As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of POSTOPLAN and EasyGen extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

POSTOPLAN

  • Platform: 8+ platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Best For: Small teams and agencies managing multiple accounts
  • Strength: Unlimited scheduling and automation
  • Users: Small but growing (1+ user base)

Starting at €0.99/month

EasyGen

  • Platform: LinkedIn only
  • Best For: Solo creators building LinkedIn personal brands
  • Strength: Data-driven AI content from top 1% creators
  • Users: Not specified, targeted at LinkedIn pros

Starting at Not disclosed

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature POSTOPLAN EasyGen
LinkedIn Full scheduling and publishing support Exclusive focus with AI-optimized content
Facebook & Instagram Scheduling, DM/comments management Not supported (LinkedIn-only)
Twitter (X) Unlimited post scheduling Not supported
Other Platforms (WordPress, Telegram, Slack, Google My Business) Broad support for diverse networks LinkedIn-exclusive

Content Creation & AI

Feature POSTOPLAN EasyGen
AI-powered post generation AI graphics editor and post ideas calendar Trained on top 1% creators' data for LinkedIn posts
Built-in photo/graphics editor 2M+ images library with AI tools No visual editing; text-focused
Post ideas and inspiration library 700+ ideas and daily news hooks Creator search and trending topics via EasyTrend
Bulk content creation Bulk scheduling and recurring tasks Single post generation workflow
Profile optimization tools Not available Free LinkedIn Profile Generator

Scheduling & Automation

Feature POSTOPLAN EasyGen
Post scheduling Unlimited across platforms with preview Generation only; no scheduling
Recurring and bulk scheduling Automated repeated posts and RSS feeds Not supported
Calendar view Visual calendar with ideas integration No calendar; workflow-based
Automation workflows Recurring tasks and RSS auto-reposting Topic discovery to post generation workflow

Engagement & Management

Feature POSTOPLAN EasyGen
DM and comments inbox Centralized for Facebook/Instagram with filters Not available
Top Voice reply generator Not available AI drafts for earning Top Voice badge
Trend intelligence Daily news hooks but no real-time scraping EasyTrend scrapes Reddit, X, Google, etc.

Analytics & Reporting

Feature POSTOPLAN EasyGen
Post analytics General stats, best time, team metrics Real-time metrics for content creators
Best time to post Configurable periods and recommendations Not available
Team statistics Collaboration roles and performance tracking Individual-focused

Collaboration & Agency Features

Feature POSTOPLAN EasyGen
Unlimited users and roles Owner, Manager, Guest on Business plan Solo tool, no team features
Projects for account grouping Organize by client or brand Not applicable
Chrome extension No extension Brings tools into browser for LinkedIn

Integrations & Extras

Feature POSTOPLAN EasyGen
RSS feeds Unlimited for auto-reposting Not supported
Free companion tools Built-in calendar and editor EasyTrend, Profile Generator, Instant Top Voice
Newsletter/Blog resources No dedicated resources LinkedIn growth strategies and AI tips
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Postoplan offers a free tier and low-cost plans starting under $2/month with add-ons at €0.99, emphasizing flexible scaling for teams. EasyGen's core pricing is not publicly disclosed, with a 7-day trial, but includes a high-end $10,000/month consulting tier; this opacity may deter budget-conscious users.

POSTOPLAN

Start

Free

Individuals testing basic scheduling

  • 2 social media accounts
  • Unlimited posts
  • 1 user, 1 project
  • Up to 10-day schedule-ahead
  • 1 recurring task, 1 RSS feed
  • Basic statistics

Business

Less than $2/month (approximate)

Teams and agencies needing scale

  • 5 accounts included, unlimited add-ons
  • Unlimited users and projects
  • Unlimited schedule-ahead and recurring tasks
  • Advanced analytics and team stats
  • DM/comments management
  • Full collaboration roles

Additional Accounts Add-on

€0.99/month

Scaling beyond base limits

  • Add more accounts flexibly
  • Applies to all plans

EasyGen

Core SaaS subscription

Not disclosed

LinkedIn creators needing AI generation

  • AI post generator with creator data
  • Trending topics via EasyTrend
  • Workflow for topic discovery and drafting
  • 7-day trial

Frontier AI Consulting

$10,000/month

Enterprises seeking custom AI strategy

  • Weekly one-on-one sessions
  • 90-day adoption plan and prototypes
  • Governance for AI use cases
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Content Creation Capabilities

POSTOPLAN

Strengths
  • Built-in photo editor with 2M+ images and AI graphics tools
  • Calendar with 700+ post ideas, holidays, and daily news hooks
  • Bulk scheduling for efficient content batching
  • Platform-specific previews ensure optimized posts
  • Recurring tasks for automated evergreen content
Workflow

Browse ideas calendar → Edit visuals with AI → Bulk schedule/recurring → Preview per platform

EasyGen

Strengths
  • AI trained on top 1% creators for authentic LinkedIn styles
  • Creator search to analyze high-performing posts
  • EasyTrend for real-time viral topics from multiple sources
  • Instant Top Voice tool for reply drafting
  • Free Profile Generator for optimization
Workflow

Discover trends/topics → Analyze creators → Generate post with AI → Optimize profile/replies

Postoplan provides versatile, multi-platform content tools with visual editing and idea calendars, ideal for teams creating diverse posts. EasyGen shines in LinkedIn-specific AI generation using creator data and trends, better for solo pros crafting high-engagement text content. Postoplan wins for breadth; EasyGen for LinkedIn depth.

Postoplan AI graphics editor and ideas calendar

Scheduling & Automation

POSTOPLAN

Strengths
  • Unlimited posts across all plans and platforms
  • Bulk and recurring scheduling with RSS auto-reposting
  • Visual calendar integrating ideas and previews
  • Flexible account-based scaling for agencies
  • Automated repeated posts reduce manual effort
Limitations
  • Free tier limits schedule-ahead to 10 days
  • Interface may overwhelm simple users

EasyGen

Strengths
  • Streamlined workflow from ideation to draft
  • Chrome extension for in-browser generation
Limitations
  • No scheduling or publishing features
  • Automation limited to content workflow, not posting
  • Requires external tools for actual publishing

Postoplan dominates scheduling with unlimited, multi-platform automation and recurring features, perfect for consistent posting. EasyGen lacks any scheduling, focusing solely on generation, so users must pair it with another tool. For automation, Postoplan is essential; EasyGen complements but doesn't replace.

Analytics & Reporting

POSTOPLAN

Strengths
  • General post statistics with configurable periods
  • Best time to publish recommendations
  • Team member performance tracking
  • Multi-platform insights in one dashboard
Limitations
  • Basic compared to enterprise tools
  • No advanced AI-driven insights

EasyGen

Strengths
  • Real-time metrics and insights for generated content
  • Data analytics positioning from creator patterns
  • Integration with LinkedIn growth strategies via blog
Limitations
  • Limited detail on in-app analytics
  • No multi-platform or team reporting
  • Focused on content performance, not full engagement

Postoplan offers practical, multi-platform analytics with team focus and best-time tools, suiting operational needs. EasyGen provides targeted LinkedIn content insights but lacks depth in reporting. Postoplan is better for ongoing management; EasyGen for content-specific feedback.

Postoplan analytics dashboard

Collaboration & Engagement Management

POSTOPLAN

Strengths
  • Unlimited users with roles (Owner, Manager, Guest)
  • Projects for grouping accounts and access control
  • Centralized DM/comments for Facebook/Instagram
  • Team statistics for performance oversight
Workflow

Assign roles to projects → Collaborate on calendar → Manage inboxes → Track team stats

EasyGen

Strengths
  • Solo-optimized with Chrome extension for quick use
  • Newsletter/blog for shared learning on LinkedIn strategies
Limitations
  • No team collaboration or multi-user features
  • No engagement management tools

Postoplan is built for teams with robust collaboration and engagement inboxes, ideal for agencies. EasyGen is individual-focused, offering no team tools but excelling in personal LinkedIn workflows. For collaboration, Postoplan wins decisively.

Postoplan team projects and inbox
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Solo LinkedIn Creator

POSTOPLAN

Good

Supports LinkedIn scheduling but lacks specialized AI generation; free tier works for basics.

Best Plan: Start (Free)

Score: 6/10

EasyGen 🏆

Excellent

AI tailored to top creators, trends, and profile tools perfect for personal growth.

Best Plan: Core SaaS (7-day trial)

Score: 10/10

Multi-Platform Marketing Agency

POSTOPLAN 🏆

Excellent

Unlimited users/projects, broad platform support, and add-on scaling ideal for clients.

Best Plan: Business (<$2/month) + add-ons

Score: 10/10

EasyGen

Poor

LinkedIn-only, no team features or multi-platform; consulting tier too expensive.

Best Plan: Not suitable

Score: 2/10

Freelancer Managing Multiple Clients

POSTOPLAN 🏆

Excellent

Projects group accounts, unlimited users, low-cost add-ons for scaling.

Best Plan: Business (<$2/month) + €0.99 add-ons

Score: 9/10

EasyGen

Fair

Useful for LinkedIn clients but no account grouping or collaboration.

Best Plan: Core SaaS

Score: 5/10

Small Business (Multiple Channels)

POSTOPLAN 🏆

Excellent

Affordable automation across platforms, DM management, and ideas calendar.

Best Plan: Business (<$2/month)

Score: 9/10

EasyGen

Poor

Limited to LinkedIn; no multi-channel support.

Best Plan: Not suitable

Score: 3/10

B2B Professional Building Personal Brand

POSTOPLAN

Good

Scheduling and ideas help consistency, but no LinkedIn-specific AI.

Best Plan: Start (Free)

Score: 7/10

EasyGen 🏆

Excellent

Creator-data AI, trends, and Top Voice tools optimize branding.

Best Plan: Core SaaS

Score: 10/10

Consultant with Evergreen Content

POSTOPLAN 🏆

Excellent

Recurring tasks and RSS for automated evergreen posting across platforms.

Best Plan: Business (<$2/month)

Score: 9/10

EasyGen

Fair

Generates content but no automation or scheduling for evergreen.

Best Plan: Core SaaS

Score: 5/10

Non-Profit Coordinating Multi-Channel

POSTOPLAN 🏆

Excellent

Supports diverse platforms like Telegram/Slack, team collaboration on budget.

Best Plan: Business (<$2/month)

Score: 8/10

EasyGen

Poor

LinkedIn-only; irrelevant for broad communication.

Best Plan: Not suitable

Score: 2/10

LinkedIn Coach or Trainer

POSTOPLAN

Good

Scheduling for demos, but no specialized content tools.

Best Plan: Business (<$2/month)

Score: 6/10

EasyGen 🏆

Excellent

AI mimics top creators; blog/resources for teaching strategies.

Best Plan: Core SaaS

Score: 10/10

Budget-Conscious Starter

POSTOPLAN 🏆

Excellent

Free tier with unlimited posts; low upgrade costs.

Best Plan: Start (Free)

Score: 9/10

EasyGen

Fair

Trial good, but undisclosed pricing risks surprises.

Best Plan: Core SaaS (trial)

Score: 6/10

Enterprise Seeking AI Consulting

POSTOPLAN

Fair

Basic AI features, but no custom consulting.

Best Plan: Business + add-ons

Score: 4/10

EasyGen 🏆

Good

Frontier consulting for AI adoption, but high cost.

Best Plan: Frontier AI Consulting ($10k/month)

Score: 7/10

Social Media Manager with Team

POSTOPLAN 🏆

Excellent

Unlimited users, projects, and analytics for team oversight.

Best Plan: Business (<$2/month)

Score: 10/10

EasyGen

Poor

No team features; solo tool only.

Best Plan: Not suitable

Score: 1/10

User Focused on Viral Trends

POSTOPLAN

Good

Daily hooks and calendar, but no real-time scraping.

Best Plan: Business (<$2/month)

Score: 7/10

EasyGen 🏆

Excellent

EasyTrend for instant viral intelligence across sources.

Best Plan: Core SaaS

Score: 9/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

POSTOPLAN

Pros

  • Unlimited post scheduling across multiple networks, even on free/low tiers
  • Flexible account-based pricing with €0.99 add-ons for scaling
  • Unlimited users on Business, perfect for teams/agencies
  • Built-in photo editor, 2M+ images, and AI graphics
  • Rich calendar with 700+ ideas, holidays, and news hooks
  • Centralized DM/comments for engagement management
  • Broad platform support including niche ones like Telegram/Slack
  • Recurring tasks and RSS for true automation

Cons

  • Site pages occasionally unavailable, indicating UX/documentation issues
  • Business pricing not clearly displayed; relies on testimonials
  • Feature overload can overwhelm simple scheduling users
  • Advanced AI advertising features 'coming soon'
  • Interface and onboarding lag behind premium competitors
  • Limited to 2 accounts on free tier

EasyGen

Pros

  • AI trained on top 1% creators for high-quality LinkedIn posts
  • Real-time trend intelligence via EasyTrend from multiple sources
  • Workflow integrates discovery, summaries, and generation seamlessly
  • Free tools like Profile Generator and Instant Top Voice add value
  • Chrome extension for browser-integrated use
  • Newsletter/blog with practical LinkedIn/AI tips
  • 7-day trial for low-risk testing
  • Focused on personal branding without distractions

Cons

  • No public pricing; transparency issues for commitment
  • Limited to LinkedIn; no multi-platform or scheduling
  • No collaboration or team features
  • In-app analytics details sparse
  • Tied to one creator's brand, may not suit all
  • Requires learning specific workflow if using other AI tools
  • High consulting tier ($10k/month) inaccessible for most
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Postoplan and EasyGen target different aspects of social media: Postoplan as a comprehensive multi-platform scheduler with automation and team tools, versus EasyGen as a niche AI generator for LinkedIn content. Postoplan suits operational management; EasyGen excels in creative, platform-specific output.

Choose Postoplan for multi-platform management, teams, or automation on a budget. Opt for EasyGen if LinkedIn content creation is your core need. Combine them for LinkedIn-focused teams: EasyGen for generation, Postoplan for scheduling and beyond.

Overall Scores

POSTOPLAN

4.4 / 5.0

Multi-Platform: 10/10

EasyGen

4.3 / 5.0

Multi-Platform: 1/10

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