RecurPost vs Make
RecurPost
- Platform: Social media platforms (10+ including Bluesky, Threads)
- Best For: Social media management and agency collaboration
- Strength: Evergreen recycling and AI content tools
- Users: 100,000 customers
Starting at $9/month
Make (formerly Integromat)
- Platform: SaaS apps and APIs (thousands of integrations)
- Best For: Business process automation and integrations
- Strength: Visual drag-and-drop scenario builder
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Core Functionality
| Feature | RecurPost | Make (formerly Integromat) |
|---|---|---|
| Social Media Scheduling | ✓ Dedicated scheduler with calendars, bulk upload, and best-time posting | ✗ Can automate posting via integrations but not a native scheduler |
| App Integrations | ✓ Limited to social platforms, Zapier, RSS, Canva | ✓ Extensive library of 1,000+ apps with HTTP/webhooks for any API |
| Visual Workflow Builder | ✓ Drag-and-drop content calendar for scheduling | ✓ Advanced drag-and-drop scenario builder for multi-step automations |
| AI-Powered Tools | ✓ AI content assistant, image generator, analytics insights | ✗ No native AI; relies on integrations for AI features |
| Evergreen Content Recycling | ✓ Automated libraries for post recycling | ✗ Can mimic via scheduling modules but not specialized |
Automation & Scheduling
| Feature | RecurPost | Make (formerly Integromat) |
|---|---|---|
| Recurring Schedules | ✓ Built-in for social posts with queues | ✓ Interval-based, real-time, or on-demand triggers |
| Error Handling & Retries | ✓ Automatic post error catching | ✓ Detailed logs, retries, and branching logic |
| Bulk Operations | ✓ CSV import for posts | ✓ Data aggregation and transformation for bulk processing |
| Best-Time Optimization | ✓ AI-driven for social platforms | ✗ Customizable via data modules but not social-specific |
| Multi-Step Workflows | ✗ Limited to scheduling workflows | ✓ Routers, filters, and iterators for complex logic |
Collaboration & Team Features
| Feature | RecurPost | Make (formerly Integromat) |
|---|---|---|
| Team Workspaces | ✓ Client/brand workspaces with approvals | ✓ Shared workspaces with role-based access |
| Approval Workflows | ✓ Internal/external for social content | ✗ Can build custom via scenarios but not native |
| White-Label Reporting | ✓ Branded social reports | ✗ Execution logs but no white-label options |
| Role-Based Access | ✓ For agency teams | ✓ Advanced governance in Teams/Enterprise |
Analytics & Monitoring
| Feature | RecurPost | Make (formerly Integromat) |
|---|---|---|
| Social Analytics | ✓ Platform-specific performance with AI insights | ✗ Not social-focused |
| Execution Logs | ✓ Post scheduling logs | ✓ Detailed scenario execution history |
| Data Transformation Tools | ✗ Basic for social content | ✓ Advanced mapping, aggregation, and parsing |
| Custom Reports | ✓ White-label social reports | ✓ Via integrations or logs export |
Integrations & Extensibility
| Feature | RecurPost | Make (formerly Integromat) |
|---|---|---|
| Social Platform Support | ✓ Native for 10+ social networks | ✓ Via modules for major social APIs |
| CRM/Email Integrations | ✗ Limited; via Zapier | ✓ Native for HubSpot, Salesforce, Gmail, etc. |
| HTTP/Webhooks | ✗ Not supported natively | ✓ Core module for any REST API |
| Zapier Compatibility | ✓ Full support for extensions | ✓ Can integrate with Zapier but excels natively |
| Custom Code Modules | ✗ No code execution | ✓ JavaScript/Python for advanced logic |
Pricing Comparison
Both tools start at $9/month, but RecurPost focuses on social media tiers with profile/post limits, while Make uses operation-based pricing that scales with usage. RecurPost offers better value for social-specific needs, whereas Make's costs can rise with complex automations.
RecurPost
Starter (Monthly)
$9/month
Solo users with basic scheduling
- 2 social profiles included
- 10 daily posts per social profile
- Recurring and one-off posts
- AI-driven best-time scheduler
- Text and image editors
- Link-preview URL shortener
- Multiple image upload
Personal (Monthly)
$25/month
Small teams managing multiple profiles
- Everything in Starter
- 5 social profiles included
- 20 daily posts per social profile
- Social platform-specific features
- Seasonal content libraries
- Tweet variations support
- Custom fields for reusable snippets
- Chrome extension for quick scheduling
Agency (Monthly)
$79/month
Agencies handling client accounts
- Everything in Personal
- 20 social profiles included
- 80 daily posts per social profile
- Add social profiles via external invite
- Workspaces for clients and teams
- Internal and external approval workflows
- More than 10 AI features
- Analytics and white-label reports
Enterprise (Monthly)
Custom
Large-scale operations
- Everything in Agency
- Custom number of social profiles (minimum 100)
- Custom daily posts per social profile
- Advanced workspaces and approval workflows
- More than 10 AI features with extended limits
- Advanced analytics and reporting
- Reduced prices for bulk add-on features
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals starting with automations
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Power users needing priority
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Content Creation & Management
RecurPost
Strengths
- AI Content Assistant for captions and ideas via ChatGPT
- AI Image Generator for optimized visuals
- Evergreen libraries for storing and recycling posts
- Bulk scheduling with CSV and multi-post upload
- Platform-specific optimization and custom fields
Workflow
Generate ideas with AI → Create/edit content → Add to libraries → Bulk schedule or recycle
Make (formerly Integromat)
Strengths
- No native content creation; uses integrations (e.g., AI via OpenAI module)
- Data mapping for formatting content from sources
- Automation of content flows (e.g., RSS to social)
- Aggregators for compiling multi-source content
Workflow
Connect content sources (RSS, Google Docs) → Transform data → Automate posting via social modules
RecurPost is purpose-built for social content creation with integrated AI and libraries, ideal for marketers. Make lacks native tools but can automate content pipelines via integrations, better for technical users building custom flows. Choose RecurPost for direct social content handling; Make for broader content automation.
Scheduling & Automation
RecurPost
Strengths
- Visual calendar with drag-and-drop
- Recurring posts and evergreen queues
- AI best-time scheduling
- Bulk import and platform optimization
- High reliability with error handling
Limitations
- Social-focused; limited to posting automations
- No complex branching or API-level control
Make (formerly Integromat)
Strengths
- Drag-and-drop scenario builder for any workflow
- Flexible triggers: real-time, intervals, webhooks
- Advanced logic with routers, filters, iterators
- Error handling, retries, and detailed logs
- Supports social posting via modules
Limitations
- Steeper learning curve for non-technical users
- Not optimized for social-specific scheduling
RecurPost provides intuitive, social-centric scheduling with evergreen features, perfect for consistent posting. Make offers superior flexibility for custom automations across apps, including social, but requires more setup. RecurPost wins for simple social automation; Make for versatile, multi-app workflows.
Integrations & Workflow Automation
RecurPost
Strengths
- Native support for 10+ social platforms
- Zapier, RSS, Canva integrations
- Unified inbox for social engagement
- Instagram DM automation
Workflow
Connect social accounts → Schedule content → Automate engagement → Generate reports
Make (formerly Integromat)
Strengths
- 1,000+ prebuilt app integrations (CRM, email, analytics)
- HTTP/webhooks for custom APIs
- Data transformation and aggregation
- Complex branching and custom code support
Limitations
- Social integrations available but not as streamlined as native tools
- Requires scenario building for each use
Make dominates in broad integrations and complex automations, ideal for connecting disparate SaaS tools. RecurPost focuses on social ecosystem integrations with easy setup. For social-only, RecurPost is simpler; for enterprise-wide automation, Make is unmatched.
Analytics & Reporting
RecurPost
Strengths
- Social performance tracking across platforms
- White-label reports with AI insights
- Automated delivery and engagement metrics
- Best-time analysis
Limitations
- Social-specific; no general business analytics
- Basic compared to dedicated tools
Make (formerly Integromat)
Strengths
- Detailed execution logs and monitoring
- Error tracking and performance metrics
- Custom reports via integrations (e.g., Google Sheets)
- Governance dashboards in Enterprise
Limitations
- No native social analytics
- Reporting requires additional setup
RecurPost delivers ready-to-use social analytics and agency reports. Make provides robust logging for automations but lacks social depth. RecurPost is better for social insights; Make for workflow monitoring.
Use Case Comparison
Social Media Manager for Multiple Platforms
RecurPost 🏆
Excellent
Native multi-platform scheduling, evergreen recycling, and AI tools streamline content management.
Best Plan: Personal ($25/month)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate posting via integrations but lacks social-specific calendars and optimization.
Best Plan: Core ($9/month)
Score: 5/10
Marketing Team Automating Workflows
RecurPost
Good
Strong for social automations but limited beyond posting.
Best Plan: Agency ($79/month)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Connects CRM, email, and social for end-to-end campaigns with complex logic.
Best Plan: Pro ($16/month)
Score: 10/10
Digital Agency Managing Client Social
RecurPost 🏆
Excellent
Workspaces, approvals, and white-label reports tailored for agencies.
Best Plan: Agency ($79/month)
Score: 10/10
Make (formerly Integromat)
Good
Team workspaces work, but no social-specific agency tools.
Best Plan: Teams ($29/month)
Score: 6/10
Small Business Owner Needing Basic Automation
RecurPost 🏆
Excellent
Affordable social scheduling with evergreen for consistent presence.
Best Plan: Starter ($9/month)
Score: 9/10
Make (formerly Integromat)
Good
Free tier for simple tasks, but learning curve for non-tech users.
Best Plan: Free or Core ($9/month)
Score: 7/10
Consultant Relying on Evergreen Content
RecurPost 🏆
Excellent
Core strength in libraries and automatic recycling saves time.
Best Plan: Personal ($25/month)
Score: 10/10
Make (formerly Integromat)
Fair
Can schedule recurring posts but no dedicated libraries.
Best Plan: Core ($9/month)
Score: 4/10
Operations Team Building App Integrations
RecurPost
Poor
Limited to social; not suited for general ops automations.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Visual builder for CRM, ops, and API connections.
Best Plan: Pro ($16/month)
Score: 10/10
Startup Founder Automating Processes
RecurPost
Good
Handles social marketing automation affordably.
Best Plan: Starter ($9/month)
Score: 6/10
Make (formerly Integromat) 🏆
Excellent
No-code integrations replace scripts for various tools.
Best Plan: Core ($9/month)
Score: 9/10
Enterprise Building Central Automation Hub
RecurPost
Fair
Enterprise plan for social, but not broad enough.
Best Plan: Enterprise (Custom)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, governance, and scalability for enterprise needs.
Best Plan: Enterprise (Custom)
Score: 10/10
Content-Heavy Brand with Blogs/Podcasts
RecurPost 🏆
Excellent
RSS integration and evergreen for repurposing content.
Best Plan: Personal ($25/month)
Score: 9/10
Make (formerly Integromat)
Good
Automate distribution from RSS to social/email.
Best Plan: Pro ($16/month)
Score: 7/10
Non-Technical User Needing Simple Tools
RecurPost 🏆
Excellent
Intuitive interface for social scheduling without code.
Best Plan: Starter ($9/month)
Score: 9/10
Make (formerly Integromat)
Fair
Visual but overwhelming for beginners; learning curve.
Best Plan: Free
Score: 5/10
Lead Generation Through Social Engagement
RecurPost
Good
Unified inbox and DM automation for Instagram leads.
Best Plan: Agency ($79/month)
Score: 7/10
Make (formerly Integromat) 🏆
Good
Automate leads from social to CRM via integrations.
Best Plan: Teams ($29/month)
Score: 8/10
Budget-Conscious User Seeking Automation
RecurPost 🏆
Excellent
$9/month for robust social features; predictable costs.
Best Plan: Starter ($9/month)
Score: 9/10
Make (formerly Integromat)
Good
Free tier available, but operations can add up.
Best Plan: Free or Core ($9/month)
Score: 7/10
Pros and Cons
RecurPost
Pros
- Robust evergreen content libraries for automated recycling
- Supports wide range of social platforms including emerging ones
- Strong agency features like workspaces and white-label reports
- AI-powered content and image generation integrated seamlessly
- Unified social inbox and Instagram DM automation
- High post reliability and best-time scheduling
- Affordable starting price with predictable tiers
- Bulk scheduling and visual calendar for efficiency
Cons
- Interface complex for simple scheduling needs
- Pricing high for solo users not needing advanced features
- Some legacy pages return 404 errors
- AI not as streamlined as dedicated tools
- Profile/post limits require plan upgrades
- Limited to social media; no general app integrations
- Less flexible for non-social automations
Make (formerly Integromat)
Pros
- Extremely flexible visual builder for complex workflows
- Large catalog of integrations plus HTTP/webhooks
- Strong data mapping and transformation capabilities
- Suitable for non-technical and developer users
- Robust scheduling, logging, and error handling
- Free tier for testing; scalable pricing
- Team collaboration with role-based access
- Supports custom code for advanced needs
Cons
- Steeper learning curve than focused tools
- Operation-based pricing expensive at high volumes
- Complex scenarios hard to maintain
- Interface overwhelming for beginners
- Advanced cases require API knowledge
- No native social media scheduling or AI content tools
- Less specialized for marketing/social use cases
Final Verdict
RecurPost and Make address different automation needs: RecurPost is a specialized social media tool with AI, evergreen features, and agency support, while Make is a general-purpose no-code platform for app connections and workflows. RecurPost shines in social consistency, Make in flexible integrations.
Opt for RecurPost if social media management is your core need, especially with evergreen or agency elements. Choose Make for versatile automations across business tools. Combine them: RecurPost for social scheduling, Make for linking it to CRM or analytics.
Overall Scores
RecurPost
Value: 9/10
Make (formerly Integromat)
Value: 8/10
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