the rest. Ready to give it a shot? Your first 30 pieces of content are waiting to be discovered in your brain - you just need the right process to get them out. P.S. If you're thinking "this sounds great but I barely have time to breathe," check out PostFlow. It'll help you turn those interview nuggets into scheduled content faster than you can say "LinkedIn influencer." Just sayin'. Remember: The best content comes from real conversations and experiences. Stop overthinking and start talking - your audience is waiting to hear what you have to say.