Sprout Social vs Make
Sprout Social
- Platform: Social media across major networks
- Best For: Enterprise social teams and customer care
- Strength: Unified publishing, engagement, and ROI analytics
- Users: 30,000+ brands
Starting at $199 per seat/month
Make (formerly Integromat)
- Platform: App integrations and automations
- Best For: Teams automating multi-tool workflows
- Strength: Drag-and-drop scenario building for complex integrations
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Social Media Management
| Feature | Sprout Social | Make (formerly Integromat) |
|---|---|---|
| Publishing and Scheduling | ✓ Advanced publishing calendar with approvals and Optimal Send Times | ✗ Not a native social tool; requires integrations for scheduling |
| Engagement and Inbox | ✓ Smart Inbox for centralized customer care | ✗ No built-in social engagement; automates via APIs |
| Social Listening | ✓ AI-powered listening with sentiment tracking and Spike Alerts | ✗ Can automate listening via integrations but no native tools |
| Influencer Marketing | ✓ Platform with 10M+ creator profiles and campaign management | ✗ Not supported natively |
| Employee Advocacy | ✓ Solution to extend reach through employee networks | ✗ Not supported natively |
Automation and Integrations
| Feature | Sprout Social | Make (formerly Integromat) |
|---|---|---|
| Visual Workflow Builder | ✗ Limited to social-specific automations | ✓ Drag-and-drop scenario builder for multi-step workflows |
| App Integrations Library | ✓ Extensive with major social networks and Salesforce | ✓ Thousands of prebuilt integrations across CRM, marketing, etc. |
| API and Webhook Support | ✓ Sprout API for custom integrations | ✓ HTTP modules and webhooks for any REST API |
| Data Transformation Tools | ✗ Basic data handling in analytics | ✓ Advanced mapping, aggregation, and branching logic |
| Scheduling and Triggers | ✓ Optimal Send Times for social posts | ✓ Real-time, interval-based, and on-demand runs |
Analytics and Reporting
| Feature | Sprout Social | Make (formerly Integromat) |
|---|---|---|
| Social ROI Analytics | ✓ Premium Analytics with benchmarks and shareable reports | ✗ Execution logs but no social-specific analytics |
| Sentiment Analysis | ✓ In Smart Inbox and Listening add-on | ✗ Can integrate third-party sentiment tools |
| Error Handling and Logs | ✓ For social operations and approvals | ✓ Detailed execution logs, retry controls |
| Custom Reporting | ✓ Advanced filtering and interactive charts (add-on) | ✓ Custom dashboards via integrations |
Collaboration and Security
| Feature | Sprout Social | Make (formerly Integromat) |
|---|---|---|
| Team Collaboration | ✓ Publishing approvals and team reports | ✓ Shared workspaces and role-based access |
| Enterprise Security | ✓ SSO, dedicated onboarding for large orgs | ✓ Advanced security, compliance, governance |
| AI Assistance | ✓ AI Assist for posts, replies, and listening | ✗ No native AI; can integrate AI tools |
| Mobile App | ✓ iOS and Android for social management | ✗ Web-based; no dedicated mobile app |
Pricing Comparison
Sprout Social starts at $199 per seat/month for enterprise social management, while Make starts at $9/month for automation. Sprout's per-seat model suits large teams but is costly for small users; Make's operation-based pricing scales affordably for automations.
Sprout Social
Standard
$199 per seat/month
Small teams starting with social management
- 5 social profiles
- Keyword and location monitoring
- Unlimited AI-generated alt text
- Optimal send times
- Review management
- Group, profile and post-level reporting
- Mobile app for iOS and Android
- Access to add-ons like Premium Analytics and Listening (at extra cost)
Professional
$299 per seat/month
Growing teams needing unlimited profiles
- Everything in Standard
- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
- Advanced publishing and collaboration tools
- Mobile app for iOS and Android
Advanced
$399 per seat/month
Teams focused on customer care and productivity
- Everything in Professional
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
- Mobile app for iOS and Android
Enterprise
Custom
Large organizations with complex needs
- Everything in Advanced
- White-glove onboarding and implementation
- Plan tailored to enterprise business needs
- Dedicated service for hassle-free SSO setup
- Priority customer support
- Custom limits for social profiles and brand keywords
Premium Analytics (Add-on)
Custom
Advanced reporting needs
- Tailored performance insights
- Advanced filtering and segmentation
- Interactive charts and graphs
- Custom benchmarks and comparisons
- Shareable links for presentation-ready reports
Listening (Add-on)
Custom
Brands monitoring conversations
- AI-powered listening across millions of conversations
- Smart Categories for influential topics
- Sentiment tracking and scoring model
- Custom Spike Alerts for volume and sentiment changes
- Machine learning filters for relevant content
- External share links for business-critical insights
Employee Advocacy (Add-on)
Custom
Organizations leveraging employees
- Curated on-brand content hub for employees
- UTM parameters for tracking sales and engagement
- Earned media value calculations
- Tags for reporting and content organization
- My Feed, newsletters, Slack and mobile alerts
- Direct content push from Compose workflow
Professional Services (Add-on)
Custom
Teams needing guidance
- Strategic guidance and expert recommendations
- Personalized trainings and onboarding support
- Industry trend insights and education sessions
- Listening consultations and topic refinement
- Custom dashboards and reporting frameworks
- Implementation support, process reviews and tag audits
Influencer Marketing (Standalone or Add-on)
Custom
Brands running influencer campaigns
- Access to 10M+ creator profiles with smart filters
- Brand-safe creator discovery by topic
- End-to-end campaign management
- Conversion tracking with UTMs and pixels
- Robust analytics from social intelligence engine
- Tailored reporting across paid and organic performance
- Support for paying creator fees
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small teams starting automation
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Users needing higher volume and priority
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborating teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large-scale automation needs
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Social Media Management Capabilities
Sprout Social
Strengths
- Unified platform for publishing, engagement, analytics, and listening
- Smart Inbox for customer care and community management
- Advanced calendar with approvals and AI-enhanced posts
- Social listening with sentiment and alerts
- Influencer and employee advocacy tools
Workflow
Plan content → Get approvals → Publish with optimal times → Engage via Smart Inbox → Analyze ROI
Make (formerly Integromat)
Strengths
- Can automate social posting via integrations (e.g., Buffer, Hootsuite APIs)
- Workflows for cross-app data flow to social tools
- No native social UI; focuses on backend automation
Workflow
Set up scenario → Integrate social API → Trigger posts or monitor → Handle data transformations
Sprout Social is purpose-built for end-to-end social management with native tools for publishing and engagement. Make excels at automating social tasks behind the scenes but lacks a user-friendly social interface. Choose Sprout for direct social operations; Make for integrating social into broader workflows.
Automation and Integration Features
Sprout Social
Strengths
- Deep integrations with social networks and Salesforce
- Sprout API for custom extensions
- AI Assist for content and replies
- Helpdesk integrations in Advanced tier
Limitations
- Integrations focused on social and CRM
- No visual builder for complex non-social automations
Make (formerly Integromat)
Strengths
- Visual drag-and-drop for multi-step scenarios
- Extensive library plus HTTP/webhooks for any API
- Advanced data mapping, routers, and error handling
- Scheduling for real-time or batch automations
Limitations
- Requires technical setup for social-specific flows
- No built-in AI for content generation
Make is superior for flexible, visual automation across any apps, including social integrations. Sprout offers solid social-focused integrations but is less versatile for general workflow automation. For broad integrations, Make wins; for social-specific, Sprout is more streamlined.
Analytics and Reporting
Sprout Social
Strengths
- Premium Analytics with filtering, benchmarks, and reports
- Social listening for sentiment and spikes
- Team productivity and customer care reports
- Shareable, presentation-ready insights
Limitations
- Advanced analytics as add-on
- Social-focused only
Make (formerly Integromat)
Strengths
- Detailed execution logs and monitoring
- Custom dashboards via integrations
- Error handling and retry analytics
- Governance for team oversight
Limitations
- No native social or ROI analytics
- Reporting tied to automation runs
Sprout Social provides deep, social-specific analytics for ROI and listening. Make offers robust automation logging but lacks social insights. For social performance tracking, Sprout is essential; for workflow efficiency metrics, Make suffices.
Use Case Comparison
Enterprise Social Media Team
Sprout Social 🏆
Excellent
Comprehensive features for publishing, engagement, and analytics at scale; enterprise security and onboarding.
Best Plan: Enterprise (Custom)
Score: 10/10
Make (formerly Integromat)
Good
Useful for automating social data flows but lacks native management tools.
Best Plan: Enterprise (Custom)
Score: 6/10
High-Volume Customer Care Team
Sprout Social 🏆
Excellent
Smart Inbox, sentiment analysis, and AI replies streamline support across social channels.
Best Plan: Advanced ($399/seat/month)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate ticket routing but no unified inbox.
Best Plan: Teams ($29/month)
Score: 5/10
Agency Managing Multiple Clients
Sprout Social 🏆
Good
Robust reporting and collaboration but per-seat pricing scales costly; no dedicated workspaces.
Best Plan: Professional ($299/seat/month)
Score: 8/10
Make (formerly Integromat)
Good
Team workspaces for client automations; affordable scaling.
Best Plan: Teams ($29/month)
Score: 7/10
Startup Needing Workflow Automation
Sprout Social
Poor
Overkill and expensive for non-social automations.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Low-cost visual automations for CRM, email, and social integrations.
Best Plan: Core ($9/month)
Score: 9/10
Mid-Market Team Focused on Social ROI
Sprout Social 🏆
Excellent
Advanced analytics and listening for strategic decisions.
Best Plan: Advanced ($399/seat/month) + Premium Analytics
Score: 9/10
Make (formerly Integromat)
Fair
Can pull data for custom reports but no ROI focus.
Best Plan: Pro ($16/month)
Score: 4/10
Operations Team Building Integrations
Sprout Social
Fair
Good for social-CRM links but limited beyond.
Best Plan: Advanced ($399/seat/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Powerful for connecting any apps with visual logic.
Best Plan: Pro ($16/month)
Score: 10/10
Brands Running Influencer Campaigns
Sprout Social 🏆
Excellent
Dedicated platform with creator discovery and management.
Best Plan: Enterprise + Influencer Add-on
Score: 10/10
Make (formerly Integromat)
Poor
No native tools; custom builds possible but inefficient.
Best Plan: Not suitable
Score: 3/10
Organizations with Employee Advocacy
Sprout Social 🏆
Excellent
Curated content hub and tracking for employee sharing.
Best Plan: Professional + Employee Advocacy Add-on
Score: 9/10
Make (formerly Integromat)
Fair
Can automate content distribution but no advocacy features.
Best Plan: Teams ($29/month)
Score: 4/10
Budget-Conscious SMB
Sprout Social
Poor
High pricing not ideal for small budgets.
Best Plan: Not suitable
Score: 3/10
Make (formerly Integromat) 🏆
Excellent
Affordable plans for basic to advanced automations.
Best Plan: Core ($9/month)
Score: 9/10
Unifying Social with CRM
Sprout Social 🏆
Excellent
Seamless Salesforce integrations and customer care reports.
Best Plan: Advanced ($399/seat/month)
Score: 9/10
Make (formerly Integromat)
Good
Strong for CRM-social data flows via APIs.
Best Plan: Pro ($16/month)
Score: 8/10
Developers Building Complex Workflows
Sprout Social
Fair
API access but not visual or flexible for non-social.
Best Plan: Advanced ($399/seat/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Visual yet powerful for devs with branching and data tools.
Best Plan: Teams ($29/month)
Score: 10/10
Brands Needing Social Listening
Sprout Social 🏆
Excellent
AI-powered with categories, sentiment, and alerts.
Best Plan: Professional + Listening Add-on
Score: 10/10
Make (formerly Integromat)
Poor
Integrate external tools but no native listening.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
Sprout Social
Pros
- Extremely comprehensive for social publishing, engagement, analytics, and listening
- Strong ROI focus with advanced Premium Analytics and benchmarks
- AI Assist speeds up content creation and customer responses
- Smart Inbox streamlines high-volume social customer care
- Robust integrations with social networks and Salesforce
- Enterprise-grade security, SSO, and dedicated onboarding
- Add-ons for specialized needs like influencer marketing and advocacy
Cons
- High per-seat pricing prohibitive for small teams or solos
- Annual billing limits flexibility
- Complex features require training
- Advanced capabilities like Listening and Analytics as extra costs
- Overkill for basic scheduling or non-social automation
- Limited to social media ecosystem
Make (formerly Integromat)
Pros
- Flexible visual builder for complex, multi-step automations
- Large integration catalog plus universal HTTP/webhook support
- Strong data transformation and branching capabilities
- Suitable for non-technical users and developers alike
- Robust scheduling, logging, and error handling
- Affordable pricing with free tier and operation-based scaling
- Team collaboration and enterprise governance options
Cons
- Steeper learning curve than simple tools
- Operation-based pricing expensive at high volumes
- Complex scenarios hard to maintain without documentation
- Interface overwhelming for beginners
- No native social management or AI content tools
- Requires technical knowledge for advanced API use
Final Verdict
Sprout Social and Make address different aspects of digital operations. Sprout Social is a full-suite social media platform for enterprise-grade management, engagement, and analytics. Make is a versatile automation tool for connecting apps and streamlining workflows, including social integrations. They complement each other rather than compete directly.
Choose Sprout Social for dedicated social media operations and ROI measurement. Opt for Make if automation and integrations across tools are your core need. For hybrid setups, integrate Make with Sprout to automate data flows, enhancing efficiency without replacing social capabilities.
Overall Scores
Sprout Social
Value: 6/10
Make (formerly Integromat)
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
