Waalaxy vs Brand24
Waalaxy
- Platform: LinkedIn and email
- Best For: B2B prospecting and sales outreach
- Strength: Multi-channel automation with AI messaging
- Users: Not specified
Starting at €19/user/month
Brand24
- Platform: 25M+ online sources (social, news, blogs, etc.)
- Best For: Brand monitoring and crisis detection
- Strength: Real-time AI sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Outreach & Prospecting
| Feature | Waalaxy | Brand24 |
|---|---|---|
| LinkedIn automation (invitations, messages, visits) | ✓ Automated multi-step campaigns with 99+ templates | ✗ No outbound automation |
| Cold email sequences and follow-ups | ✓ Multi-sender accounts and automated sequences | ✗ Not supported |
| Email finder and lead enrichment | ✓ Monthly credits with additional packs | ✗ No lead finding tools |
| Prospect list cleaning and prioritization | ✓ AI-powered cleaning and prioritization | ✗ Not applicable |
Monitoring & Listening
| Feature | Waalaxy | Brand24 |
|---|---|---|
| Real-time mention tracking | ✗ No monitoring capabilities | ✓ Across 25M+ sources including social, news, forums |
| Sentiment and emotion analysis | ✗ Not supported | ✓ AI-powered in 108 languages |
| Topic and trend analysis | ✗ Not supported | ✓ AI Insights, Events Detection, and Topics |
| Hashtag and influencer tracking | ✗ Not supported | ✓ Reach, volume, and influencer metrics |
AI Capabilities
| Feature | Waalaxy | Brand24 |
|---|---|---|
| AI message writing and personalization | ✓ Waami AI for outreach messages | ✗ AI focused on analysis, not creation |
| AI insights and event detection | ✗ Not supported | ✓ AI Brand Assistant and Insights for trends |
| Multi-language AI processing | ✗ English-focused | ✓ 108 languages supported |
Analytics & Reporting
| Feature | Waalaxy | Brand24 |
|---|---|---|
| Campaign performance analytics | ✓ Team analytics and lead tracking | ✓ Reach, engagement, presence score, AVE |
| Automated reports and alerts | ✗ Basic support resources | ✓ Daily/weekly reports, storm alerts, notifications |
| White-labeled exports | ✗ Not supported | ✓ Excel, PDF, PowerPoint, QuickShare |
| Influencer and crisis analytics | ✗ Not applicable | ✓ Advanced influencer analysis and crisis detection |
Integrations & Collaboration
| Feature | Waalaxy | Brand24 |
|---|---|---|
| CRM sync and Zapier | ✓ Native connectors and Zapier/Make | ✓ Slack, Teams, API (extra fee) |
| Team workspaces and shared leads | ✓ Shared dashboards, anti-duplicate safety | ✓ Unlimited users, collaborative alerts |
| Chrome extension | ✓ For importing prospects from LinkedIn | ✗ Mobile app instead |
| Advanced filtering and search | ✗ Basic prospect imports | ✓ Boolean search, sentiment/reach filters |
Pricing Comparison
Waalaxy offers a freemium model starting at €0 with paid tiers from €19/user/month, ideal for scalable prospecting. Brand24 starts at $149/month (annual) with higher tiers for advanced monitoring, reflecting its enterprise-grade listening capabilities.
Waalaxy
Freemium
€0/month
Testing basic LinkedIn outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Individual sales pros starting automation
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Teams needing more invitations
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Businesses combining LinkedIn and email
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams and agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced LinkedIn management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
Extra lead finding needs
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Brand24
Individual
$199/month
Solo users monitoring basic keywords
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Budget-conscious individuals
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams with more monitoring needs
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Small teams on annual billing
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Professionals needing real-time AI
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Annual real-time monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Businesses with broader tracking
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Annual business monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale global monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Feature Deep Dive
Outreach & Prospecting Capabilities
Waalaxy
Strengths
- Automated LinkedIn actions: invitations, messages, visits, follow-ups
- Cold email sequences with multi-sender support and AI personalization via Waami
- Email Finder with credits for lead discovery
- Chrome extension for easy prospect imports from LinkedIn/Sales Navigator
- 99+ pre-built templates for quick multi-channel campaigns
Workflow
Import prospects → Clean and prioritize with AI → Launch automated sequences → Monitor replies in inbox
Brand24
Strengths
- No outbound outreach
- Focuses on inbound monitoring to inform prospecting strategies
Workflow
Not applicable
Waalaxy is purpose-built for outbound prospecting with deep LinkedIn and email automation, making it ideal for sales teams. Brand24 lacks any outreach tools, serving instead as a complementary monitoring layer to identify prospects via mentions.
Monitoring & Social Listening
Waalaxy
Strengths
- Limited to LinkedIn inbox monitoring with tags and reminders
- No broad online source coverage
Limitations
- No real-time alerts or sentiment tracking
- Focused only on outbound responses
Brand24
Strengths
- Real-time tracking of 25M+ sources: social, news, blogs, forums, podcasts, reviews
- Advanced filtering with Boolean search, sentiment, reach, language
- AI-powered sentiment, emotion, topic analysis in 108 languages
- Hashtag tracking, influencer analysis, and storm alerts for crises
Limitations
- No automation for responding to mentions
- Requires setup of keywords for effective monitoring
Brand24 dominates in comprehensive social listening with vast source coverage and AI analysis, perfect for reputation management. Waalaxy offers basic inbox monitoring but nothing comparable for inbound insights.
AI Capabilities
Waalaxy
Strengths
- Waami AI for crafting outreach messages, prospect prioritization
- Smart reply detection in campaigns
- Assists non-copywriters in creating personalized sequences
Limitations
- AI limited to outreach content, no analysis features
Brand24
Strengths
- AI Sentiment, Emotion, and Topic Analysis
- AI Insights, Events Detection, Brand Assistant for trend spotting
- Processes data across 108 languages for global insights
Limitations
- No AI for content creation or outbound personalization
Waalaxy's AI enhances outbound messaging and lead handling, while Brand24's AI excels at inbound analysis and predictive insights. They serve complementary roles: Waalaxy for action, Brand24 for intelligence.
Analytics & Reporting
Waalaxy
Strengths
- Team analytics dashboard for campaign performance
- Lead tracking, reply rates, and conversion metrics
- CRM sync for pipeline integration
Limitations
- Basic reporting, no white-label or automated exports
- Focused on outreach ROI, not broad sentiment
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencers
- Automated daily/weekly reports, storm alerts, push notifications
- White-labeled exports in Excel, PDF, PowerPoint, QuickShare
Limitations
- No outbound campaign tracking
- Advanced features tier-locked
Brand24 provides richer, automated reporting for monitoring with white-label options, suiting PR and marketing. Waalaxy's analytics are tailored to prospecting success but lack depth in visualization and automation.
Use Case Comparison
B2B Sales Team Prospecting on LinkedIn
Waalaxy 🏆
Excellent
Automates invitations, messages, and emails for scalable outreach, with AI for personalization and CRM sync for pipeline building.
Best Plan: Pro (€19/user/month) or Business (€69/user/month)
Score: 10/10
Brand24
Poor
No outbound tools; useful only for monitoring sales mentions indirectly.
Best Plan: Not suitable
Score: 2/10
PR Professional Managing Reputation
Waalaxy
Poor
Lacks monitoring; focused on outbound only.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and crisis detection across sources protect brand reputation effectively.
Best Plan: Pro ($299/month annual) for real-time
Score: 10/10
Marketing Agency Handling Multiple Clients
Waalaxy
Good
Team features, shared leads, and anti-duplicate support client campaigns, but no white-label reporting.
Best Plan: Enterprise (Custom)
Score: 7/10
Brand24 🏆
Excellent
Unlimited users, white-labeled reports, and multi-project AI insights ideal for agency monitoring across clients.
Best Plan: Business ($499/month annual)
Score: 9/10
Recruiter Sourcing Candidates
Waalaxy 🏆
Excellent
LinkedIn automation for invitations and follow-ups, email finder for contact details, perfect for scaling recruitment.
Best Plan: Advanced (€49/user/month)
Score: 9/10
Brand24
Fair
Can monitor employer brand mentions but no outreach automation.
Best Plan: Team ($249/month annual)
Score: 4/10
SaaS Company Monitoring Brand Awareness
Waalaxy
Fair
Useful for lead gen but no awareness tracking.
Best Plan: Pro (€19/user/month)
Score: 3/10
Brand24 🏆
Excellent
Tracks mentions, sentiment, and campaigns across social/news for awareness metrics like reach and AVE.
Best Plan: Pro ($299/month annual)
Score: 10/10
Small Business Experimenting with Outreach
Waalaxy 🏆
Excellent
Freemium plan and low starting price allow easy testing of LinkedIn/email campaigns without commitment.
Best Plan: Freemium (€0) or Pro (€19/user/month)
Score: 9/10
Brand24
Poor
High entry price not ideal for small budgets needing basic monitoring.
Best Plan: Individual ($149/month annual)
Score: 3/10
Enterprise Handling Global Crises
Waalaxy
Poor
No real-time monitoring or multi-language support for crises.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
Custom limits, unlimited AI insights, 108-language support, and storm alerts for global crisis response.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Growth Marketer Running Multi-Channel Campaigns
Waalaxy 🏆
Good
Combines LinkedIn and email for outbound, with templates for quick setup.
Best Plan: Business (€69/user/month)
Score: 8/10
Brand24
Good
Measures campaign impact via hashtag tracking and analytics, but no execution tools.
Best Plan: Business ($499/month annual)
Score: 7/10
Digital Agency Specializing in PR
Waalaxy
Fair
Can automate client outreach but lacks PR monitoring.
Best Plan: Enterprise (Custom)
Score: 5/10
Brand24 🏆
Excellent
White-label reports and multi-client projects for PR coverage tracking and sentiment.
Best Plan: Business ($499/month annual)
Score: 9/10
Solo Entrepreneur Generating Leads
Waalaxy 🏆
Excellent
Affordable per-user pricing and freemium for personal prospecting without team overhead.
Best Plan: Pro (€19/user/month)
Score: 9/10
Brand24
Poor
Overkill and expensive for solo lead gen without monitoring needs.
Best Plan: Not suitable
Score: 2/10
Agency Managing Influencer Campaigns
Waalaxy
Fair
Outreach automation for influencer contacts, but no tracking.
Best Plan: Advanced (€49/user/month)
Score: 6/10
Brand24 🏆
Excellent
Influencer analysis, reach metrics, and mention tracking for campaign measurement.
Best Plan: Pro ($299/month annual)
Score: 9/10
Sales Director Building Sales Pipeline
Waalaxy 🏆
Excellent
Multi-channel sequences, lead prioritization, and CRM integrations directly feed the pipeline.
Best Plan: Business (€69/user/month)
Score: 10/10
Brand24
Fair
Identifies sales opportunities via mentions but no automation to act on them.
Best Plan: Team ($249/month annual)
Score: 5/10
Pros and Cons
Waalaxy
Pros
- Strong LinkedIn automation with multi-step campaigns and 99+ templates
- AI Waami assists in message writing for effective outreach
- Integrated Email Finder and multi-channel sequences
- Team features like shared dashboards and anti-duplicate safety
- Freemium plan and transparent upgrade path for easy adoption
- Chrome extension simplifies prospect imports
- CRM integrations via Zapier and native connectors
Cons
- Limited to LinkedIn and email; no calling or pipeline tools
- Pricing complexity with add-ons and credit packs
- Dependent on Chrome extension and LinkedIn ecosystem risks
- Analytics may lack depth for advanced sales orgs
- Enterprise pricing requires sales discussion
- No built-in monitoring or inbound capabilities
Brand24
Pros
- Vast coverage of 25M+ sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis in 108 languages
- Real-time updates and alerts for quick crisis response
- Rich analytics including reach, AVE, and influencer insights
- Automated reporting with white-label options and exports
- Unlimited users and strong integrations like Slack/Teams
- Mobile app and API for flexible access
Cons
- High starting price unsuitable for small teams or solos
- Advanced AI features locked to higher tiers
- Keyword/mention limits demand careful management
- Interface complexity for basic monitoring needs
- API access adds extra costs
- No outbound automation or lead generation tools
Final Verdict
Waalaxy and Brand24 target distinct aspects of social media strategy: Waalaxy drives outbound lead generation through LinkedIn and email automation, while Brand24 enables inbound reputation management via comprehensive social listening. They are not direct competitors but complementary tools for full-funnel operations.
Select Waalaxy for proactive lead generation and outreach automation, especially if LinkedIn is central to your strategy. Opt for Brand24 if passive monitoring, sentiment insights, and reputation protection are critical. For optimal results, integrate both: use Waalaxy to engage prospects identified via Brand24's listening.
Overall Scores
Waalaxy
Lead Generation: 10/10
Value: 9/10
Brand24
Lead Generation: 3/10
Value: 7/10
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