As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Onlypult and Waalaxy extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Onlypult

  • Platform: Multi-platform (Instagram, Facebook, TikTok, etc.)
  • Best For: Social media scheduling and management
  • Strength: Reliable posting with Instagram-specific features
  • Users: Small teams and agencies

Starting at $21.55/month

Waalaxy

  • Platform: LinkedIn and email
  • Best For: B2B prospecting and sales outreach
  • Strength: Automated multi-step campaigns
  • Users: Not specified

Starting at €19/user/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature Onlypult Waalaxy
Instagram Strong support including Stories, Reels, galleries, first comments, shopping tags Not supported
Facebook Full support with crossposting Not supported
TikTok Supported for scheduling Not supported
LinkedIn Basic scheduling support Deep automation for invitations, messages, profile visits
Email Outreach Not supported Cold email sequences with follow-ups and multiple senders
YouTube, Pinterest Supported for multi-network posting Not supported

Content & Post Management

Feature Onlypult Waalaxy
Scheduled Posting Multi-network auto-posting, unlimited queues, bulk scheduling, visual planner Not focused on posting
AI Content Generation AI hashtag and caption generation, best-time suggestions AI Waami for message writing, lead prioritization
Media Editing Photo/video editors, watermarks, stock library Not supported
Hashtag Management AI-powered library with sets Not supported
Templates & Repetitive Posts Post templates, repetitive posts, CSV imports 99+ campaign templates for outreach

Automation & Outreach

Feature Onlypult Waalaxy
Auto-Prospecting Not supported LinkedIn invitations, messages, visits, follow-ups
Email Finder Not supported Monthly credits for prospect emails
Multi-Step Campaigns Crossposting, multi-crossposting queues Automated sequences with smart replies
Direct Messaging Instagram Direct messaging LinkedIn messaging and inbox management
Chrome Extension Not supported For importing prospects from LinkedIn/Sales Navigator

Analytics & Reporting

Feature Onlypult Waalaxy
Social Analytics Dashboards with 10 years history, exportable reports Team analytics, campaign performance
Lead Tracking Not supported Prospect list cleaning, prioritization
Custom Reports XLS, PDF, PPT exports Basic team dashboards
AI Insights Best-time-to-post suggestions AI for message optimization and lead scoring

Collaboration & Integrations

Feature Onlypult Waalaxy
Team Roles & Approvals Roles, approvals, comments, activity logs Shared leads, team analytics, anti-duplicate
CRM Integrations Not supported Zapier, Make, native connectors
Link-in-Bio Builder Multilinks and micro landing pages with custom domains Not supported
White-Label Options Advanced white-label in Custom plan Not supported
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Onlypult starts at $21.55/month for social scheduling, scaling with profiles and team size. Waalaxy offers a freemium model starting at €19/user/month, with add-ons for emails and advanced features, making it more flexible for outreach but potentially complex for scaling.

Onlypult

Start

$21.55/month

Personal use

  • Up to 5 social media profiles
  • Team size: 2 members
  • AI assistant with 100 credits per month
  • Publishing files up to 100 MB
  • Tracked users: 10
  • Hashtag library: 3 sets
  • Analytics history: 1 month
  • Dashboards included
  • Report export to XLS and PDF

SMM

$30.17/month

Small projects and micro businesses

  • Up to 10 social media profiles
  • Team size: 3 members
  • AI assistant with 200 credits per month
  • Publishing files up to 300 MB
  • Tracked users: 15
  • Hashtag library: 5 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Agency

$56.03/month

SMM agencies

  • Up to 25 social media profiles
  • Team size: 10 members
  • AI assistant with 500 credits per month
  • Publishing files up to 400 MB
  • Tracked users: 20
  • Hashtag library: 10 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Pro

$85.34/month

Large businesses

  • Up to 50 social media profiles
  • Team size: 20 members
  • AI assistant with 1000 credits per month
  • Publishing files up to 500 MB
  • Tracked users: 30
  • Hashtag library: 20 sets
  • Analytics history up to 10 years
  • Dashboards and custom reports
  • Report export to XLS, PDF, and PPT

Custom

Custom

Enterprise needs

  • Custom number of profiles and team members
  • Team size on demand up to 100
  • Tailored limits for tracked users and hashtag sets
  • Custom analytics and reporting setup
  • Advanced white-label and branding options
  • Custom Builder configuration with higher page limits
  • Dedicated personal manager

Waalaxy

Freemium

€0/month

Testing basic outreach

  • 80 LinkedIn invitations per month
  • 25 Email Finder credits included
  • LinkedIn automation for basic outreach
  • Pre-filled message templates
  • Live chat with real humans, 5 days a week

Pro

€19/user/month

Individual prospectors

  • 300 LinkedIn invitations per month
  • 25 Email Finder credits included
  • Automated follow-up messages
  • Unlimited campaigns
  • Smart reply detection
  • CRM sync to 2000+ tools
  • CSV imports and exports
  • Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
  • Duplicate prevention
  • Team collaboration features

Advanced

€49/user/month

Scaling outreach

  • 800 LinkedIn invitations per month
  • 25 Email Finder credits included
  • All Pro features
  • Additional 500 invitations compared to Pro
  • Live chat support
  • Access to advanced campaign options

Business

€69/user/month

Teams with email needs

  • 800 LinkedIn invitations per month
  • 500 Email Finder credits included
  • All Advanced features
  • Cold email sequences
  • Automated email follow-ups
  • Multiple sender accounts
  • Priority support

Enterprise

Custom

Large teams or agencies

  • 800 LinkedIn invitations per user per month
  • 10,000 Email Finder credits included
  • All Business features
  • Team workspace for large teams or agencies
  • Easily expandable team size
  • LinkedIn-only or LinkedIn + Email configurations
  • Team analytics dashboard
  • Anti-duplicate security across accounts
  • Multi-account import
  • Dedicated onboarding session

LinkedIn Inbox Add-on

Custom

Enhanced messaging

  • Enhanced LinkedIn inbox interface
  • Response templates
  • Scheduled automated follow-ups
  • Lead tagging and filtering
  • Export data to CRM
  • Planned intelligent answer analysis
  • Live chat with real humans, 5 days a week

Email Finder Credit Packs

From €30/month

Additional email needs

  • Additional Email Finder credits on top of included quotas
  • Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
  • Decreasing per-credit cost for larger packs
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Social Media Scheduling Capabilities

Onlypult

Strengths
  • Multi-network scheduled posting with auto-posting and unlimited queues
  • Instagram-specific tools: Stories, Reels, galleries, first comments, shopping tags
  • Visual drag-and-drop planner, bulk scheduling, crossposting
  • Photo/video editors, watermarks, stock media
  • AI hashtag/caption generation, best-time suggestions
Workflow

Plan visually → Generate AI content → Edit media → Bulk schedule/crosspost → Track analytics

Waalaxy

Strengths
  • Limited to LinkedIn messaging and email sequences
  • Pre-built 99+ campaign templates for outreach
  • No broad social posting
Workflow

Not applicable for general scheduling

Onlypult is designed for comprehensive social scheduling across platforms, especially Instagram, with rich editing and planning tools. Waalaxy lacks scheduling for social posts, focusing instead on outreach. Choose Onlypult for content management; Waalaxy for prospecting sequences.

Onlypult visual scheduler

Lead Generation & Prospecting

Onlypult

Strengths
  • Basic analytics for post performance
  • Link-in-bio builder for driving traffic
  • No direct lead gen automation
Workflow

Schedule posts → Drive engagement → Use builder for conversions

Limitations
  • Focuses on organic posting, not outbound prospecting
  • No email finder or auto-invitations

Waalaxy

Strengths
  • LinkedIn auto-prospecting: invitations, messages, visits, follow-ups
  • Cold email sequences with multiple senders and auto-follow-ups
  • Email Finder with credits, AI Waami for messages and prioritization
  • Chrome extension for prospect imports
  • CRM sync and duplicate prevention
Workflow

Import prospects → Build campaign sequence → Automate outreach → Track responses in inbox

Waalaxy dominates lead generation with automated LinkedIn and email tools, ideal for B2B sales. Onlypult supports indirect lead gen via social posting and landing pages but lacks outbound automation. Waalaxy is superior for direct prospecting.

Onlypult analytics dashboard

Analytics & Reporting

Onlypult

Strengths
  • Dashboards with up to 10 years history
  • Exportable reports (XLS, PDF, PPT)
  • Custom reports, tracked users
  • Post performance and best-time insights
Limitations
  • Social-focused, no outreach metrics

Waalaxy

Strengths
  • Team analytics dashboard
  • Campaign performance tracking
  • Lead prioritization and list cleaning
  • Integrations for CRM reporting
Limitations
  • Less depth in social analytics
  • Basic compared to dedicated reporting tools

Onlypult provides robust social analytics with long history and exports, great for content performance. Waalaxy focuses on outreach metrics like response rates. For social ROI, Onlypult wins; for prospecting success, Waalaxy.

Onlypult reporting features

Team Collaboration & Agency Features

Onlypult

Strengths
  • Team roles, approvals, comments, activity logs
  • Scalable team sizes up to 100 in Custom
  • White-label options, custom domains
Limitations
  • Approvals more post-focused

Waalaxy

Strengths
  • Shared leads, team analytics, anti-duplicate safety
  • Team workspaces in Enterprise
  • Multi-account import and collaboration
Limitations
  • Per-user pricing may limit small teams
  • Less emphasis on approvals

Both offer solid team features, but Onlypult is better for social agencies with approvals and white-labeling. Waalaxy suits sales teams with shared leads and anti-duplicates. Onlypult edges out for creative collaboration.

Onlypult team collaboration
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Social Media Manager Handling Multiple Accounts

Onlypult 🏆

Excellent

Multi-platform scheduling, Instagram tools, bulk posting, and team approvals perfect for managing accounts.

Best Plan: SMM ($30.17/month)

Score: 9/10

Waalaxy

Poor

Lacks social posting; focused on LinkedIn outreach only.

Best Plan: Not suitable

Score: 2/10

B2B Sales Team Using LinkedIn

Onlypult

Fair

Basic LinkedIn scheduling but no prospecting automation.

Best Plan: Start ($21.55/month)

Score: 5/10

Waalaxy 🏆

Excellent

Automated invitations, messages, and email sequences ideal for lead gen.

Best Plan: Business (€69/user/month)

Score: 10/10

Marketing Agency Managing Clients

Onlypult 🏆

Excellent

Team roles, approvals, white-label, and multi-profile support for clients.

Best Plan: Agency ($56.03/month)

Score: 9/10

Waalaxy

Good

Team workspaces and shared leads work for outreach agencies, but limited to LinkedIn/email.

Best Plan: Enterprise (Custom)

Score: 7/10

Small Business Focused on Instagram

Onlypult 🏆

Excellent

Rich Instagram features like Reels, Stories, shopping tags, and visual planner.

Best Plan: Start ($21.55/month)

Score: 10/10

Waalaxy

Poor

No Instagram support.

Best Plan: Not suitable

Score: 1/10

Recruiter Contacting Candidates

Onlypult

Fair

LinkedIn scheduling possible, but no automation for invitations or messages.

Best Plan: SMM ($30.17/month)

Score: 4/10

Waalaxy 🏆

Excellent

LinkedIn automation and email finder tailored for candidate prospecting.

Best Plan: Pro (€19/user/month)

Score: 9/10

Brand Needing Link-in-Bio Pages

Onlypult 🏆

Excellent

Integrated builder for multilinks and micro landing pages with analytics.

Best Plan: SMM ($30.17/month)

Score: 9/10

Waalaxy

Poor

No link-building tools.

Best Plan: Not suitable

Score: 2/10

Growth Marketer Experimenting with Campaigns

Onlypult

Good

Multi-platform crossposting and analytics for organic growth.

Best Plan: Agency ($56.03/month)

Score: 7/10

Waalaxy 🏆

Excellent

LinkedIn + email multi-channel sequences with templates.

Best Plan: Advanced (€49/user/month)

Score: 9/10

Micro Business on a Budget

Onlypult

Good

Affordable entry for basic scheduling, but no free tier.

Best Plan: Start ($21.55/month)

Score: 7/10

Waalaxy 🏆

Excellent

Freemium plan for testing outreach without cost.

Best Plan: Freemium (€0/month)

Score: 8/10

Sales Agency Managing Client Outreach

Onlypult

Poor

No prospecting tools for sales clients.

Best Plan: Not suitable

Score: 3/10

Waalaxy 🏆

Excellent

Team features, shared leads, and scalable for client campaigns.

Best Plan: Enterprise (Custom)

Score: 9/10

Content Creator with Repetitive Posts

Onlypult 🏆

Excellent

Repetitive posts, templates, and queues for ongoing content.

Best Plan: SMM ($30.17/month)

Score: 8/10

Waalaxy

Fair

Templates for messages, but not for social content.

Best Plan: Pro (€19/user/month)

Score: 4/10

B2B Prospector Heavy on Email

Onlypult

Poor

No email tools.

Best Plan: Not suitable

Score: 1/10

Waalaxy 🏆

Excellent

Cold email sequences, finder credits, and multi-sender support.

Best Plan: Business (€69/user/month)

Score: 10/10

Team Collaborating on Social Strategy

Onlypult 🏆

Excellent

Roles, approvals, logs for social workflows.

Best Plan: Agency ($56.03/month)

Score: 9/10

Waalaxy

Good

Shared leads and analytics, but outreach-focused.

Best Plan: Advanced (€49/user/month)

Score: 6/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Onlypult

Pros

  • Reliable scheduled posting with strong track record
  • Wide support for social networks including Instagram, Facebook, TikTok
  • Rich Instagram feature set: Stories, Reels, shopping tags, Direct messaging
  • Integrated Builder for multilinks and micro landing pages
  • Team collaboration with roles, approvals, comments, activity logs
  • Analytics with 10 years history and exportable reports
  • AI for hashtags, captions, best-time posting

Cons

  • AI features lightweight compared to AI-first platforms
  • Some marketing-site feature URLs return 404 errors
  • Interface feels traditional, less polished
  • Limited advanced strategy recommendations or AI testing
  • Pricing significant for small teams with many profiles

Waalaxy

Pros

  • Strong LinkedIn automation with multi-step campaigns
  • AI Waami for message writing and lead prioritization
  • Integrated Email Finder and multi-channel sequences
  • Team features: shared leads, analytics, anti-duplicate safety
  • Freemium plan and easy upgrade path
  • Chrome extension for quick prospect imports
  • CRM integrations via Zapier and native connectors
  • Pre-built templates for fast setup

Cons

  • Focused on LinkedIn/email, lacking social posting or other channels
  • Pricing complex with add-ons and credit packs
  • Reliance on Chrome/LinkedIn sensitive to platform changes
  • Analytics depth limited for advanced sales orgs
  • Enterprise pricing requires sales conversation
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Onlypult and Waalaxy target different aspects of digital marketing: Onlypult for social media scheduling and management across platforms like Instagram, while Waalaxy for automated LinkedIn and email prospecting. Onlypult suits content-focused teams; Waalaxy excels in sales outreach.

Choose Onlypult for social content management and scheduling. Opt for Waalaxy if outbound lead generation via LinkedIn/email is your core need. For hybrid workflows, combine them: Onlypult for posting, Waalaxy for prospecting.

Overall Scores

Onlypult

4.2 / 5.0

Lead Generation: 4/10

Content Creation: 8/10

Multi-Platform: 9/10

Value: 7/10

Waalaxy

4.5 / 5.0

Lead Generation: 10/10

Content Creation: 6/10

Multi-Platform: 3/10

Value: 8/10

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