Why Building Software Is Like Growing a Garden: The Evolution of Better Tools

Ever caught yourself thinking "damn, creating content 5 times a week is a real pain in the ass"? Trust me, I get it. As someone who's been in the trenches of content creation, I've felt that struggle firsthand.

Hi there! I'm Philipp, founder of Reruption and host of the #buildinpublic podcast. When I'm not helping enterprises build their next big thing or sailing off the coast of Mallorca (yeah, I'm that lucky bastard who lives between Spain and Germany), I'm obsessing over making content creation less painful for folks like you.

The Problem with Traditional Software Development

Remember those old-school software products? The ones that got launched and then... nothing? Just sat there like that sad plant you forgot to water for months? Yeah, that's exactly what we're trying to avoid here.

Why The Old Way Sucks

One-and-done approach
No real user feedback integration
Stuck with initial assumptions
Gets outdated faster than your Instagram feed

The Garden Approach to Software Development

Think about it like growing a garden (and trust me, as someone who spends way too much time in his garden, this analogy hits home). You don't just plant seeds and walk away - you nurture, adjust, and respond to what's happening.

How Modern Tools Should Grow

Plant the seed (launch the basic product)
Watch it grow (gather user feedback)
Prune what doesn't work
Feed what does
Repeat until you've got something beautiful

The Reality Check

Here's the thing - I keep seeing these content creation tools pop up everywhere. Some work, most don't. But what makes the difference? It's not just about having a cool idea anymore.

What Actually Matters

User feedback integration
Rapid iteration
Understanding real pain points
Building for actual humans (shocking, right?)

The Numbers Don't Lie

When I was building PostFlow (shameless plug alert!), I noticed something interesting. You don't need to convince the whole world - you just need to find your people. Like, seriously, if just 10,000 users worldwide find value in your tool, you're onto something.

Finding Your Audience

Look, content creation is a universal pain point. Whether you're: - A solopreneur juggling 17 different hats - A small business owner trying to stay relevant - A freelancer building your personal brand - Just someone who's tired of staring at blank screens

There's a better way to do this shit.

The Evolution Factor

The magic happens when you stop thinking about software as a product and start thinking about it as a living thing. It needs to: - Grow with your needs - Adapt to feedback - Change when the market changes - Not suck (this is important)

The Future of Content Creation

Speaking of not sucking - imagine uploading a video snippet of yourself talking about your expertise, and having AI analyze it to create weeks worth of content in your voice. Sounds like science fiction? Well, that's exactly what PostFlow does (and yes, you can try it free for your first 30 pieces of content).

Final Thoughts

Building better tools isn't about having the perfect idea - it's about having the persistence to keep making it better. It's about listening, iterating, and sometimes completely pivoting based on what your users actually need.

Remember, success isn't about being perfect from day one. It's about being slightly less shitty each day until you've built something people actually want to use.

And hey, if you're tired of the content creation hamster wheel, maybe give PostFlow a shot. What's the worst that could happen? (Besides accidentally scheduling 30 posts about your cat - which, let's be honest, might actually improve your engagement.)