Whatagraph vs Kontentino
Whatagraph
- Platform: Multi-channel marketing data
- Best For: Automated reporting and analytics
- Strength: AI-powered insights and data visualization
- Users: Not specified
Starting at 199€/month
Kontentino
- Platform: 9 social platforms
- Best For: Team collaboration and content scheduling
- Strength: Approval workflows and AI content creation
- Users: 24,000 users
Starting at €49/month
Table of Contents
At a Glance
Core Functionality
| Feature | Whatagraph | Kontentino |
|---|---|---|
| Marketing Reporting & Analytics | ✓ AI-powered report creation, summaries, and chat-based insights | ✗ Analytics add-ons for post performance and best time to post |
| Social Media Scheduling | ✗ Not supported; focuses on data aggregation | ✓ Drag-and-drop calendar for 9 platforms with bulk scheduling |
| Data Visualization & Dashboards | ✓ Performance overview dashboards with goals and alerts | ✗ Limited to basic post analytics |
| Content Creation Tools | ✗ Not focused on content; emphasizes data insights | ✓ AI for post ideas, captions, images, hashtags, and brand voice |
AI Capabilities
| Feature | Whatagraph | Kontentino |
|---|---|---|
| AI-Powered Insights & Summaries | ✓ Whatagraph IQ for report creation, summaries, and Q&A | ✗ AI focused on content generation, not analytics |
| AI Content Generation | ✗ No content tools | ✓ Post ideas, caption generator, image generator, copy enhancer |
| AI Chat or Prompts | ✓ Chat-based insights via Whatagraph IQ | ✓ AI prompts for content, with limits per plan |
| Advanced AI (Custom Prompts) | ✓ Whatagraph IQ+ with custom prompts (Max plan) | ✗ Basic AI features, no custom advanced options |
Integrations & Data Sources
| Feature | Whatagraph | Kontentino |
|---|---|---|
| Marketing Platform Integrations | ✓ 50+ platforms (Essential, Advanced, Premium tiers) | ✗ Direct integrations with 9 social platforms |
| Social Media Platforms | ✗ Data pulls from social via integrations, no direct scheduling | ✓ Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, YouTube, Threads, Google Business Profile |
| Data Transformations & Blends | ✓ Pre-made and custom metrics, dimensions, source groups | ✗ No data transformation features |
| Advanced Destinations (e.g., BigQuery) | ✓ Transfer to BigQuery and Looker Studio (Max plan) | ✗ No export options mentioned |
Collaboration & Workflows
| Feature | Whatagraph | Kontentino |
|---|---|---|
| Approval Workflows | ✗ No workflow approvals; focuses on data sharing | ✓ Internal/external approvals, client roles, task assignment |
| Unlimited Users | ✓ Unlimited users on all plans | ✗ User seats limited per plan (3- custom) |
| White-Label Customization | ✓ White-label reports and custom domains for agencies | ✓ Branded approvals and reports via add-ons |
| Global Multi-Brand Management | ✓ Source groups and blends for cross-brand aggregation | ✓ Global Content Manager add-on for localized control |
Reporting & Delivery
| Feature | Whatagraph | Kontentino |
|---|---|---|
| Automated Report Delivery | ✓ Email delivery with PDF attachments, pre-made themes | ✓ Customizable PDF reports via analytics add-on |
| Custom Reports & Dashboards | ✓ Custom transformations, metrics, and visualizations | ✗ Basic post and page analytics |
| Performance Alerts & Goals | ✓ Dashboards with goals and alerts for KPIs | ✗ Best time to post suggestions via add-on |
| Competition Analysis | ✗ No competitor tools | ✓ Competition analysis via analytics add-on |
Mobile & Support
| Feature | Whatagraph | Kontentino |
|---|---|---|
| Mobile App | ✗ No mobile app mentioned | ✓ Mobile app for Starter+ and above (create, schedule, approve) |
| Customer Support Levels | ✓ Live chat (Free), Dedicated CSM (Boost+) | ✓ Human chat (Starter), Dedicated manager (Unlimited) |
| Enterprise Features (SSO, API) | ✓ SSO/SAML, public API (Max plan) | ✗ No enterprise security mentioned |
Pricing Comparison
Whatagraph starts at 199€/month with a free tier for basic reporting, emphasizing unlimited users and credits-based scaling for data sources. Kontentino begins at €49/month with clear limits on users, profiles, and posts, offering better entry-level value for social teams but requiring add-ons for full features.
Whatagraph
Free
Free
Small teams testing basic reporting
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Growing teams needing more data sources
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Agencies and teams with advanced needs
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Large enterprises with complex data needs
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
Kontentino
Starter
€49/month (billed annually) or €69/month (billed monthly)
Small teams or freelancers starting out
- 3 user seats
- 10 social profiles
- 100 posts per month
- 100 prompts in Kontentino AI features
- Human chat support
- Scheduling, planning, and social media calendar
- Optional add-ons: Analytics, Global Content Manager
Starter+
€79/month (billed annually) or €99/month (billed monthly)
Small teams needing mobile access
- 5 user seats
- 10 social profiles
- 200 posts per month
- Everything in Starter
- 500 AI prompts
- Video call support
- Mobile app for creating, scheduling, collaborating, and approving
- Optional add-ons: Analytics, Global Content Manager
Standard
€109/month (billed annually) or €149/month (billed monthly)
Medium teams with unlimited posting
- 10–30 user seats
- 40 social profiles
- Unlimited posts
- Everything in Starter+
- 1000 AI prompts
- Bulk actions for scheduling, copying, and approvals
- Inspirations feature for content ideas
- Optional add-ons: Analytics, Global Content Manager
Unlimited
Custom (request quote)
Large teams or agencies scaling up
- Unlimited posts
- Custom number of social profiles
- Custom number of users
- Everything in Standard
- Unlimited AI prompts
- Dedicated account manager
- Custom onboarding sessions
- Special care support plan
- Optional add-ons: Analytics, Global Content Manager
Feature Deep Dive
Reporting & Analytics Capabilities
Whatagraph
Strengths
- AI-powered Whatagraph IQ for instant reports, summaries, and chat insights
- Single source of truth for multi-channel data with 50+ integrations
- Custom transformations, metrics, and cross-channel blends
- Performance dashboards with goals, alerts, and global monitoring
- Automated PDF reports with themes and email delivery
Workflow
Connect data sources → Transform and aggregate → Generate AI reports → Deliver via email or dashboard
Kontentino
Strengths
- Analytics add-on for page/post performance, best time to post, and competition analysis
- Customizable PDF reports for social metrics
- Post-level insights integrated into calendar
- Basic engagement tracking across supported platforms
Workflow
Schedule posts → Track performance via add-on → Generate PDF reports → Analyze best times
Whatagraph dominates in comprehensive, AI-driven reporting across marketing channels, making it ideal for data-centric teams. Kontentino offers solid social-specific analytics but requires an add-on and lacks depth in cross-channel insights. Choose Whatagraph for advanced analytics; Kontentino for basic social reporting.
Content Creation & Scheduling
Whatagraph
Strengths
- No direct content tools; focuses on reporting created content performance
Limitations
- Lacks scheduling or creation features
- Data-focused only
Kontentino
Strengths
- AI tools for post ideas, captions, images, hashtags, and brand voice
- Visual drag-and-drop calendar for 9 platforms
- Bulk scheduling, first comments, and live previews
- Content labeling, Kanban views, and checklists
Limitations
- Limited to social media; no broader marketing content
Kontentino shines in AI-assisted social content creation and intuitive scheduling, perfect for teams managing posts. Whatagraph has no such features, prioritizing post-performance analysis. Kontentino is essential for content workflows; Whatagraph complements by analyzing results.
Collaboration & Workflow Management
Whatagraph
Strengths
- Unlimited users for team access to reports and dashboards
- White-label customization and custom domains for agencies
- Source credit system for managing shared data accounts
- Dedicated CSM for onboarding in higher tiers
Workflow
Share reports → Collaborate on insights via chat → Customize branding for clients
Kontentino
Strengths
- Approval workflows with client roles, commenting, and permissions
- Task assignment, bulk approvals, and external collaboration
- Global Content Manager for multi-market brands
- Mobile app for on-the-go approvals
Limitations
- User limits on lower plans
Kontentino excels in structured social workflows with approvals and client collaboration, suiting agencies. Whatagraph supports team access to analytics but lacks workflow tools. For content approval processes, Kontentino wins; for shared reporting, Whatagraph.
Integrations & AI Enhancements
Whatagraph
Strengths
- 50+ marketing platform integrations (Google Analytics, Facebook Ads, etc.)
- Whatagraph IQ for AI summaries and Q&A on data
- Advanced blends and transformations for custom insights
- Enterprise integrations like BigQuery export
Limitations
- Integrations tiered by plan
Kontentino
Strengths
- Native support for 9 social platforms
- AI for content-specific tasks (generation, enhancement, translation)
- Add-ons for analytics and global management
- Media storage for collaborative assets
Limitations
- Fewer overall integrations; social-focused
Whatagraph offers broader, deeper integrations for marketing data, with AI for insights. Kontentino's AI is tailored to social content, with platform-specific integrations. Whatagraph is better for data aggregation; Kontentino for social execution.
Use Case Comparison
Digital Agency Needing Client Reporting
Whatagraph 🏆
Excellent
AI-powered reports, white-label options, and unlimited users streamline client deliverables across channels.
Best Plan: Boost (499€/month)
Score: 10/10
Kontentino
Good
Strong approvals and collaboration, but reporting limited to social add-ons.
Best Plan: Standard (109€/month)
Score: 7/10
In-House Social Media Team
Whatagraph
Fair
Great for performance tracking, but no scheduling or content tools.
Best Plan: Start (199€/month)
Score: 5/10
Kontentino 🏆
Excellent
Collaborative planning, AI content, and scheduling across platforms fit daily social management.
Best Plan: Starter+ (79€/month)
Score: 9/10
E-Commerce Brand Tracking ROI
Whatagraph 🏆
Excellent
Cross-channel aggregation and custom metrics for paid, organic, email ROI analysis.
Best Plan: Boost (499€/month)
Score: 9/10
Kontentino
Good
Social analytics add-on helps, but lacks multi-channel depth.
Best Plan: Standard (109€/month) + Analytics
Score: 6/10
Global Brand with Multi-Region Needs
Whatagraph
Excellent
Source groups for cross-country/brand monitoring with AI insights.
Best Plan: Max (Custom)
Score: 9/10
Kontentino
Excellent
Global Content Manager add-on for localized planning and approvals.
Best Plan: Unlimited (Custom) + GCM
Score: 9/10
Freelancer Managing Client Social
Whatagraph
Poor
Overkill for scheduling; better for reporting if needed.
Best Plan: Free
Score: 3/10
Kontentino 🏆
Excellent
Affordable, structured workflows, and approvals for multiple clients.
Best Plan: Starter (49€/month)
Score: 10/10
Performance Marketing Team
Whatagraph 🏆
Excellent
Multi-ad account integration, transformations, and alerts for optimization.
Best Plan: Start (199€/month)
Score: 10/10
Kontentino
Fair
Social scheduling helps, but no ad performance tools.
Best Plan: Starter+ (79€/month)
Score: 4/10
Small Team on a Budget
Whatagraph
Good
Free tier for basics, but paid jumps to 199€.
Best Plan: Free
Score: 6/10
Kontentino 🏆
Excellent
Low entry price with trial, scalable without high jumps.
Best Plan: Starter (49€/month)
Score: 9/10
Agency with Complex Approvals
Whatagraph
Fair
White-label reports help, but no approval workflows.
Best Plan: Boost (499€/month)
Score: 5/10
Kontentino 🏆
Excellent
Robust internal/external approvals and client roles.
Best Plan: Standard (109€/month)
Score: 10/10
In-House Team Without Data Analysts
Whatagraph 🏆
Excellent
Non-technical interface and AI simplify reporting for non-experts.
Best Plan: Start (199€/month)
Score: 9/10
Kontentino
Good
Intuitive for social, but analytics add-on needed.
Best Plan: Starter (49€/month) + Analytics
Score: 7/10
Team Focused on Social Content Creation
Whatagraph
Poor
No content tools; only post-analysis.
Best Plan: Not suitable
Score: 2/10
Kontentino 🏆
Excellent
AI suite for ideas, captions, and visuals tailored to social.
Best Plan: Starter+ (79€/month)
Score: 10/10
Enterprise with Security Needs
Whatagraph 🏆
Excellent
SSO, API, governance, and priority support.
Best Plan: Max (Custom)
Score: 10/10
Kontentino
Good
Customizable for large teams, but less enterprise security.
Best Plan: Unlimited (Custom)
Score: 7/10
Team Needing Multi-Channel Insights
Whatagraph 🏆
Excellent
Blends data from 50+ sources for holistic views.
Best Plan: Boost (499€/month)
Score: 10/10
Kontentino
Fair
Social-only; limited to 9 platforms.
Best Plan: Standard (109€/month) + Analytics
Score: 4/10
Pros and Cons
Whatagraph
Pros
- Purpose-built for marketers with intuitive, non-technical interface
- Powerful AI layer (Whatagraph IQ) for instant reports, summaries, and Q&A
- Strong library of 50+ integrations with marketing platforms
- Unlimited users and reports on all plans, ideal for agencies and teams
- Advanced transformation features for custom metrics and aggregations
- White-label options and automated delivery for client-ready outputs
- Free tier for basic entry
Cons
- Entry-level paid plan starts at 199€/month, high for small teams
- Credit-based pricing requires careful planning for many accounts
- Some advanced features and integrations locked behind higher tiers
- Potential overlap with existing BI tools for mature data stacks
- No content creation or scheduling capabilities
- Public info lacks full details on credit thresholds
Kontentino
Pros
- Excellent collaboration and approval features for teams and clients
- AI features tailored to social media content creation and enhancement
- Supports 9 major platforms in a single drag-and-drop calendar
- Scales from small teams to enterprises with add-ons like Global Content Manager
- Transparent pricing with 14-day free trial and clear limits
- Mobile app and human support enhance usability
- Unlimited posts on higher plans for heavy schedulers
Cons
- May feel complex for solo users or simple scheduling needs
- Full analytics and advanced capabilities require paid add-ons
- Non-refundable billing policy for budget-sensitive users
- Interface optimized for teams, overkill for individuals
- Limited to social media; no broader marketing analytics
- Custom Unlimited plan requires sales contact
Final Verdict
Whatagraph and Kontentino target complementary aspects of marketing: Whatagraph for intelligent reporting and data unification, Kontentino for collaborative social management. Whatagraph empowers analytics-driven decisions with AI insights, while Kontentino streamlines content workflows for social teams.
Opt for Whatagraph if reporting and insights drive your strategy. Choose Kontentino for social content execution and teamwork. For full-stack needs, integrate both: use Kontentino for creation/scheduling and Whatagraph for analysis.
Overall Scores
Whatagraph
Value: 7/10
Kontentino
Value: 9/10
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