Waalaxy vs Loomly
Waalaxy
- Platform: LinkedIn and email
- Best For: B2B sales and lead generation
- Strength: AI-powered outreach automation
- Users: Not specified
Starting at €19/user/month
Loomly
- Platform: Multiple social channels (Facebook, Instagram, LinkedIn, etc.)
- Best For: Team-based social media management
- Strength: Visual calendars and approval workflows
- Users: Not specified
Starting at Paid plans start at the lowest available tier above the free trial
Table of Contents
At a Glance
Platform Support
| Feature | Waalaxy | Loomly |
|---|---|---|
| LinkedIn Automation | ✓ Deep automation for invitations, messages, profile visits | ✓ Scheduling and posting support, but no prospecting automation |
| Email Outreach | ✓ Cold email sequences with follow-ups and multiple senders | ✗ Not supported |
| Facebook & Instagram | ✗ Not supported | ✓ Full scheduling, analytics, and unified inbox |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Multi-channel planning and auto-posting |
| Email Finder & Enrichment | ✓ Monthly credits for finding and cleaning emails | ✗ Not supported |
Automation & Outreach
| Feature | Waalaxy | Loomly |
|---|---|---|
| AI-Powered Messaging | ✓ Waami AI for message writing and lead prioritization | ✗ No AI outreach tools |
| Automated Follow-Ups | ✓ Multi-step campaigns for LinkedIn and email | ✗ Post scheduling only, no follow-up automation |
| Prospect List Building | ✓ Chrome extension imports from LinkedIn/Sales Navigator | ✗ Not supported |
| Post Scheduling | ✗ Focused on outreach, not content posting | ✓ Visual calendar for multi-channel scheduling |
| Auto-Posting & Inspiration | ✗ Not supported | ✓ Daily post ideas and built-in editor |
Collaboration & Management
| Feature | Waalaxy | Loomly |
|---|---|---|
| Team Workspaces | ✓ Shared leads, team analytics, anti-duplicate safety | ✓ Multi-level approval workflows and client workspaces |
| Unified Inbox | ✓ LinkedIn Inbox with tags and templates (add-on) | ✓ Cross-platform for comments, messages, replies |
| Approval Workflows | ✗ Basic team collaboration, no multi-level approvals | ✓ Customizable workflows for teams and agencies |
| Campaign Tracking | ✓ Pre-built templates and lead prioritization | ✓ Label-based tracking and reporting |
Analytics & Reporting
| Feature | Waalaxy | Loomly |
|---|---|---|
| Outreach Analytics | ✓ Team analytics for invitations, responses, conversions | ✗ Social media performance only |
| Social Analytics | ✗ Limited to LinkedIn outreach metrics | ✓ Advanced analytics with automated reports |
| CRM Integrations | ✓ Zapier, Make, native connectors for 2000+ tools | ✗ Creative integrations like Canva, but no CRM focus |
| Automated Reports | ✗ Basic dashboards, no automated social reports | ✓ Stakeholder-ready reports by campaign |
Integrations & Add-Ons
| Feature | Waalaxy | Loomly |
|---|---|---|
| Zapier/Make Support | ✓ CRM sync and automation integrations | ✗ Not emphasized |
| Creative Tools | ✗ No built-in editor | ✓ Image/video editor with 5M+ assets, Canva/Unsplash |
| Chrome Extension | ✓ For prospect imports from LinkedIn | ✗ Not available |
| Email Credit Packs | ✓ Additional credits for email finding | ✗ Not applicable |
Pricing Comparison
Waalaxy starts at €19/user/month with a freemium option for LinkedIn outreach, scaling with email features. Loomly's pricing is dynamic but targets professional teams, starting higher for multi-platform management. Waalaxy offers better value for prospecting-focused users, while Loomly justifies costs for collaborative social teams.
Waalaxy
Freemium
€0/month
Testing basic LinkedIn outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Individual sales pros starting automation
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Scaling outreach with more invitations
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Teams adding cold email sequences
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams or agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced LinkedIn management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
Extra email prospecting
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Loomly
Base Plan (example lowest paid tier)
$XX/month
Small teams or solo users starting out
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan (example mid-tier)
$YY/month
Growing teams needing more collaboration
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan (example higher tier)
$ZZ/month
Agencies and larger brands
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium / Top Plan
Custom monthly pricing
Professional teams with high volume
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Large businesses or franchises
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Prospecting & Outreach Automation
Waalaxy
Strengths
- Automated LinkedIn invitations, messages, profile visits, and follow-ups
- Cold email sequences with AI-written messages via Waami
- Email Finder with credits for prospect enrichment
- Pre-built 99+ campaign templates for quick setup
- Chrome extension for seamless prospect imports
Workflow
Import prospects → Build multi-channel campaign → AI-generate messages → Automate sequences → Track responses in inbox
Loomly
Strengths
- No prospecting automation; focuses on content posting
- Unified inbox for engagement follow-up
- Basic LinkedIn scheduling but no outreach tools
Workflow
N/A for prospecting
Waalaxy dominates in prospecting with full LinkedIn/email automation and AI assistance, ideal for sales outreach. Loomly lacks these features, making it unsuitable for lead generation but strong for post-engagement management.
Content Scheduling & Management
Waalaxy
Strengths
- Limited to outreach messages, not broad content scheduling
- Campaign templates for outreach sequences
- No visual calendar or multi-platform posting
Limitations
- Not designed for social content creation or scheduling
- Focus on one-way outreach, not two-way engagement
Loomly
Strengths
- Visual content calendar and library for multi-channel planning
- Built-in image/video editor with royalty-free assets
- Daily post inspiration and auto-posting across 8+ platforms
- Label-based campaign organization
Workflow
Ideate with inspiration → Create/edit content → Plan in calendar → Schedule/approve → Auto-post and monitor
Loomly is far superior for content scheduling with its visual tools and multi-platform support. Waalaxy's 'scheduling' is limited to outreach automation, not creative content management.
Collaboration & Team Features
Waalaxy
Strengths
- Shared leads and team analytics dashboard
- Anti-duplicate safety for multiple users
- Basic team prospecting with CRM sync
- LinkedIn Inbox add-on for collaborative replies
Limitations
- No multi-level approvals or client workspaces
- Focused on sales teams, not marketing collaboration
Loomly
Strengths
- Customizable multi-level approval workflows
- Unified inbox for team engagement
- Campaign tracking with labels for agencies
- Support for franchises and multi-location coordination
Limitations
- Interface may overwhelm small teams
- No sales-specific sharing like lead lists
Loomly offers more robust collaboration for marketing teams with approvals and multi-brand support. Waalaxy's features suit sales teams sharing prospects but lack depth in workflow approvals.
Analytics & Reporting
Waalaxy
Strengths
- Outreach metrics: invitations sent, responses, conversions
- AI lead prioritization and list cleaning
- Team dashboards for performance tracking
- Integrations for CRM reporting
Limitations
- No social engagement analytics
- Basic compared to full social tools
Loomly
Strengths
- Advanced social analytics across channels
- Automated reports and campaign performance
- Unified insights on engagement, reach, impressions
- Exportable data for stakeholders
Limitations
- No prospecting or email metrics
- Dynamic pricing affects access levels
Loomly provides deeper social media analytics for content performance. Waalaxy focuses on outreach ROI, making it better for sales tracking but limited for broad social insights.
Use Case Comparison
B2B Sales Team Relying on LinkedIn
Waalaxy 🏆
Excellent
Automated invitations, messages, and email follow-ups scale outreach efficiently for lead generation.
Best Plan: Pro (€19/user/month) or Business (€69/user/month) for email
Score: 10/10
Loomly
Poor
Lacks prospecting automation; only basic LinkedIn posting.
Best Plan: Not suitable
Score: 2/10
Recruiter Contacting Candidates at Scale
Waalaxy 🏆
Excellent
LinkedIn automation and email finder ideal for sourcing and following up with prospects.
Best Plan: Advanced (€49/user/month)
Score: 9/10
Loomly
Fair
Useful for employer branding posts but no outreach tools.
Best Plan: Base Plan
Score: 4/10
Marketing Agency Managing Client Social Media
Waalaxy
Fair
Team features for shared leads, but limited to LinkedIn/email, no multi-platform.
Best Plan: Enterprise (Custom)
Score: 5/10
Loomly 🏆
Excellent
Approval workflows, multi-channel support, and white-label reports perfect for agencies.
Best Plan: Advanced Plan ($ZZ/month)
Score: 10/10
Small Business Managing Multiple Social Channels
Waalaxy
Poor
Channel-limited; not for broad social management.
Best Plan: Not suitable
Score: 1/10
Loomly 🏆
Excellent
Affordable multi-platform scheduling and calendar for small teams.
Best Plan: Standard Plan ($YY/month)
Score: 9/10
Growth Marketer Experimenting with Campaigns
Waalaxy 🏆
Good
Strong for LinkedIn/email combos, AI for quick campaigns.
Best Plan: Business (€69/user/month)
Score: 8/10
Loomly
Good
Campaign tracking across social, but no email/LinkedIn depth.
Best Plan: Advanced Plan ($ZZ/month)
Score: 7/10
Digital Agency Handling Client Prospecting
Waalaxy 🏆
Excellent
Anti-duplicate safety and team dashboards for multi-client outreach.
Best Plan: Enterprise (Custom)
Score: 9/10
Loomly
Fair
Good for social content, but no prospecting for client acquisition.
Best Plan: Loomly Premium (Custom)
Score: 5/10
Brand or Creator Needing Content Calendar
Waalaxy
Poor
No content creation or scheduling tools.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Visual calendar, editor, and inspiration for consistent posting.
Best Plan: Standard Plan ($YY/month)
Score: 10/10
Sales Agency Generating Leads for Clients
Waalaxy 🏆
Excellent
Multi-account import and shared analytics for agency-scale prospecting.
Best Plan: Business (€69/user/month)
Score: 10/10
Loomly
Poor
No lead gen; only social engagement.
Best Plan: Not suitable
Score: 3/10
Nonprofit Seeking Discounted Social Management
Waalaxy
Fair
Freemium for basic outreach, but limited channels.
Best Plan: Freemium (€0/month)
Score: 6/10
Loomly 🏆
Excellent
Discounted plans for nonprofits with full social features.
Best Plan: Base Plan ($XX/month) with discount
Score: 9/10
Freelancer Building Prospect Lists
Waalaxy 🏆
Excellent
Affordable Pro plan with imports and AI messaging.
Best Plan: Pro (€19/user/month)
Score: 9/10
Loomly
Poor
Overkill for solo prospecting; focused on social.
Best Plan: Not suitable
Score: 2/10
Enterprise Marketing Team Coordinating Locations
Waalaxy
Fair
Custom enterprise for teams, but channel-limited.
Best Plan: Enterprise (Custom)
Score: 5/10
Loomly 🏆
Excellent
Scalable for multi-location with custom support.
Best Plan: Enterprise (Custom)
Score: 10/10
Small/Medium Business Automating Growth
Waalaxy 🏆
Good
LinkedIn/email for B2B growth without complexity.
Best Plan: Advanced (€49/user/month)
Score: 8/10
Loomly
Good
Multi-channel for brand awareness, but higher cost.
Best Plan: Standard Plan ($YY/month)
Score: 7/10
Pros and Cons
Waalaxy
Pros
- Very strong LinkedIn automation capabilities with pre-built multi-step campaigns
- AI assistant Waami helps non-copywriters craft high-performing outreach messages
- Integrated Email Finder and credit system for building multi-channel sequences
- Team features, shared dashboards, and anti-duplicate safety support agencies and larger teams
- Freemium plan and clear upgrade path make it easy to test before committing
- CRM sync and integrations via Zapier, Make, and native connectors
- Chrome extension for importing prospects from LinkedIn and Sales Navigator
Cons
- Channel coverage is focused on LinkedIn and email, lacking built-in calling or advanced pipeline tools
- Pricing can become complex when combining plans, add-ons, and extra email credits
- Reliance on a Chrome extension and LinkedIn’s ecosystem may be sensitive to platform changes
- Advanced sales organizations may eventually outgrow reporting and analytics depth
- Enterprise pricing is custom, requiring a sales conversation for accurate budgeting
- No support for broad social media content management
Loomly
Pros
- Clean, intuitive interface centered around a visual content calendar
- Strong collaboration and multi-level approval workflows for teams and agencies
- Robust campaign tracking with labels and reporting by campaign type
- Unified inbox for managing comments, messages, and replies across channels
- Advanced analytics and automated reporting for stakeholders and clients
- Built-in image and video editor with 5M+ royalty-free assets
- Daily post inspiration and content ideas for consistent publishing
- Integrations with major platforms and creative tools like Canva
Cons
- Feature-rich interface can feel heavy for solo creators or very small teams
- Pricing sits in the professional tool category and may be high for basic needs
- Focuses on management and scheduling rather than AI-powered content creation
- Exact plan names and prices are dynamically rendered and may require visiting the pricing page for current details
- Yearly plans cannot be terminated early, which reduces flexibility for some customers
- No prospecting or outreach automation features
Final Verdict
Waalaxy and Loomly target different aspects of digital outreach and management. Waalaxy is a powerhouse for LinkedIn/email prospecting, automating lead generation for sales and recruiting. Loomly is a collaborative social media suite for planning, scheduling, and analyzing content across platforms, ideal for marketing teams.
Choose Waalaxy if your priority is automating LinkedIn and email for lead gen and sales. Opt for Loomly if you need comprehensive social media management with team collaboration. For hybrid needs, integrate both: Waalaxy for outreach, Loomly for social engagement.
Overall Scores
Waalaxy
Lead Generation: 10/10
Multi-Platform: 3/10
Value: 8/10
Loomly
Lead Generation: 2/10
Multi-Platform: 10/10
Value: 7/10
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