Sprinklr vs Make
Sprinklr
- Platform: 30+ digital and social channels
- Best For: Enterprise customer experience management
- Strength: AI-native unified architecture
- Users: Global brands like Microsoft, Dow
Starting at Custom
Make (formerly Integromat)
- Platform: Thousands of app integrations
- Best For: Workflow automation and integrations
- Strength: Visual drag-and-drop builder
- Users: Startups, SMBs, and enterprises
Starting at $9/month
Table of Contents
At a Glance
Platform Support
| Feature | Sprinklr | Make (formerly Integromat) |
|---|---|---|
| Social Media Channels | ✓ 30+ channels including social, messaging, and digital | ✗ Not native; requires integrations with social tools |
| Omnichannel Contact Center | ✓ Voice, chat, email, messaging, social | ✗ Can integrate but no built-in center |
| App Integrations | ✓ Enterprise APIs and governance-focused | ✓ Thousands of prebuilt, plus HTTP/webhooks |
| CRM/Operations Tools | ✓ Unified with marketing/service suites | ✓ Extensive library for CRM, email, analytics |
Automation & Workflows
| Feature | Sprinklr | Make (formerly Integromat) |
|---|---|---|
| Visual Workflow Builder | ✗ Unified architecture but not visual drag-and-drop | ✓ Drag-and-drop scenario builder for multi-step |
| AI Automation | ✓ AI Agents, Copilot for service and insights | ✗ Logic-based but no native AI agents |
| Scheduling Options | ✓ Social publishing and campaign planning | ✓ Real-time, interval, on-demand runs |
| Error Handling & Logging | ✓ Enterprise governance and compliance | ✓ Detailed logs, retries, branching logic |
AI & Insights
| Feature | Sprinklr | Make (formerly Integromat) |
|---|---|---|
| AI-Powered Analytics | ✓ Social listening, competitive benchmarking, conversational analytics | ✗ Data transformation but no AI insights |
| AI Agents/Copilot | ✓ For customer self-service and agent productivity | ✗ Not available |
| Data Mapping & Transformation | ✓ Unified data across suites | ✓ Advanced tools for aggregation and mapping |
| Media Monitoring | ✓ Across social and news channels | ✗ Can integrate but no native monitoring |
Social Management
| Feature | Sprinklr | Make (formerly Integromat) |
|---|---|---|
| Publishing & Engagement | ✓ Across 30+ channels with listening and advertising | ✗ Requires third-party integrations |
| Employee Advocacy | ✓ Distributed social management | ✗ Not available |
| Campaign Planning | ✓ Content marketing and analytics | ✗ Can automate but no native planning |
| Social Listening | ✓ AI-powered with product/location insights | ✗ Via integrations only |
Enterprise Features
| Feature | Sprinklr | Make (formerly Integromat) |
|---|---|---|
| Governance & Security | ✓ Enterprise-grade with compliance | ✓ Role-based access, custom deployments |
| Team Collaboration | ✓ Unified platform for cross-functional teams | ✓ Shared workspaces and roles |
| Scalability | ✓ Global scale for large enterprises | ✓ From startups to enterprises with custom limits |
| Custom APIs/Webhooks | ✓ Enterprise integrations | ✓ HTTP modules and webhooks for any REST API |
Pricing Comparison
Sprinklr offers custom enterprise pricing with no public tiers, ideal for large-scale deployments but lacking transparency. Make provides clear, tiered pricing starting at $9/month, scaling with operations and team needs, offering better accessibility for SMBs and growing teams.
Sprinklr
Enterprise Unified-CXM
Custom
Large enterprises needing full platform access
- Access to one or more Sprinklr product suites (Service, Social, Insights, Marketing)
- Unified-CXM platform with shared data, AI, and governance
- Omnichannel support across social, messaging, chat, email, and voice
- AI capabilities including Sprinklr AI Agents, Copilot, and analytics
- Enterprise integrations, security, and compliance features
Suite-based Licensing (Service / Social / Insights / Marketing)
Custom
Organizations focusing on specific areas like social or service
- Licensing focused on a primary suite such as Sprinklr Service or Sprinklr Social
- Modular add-ons for capabilities like social listening, contact center intelligence, or marketing analytics
- Support for regional or functional rollouts within large enterprises
- Access to Unified-CXM platform features relevant to the chosen suite
AI & Automation Add-ons
Custom
Enhancing core suites with AI
- AI Agents for customer self-service and automation
- Agent Copilot for real-time guidance and productivity
- Conversational analytics and AI-powered insights
- AI+ Studio for building and customizing AI use cases
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small teams starting automation
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Advanced users needing more capacity
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborating teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations with high volume
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Social Media Management Capabilities
Sprinklr
Strengths
- Unified social publishing, engagement, listening across 30+ channels
- AI-powered listening with competitive benchmarking and insights
- Employee advocacy and distributed social for global teams
- Integrated with marketing and service suites for full CXM
Workflow
Plan campaigns → Publish/engage → Listen and analyze → Optimize with AI
Make (formerly Integromat)
Strengths
- Automate social workflows via integrations (e.g., connect to Hootsuite, Buffer)
- Visual scenarios for posting, engagement triggers, data sync
- Data transformation for social analytics feeds
- Flexible for custom social automations
Workflow
Build scenario → Integrate social apps → Trigger automations → Monitor logs
Sprinklr provides native, enterprise-grade social management with deep AI and omnichannel integration, ideal for large-scale CXM. Make offers flexible automation for social tasks through integrations but lacks built-in social tools, making it better for custom workflow enhancements.
Automation & Integrations
Sprinklr
Strengths
- Unified architecture connects marketing, social, service, insights
- Enterprise APIs, governance for secure integrations
- AI Agents automate customer interactions across channels
- Modular suites for targeted automation
Limitations
- Less visual; focused on enterprise rather than no-code flexibility
- Custom implementation required
Make (formerly Integromat)
Strengths
- Visual drag-and-drop for complex multi-step workflows
- Thousands of prebuilt integrations plus HTTP/webhooks
- Advanced data mapping, branching, scheduling
- Suitable for no-code to low-code users
Limitations
- No native AI automation
- Relies on third-party for domain-specific features
Make shines in flexible, visual automation and broad integrations for general business processes. Sprinklr's automation is deeply integrated into CXM with AI focus but less accessible for quick, custom builds. Choose Make for versatile workflows, Sprinklr for unified enterprise automation.
AI & Analytics Capabilities
Sprinklr
Strengths
- AI-native with Agents, Copilot, AI+ Studio for custom use cases
- Social listening, media monitoring, competitive insights
- Conversational analytics across omnichannel data
- Product, location, and campaign analytics
Workflow
Collect data → AI analyzes → Generate insights/reports → Act with Copilot
Make (formerly Integromat)
Strengths
- Data aggregation and transformation for custom analytics
- Integrate with analytics tools (e.g., Google Analytics, Tableau)
- Error handling and logging for workflow insights
- Scheduling for automated reporting
Limitations
- No built-in AI; relies on integrated tools
- Less focus on social/CXM insights
Sprinklr dominates in AI-driven CXM insights with native tools for social and service. Make supports analytics through automation but lacks Sprinklr's depth in AI and domain-specific intelligence. Sprinklr for enterprise AI needs, Make for integrated data flows.
Enterprise Governance & Security
Sprinklr
Strengths
- Enterprise-grade security, compliance, governance
- Unified data architecture with role-based controls
- Scalable for global brands with regional support
- Integrations with enterprise systems
Limitations
- Complexity in setup and management
Make (formerly Integromat)
Strengths
- Role-based access, team workspaces
- Custom deployments, advanced monitoring
- Compliance features in Enterprise tier
- Secure webhooks and API handling
Limitations
- Less emphasis on CXM-specific governance
- Scales via operations, not unified platform
Both offer strong enterprise features, but Sprinklr's unified CXM governance is superior for regulated industries and global scale. Make provides flexible governance for automation hubs. Sprinklr for comprehensive CX security, Make for workflow-focused controls.
Use Case Comparison
Enterprise Customer Experience Management
Sprinklr 🏆
Excellent
Unified-CXM unifies social, marketing, service, insights with AI for global brands handling high-volume interactions.
Best Plan: Enterprise Unified-CXM (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate CX workflows via integrations but lacks native omnichannel CXM platform.
Best Plan: Enterprise (Custom)
Score: 5/10
Large Social Media Team
Sprinklr 🏆
Excellent
Native publishing, engagement, listening across 30+ channels with employee advocacy and governance.
Best Plan: Suite-based Licensing (Social) (Custom)
Score: 9/10
Make (formerly Integromat)
Good
Automate social tasks (e.g., posting via integrations) but no native social management.
Best Plan: Teams ($29/month)
Score: 6/10
SMB Workflow Automation
Sprinklr
Poor
Overkill for SMBs; complex and expensive without full enterprise needs.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Affordable visual builder for multi-app workflows, ideal for SMB operations and marketing.
Best Plan: Core ($9/month) or Pro ($16/month)
Score: 10/10
AI-Driven Contact Center
Sprinklr 🏆
Excellent
Omnichannel support with AI Agents and Copilot for service automation.
Best Plan: Suite-based Licensing (Service) (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Integrate with contact tools but no native AI center.
Best Plan: Pro ($16/month)
Score: 4/10
Marketing Campaign Planning
Sprinklr 🏆
Excellent
Integrated planning, content marketing, analytics across digital channels.
Best Plan: Suite-based Licensing (Marketing) (Custom)
Score: 9/10
Make (formerly Integromat)
Good
Automate campaign triggers and data flows between marketing tools.
Best Plan: Teams ($29/month)
Score: 7/10
Startup App Integrations
Sprinklr
Poor
Enterprise-focused; too heavy for startup agility.
Best Plan: Not suitable
Score: 3/10
Make (formerly Integromat) 🏆
Excellent
No-code integrations for CRM, email, analytics to streamline startup ops.
Best Plan: Core ($9/month)
Score: 10/10
Global Brand Social Management
Sprinklr 🏆
Excellent
Scalable for 30+ channels, local social, governance for international teams.
Best Plan: Enterprise Unified-CXM (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Scale automations but lacks native global social features.
Best Plan: Enterprise (Custom)
Score: 5/10
Operations Team Automation
Sprinklr
Good
Automate via unified platform but CXM-focused.
Best Plan: Suite-based Licensing (Custom)
Score: 6/10
Make (formerly Integromat) 🏆
Excellent
Complex workflows for ops across SaaS, with data handling.
Best Plan: Pro ($16/month)
Score: 9/10
Regulated Industry Compliance
Sprinklr 🏆
Excellent
Strong governance, security, compliance for CXM in regulated sectors.
Best Plan: Enterprise Unified-CXM (Custom)
Score: 10/10
Make (formerly Integromat)
Good
Enterprise tier compliance but less CX-specific.
Best Plan: Enterprise (Custom)
Score: 7/10
AI-Driven Business Transformation
Sprinklr 🏆
Excellent
AI-native for contact centers, social, insights transformation.
Best Plan: AI & Automation Add-ons (Custom)
Score: 9/10
Make (formerly Integromat)
Fair
Integrate AI tools but no native AI platform.
Best Plan: Teams ($29/month)
Score: 5/10
Budget-Conscious Team
Sprinklr
Poor
Custom pricing too opaque and high for non-enterprises.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Starts free/$9/month, scales affordably.
Best Plan: Core ($9/month)
Score: 10/10
Cross-Functional Enterprise Teams
Sprinklr 🏆
Excellent
Unifies marketing, social, service, insights for collaboration.
Best Plan: Enterprise Unified-CXM (Custom)
Score: 10/10
Make (formerly Integromat)
Good
Team workspaces for shared automations.
Best Plan: Teams ($29/month)
Score: 7/10
Pros and Cons
Sprinklr
Pros
- Truly unified Unified-CXM architecture across service, social, marketing, and insights
- Deep AI-native capabilities including AI Agents, Copilot, and conversational analytics
- Extensive omnichannel support across social, messaging, chat, email, and voice
- Strong enterprise governance, security, and integration capabilities
- Proven at scale with global brands like Microsoft, Dow, 3M, and Umniah
- Social publishing, engagement, listening, and advertising across 30+ channels
- AI-powered social listening, competitive benchmarking, and media monitoring
Cons
- No public pricing; all plans are custom and quote-based, reducing transparency
- Platform complexity and breadth can lead to longer implementations and change management
- Best suited to large enterprises; may be overkill for small or mid-sized teams
- Requires strong internal ownership and strategy to fully realize Unified-CXM benefits
- Website documentation assumes enterprise buyers and can feel overwhelming for newcomers
- Limited flexibility for quick, no-code custom automations outside CXM
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Affordable pricing starting at $9/month with free tier
- Team collaboration with shared workspaces and role-based access
- Scales from startups to enterprises with custom options
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No native social management or CXM features; relies on integrations
- Lacks deep AI capabilities for insights or automation
Final Verdict
Sprinklr and Make address different aspects of digital operations. Sprinklr is a robust Unified-CXM platform for enterprises unifying social media, customer service, marketing, and insights with AI at global scale. Make is a versatile automation tool for no-code integrations and workflows across apps, excelling in flexibility for teams of all sizes but lacking native CXM depth.
Choose Sprinklr for comprehensive enterprise CXM and social management where unification and AI are key. Opt for Make if your focus is on agile workflow automation and integrations without the need for a full CX platform. They can complement each other in hybrid setups for extended automations.
Overall Scores
Sprinklr
Make (formerly Integromat)
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