As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Waalaxy and Make extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Waalaxy

  • Platform: LinkedIn and Email
  • Best For: B2B prospecting and sales outreach
  • Strength: AI-powered multi-channel campaigns
  • Users: Not specified

Starting at €19/user/month

Make

  • Platform: Multi-app integrations
  • Best For: Complex workflow automation
  • Strength: Visual drag-and-drop builder
  • Users: Not specified

Starting at $9/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Prospecting & Outreach

Feature Waalaxy Make
LinkedIn Automation Automated invitations, messages, profile visits, and follow-ups Possible via custom integrations but no native support
Cold Email Sequences Automated follow-ups with multiple sender accounts Can automate emails via app integrations like Gmail
Email Finder Monthly credits for finding emails No built-in finder; relies on third-party integrations
AI Message Writing Waami AI for crafting outreach messages No native AI for content generation

Workflow Automation

Feature Waalaxy Make
Visual Drag-and-Drop Builder Pre-built campaign templates only Scenario builder for multi-step workflows
Multi-Step Workflows Focused on outreach sequences Handles complex branching, data transformation
Scheduling Options Automated sequences and follow-ups Real-time, interval-based, on-demand
Error Handling & Logging Basic retry and safety features Detailed logs, advanced retry controls

Integrations & CRM

Feature Waalaxy Make
Native CRM Sync Zapier, Make, native connectors to 2000+ tools Extensive library of 1000+ app integrations
Zapier/Make Support Integrates via Zapier and Make Native platform for building zaps-like automations
HTTP/Webhooks Limited to specific connectors Modules for any REST API
Chrome Extension For importing prospects from LinkedIn No browser extension

Team & Collaboration

Feature Waalaxy Make
Shared Workspaces Team prospecting with shared leads and analytics Team workspaces with role-based access
Anti-Duplicate Safety Prevents duplicate outreach across accounts No specific anti-duplicate for prospecting
Team Analytics Shared dashboards for teams Monitoring and governance for teams
Approval Workflows Basic collaboration but no formal approvals Branching logic but no built-in approvals

Analytics & Reporting

Feature Waalaxy Make
Campaign Analytics Lead prioritization and outreach tracking Execution logs and performance metrics
AI Lead Prioritization Waami for lead cleaning and prioritization Data transformation but no AI prioritization
Custom Reporting Basic team analytics Advanced monitoring and custom dashboards
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Waalaxy starts at €19/user/month with a freemium option for LinkedIn-focused prospecting, while Make starts at $9/month for broad automation. Waalaxy's pricing scales with invitations and email credits, suiting outreach needs, whereas Make's operation-based model fits variable workflow volumes.

Waalaxy

Freemium

€0/month

Testing basic LinkedIn outreach

  • 80 LinkedIn invitations per month
  • 25 Email Finder credits included
  • LinkedIn automation for basic outreach
  • Pre-filled message templates
  • Live chat with real humans, 5 days a week

Pro

€19/user/month

Individual sales pros starting automation

  • 300 LinkedIn invitations per month
  • 25 Email Finder credits included
  • Automated follow-up messages
  • Unlimited campaigns
  • Smart reply detection
  • CRM sync to 2000+ tools
  • CSV imports and exports
  • Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
  • Duplicate prevention
  • Team collaboration features

Advanced

€49/user/month

Scaling outreach with more volume

  • 800 LinkedIn invitations per month
  • 25 Email Finder credits included
  • All Pro features
  • Additional 500 invitations compared to Pro
  • Live chat support
  • Access to advanced campaign options

Business

€69/user/month

Teams needing email sequences

  • 800 LinkedIn invitations per month
  • 500 Email Finder credits included
  • All Advanced features
  • Cold email sequences
  • Automated email follow-ups
  • Multiple sender accounts
  • Priority support

Enterprise

Custom

Large teams or agencies

  • 800 LinkedIn invitations per user per month
  • 10,000 Email Finder credits included
  • All Business features
  • Team workspace for large teams or agencies
  • Easily expandable team size
  • LinkedIn-only or LinkedIn + Email configurations
  • Team analytics dashboard
  • Anti-duplicate security across accounts
  • Multi-account import
  • Dedicated onboarding session

LinkedIn Inbox Add-on

Custom

Enhanced inbox management

  • Enhanced LinkedIn inbox interface
  • Response templates
  • Scheduled automated follow-ups
  • Lead tagging and filtering
  • Export data to CRM
  • Planned intelligent answer analysis
  • Live chat with real humans, 5 days a week

Email Finder Credit Packs

From €30/month

High-volume email prospecting

  • Additional Email Finder credits on top of included quotas
  • Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
  • Decreasing per-credit cost for larger packs

Make

Free

Free

Testing basic automations

  • Limited operations per month
  • Basic access to scenario builder
  • Access to a subset of app integrations
  • Community support

Core

$9/month

Individuals building simple workflows

  • Increased monthly operations compared with Free
  • Access to most standard app integrations
  • Scheduling and basic error handling
  • Support for several active scenarios

Pro

$16/month

Power users needing priority

  • Higher monthly operation limits
  • Priority execution for scenarios
  • More advanced modules and integrations
  • Improved support response times

Teams

$29/month

Collaborating teams

  • Team workspaces and collaboration features
  • Role-based access controls
  • Higher operation quotas for growing teams
  • More advanced monitoring and governance options

Enterprise

Custom

Large-scale deployments

  • Custom operation and data limits
  • Dedicated account management and onboarding
  • Advanced security, compliance, and governance
  • Priority support and SLA options
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Outreach & Prospecting Capabilities

Waalaxy

Strengths
  • Automated LinkedIn actions: invitations, messages, visits, follow-ups
  • Cold email sequences with multi-sender support
  • Built-in Email Finder with credits
  • AI Waami for message crafting and lead prioritization
  • Pre-built 99+ campaign templates
  • Chrome extension for prospect imports
Workflow

Import prospects → Build sequence with templates/AI → Automate multi-channel outreach → Track replies and prioritize leads

Make

Strengths
  • Custom email/LinkedIn automation via integrations (e.g., Gmail, LinkedIn API)
  • Data mapping for personalized outreach
  • Scheduling for timed actions
  • No native prospecting but extensible
Workflow

Connect apps → Map data → Build scenario for outreach → Schedule and monitor executions

Waalaxy is purpose-built for LinkedIn/email prospecting with native tools and AI, making it faster for sales outreach. Make requires custom builds for similar functionality, offering more flexibility but higher setup time. Waalaxy wins for quick B2B prospecting; Make for integrated, custom outreach.

Waalaxy outreach automation features

Workflow & Automation Building

Waalaxy

Strengths
  • Pre-built multi-step campaigns for outreach
  • Smart reply detection and auto-follow-ups
  • CRM sync for lead handoff
  • Team-shared sequences with anti-duplicates
Limitations
  • Limited to prospecting workflows
  • No visual builder for custom logic

Make

Strengths
  • Visual drag-and-drop for complex multi-step scenarios
  • Branching routers, filters, data aggregation
  • HTTP/webhooks for any API
  • Advanced error handling and retries
Limitations
  • Steeper learning curve
  • Overkill for simple outreach

Make dominates in flexible, visual workflow building for diverse automations, ideal for operations and integrations. Waalaxy focuses on streamlined prospecting sequences without deep customization. Choose Make for broad automation needs; Waalaxy for targeted sales flows.

Integrations & CRM Connectivity

Waalaxy

Strengths
  • Native sync to CRMs via Zapier, Make, connectors
  • CSV imports/exports for leads
  • Prospect list cleaning and enrichment
Workflow

Run campaign → Sync leads to CRM → Prioritize with AI → Export reports

Make

Strengths
  • 1000+ pre-built app integrations (CRM, email, etc.)
  • Custom HTTP modules for any service
  • Data transformation tools
  • Webhooks for real-time triggers
Limitations
  • Requires scenario setup for each integration

Make offers superior integration depth and flexibility for connecting disparate apps. Waalaxy provides solid CRM sync tailored to leads but lacks broad API support. Make is better for enterprise integrations; Waalaxy for sales-specific connectivity.

Waalaxy CRM integrations

Team Collaboration & Analytics

Waalaxy

Strengths
  • Shared leads, team analytics dashboard
  • Anti-duplicate across accounts
  • LinkedIn Inbox with tags and templates
  • Priority support for teams
Limitations
  • Analytics focused on outreach metrics
  • No advanced governance

Make

Strengths
  • Role-based access in workspaces
  • Detailed execution logs and monitoring
  • Governance for enterprise teams
  • Collaboration on scenarios
Limitations
  • No prospecting-specific analytics

Waalaxy's team features shine for shared prospecting and safety in sales teams. Make excels in collaborative workflow management and detailed logging. Waalaxy for sales collaboration; Make for operational team automations.

Waalaxy team analytics
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

B2B Sales Team Prospecting on LinkedIn

Waalaxy 🏆

Excellent

Native LinkedIn automation, AI messages, and multi-channel sequences perfect for scaling outreach.

Best Plan: Pro (€19/month) or Business (€69/month) for email

Score: 10/10

Make

Fair

Can build custom LinkedIn/email flows but requires more setup and integrations.

Best Plan: Pro ($16/month)

Score: 6/10

Recruiting Agency Sourcing Candidates

Waalaxy 🏆

Excellent

LinkedIn imports from Recruiter Lite, automated invitations, team sharing for multiple clients.

Best Plan: Advanced (€49/month) or Enterprise (Custom)

Score: 9/10

Make

Good

Automate candidate data flows to ATS but no native LinkedIn prospecting.

Best Plan: Teams ($29/month)

Score: 7/10

Marketing Team Automating Workflows

Waalaxy

Fair

Limited to outreach; lacks broad marketing integrations.

Best Plan: Pro (€19/month)

Score: 5/10

Make 🏆

Excellent

Visual builder for CRM-email-analytics flows, extensive integrations.

Best Plan: Pro ($16/month) or Teams ($29/month)

Score: 10/10

Small Business Lead Generation

Waalaxy 🏆

Excellent

Affordable freemium to Pro, easy LinkedIn/email campaigns for growth.

Best Plan: Freemium or Pro (€19/month)

Score: 9/10

Make

Good

Low-cost entry for basic automations but steeper for custom leads.

Best Plan: Core ($9/month)

Score: 7/10

Enterprise Building Integration Hub

Waalaxy

Poor

Focused on prospecting; lacks enterprise governance.

Best Plan: Not suitable

Score: 3/10

Make 🏆

Excellent

Custom limits, security, dedicated support for large-scale automations.

Best Plan: Enterprise (Custom)

Score: 10/10

Sales Agency Managing Client Campaigns

Waalaxy 🏆

Excellent

Team workspaces, anti-duplicates, shared analytics for multi-client outreach.

Best Plan: Business (€69/month) or Enterprise (Custom)

Score: 9/10

Make

Good

Team workspaces for custom client automations but no outreach focus.

Best Plan: Teams ($29/month)

Score: 7/10

Startup Automating Operations

Waalaxy

Fair

Good for sales leads but limited for ops like invoicing or support.

Best Plan: Pro (€19/month)

Score: 5/10

Make 🏆

Excellent

No-code workflows for CRM, email, tools without coding.

Best Plan: Core ($9/month) or Pro ($16/month)

Score: 9/10

Solo Sales Professional

Waalaxy 🏆

Excellent

Freemium testing, AI assistance for non-copywriters, simple setup.

Best Plan: Freemium or Pro (€19/month)

Score: 10/10

Make

Fair

Powerful but learning curve for solo custom builds.

Best Plan: Core ($9/month)

Score: 6/10

Technical Team Handling APIs

Waalaxy

Poor

Limited API flexibility beyond connectors.

Best Plan: Not suitable

Score: 2/10

Make 🏆

Excellent

HTTP modules, webhooks for custom API integrations.

Best Plan: Pro ($16/month)

Score: 10/10

Growth Marketer Experimenting Campaigns

Waalaxy 🏆

Excellent

Multi-channel templates, AI for fast experimentation.

Best Plan: Advanced (€49/month)

Score: 9/10

Make

Good

Flexible for A/B testing via scenarios but more general.

Best Plan: Pro ($16/month)

Score: 8/10

Non-Technical User Needing Automation

Waalaxy 🏆

Good

Pre-built templates and AI lower barrier for outreach.

Best Plan: Pro (€19/month)

Score: 8/10

Make

Fair

Visual but steep curve for complex setups.

Best Plan: Core ($9/month)

Score: 6/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Waalaxy

Pros

  • Strong LinkedIn automation with multi-step campaigns
  • AI Waami assists in message writing and lead prioritization
  • Integrated Email Finder and multi-channel support
  • Team features with shared dashboards and anti-duplicates
  • Freemium plan for easy testing
  • Pre-built templates speed up setup
  • Chrome extension simplifies prospect imports

Cons

  • Limited to LinkedIn and email channels
  • Pricing complexity with add-ons and credits
  • Sensitive to LinkedIn platform changes
  • Analytics may lack depth for advanced sales
  • No built-in calling or pipeline tools
  • Enterprise requires custom sales contact

Make

Pros

  • Flexible visual builder for complex workflows
  • Extensive integrations with any app via HTTP/webhooks
  • Strong data mapping and error handling
  • Suitable for non-technical and developer users
  • Low entry price with free tier
  • Team collaboration with governance
  • Scalable for enterprise deployments

Cons

  • Steeper learning curve for beginners
  • Operation-based pricing escalates at scale
  • Complex scenarios hard to maintain
  • No native prospecting or AI content tools
  • Interface overwhelming for simple needs
  • Requires API knowledge for advanced cases
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Waalaxy and Make cater to distinct automation needs. Waalaxy is tailored for B2B sales with LinkedIn/email prospecting, AI assistance, and team safety. Make is a versatile no-code platform for building intricate workflows and integrations across business tools, though with a learning curve.

Opt for Waalaxy if your core need is efficient LinkedIn/email prospecting with minimal setup. Choose Make for flexible, cross-app automations beyond sales outreach. They complement each other: Waalaxy for front-end leads, Make for backend processing.

Overall Scores

Waalaxy

4.5 / 5.0

Value: 8/10

Make

4.4 / 5.0

Value: 9/10

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