Wiza vs Captain Data
Wiza
- Platform: Contact data and prospecting
- Best For: B2B sales teams and recruiters
- Strength: Real-time verified emails and phones
- Users: 3+ users
Starting at $49/month
Captain Data
- Platform: Intent data APIs
- Best For: SaaS companies and developers
- Strength: Real-time signals and high concurrency
- Users: 500 users
Starting at €99.98/month
Table of Contents
At a Glance
Data Sources and Coverage
| Feature | Wiza | Captain Data |
|---|---|---|
| Verified Emails and Phones | ✓ Real-time verified data for 850M+ contacts with 99%+ deliverability | ✗ Focuses on intent signals, not direct contact verification |
| Company Firmographics | ✓ 40+ enrichment points including revenue, funding, headcount | ✓ Company Profile API with firmographics, funding, growth, employee distribution |
| People Profile Data | ✓ Role, job changes, contact info via prospecting tools | ✓ Attributes like role, email, skills, experience via People Profile API |
| Intent and Signals | ✗ Job-change monitoring but not broad intent signals | ✓ Signals API for career, social, review signals; Engagement API for workflows |
| Multi-Source Extraction | ✓ Web and LinkedIn via Chrome extension | ✓ Unified extraction from multiple sources with structured outputs |
Prospecting and Enrichment Tools
| Feature | Wiza | Captain Data |
|---|---|---|
| Search and Filtering | ✓ Wiza Prospect for targeted contact lists | ✗ API-based, requires custom implementation |
| Chrome Extension | ✓ Find contact data across web and LinkedIn | ✗ No browser extension; API-focused |
| Job-Change Monitoring | ✓ Wiza Monitor for alerts and CRM updates | ✗ Career signals via API but not dedicated monitoring |
| Data Enrichment Actions | ✓ Built-in email verification, pay-only-for-valid | ✓ Buyers Profile API for people and companies |
| Export Capabilities | ✓ Export lists with caps on plans | ✓ Scalable exports for millions of records |
Integrations and Automation
| Feature | Wiza | Captain Data |
|---|---|---|
| CRM Integrations | ✓ One-click with Salesforce, HubSpot, Pipedrive, Outreach, Zapier | ✗ API for custom integrations |
| API Access | ✓ Enterprise API access | ✓ Core strength: High concurrency up to 40 requests/second |
| Team Analytics | ✓ Track usage and performance across users | ✗ No built-in team analytics mentioned |
| Automation Limits | ✗ Usage-based limits per plan | ✓ Smart limits for safe, compliant automation |
| Zapier Support | ✓ Direct integration | ✗ API enables custom Zapier but not native |
Security and Compliance
| Feature | Wiza | Captain Data |
|---|---|---|
| Enterprise Security | ✓ Enterprise-grade security and compliance | ✓ SOC 2 Type II and GDPR compliant |
| Dedicated Support | ✓ Dedicated success manager on higher plans | ✓ Support levels from Bronze to Titanium with custom SLAs |
| Custom Onboarding | ✓ Enterprise custom onboarding | ✓ Custom for higher tiers |
Pricing and Accessibility
| Feature | Wiza | Captain Data |
|---|---|---|
| Free Tier | ✓ Free plan with 20 emails/month | ✗ Credit-based starting at €99.98/month |
| Pay-Per-Use Model | ✓ Pay only for valid emails/phones on some plans | ✓ Credit-based for operations |
| Team Plans | ✓ Team plan at $399/month for 3+ users | ✗ Custom enterprise, no explicit team plan |
| Non-Technical Access | ✓ UI-based prospecting and Chrome extension | ✗ Requires technical integration |
Pricing Comparison
Wiza starts at $49/month with a free tier for occasional use, focusing on usage-based contact data. Captain Data starts at €99.98/month with credit-based pricing for API operations, better for scalable integrations but harder to predict costs.
Wiza
Free (Annual Individual)
$0/month
Occasional prospecting
- 20 emails per month
- 5 phone numbers per month
- Great for occasional prospecting
Email (Annual Individual)
$83/month
Email-focused users
- Unlimited emails
- $0.35 per phone number
- 30,000 exports per year
Email + Phone (Annual Individual)
$166/month
Full contact data needs
- Unlimited emails
- Unlimited phone numbers
- 30,000 exports per year
Free (Monthly)
$0/month
Occasional prospecting
- 20 emails per month
- 5 phone numbers per month
- Great for occasional prospecting
Starter (Monthly)
$49/month
Small teams starting out
- 100 emails per month
- $0.15 per extra email
- 20 phone numbers per month
- $0.35 per extra phone number
- Team analytics
Email (Monthly)
$99/month
Higher email volume
- 500 emails per month
- $0.15 per extra email
- $0.35 per phone number
- Team analytics
Email + Phone (Monthly)
$199/month
Full access monthly
- 500 emails per month
- $0.15 per extra email
- 500 phone numbers per month
- $0.35 per extra phone number
- Team analytics
Team Plan (Annual)
$399/month
Teams of 3+
- 3+ users
- Unlimited emails
- Unlimited phone numbers
- CRM integrations
- Team analytics
- Wiza Prospecting Platform
- Advanced fields
- CSV import
- API access
- Dedicated success manager
Enterprise
Custom
Large-scale needs
- Custom user counts and usage limits
- Enterprise-grade security and compliance
- Advanced CRM and MAP integrations
- Real-time data enrichment at scale
- Dedicated account management
- Custom onboarding and training
Captain Data
Bronze Enrichment Example
€99.98/month
Basic enrichment and collection
- Approximately 2,500 credits per month for enrichment and collection
- Most operations at 1 credit per record
- Real-time API automations
- Access to all data types
- Annual billing discount applied in example estimate
Titanium Intent Monitoring Example
Custom (example €1.49 per 1,000 credits)
Large-scale intent tracking
- Intent monitoring for entities such as companies and people
- Average of 5 credits per entity per month for comprehensive monitoring
- Discounted rate of €1.49 per 1,000 credits in example scenario
- Designed for large-scale tracking of buying signals
- Higher-tier support with custom SLAs and dedicated resources
Support Levels (Bronze to Titanium)
Custom
Varying support needs
- Bronze: basic email support
- Silver: priority email and chat support
- Gold: 24/7 support across channels
- Platinum: 24/7 priority Slack support with dedicated account manager
- Diamond and Titanium: white-glove service and custom SLAs
Feature Deep Dive
Contact and Company Enrichment
Wiza
Strengths
- Real-time verified emails and phones for 850M+ contacts
- 40+ enrichment data points: revenue, funding, headcount
- Built-in email verification with 99%+ deliverability
- Pay-only-for-valid model minimizes costs
- Wiza Prospect for searching, filtering, exporting lists
Workflow
Search prospects → Enrich with verified data → Verify emails → Export to CRM
Captain Data
Strengths
- Buyers Profile API for people and companies
- People Profile: role, email, skills, experience
- Company Profile: firmographics, funding, growth, employee distribution
- Multi-source extraction with unified structured outputs
- Buyer’s Ecosystem API to map connections and related entities
Workflow
API call to enrich records → Process signals → Integrate into product or workflow
Wiza is superior for direct, user-friendly contact enrichment with verification and UI tools, ideal for sales teams. Captain Data excels in API-driven, scalable enrichment for developers, but lacks built-in verification and prospecting UI.
Monitoring and Automation
Wiza
Strengths
- Wiza Monitor for continuous job-change tracking and alerts
- Automates CRM updates on job changes
- Chrome extension for real-time web/LinkedIn prospecting
- Team analytics for usage tracking
- CSV import for bulk enrichment
Limitations
- No broad intent signals beyond jobs
- Automation tied to CRM integrations
Captain Data
Strengths
- Signals API for real-time career, social, review signals
- Engagement API for messaging and content workflows
- High concurrency (40 requests/second) for large-scale automation
- Smart limits ensure compliant, safe automation
- Scalable dataset exports for millions of records
Limitations
- No dedicated UI for monitoring; API-only
- Requires technical setup for automations
Wiza offers intuitive job-change monitoring and browser-based automation, perfect for sales reps. Captain Data provides broader, real-time signal automation via APIs, better for engineered workflows but less accessible for non-devs.
Integrations and API Access
Wiza
Strengths
- One-click integrations: Salesforce, HubSpot, Pipedrive, Outreach, Zapier
- API access on Team/Enterprise plans
- Free email finder and verifier utilities
- Seamless CRM hygiene and enrichment
Workflow
Prospect in UI → Enrich → One-click sync to CRM → Monitor updates
Captain Data
Strengths
- Unified APIs for all data types (people, companies, signals)
- High scalability for AI agents and SaaS products
- Custom integrations via API
- Compliance-focused for enterprise use
Limitations
- No native CRM one-click; custom dev needed
- Best for technical teams
Wiza wins for easy, no-code CRM integrations and utilities, suiting sales operations. Captain Data's APIs are more powerful for custom, high-volume integrations in product development.
Security, Compliance, and Support
Wiza
Strengths
- Enterprise-grade security and compliance
- Dedicated success manager on higher plans
- Custom onboarding and training for Enterprise
Limitations
- Advanced support on higher tiers only
Captain Data
Strengths
- SOC 2 Type II and GDPR compliance
- Support levels: Bronze (email) to Titanium (white-glove)
- Custom SLAs and dedicated resources on higher tiers
Limitations
- Support scales with custom pricing
Both offer strong enterprise security, but Captain Data has more granular support levels. Wiza provides better out-of-box compliance for sales tools, while Captain Data suits regulated API use cases.
Use Case Comparison
B2B Sales Team Prospecting
Wiza 🏆
Excellent
Verified contacts, Chrome extension, and CRM integrations streamline outbound prospecting and list building.
Best Plan: Starter ($49/month) or Team ($399/month)
Score: 10/10
Captain Data
Good
API enrichment useful but requires dev setup; lacks UI for quick prospecting.
Best Plan: Bronze (€99.98/month)
Score: 7/10
SDRs Prospecting on LinkedIn
Wiza 🏆
Excellent
Chrome extension pulls data directly from LinkedIn; job monitoring keeps lists fresh.
Best Plan: Email ($99/month)
Score: 10/10
Captain Data
Fair
Signals API can enrich LinkedIn data but no extension or easy UI access.
Best Plan: Bronze (€99.98/month)
Score: 5/10
Recruiters Sourcing Candidates
Wiza 🏆
Excellent
Scalable contact data, job-change alerts, and enrichment for candidate outreach.
Best Plan: Email + Phone ($199/month)
Score: 9/10
Captain Data
Good
People Profile API provides skills/experience data; suitable for automated sourcing.
Best Plan: Titanium (Custom)
Score: 8/10
Account-Based Marketing Teams
Wiza
Excellent
Targeted list building and enrichment for key accounts; CRM syncs.
Best Plan: Team ($399/month)
Score: 9/10
Captain Data
Excellent
Buyer’s Ecosystem API maps account connections; intent data for targeting.
Best Plan: Bronze (€99.98/month)
Score: 9/10
Revenue Ops for CRM Hygiene
Wiza 🏆
Excellent
Automates enrichment and job updates in CRM; reduces stale data.
Best Plan: Team ($399/month)
Score: 10/10
Captain Data
Good
API for bulk enrichment but needs custom pipelines.
Best Plan: Titanium (Custom)
Score: 7/10
SaaS Companies Building Products
Wiza
Fair
API access on enterprise but UI-focused; limited for custom products.
Best Plan: Enterprise (Custom)
Score: 6/10
Captain Data 🏆
Excellent
Designed for AI agents and sales products with real-time APIs.
Best Plan: Titanium (Custom)
Score: 10/10
Teams Building AI Agents
Wiza
Poor
Limited API scalability; better for human prospecting.
Best Plan: Not ideal
Score: 3/10
Captain Data 🏆
Excellent
Real-time intent data APIs perfect for AI integration.
Best Plan: Titanium (Custom)
Score: 10/10
Growth Teams Running Outbound
Wiza 🏆
Excellent
Prospecting platform and exports for large-scale outbound.
Best Plan: Email + Phone ($199/month)
Score: 9/10
Captain Data
Good
Automation workflows via APIs for outbound enrichment.
Best Plan: Bronze (€99.98/month)
Score: 8/10
Non-Technical Marketers Needing Leads
Wiza 🏆
Excellent
UI, extension, and no-code integrations; simple lead lists.
Best Plan: Starter ($49/month)
Score: 10/10
Captain Data
Poor
Technical setup required; not for simple lists.
Best Plan: Not suitable
Score: 2/10
Enterprise-Scale Data Needs
Wiza
Good
Custom enterprise with API, but UI limits ultra-scale.
Best Plan: Enterprise (Custom)
Score: 8/10
Captain Data 🏆
Excellent
High concurrency and smart limits for massive workloads.
Best Plan: Titanium (Custom)
Score: 10/10
Budget-Conscious SDRs
Wiza 🏆
Excellent
Free tier and $49 start; pay-for-valid saves money.
Best Plan: Free or Starter ($49/month)
Score: 9/10
Captain Data
Fair
Higher entry (€99.98); credits unpredictable for small use.
Best Plan: Bronze (€99.98/month)
Score: 5/10
DevOps Teams Automating Prospecting
Wiza
Fair
API on enterprise but not core focus.
Best Plan: Enterprise (Custom)
Score: 6/10
Captain Data 🏆
Excellent
API-first with concurrency for automated pipelines.
Best Plan: Titanium (Custom)
Score: 10/10
Pros and Cons
Wiza
Pros
- Real-time verified contact data reduces bounce rates and stale records
- Wiza Monitor automates job-change tracking and CRM updates
- Chrome extension makes it easy to prospect directly from LinkedIn and the web
- Strong coverage with claims of more contacts than major competitors
- Built-in email verification with pay-only-for-valid model
- One-click integrations with major CRMs and Zapier
- Free tier and utilities for email finding/verification
- Team analytics and enterprise security
Cons
- Platform focuses on data and enrichment, not full engagement or sequencing
- Heavy reliance on Chrome extension may not suit locked-down IT environments
- Some advanced capabilities (API, advanced fields, dedicated support) require higher-tier plans
- Export caps on annual plans may be limiting for very high-volume users
- No native content generation or copywriting features for outreach messaging
- Monthly plans more expensive than annual equivalents
Captain Data
Pros
- Unified API for people, company, and intent data, reducing integration complexity
- Strong focus on real-time signals rather than static databases
- Rich set of enrichment and data collection actions across multiple sources
- High scalability with concurrency and smart limits for safe automation
- Compliance with SOC 2 Type II and GDPR, suitable for enterprise use
- Engagement API supports messaging and workflow automation
- Scalable exports for large datasets
- Custom support levels up to white-glove service
Cons
- Credit-based pricing can be hard to predict for new users
- Best value requires engineering resources and technical integration
- Not ideal for non-technical marketers who just need simple lead lists
- Pricing examples are clear, but full tier structure and exact names are not fully disclosed publicly
- Focused on infrastructure and data, not on content creation or personal branding
- No free tier or browser tools for quick access
Final Verdict
Wiza and Captain Data target B2B intelligence but differ in approach: Wiza is a user-friendly prospecting tool for verified contacts and monitoring, ideal for sales teams. Captain Data is an API platform for real-time intent data, suited for developers and scalable products.
Choose Wiza for hands-on prospecting and contact accuracy in sales workflows. Opt for Captain Data if building automated, API-driven intelligence. For hybrid needs, use Wiza for front-line data and Captain Data for backend signals.
Overall Scores
Wiza
Value: 9/10
Captain Data
Value: 7/10
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